BEC中级模拟试题2及参考答案

BEC二级模拟试题2一.READINGPARTONE

Questions1-7

.Readthesesentencesandthethreecompanyplansbelow.

.Whichcompanydoeseachsentencedescribe?

.Foreachsentencemarkoneletter(A,BorC)onyourAnswerSheet.

Example

Tocombineitsoperationsindifferentpartsoftheworldwillsavealotofmoneyforthecompany.

Answer:B1.Thecompanyhasbusinessesinfourcontinentsoftheworld.

2.Thecompanyhasappointedanewmanagerinchargeofmedicines.

3.Newautomobileswillbedevelopedinitsprogramcenters.

4.Areformisbeingcarriedoutinitsorganizations.

5.Goodsforhairprotectionmakesalotofmoneyforthecompany.

6.Ittriestobemorereadytomeettheneedsofthecustomers.

7.Thecompanyismadeupoffourteensubcompaniesallovertheworld.A.FORD

Tosaveupto$3billionayear,Fordismergingitsmanufacturing,sales,andproductdevelopmentoperationsinNorthAmericaandEurope-andeventuallyinLationAmericaandAsia.Andinamovetowardamorehorizontalorganizationthecompanyissettingupfiveprogramcenterswithworldwideresponsibilityindevelopnewcarsandtrucks.B.IBM

BigBlueisreorganizingitsmarketingandsalesoperationsinto14worldwideindustrygroups,suchasbanking,retail,andinsurance.Inmovingawayfromanorganizationbasedongeography,IBMhopestoeliminateturfwarsandmakeitselfmoreresponsivetocustomers.C.BMS

Bristol-MeyersSquibbisrevampingitsconsumerbusinessbyappointinganewchiefresponsibleforitsworldwideconsumermedicinesbusinesssuchasBufferinandExcedrin.The

11,400millionU.S.dollarsdrugcompanyalsohasformedanewunitwithworldwide

responsibilityforitsClairolandotherhair-careproducts.PARTTWO

Questions8-12

.ReadthisproposalabouttheCPTWordProcessor.

.ChoosethebestsentencefromthelistA-Itofilleachoftheblanks.

.Foreachblank(8-12)markoneletter(A-I)onyourAnswerSheet.

.Denotmarkanylettertwice.

.Oneanswerhasbeengivenasanexample.15June1993

Ms.MarthaWeston

WordProcessingSupervisor

ABCCompany

PostOfficeBox1072

28King'sStreetLondon

DearMs.Weston.

PerformanceoftheCptEquipment

I'mPleasedtotellyouaboutourexperiencewiththeCPTWordProcessorasyourequestedrecently......example.....Iassumeyouhavelookedatseveralmachinesandhavenarroweddownyourchoices.Herearemyobservations.

Anapproachtoadoptingwordprocessors

EighteenmonthsagoweadoptedCPTequipmentonlimitedscalewiththeideainmindthatwecouldgraduallygetridofelectrictypewritersaswebecamefamiliarwiththewordprocessor.......8......Thestationsareactuallyinpairssoeachpaircanshareacommonprinter......9......

Weusetheequipmentasdedicatedwordprocessors,althoughwedohavetheabilitytolinkupwithourcomputerinstallation.

Thestep-at-a-timedevelopmentofourword-processingcenterhas,wethink,savedusmoneyandtrainingtime.......10......

Performance

Intermsofperformance,theCPTequipmentisexcellent.......11.....Moreoverourservicecontractandwarrantyhavecoveredallmaintenancecosts.

Wehavesoftwarepackagesthatcheckspellingandsignalwhenamistakeoccure.......12.....Usingbothprinters,werecentlyprepared1200individuallytypedformlettermailingsaunderfourhours.Wehavenocomplaintaboutourpreparationofexecutivereports.Example:IASoitworksverywellandhassomanydifferentfunctions.

BAlsoithasreducedtheconfusionthatexistsaboutbuyingsoftwarepackages.

CThetrainstopsateachstationforonlyfifteenminutes.

DWebeganwithtwoworkstationsandnowhavefour.

EOurroutinelettersarepreparedfromdisc-storedmasters.

FTheRotaryWprinterwithaspeedof45charactersasecondcaneasilyhandletwoinputstations.

GIncontrast,itssizeandweightareidealforcarrying.

HWehavenotyetexperiencedmechanicalproblemssofar.

IWearepleasedwithitsperformanceandmulti-functions.PARTTHREE

Questions13-20

.ReadthistextabouttheproblemofBarclaysBank.

