消费者行为学在中国智慧树知到答案章节测试2023年广东外语外贸大学

绪论单元测试Doyoulikethisminishow?你喜欢这部学生小剧场吗？（）

A:Iamindifferentwiththisshow.我没所谓。

B:No.

Istronglydislikeit.不，我非常不喜欢。

C:No.

Idon’tlikeit.不，我不喜欢。

D:Yes,Ilikeitverymuch.是，我非常喜欢。

E:Yes,Ilikeit.是，我喜欢。

答案:DETowhatextenddoesthisminishowinspireyoutolearnthischapter?这部学生小剧场在多大程度上鼓舞你进行本章的学习？（）

A:Alot.非常大。

B:Notatall.一点儿也没有。

C:I’mnotsure.我不清楚。

D:Alittlebit.有一点点。

E:Quiteafew.还不少。

答案:AE第一章测试Accordingtothedefinitionofconsumerbehavior,howaconsumerdisposesofanideaandacceptsanotherispartofconsumerbehavior.（）

A:错

B:对

答案:BA(n)________isapersonwhoidentifiesaneedordesire,makesapurchase,andthendisposesofaproduct.（）

A:contentgenerator

B:marketer

C:influencer

D:consumer

答案:DAge,gender,andsocialclassareallused________.（）

A:aspartofpromotion

B:insocialmedia

C:aspartofthemarketingmix

D:todividemarket

答案:DWhichmarketingphilosophyemphasizesinteractingwithcustomersonaregularbasisandgivingthemreasonstomaintainabondwithacompany’sbrandsovertime?（）

A:Differentiatedmarketing

B:Relationshipmarketing

C:Globalmarketing

D:Socialmarketing

答案:BPeopleoftenbuyproductsforwhattheymean,notwhattheydo.（）

A:对

B:错

答案:A第二章测试Rulesofconductthatguideactionsinthemarketplacearecalled________.（）

A:socialresponsibility

B:socialawareness

C:businessethics

D:socialobligation

答案:CWhichofthefollowingvaluesismostassociatedwithmaterialists?（）

A:Honesty

B:Loyalty

C:Frugality

D:Status

答案:DCausemarketingisthesameassocialmarketing.（）

A:对

B:错

答案:BSustainabilityandgreenmarketingarethesamething.（）

A:对

B:错

答案:BLOHASisasegmentofconsumerswhoworryabouttheenvironment,wantproductstobeproducedinasustainableway,andspendmoneytoadvancewhattheyseeastheirpersonaldevelopmentandpotential.（）

A:错

B:对

答案:B第三章测试Unlikecomputers,peopledonotpassivelyprocesswhateverinformationhappenstobepresent.（）

A:错

B:对

答案:BCompaniesthatthinkcarefullyabouttheimpactofsensationsonproductexperiencesarepracticing________.（）

A:wantmarketing

B:sensorymarketing

C:needmarketing

D:hedonicconsumption

答案:BThefirststepintheperceptionprocessiscalledattention.（）

A:错

B:对

答案:ATheminimumdifferencethatcanbedetectedbetweentwostimuliisknownasthe________.（）

A:gradeddifference

B:absolutethreshold

C:gradualdifferentiation

D:justnoticeabledifference

答案:D________isadisciplinethatstudiesthecorrespondencebetweensignsandsymbolsandtheirmeaning.（）

A:Semiotics

B:Indexing

C:Symbolism

D:Interpretation

答案:A第四章测试Arelativepermanentchangeofbehavioriscalled________.（）

A:learning

B:lifestyles

C:alloftherest

D:personality

答案:AWhichtheorystressestheimportanceofinternalmentalprocesses?（）

A:Variableintervalreinforcementtheory

B:Stimulus-responsetheory

C:Fixed-intervalreinforcementtheory

D:Cognitivelearningtheory

答案:DWhichtheorylistedbelowassumesthatlearningtakeplaceastheresultofresponsestoexternalevents?（）

