欧赛斯Cegedim医疗行业数字营销网络整合营销方案英文版

页脚内容1

欧诗漫营销案例分析：珍珠美容借力江南元素

Cegedim

NewMediaMarketingPlan

IndexCegedimOnlineAssetsReviewCegedimNewMediaMarketingCegedimInboundMarketingQuotationfor3Senarios

VerygoodIntl,poorinChina

Over18K,mostlyintlnewscitedbylocalmedia

ReviewofOnlineBrandImage

页脚内容2

欧诗漫营销案例分析：珍珠美容借力江南元素

Didnotsystematicallymanageonlinebrand

imageyet

ReviewofWebsitePR

Newshasnotyetroutinized,and

structured

ReviewofKeywordsCoverage

Didnotcoveringhealthcare&pharmaceuticalkeywordsyet

页脚内容3

欧诗漫营销案例分析：珍珠美容借力江南元素

Naturalcoverageisexisting,inasmallscale

页脚内容4

欧诗漫营销案例分析：珍珠美容借力江南元素

NotoperatingWeiboassetsforthetimebeing

ReviewofNewMediaCoverage

页脚内容5

欧诗漫营销案例分析：珍珠美容借力江南元素

NotoperatingWeiboassetsforthetimebing

IndexCegedimOnlineAssetsReviewCegedimNewMediaMarketingCegedimInboundMarketingQuotationfor3Senarios

aglobaltechnologyandservicescompany

specializinginthehealthcarefield

UnderstandingofCegedimBrand

页脚内容6

欧诗漫营销案例分析：珍珠美容借力江南元素

HowWeUseWebo&Wechat

OfficialMediaPlatform

-ForBroadcasting-

OfficialDirectionCommunicationPlatform

-ForPotentialClients-

WeiboTopicDesign

1.Setupfivemaintopics;

2.Publish6posts/day,132postes/month#HealthCareToday##Health

Care

Market#

#CareerPath##Health

页脚内容7

欧诗漫营销案例分析：珍珠美容借力江南元素

Care

Service##CRMBestPractise#Cegedim

CegedimWeiboMatrixTheJinjiangInnmicro-blogMarketingSuccess--1,Jinjiangover600stores,morethan500employees

hasopenedtheVthemicro-blog.2,TheJinjiangInn

CEOhas810,000followers,itsanindepthmicro-blog.

3,Aslongasmicro-blog,TheJinjiangInn,their

Microsoftwillfollow-upinteraction.4,Micro-blogthe

JinjiangInnthelargestvalueistheconsumerofthe

distance.

页脚内容8

欧诗漫营销案例分析：珍珠美容借力江南元素

DesignWeiboVI

页脚内容9

欧诗漫营销案例分析：珍珠美容借力江南元素

WeiboMassPromotion

CreateCegedimWeiboEvent

CaseStudy:Lunda

页脚内容10

欧诗漫营销案例分析：珍珠美容借力江南元素

Micro-activitiesdidnotstartAt9:3024thofDecember2012,Lundabloghadonly228followers

At9:4524thDecember,Weiboeventstartedfor15minutes

页脚内容11

欧诗漫营销案例分析：珍珠美容借力江南元素

At10:3924thofDec.,higherprofileWeibousersstartedtoparticipateintheeventand@theirfriends.

At10:5924thDec.,YellowVusersstarttoparticipateintheeventand@theirfriends

页脚内容12

欧诗漫营销案例分析：珍珠美容借力江南元素

LundaFinanceBuilding’sblogfollowershaveincreased10timesoverat22:4524thofDec.

页脚内容13

欧诗漫营销案例分析：珍珠美容借力江南元素

Followerrisingsharplyfrom24thto27thDec.,LundaWeiboimmediatelybecomesahotattraction

页脚内容14

欧诗漫营销案例分析：珍珠美容借力江南元素

TheLundaWeibofollowerseasilysurpassed80,000at9:0030thofDec.,only5daysafter

theeventstarted.