TheNewLook

WhenSirJohnQuinton,thenchairmanofBarclaysBank,wasgivenhismarchingorderslastApril,Britain'sbiggestbankthoughtithadfoundthescapegoatforitssuddenfallfromgraceandprofits,AndrewBuxton,thebank'smanagingdirectorandanoffspringofitsfoundingfamilies,wasapointedchairmanandchiefexecutive,witheffectfromJanuary1stofnextyear.Itseemedagloriousvictoryforgoodbusinessmanagement.IstheproblemsolvedoCertainlynot.1.NosoonerhadMr.Buxtonbeenappointedchairmanandchiefexecutivethanbig

shareholdersandquiteafewboardmembersbeganquietlytoquestionhisabilitytodobothjobsatonce.Now,weeksbeforeheisduetomoveup,thequestionsarelouder.ManywishthebankhadseizedtheopportunityLasyApriltoseparatethetwotopposts.Andprivately.SomewonderwhetherMr.Buxtonistherightmanforeitherone.WhatstartedasathoroughlyBritishWhisperingCampaignhasassumedmuchbiggerdimensions..2.Mr.Buxtonhassuffereditall,butintruthhehasnowayout.Afterweeksoftalkingtoshareholdersanddiscussingwithhisnon-executivedirectors,hehasacceptedthatBarclayswillseparatethetopjobssometimesinthefuture.How7Hesaysthattherehasbeennoformaldiscussionofitintheboardroom.3.Formallyorinformally,ithasbeenagreedthatMr.Buxtonwillnotbemovedfromhischairmanship,andthatBarclaysmustfindastrongchiefexecutive.Opinionsdifferastowhetherthispersonshouldbechosenfrominsideoroutsidethebank.SeveralboardmembersbelievethatthereisnoidealcandidateinsideBarclays.4.Neithershareholdersnornon-executivedirectorswanttowaitlong.Iftherightcandidatecanbefound,thebankcouldcombinetheannouncementofanewappointmentwithitsannualresultsattheendofMarch.MrBuxtonstressedtheimportanceofgettingthisnextstepright,particularlysinceanyappointmentwillmeanoverturningamanagementreorganizationthatwasannouncedonlyeightmonthsago.Questions13-16

.Forquestions13-16,choosethecorrecttitleforeachparagraphfromtheboxbelow.

.Foreachparagraph(l-4)markoneletter(A-G)onyourAnswerSheet.

.Denotmarkanylettertwice.

13.Paragraph1..........

14.Paragraph2..........

l5.Paragraph3..........

16.Paragraph4..........AProblemsfacingMr.Buxton

BProposalsforcandidatesofthechiefexecutive

CLackofidealcandidateinsideBarclays

DBuxton'sagreementtogiveuponeofhistwotopjobs

EDoubtsaboutBuxton'sabilityfortwotopjobs

FAnxietiesaboutchoosingtherightcandidates

GObjectionstoBuxton'sideasQuestions17-20

.Usingtheinformationinthetext,completeeachsentence17-20,withaphrasefromthelistbelow(A-G)

.Foreachsentence(17-20)markoneletter(A-G)onyourAnswerSheet.

.Donotmarkanylettertwice.

17.Mr.Buxtonispersuadedthatthebankneedsto......

18.iftheycanfindtherightcandidate,theycould......

19.Mr..Buxtonwillretainhischairmanship,andthebankmust......

20.AtthenewsofMr.Buxton'sappointment,manypeoplestartedto......Acombinethenewsoftheappointmentwithitsannualresults.

Bbelievenosuitablecandidatescanbefoundinthebank.

Cquestionhisabilitytoholdtwoleadingpositions.

Dfindaveryablechiefexecutive.

Emeanoverturningamanagementreorganization..

Fdifferastothesourcesfortherightcandidate.

Gseparatethetwotopjobssometimelater.PARTFOUR

Questions21-35

.ReadthistextaboutanItaliancarcompany.

.Choosethebestwordtofi71eachgap.

.Foreachquestion(21-35)markoneletter(A,B,CorD)onyourAnswerSheet.

.Oneanswerhasbeengivenasanexample.GianniAgnelli,ChairmanofFiat,Italy'slargestprivateindustrialcorporation,isknowninItalyasthelawyer,becausehetrainedinlawatTurinUniversity.......example......hehasneverpracticed,histrainingmaysoonbeuseful.OnApril17thMr.AgnelliadmittedtoagroupofItalianindustrialistsinVenice......21......Fiathadbeen......22......insomecorruptionsinItaly.OnApril21st,Fiat'slawyersandCesareRomiti,itsmanagingdirector,metMilanmagistratesto......23......thefirm'sinvolvementinbriberytowinbusinessfromstate-ownedcompanies.

Fiatisnotthe......24......ItaliancompanycaughtupinItaly'sincreasingPoliticalcorruptionscandal.Accordingtothelatestfigure,some200businessmenandpoliticiansweresittinginprison......25......aresultofjudicialinquiriesintokickbackspaidtopoliticiansbyfirms.Hundredsmorearestill......influenceofFiat,......27......salesareequalto4/00ofItaly'shomeproduct,thescandalatthecompanyhas......28......theindustrialestablishment.