A:Incidentallearning

B:Behaviorallearning

C:Gestaltlearning

D:Episodiclearning

答案:B________memorypermitsthetemporarystorageofinformationwereceivefromoursenses.（）

A:Elaborative

B:Working

C:Sensory

D:Cognitive

答案:CMemoriesofproductsareoftenreplaced(forgotten)aswelearnadditionalinformation.Thisdisplacementofinformationiscalled________.（）

A:generalization

B:interference

C:decay

D:thehighlightingeffect

答案:B第五章测试Adegreeofarousaliscalledadrive.（）

A:错

B:对

答案:B________suggeststhatexpectationsofachievingdesirableoutcomes—positiveincentives—ratherthanbeingpushedfromwithinmotivateourbehavior.（）

A:Gestalttheory

B:Thetheoryofcognitivedissonance

C:Expectancytheory

D:Homeostasis

答案:CMaryChenistornbetweengoinghomefortheholidaystovisitherparentsinChinaorgoingonaskiingtripwithfriendsfromcollege.Marywouldlovetobeabletodoboth.WhichofthefollowingmotivationalconflictswillMarymostlikelyexperienceasshemakesherdecision?（）

A:Anorientationconflict

B:Anapproach-approachconflict

C:Anavoidance-avoidanceconflict

D:Anapproach-avoidanceconflict

答案:BWhenawomanbuysexpensivejewelry,whichofthefollowingneedsismostlikelybeingexpressed?（）

A:Rational

B:Utilitarian

C:Biogenic

D:Hedonic

答案:DProductinvolvementreferstoaconsumer’slevelofinterestinaproduct.（）

A:错

B:对

答案:B第六章测试________summarizesthebeliefsapersonholdsabouthisownattributesandhowhe/sheevaluatestheirselfonthosequalities.（）

A:Self-concept

B:Actualself

C:Self-ego

D:Self-esteem

答案:AAperson’sconceptionofhowhe/shewouldliketobeiscalled________.（）

A:self-concept

B:self-esteem

C:idealself

D:self-image

答案:CSelf-esteemreferstotheintensityandstabilityovertimeofaperson’sself-concept.（）

A:错

B:对

答案:A________iswhenthepersontriestoevaluatetheirappearancebycomparingittothepeopledepictedintheseartificialimages.（）

A:Socialcomparison

B:Self-esteem

C:Idealself

D:Realself

答案:AGenderidentityisaveryimportantcomponentofaconsumer’sself-concept.（）

A:对

B:错

答案:A第七章测试Personalityreferstoaperson’suniquepsychologicalmakeupandhowitconsistentlyinfluencesthewayapersonrespondstohisorherenvironment.（）

A:对

B:错

答案:AAccordingtoFreud,thepartofthepersonalitythatseeksimmediategratificationiscalledthe________.（）

A:ego

B:conflict

C:id

D:superego

答案:CInFreudiansystem,whichpartoftheselffollowstherealityprinciple?（）

A:Personality

B:Ego

C:Superego

D:Id

答案:BLifestylesareidentifiedbyaconvergenceofpersonality,productandsetting.（）

A:对

B:错

答案:APeopleindifferentculturesholdthesamecorevalueswiththesamepriority.（）

A:错

B:对

答案:A第八章测试A(n)________isalasting,generalevaluationofpeople(includingoneself),objects,advertisements,orissues.（）

A:principle

B:belief

C:attitude

D:personalitytrait

答案:CPsychologistDavidKatzdevelopedthe________ofattitudes.（）

A:classicaltheory

B:functionaltheory

C:neoclassicaltheory

D:clinicaltheory

答案:BAcomponentoftheABCmodelofattitudeis________.（）

A:affect

B:behavior

C:alloftherest

D:cognition

答案:CWhichofthefollowingstatusindicatesthehighestlevelofcommitmenttoanattitude?（）

A:Compliance

B:Identification

C:Standardization

D:Internalization

答案:DBalancetheoryhelpsexplainwhyconsumerslikebeinglinkedtopositivelyvaluedobjects.（）