页脚内容15

欧诗漫营销案例分析：珍珠美容借力江南元素

Theultimatenumberofforwardingparticipantsreached75,294.

Activefollowersratereached90%by4thofJan.2013.

EventWeiboexposureaccumulatednearly5.36million,greatlyenhanceditsbrandawareness.

页脚内容16

欧诗漫营销案例分析：珍珠美容借力江南元素

WeiboAccurateMarketing

页脚内容17

欧诗漫营销案例分析：珍珠美容借力江南元素

页脚内容18

欧诗漫营销案例分析：珍珠美容借力江南元素

WriteHighlyRelevantWeiboPost

页脚内容19

欧诗漫营销案例分析：珍珠美容借力江南元素

DefineDailyInteractionsQuantities

LetSystemWorkForYou

页脚内容20

欧诗漫营销案例分析：珍珠美容借力江南元素

CreateHotSalesLeads

WeichatOperationPlan

1stWave(Dec.

页脚内容21

欧诗漫营销案例分析：珍珠美容借力江南元素

2ndWave

(Jan.~Mar.

ExpandFanBase&Interactivity

AccurateMarketing,Traffic,FanIncr.

Target:4,000Fans

Setup&CertifcationSetup,VI,Cert,BasicFans;Target:FullySetup

1000WechatFansTopic&ConversionHottopic,Event,ConversionTarget:8,000FansLeadsGeneration

3rdWave

(Apr.~Jun.

微信形象塑造

Micro-marketingneedtocreateapersonaltouch,itisimportanttorememberthatitwillbeusedasyourcommunicationplatform,itneedtobecompanionable,communicable,andwithacharacter.

小杜杜

喵星球

CegedimWechatStyle@Cegedim

•Expertinpharm&healthcareindustry;•Heistranscultural,andinternational;

•Heiswillingtoshareprofessionalinformationwiththefollowers;

•Sheloveinternet,knowhottrendsinChina;•ShespeaksChineseyoungpeople

language,humorousandeasytocommunicate;

?

WechatAcctPlan

PositionofCegedimWechatPublicAccount

WechatPositonEventuallygetCegedim=Yourbesthealthcaretechnology&servicepartnerinChina,helpphysiciansortheHealthcareproworkbetter,andPharmaceuticalindustryoperatebetter

CommunicatewithCegedimfansinarelaxed,spiritedandengagingway,transmittingthebrandimage&concept,buildupfollowersbase

LanguageStyleSpeakChineseyoungpeoplelanguageinawesternizedwayTargetedUsersHealthcare&Pharmaceuticalprofessionals

页脚内容22

欧诗漫营销案例分析：珍珠美容借力江南元素

Multi-picturesTimeQuanTopic内容

Message

17:00pm1#HealthcareTech&Service#

Sharelatesttech&service

intheindustry(softembed

Cegediminfo#CegedimCaseStudy#CegedimClientCases

Certification-BeOfficial

页脚内容23

欧诗漫营销案例分析：珍珠美容借力江南元素

Firstofall,Itisoneof

theofficialstatusofthe

micro-trustaccounts,its

notstronghold.User

页脚内容24

欧诗漫营销案例分析：珍珠美容借力江南元素

canlowertheirguard.

Officialbrandmicro-signalmusthave500followers,andtoofficialcertification,andtothisend,theOsens,theadvancewillbeusingthepowerfulmarketingplatformforprecisionfollowers,andfortheconductofitsofficialcertification.

BrandReinforcementNaturalExposeYourBrand

BuildUpCegedimQRCodeVISystem

页脚内容25

欧诗漫营销案例分析：珍珠美容借力江南元素

Examples

页脚内容26

欧诗漫营销案例分析：珍珠美容借力江南元素

页脚内容27

欧诗漫营销案例分析：珍珠美容借力江南元素

Personal

页脚内容28

欧诗漫营销案例分析：珍珠美容借力江南元素

account

Buil