lesson第49-50讲2c口译实战训练pik网络购物类型

1资源宾馆写字楼1资源宾馆写字楼：'sonlineshopmallownersarelaughingallthewaytotheInthepastyears,courtesyofasurgeinthenumberofonlineshoppersin,salesvolumeshaveexploded,businesseshaveexpandedandprofitshaveskyed.Shoppersarealwaysluredtotheceswiththecheapestprices.Onlineshopmallscertainlyhaveapriceadvantage,asnofeesthatwouldotherwisebeincurredbyphysicalshopmallsareaddedtothefinalpricetag.Alsoonlineshopissoconvenientthatapurchaseisjustafewclicksaway.Buttherearealsoproblemslurkingbehindthisrapidlyexpandingbusiness.Shoppersareoftenswindledbyfraudulentonlineshopownerswhosellfakeorflawedproducts.CourierservicescansometimesbequitetrickyduetoalackofsupervisionandSo,whathascontributedtotheonlineshopcrazein?Andhowcanwebetterregulatetheonlineshopmarket?Nihao,you'relisteningtoPeopleIntheKnow,bringingyouinsightsintotheheadlinenewsin andaroundtheworld,I'mZhengChenguanginBeijing.WespeaktoLiuBaocheng,ProfessorwithUniversityofInternationalBusinessandEconomicsandPhilipSy,CEOofKantarRetailPacificbasedinBuckthetrend;brick-and-mortarconventionalbusinessoperation;suckerofmanyofthecostssavecoststhatareusuallyconsumedonconventionalavenue;consumersaregettingmoresophisticatedandmatured;theycanbemorejudgmentalandselective;thestageoffearisover;VCsseeabigpotentialingrowingthismarket;VC-propped;itistimetoseefruition;squeezeoutofbusiness;physicalpresenceservesmerelyasawindowforexhibition;sociallaggerswhowanttophysicallyfeelandtouch;itisabigcostbothtimewiseandemotionwise;COFCO;whatdoesittaketobesuccessful;onethatexhibitsintegrityistheultimatewinner;puffingandtrickeryyoucany;complywithdisciplinessetforthbythisindustry;youwillfalter;savingsoverthetimelead/leadtime;todevisealeanmanagementinthewholesupplychain精益管理（leanmanagement）一种管理理念，它于20世纪60年代丰田公司著名的“丰生产方式是一种消除浪费、关注流程速度与效率的管理工具;growingsalesvolumedoesnttranslateintohandsomeprofits;posta120%increaseinsales;disclosedirtylaundries;regulatorscanseetransparentlywhatisgoingon;bewatchful;寡头(Oligopoly);thatisthetimetheernmenthastostepintobreakmonopoly;chipin;betterdivisionoflabor;deliveryshopsandgroundteams;companiesthatrendertheservice;shortofbasiccommitment;suicidalcase;atransparent,fairenablelegalenvironment;ensureasafeandregulatedenvironment;allstakeholderscanbenefitfromthat;getimmersedintoculture;deliverthroughFedEx;buzzword;glocalization’全球本土化（glocalization）是为了强调当全球化的合时更有可能取得成功而新产生的一个词;haveglobalthinkingbutlocalizeaction;HasfoundwillingandsupportiveconsumerslongbeforeAWalmartstorearrivesintheirtown;theycansourcenewgoodsimportedgoodsorgoodsthattheycangetlocally;getagoodbargain;theyareverysavvyatusingdifferentsitestohuntdownthebestpricesbyanymeasure;shapethewayretailmarketisdevelo;seeleapfroggingofInternetshopandchangingthedynamicofretailmarket;babyaccessories20%plusofsalesaredonebyonlineretailers;disrupttheevolutionofretailmarket;normalstoresregularstoresgoingoutofbusinesswearemovingawayfromthat;hypermarket;two-prongedstrategy;squeezeprofitmargins;havestrongbackingofprivateequitydangdang,xiyaodian;jockeyformarketposition,用排挤谋取：Thosepoliticiansarejockeyingforpower;Sears是美国也是世界最大的私人零售企业；Tesco乐购，乐购是英国领先的售商，也是全球三大零售企业之一;itisequallyasdisruptiveindevelopedmarketsasemerging;unbelievablelevelsofengagementandpurchase;leadingyers;theyareaheadintherace;enablethemtobigbetsandbiginvestments;perfecttheirbusinessmodelsin;buildtheirmarketpositionsin;Rakuten日本乐