A:对

B:错

答案:A第九章测试Decisionsdrivenbyouremotionalresponsestoaproductarecalled________.（）

A:compensatory

B:cognitive

C:habitual

D:affective

答案:DThefirststageintheconsumerdecision-makingprocessis________.（）

A:informationsearch

B:productchoice

C:evaluationofalternatives

D:problemrecognition

答案:DNeedsarecreatedwhentheactualstateofacustomerdeclines.（）

A:对

B:错

答案:A________describesconsumptionatthelowend.（）

A:Complexbuying

B:Utilitarian

C:Inertia

D:Routinebuying

答案:CAccordingtothe________rule,aproductwithalowstandingononeattributecannotmakeupforthispositionbybeingbetteronanotherattribute.（）

A:lexicographic

B:elimination-by-aspects

C:non-compensatory

D:conjunctive

答案:C第十章测试Whichofthefollowingisconsideredapost-purchaseprocess?（）

A:Theshoppingexperience

B:Shoppingorientation

C:Mood

D:Consumersatisfaction

答案:DClothingchoicesareoftenheavilyinfluencedbythesituationinwhichtheconsumerneedstowearthem.（）

A:对

B:错

答案:BMostcustomerswhoexperienceanenvironmentthatisbothpleasantandarousingwillinterpretitasanexcitingenvironment.（）

A:错

B:对

答案:BAcoupon-dispensingmachineinagroceryaisleandanemployeehandingoutfreesamplesofanewproductarebothexamplesof________.（）

A:shoppingorientations

B:retailtheming

C:pretailing

D:POPstimuli

答案:DAccordingtotheexpectancydis-confirmationmodel,whenaproductorserviceperformthewaythataconsumerthoughtitwould,shemaynotthinkmuchaboutit;butifitfailstoliveuptoexpectations,thismaycreatenegativefeelings.（）

A:对

B:错

答案:A第十一章测试________argue(s)thateachofushasseveral“selvesthatrelatetogroups.”（）

A:Culturalpressures

B:Membershipgroups

C:Socialidentitytheory

D:Socialloafing

答案:CAgroupcomposedofpeoplethattheconsumeractuallyknowsiscalleda(n)________referencegroup.（）

A:networked

B:membership

C:aspirational

D:tribal

答案:B___isagroupofconsumerswhoshareasetofsocialrelationshipsbasedonusageoforinterestinaproduct/brand.（）

A:Aconsumerlifestyle

B:Areferencegroup

C:Anopinionleader

D:Abrandcommunity

答案:DWord-of-mouth(WOM)isproductinformationthatindividualstransmittootherindividuals.（）

A:对

B:错

答案:AAsetofsociallyrelevantnodesconnectedbyoneormorerelationsiscalledasocial________.（）

A:message

B:network

C:group

D:graph

答案:B第十二章测试Discretionaryincomeisthemoneyavailabletoahouseholdoverandabovethatrequiredforacomfortablestandardofliving.（）

A:对

B:错

答案:AAconsumer’sbeliefaboutwhatthefutureholdsisanindicatorofconsumerconfidence.（）

A:错

B:对

答案:B________referstothepassageofindividualsfromonesocialclasstoanother.（）

A:Socialprestige

B:Socialclass

C:Socialmobility

D:Socialaffinity

答案:CThebestpredictorofmajorexpendituresthatdonothavestatusorsymbolicvalueis________.（）

A:occupation

B:socialclass

C:income

D:socialclassandincome

答案:DWhenaRolls-Royce,aCartierdiamond,andanAndyWarholpaintingareboughtanddisplayedasmarkersofsocialclass,theyare________.（）

A:statussymbols

B:socialparameters

C:socialinhibitors

D:psychologicalblocks

答案:A第十三章测试A________isdefinedasagroupwhosememberssharebeliefsandcommonexperiencesthatsetthemapartfromothers.（）

A:subcultur