实用商务英语智慧树知到答案章节测试2023年嘉兴学院

第一章测试Wholesalersbuygoodsfrommanufacturersorimportersandthensellthemtotheendcustomersinsmallquantities.()

A:对

B:错

答案:BYourinterest,expertiseandexperienceareallveryimportantwhenstartingbusiness.()

A:对

B:错

答案:AIfyoustartabusinesssellingservices,youmayormaynotneedastorefrontofsomekind.Inchinese,“storefront”is（）

A:奖金

B:销售

C:前台

D:店面，店铺

答案:DNotbeingcompleteindependentisoneoftheadvantagesofthefranchise.()

A:对

B:错

答案:BWhichofthefollowingcanbeincludedintothebodypartofajobapplicationletter?()

A:Salutation

B:Thepurposeofwritingtheletter.

C:Appreciationforbeingconsideredforthejob.

D:Personalinformation(gender,workexperience,educationalbackground,etc.)

答案:BCD第二章测试Inproductionprocess,leanmanufaturingtrainingisadoptedtohelpmanufacturerstoimprovegreatermarkup.()

A:对

B:错

答案:AThedutiesoftheoperationsdepartmentaretofindoutwhattheconsumerswantthroughmarketingresearch.()

A:错

B:对

答案:AThecommonaspectsthatneedtobeconsideredinoperationsmanagementareasfollows_________?()

A:productionprocess

B:inventorymanagement

C:Software-drivenanalysis

D:supplychain

答案:ABDWhichofthefollowingconceptiscommonlyadoptedtomanagetheinventoryofacompany?()

A:Just-in-time(JIT)

B:Supplychainmanagement(SCM)

C:Totalqualitymanagement(TQM)

D:Leanmanufacturing

答案:ATheelementsthatneedtobeincludedinminuteswritingare__________.()

A:afollow-upmeetingschedule

B:topicsdiscussedandresolutionsmadeatthemeeting

C:attendeesandabsenteesofthemeeting

D:timeandplaceofthemeeting

答案:ABCD第三章测试Mortgagingisacommonwayofstartupfundraising.()

A:错

B:对

答案:BIt’seasyforstartupcompaniestogetbankloansnowadays.()

A:错

B:对

答案:AWhichofthefollowingsourcescanprovidenewcompaniesaheftysumofcapital?()

A:Friendsinvestments

B:Venturecapitalcompanies

C:Familyinvestments

D:Ownpockets

答案:BInwhatwaysdoangelinvestorsmakeinvestmentsinastartup?()

A:Investthroughangelinvestornetworks

B:Investthroughangelinvestorfunds

C:Investthroughcrowdfundingplatforms

D:Investtheirmoneydirectlyintoanewcompany

答案:ABCDWhichpartcanbeomitted(去除)inmemowriting?()

A:signature(签名/落款)

B:subject(主题)

C:salutation(问候语)

D:letterhead(信件抬头)

答案:ACD第四章测试Acustomer’sknowledgeaboutbrandfactorsincludes___________.()

A:reputation

B:features

C:values

D:specifications

答案:ABCDBrandawarenessiscrucialinpersuading,informingandremindingbothpotentialandexistingcustomerstowardsmakingabranddecision.()

A:对

B:错

答案:ABrandrecallreferstohowwellpeopleconnectabrandwithproducts,ideas,taglines,andotherattributes.()

A:对

B:错

答案:BExtendingyourbrandineveryaspectofcorporatelifeisthestrategyof___________.（）

A:focusingontherightaudience

B:integratingyourbrand

C:beingconsistent

D:beingavailableinmultipleforms

答案:BInwritingabusinessproposal,itisimportanttoremembernottoturntheopeningintoanintroductiontooroverviewofyourcompany.()

A:错

B:对

答案:B第五章测试HigherEngagementisoneofthebenefitsofdigitaladvertising.()

A:对

B:错

答案:ATheadvanceofhigh-speedmobilenetworksandthepenetrationofmobiledevicescontributestothethegrowthofonlineadvertising.（）

