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千里之行,始于足下让知识带有温度。第第2页/共2页精品文档推荐BEC商务英语高级考试阅读真题Therehavelongbeenmarketsintin,cocoa,silverandthelike.Thereusedtobesecurityinthinkingthatsomewheretherewasaproduct,somethingyoucouldtouchandsee.Nowtherearenewmarketsinabstractions,tradeinideasandknowledge.Everyonehasknowledgebutthereusedtobenowaytotradeitexceptthroughjobs.Thatsimplefactofeconomiclifewasthebasisforwhitecollaremploymentforcenturies.Thewholejobculturegrewupbecausetherewasnoalternativewaytosellknowledge,otherthentheworkerormanagerproviding,forafixedprice,hisorherknowledgetoanemployertoownorcontrol.Thequantityofknowledgeprovidedhastypicallybeenmeasuredintime.

Buttodaywestandatthethresholdofanewera.Theinformationeconomyhasmaturedandbecomesmarter.Accordingtomanybusinesscommentators,wearenowlivinginaknowledgeeconomy.Therehasalwaysbeenamarketforknowledge,ofcourse.Thepublishingindustryisbasedonit.Buttodaytheinternetismakingthedistributionofknowledgeevereasier.Thedayswhenthepublisherdecidedwhatgotpublishedareover.AnyonewithaPCandamodemcantalktotheworld.Thisisreducingthefrictionintheknowledgeeconomy.

Everyonehasknowledgeofwhateverindustrysheorheisin.sayyouareacomputerdealer,forexample.Overtheyearsyourhavecompliedalistofthetenbestlowestpriceplacestobuywholesalecomputerequipment.Nowyoucansellyourknowledgetonewer,youngercomputerdealerswhohavenowaytobuildupthisknowledgewithoutlosingthousandsofpoundsfindingitoutthehardway.Untilnow,suchknowledgeremainedsecurelylockedintherecipient’shead,accumulatedandthenworthlesslywitheredaway.Thisnolongerneedstobethecase.Suchknowledgecanbesoldviawebsites.

Knowledgehasadistinctadvantageintoday’smarketplace.It’sarenewableresource.Betteryet,itsworthactuallyincreases,.“knowledgeistheonlyassetthatgrowswithuse.“observesScanfordUniversityProfessorPaulRomer.Butwhatexactlyisknowledgeandhowcanitbepackagedtotradeonanopenmarket”“knowledgeisexperientialinformation,intelligenceappliedthoroughandgainedfromexperience.”SayJosenphPineandJamesGilmoreintheirbookTheExperienceEconomy.

Thevalueofknowledgeoftendependsonvariablessuchastimeandthecredibilityoftheseller.Certainknowledgemayhaveaverylimitedshelflife.Insightsconcerninghowtosetupaninternetbusinessinonecountry,mightbeworthafortuneononedayandnothingthenext,dependingonchangesingovernmentpolicy.Marketsinknowledgewillbesignificanceforonething.Theyrepresentoneofthemostoriginalusesofthewebtechnology.InsomecorneroftheglobethereisacompanywantingtosourceplasticwidgetsfromPoland,andsomewhereelseanothercompanythatwishestosetupaplasticsfactorythere.It’ssimplyacaseofconnectingthetwo.

Iisagoodexampleofaknowledgetrader.Itistargetedatfoodservicemanagersthroughoutthehospitalityindustry.“westartedwiththecontextratherthanextractingmoneyfromsuppliers.“explainsfounderMikeDay.“weofferfoodserviceprofessionalsinteractivesupporttoincreasesalesandprofits.Peopledon’twantanotherone-dimensionalsitefullofadvertisingthatdoesn’thelpthemtodotheirjobmoreeffectively,ithastobecustomisedofferingrealsolutionstorealproblems.“thesite’sfeaturesincludeaccesstoonlinetrainingandatarifftrackertorestaurantscancheckpricesthroughoutthesector.

15.whatpointismadeinthefirstparagraph?

AInterestincommoditymarketshasdecreased.

BOveralllevelsofexpertisehaveimproved.

COpportunitiestoexploityourknowledgewerelimitedinthepast

DExternalmarketforceshavemeantknowledgeisunderpriced.

16whatarewetoldaboutthecurrentimpactoftheinternetinthesecondparagraph?

Apublishersbenefitfromtheirexploitationoftheinternet.

Btheinternethasmadeiteasiertoanalysebusinesstrends.

CItisdifficulttocalculatethetrueeconomicvalueoftheinternet.

DTheinternetfacilitatesthedevelopmentoftheknowledgeeconomy.

17Inthethirdparagraph,whatdoesthewritersayaboutknowledge?

AAcquiringknowledgecanbeexpensive

BThemostvaluableknowledgeconcernsIT

CTradingknowledgeraisesissuesofsecurity.

DNewbusinessesfindithardtotradeinknowledge.

18.Whatpointismadeaboutknowledgeinthefourthparagraph?

AItprovidesspecialistinformation

BItsappealliesinitsexclusivity

Citcangeneratenewideas

DItsvalueaccumulates.

19whichapplicationofknowledgedoesthewriterregardasparticularlyuseful?

Aanalyzingmanufacturingtrends

Bintroducingcompatibleparties

Cinterpretingtimeconstraints

Dadvisingonlegislation

20whatkeyfeatureisprovidedbyI?

Aapproachesthatreflecttheprovider’sownexperience

Baccesstoappropriatelytrainedpotentialemployees.

Cadvicewhichdirectlybenefitsthebottomline

Dadvertisingwhichiscarefullytargeted

关于学问经济时代学问的重要性。有了互联网,学问也可能拿来出售。这篇文章里的knowledge,除了学问外,还可以理解成信息。

15题,问第一段的观点是什么。第一段就是简洁介绍在过去,受种种条件的限制,学问不行能拿来做交易(thereusedtobenowaytotradeit),除非是通过job的形式,领取固定工资,算是学问的价钱。也就是说,过去想真正开发学问的价值的机会还是很局限的。

16题,问互联网在现阶段的影响,这题答案很明显:Buttodaytheinternetismakingthedistributionofknowledgeevereasier.互联网让学问的传播更简单了。更简单,就是D选项的facilitate。

17题,问第三段关于学问说了什么。第三段总的意思是说学问现在可以交易,否则只能随着时间消逝。但是这个题的四个选项没有和这个主要意思相吻合的。所以得从其他的细节方面看。答案从这个句子里找:Nowyoucansellyourknowledgetonewer,youngercomputerdealerswhohavenowaytobuildupthisknowledgewithoutlosingthousandsofpounds。你现在可以把学问卖给新的、年轻的电脑交易商。除非花上数千英镑,否则他们没有方法构建这些学问。Losingthousandsofpounds,需要得到某方面的学问需要花上这么多,可见猎取学问是需要花钱的。选A。

18题,问第四段关于学问的观点是什么。这题答案也很明显。原文明确说了:itsworthactuallyincreases。价值事实上是增加的。也就是,学问的价值是积累的。选D。

19题,问认为学问在哪方面特殊有用。这题答案在第五段后面列举的那个例子里面。这段文字最终列举这个例子之前说Marketsinknowledgewillbesignific

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