A:对

B:错

答案:ABehavioraldataproviderscanrelyon_______tocollectacustomer’sinformation.(）

A:onlinesearches

B:purchasinghistory

C:internetbrowsinghabits

D:watchingTV

答案:ABC_______aregenerallyusedine-commercelikeeBayandAmazon.()

A:ContentRecommendationWidgets

B:CustomContentUnits

C:Promotedlistings

D:In-FeedAds

答案:CThelanguageofnoticeandannouncementshouldbestraightforward,concise,simple,accurateandformal.()

A:对

B:错

答案:A第六章测试Cross-bordere-commerceinvolvesthesaleorpurchaseofproductsviaonlineshopsacrossnationalborders.()

A:错

B:对

答案:BThemaintargetmarketsofChina’scross-bordere-commerceareRussiaandBrazil.()

A:对

B:错

答案:BWhichofthefollowingmakesitconvenienttodeliverlargegoodsfromonecountrytoanother?()

A:overseaswarehouses

B:lowtariff

C:airplanes

D:cargoships

答案:AUser-generatedcontent(UGC)isaneffectivewaytoimprovecustomerexperience,whichisdeliveredandsharedininteractivewayslike?()

A:VR/AR

B:livestreaming

C:posts

D:shortvideos

答案:ABCDWhichofthefollowingstatementsaboutemailwritingisnottrue?()

A:Youneedasubjecttoindicatethecontentandimportanceofyourmessage.

B:Youshouldmakeclearwhoyouareandwhyyouarewritingintheopeningsentence.

C:Thereareformalorinformalsalutation.

D:Youcanusethesameclosingsentencesinformalandinformalemails.

答案:D第七章测试Byhandlingpotentialundesirablesituations,businesstravelerscandeveloptheir_________.()

A:problem-solvingskills

B:negotiationskills

C:emotionalintelligence

D:creativity

答案:AIfyoutravelbyair,youarelikelytobecontributingtoenvironmentalpollution.()

A:对

B:错

答案:AItemssuchasspraypaintandfireworksarenotprohibitedatsecuritycheck.()

A:对

B:错

答案:BThereisnoneedtoputapoweradapterinyoursuitcasebeforeyoutraveltoothercountriesbecauseitisuniversalinmostcountries.()

A:错

B:对

答案:AInwritingaformalbusinessletter,writersshouldaddacommaaftercomplimentaryclose.()

A:错

B:对

答案:B第八章测试Thankstothetechnologicaladvances,automatedself-servicesystemscanreplacehumansinhandlingcustomercareissues.()

A:对

B:错

答案:BProvidingqualitycustomerserviceisawin-winstrategyforbothbusinessesandcustomers.()

A:错

B:对

答案:BAnonlinebusinesscanbuildcustomertrustifitcan（）.

A:hiremoreemployees

B:advertiseonthemassmedia

C:collaboratewithfamousorganizations

D:addaphysicaladdress

答案:DAnonlinecustomercommunitycanbeintheformof().

A:wechatsubscriptions

B:weibogroup

C:messageboard

D:webinar

答案:ABCDRepliestoclaimsshouldalwaysbecourteous,eveniftheclaimisunfounded.()

A:错

B:对

答案:B第九章测试Therearevariousetiquettesintheworld,likechurchetiquette,drinkingetiquette,concertetiquette,andsoon.（）

A:对

B:错

答案:AMobiletechnologyhasledtotheinstantgratificationgenerationandpatienceisnolongeravirtue.（）

A:对

B:错

答案:ATobeefficient,youcancheckyoure-mailmessagesanywhere,evenintheelevator.（）

A:对

B:错

答案:BBusinessformalisappropriatefortheprofessionsEXCEPT()

A:publicrelations

B:law

C:finance

D:techcompanies

答案:DTheelementsthatshouldbeincludedinbusinessinvitationwritingare()

A:date,time,andvenueofthebusinessevent

B:representative’sname,designation,andthenameofthecompany

C:moredetailssuchasspecialguestsoractiviti