ThoughneitherMr.Agnelli....,.29......Mr.Romitihasbeen......30......ofwrongdoing,severalotherseniorFiatmanagershaveallegedlybeeninvolvedinpayingkickbackstowinstate-ownedcontracts.......31......arrestedincludeFrancescoMattiol,Fiat'sfinancedirector,andAntonioMoscon,the......32......headofitsToroinsurancebranch.......33......menhavebeen......34......abouttheirpreviousrolesontheboardofCogefar-Impresit,Fiat'sconstructionsubsidiary.LastMay,EnzoPapiadmittedpayinga1.5million-dollarbribeforacontract,......35......toMilan'sunderground.Example

AThoughBThatCBecauseDWhat

AnswerD21.AwhatBthatCwhenDif

22.AinvolvedBconnectedCrelatedDdone

23.AtalkBsayCspeakDdiscuss

24.AoneBsingleCworstDonly

25.AasBforCwithDafter

26.AinBunderCatDon

27.AwhoBwhichCwhoseDits

28.ArockedBruinedCdamagedDdestroyed

29.AorBalsoCandDnor

30.AaccusedBchargedCcriticizedDblamed

31.AWhoBThoseCHeDThat

32.AoldBformerClateDlast

33.AEitherBAllCEveryDBoth

34.AsolvedBansweredCquestionedDreplied

35.AcontractedBrelatedCconnectedDcommunicated

PARTFIVE

SectionA

Questions36-40

.Readthistext

.Inmostoflines(36-40)thereisoneextrawordwhichdoesnotfitin.Oneortwolines,however,arecorrect.

.Ifthelineiscorrect,putatick(√)inthespaceonyourAnswerSheet.

.Ifthereisanextrawordintheline,writethatwordinthespaceonyourAnswerSheet.

Example:

Mostoftheworld'sbusinessinmarineinsuranceiscentred....√....

inLondonthoughwhateverthereoneotherimportantmarkets....whatever....REQUIREMENTSFORRESEARCHASSOCIATE

Ph.d.orequivalentineconomics.Inadditiontothedegree,applicants

36.beyondentrylevelmusthavetohavepostPh.D.experiencethat

37.demonstratesstrongappliedeconomicsbackgroundandanalytical

38.skillforsolvingproblemssolutions;researchcompetenceintheareaof

39.resources,microeconomicdevelopment.Applicantsmustbeablearticulate.

40.havestrongwritingabilities,haveabilitytocommunicatewellandthatwork

successfullyinamultinationalresearchsetting.SectionB

Questions41-45

.ASwissstudenthaswrittenapieceofdescriptionofanewwatch.

.Ineachlinethereisonewrongword.

.Foreachnumberedline(41-45)writethecorrectwordinthespaceonyourAnswerSheet.Example:

Yourwatchwillbeamasterpiece,reflectedyourvalue....reflecting.....Formorethanacenturyanyahalf,PatekPhillippehasbeenknown

41.asthefinestwatchintheworld.Thereasonissimplethatthis

42.Watchismadedifferently.Itismadebyusingtechnologiesthat

43.otherhavelostorforgotten.Ifaparticularlypatekphillippe

44.movementneedsfouryearsofcontinuousworktobringtoperfect,

45.wewilltekefouryearsTheresultwillbeawatchthatisunlikelyanyother

watchesyouhaveeverseen.二.WRITING

PARTONE

Question46

Mr.Leeisgoingtobuyalargeamountofelectroniccomponentsfromyourcompany.Healsoshowsaninterestinyourcompany'sPCXphonemachine,whichisinthechargeofMr.AngusBeard,yourcolleague.Mr.Leewouldliketobring10samplesandsomebrochuresbackhometomakeatrialsale..WriteashortnotetoMr.AngusBeard,oneofyourcolleagues.

.TellhimthefactthatMr.LeeisinterestedinPCXphone.

.Mentionthenumberhewantstohave.

.suggesttheirdirectcontact.

.Write30-40wordsonyourAnswerSheet.

PARTTWO.

Question47

YouareaclerkinLuckyTourismCompany.Youareresponsibleforarrangingtravellinglines.Oneday,youreceivedthedataasfollows:Readthefollowingtablewhichshowsthechangesinthewaypeoplespendtheirholidays.Thetabledividesthetourismbusinessintofourparts,tellingthedifferentpercentagesin1980andin1990,fromwhichyouwillnoticethetrendofcurrenttourismbusiness..Usetheinformationinthetabletowriteashortreport(about100-120words)emphasizingchangesofthemainbusinessforyourcompany.

.WriteonyourAnswerSheet.WHEREPEOPLESPENDTHEIRHOLIDAYS

19801990

Travellingabroad12%23%

Goingtoseaside38%32%

Camping9%35%

Stayingathome41%10%

Total100%100%三.LISTENINGPARTONE

Questions1-12

.Youwillhearthreetelephoneconversations.

.Writedownonewordornumberinthenumberedspacesontheformsbelow.MessageOne,questions1-4OrderTicket

9:30a.m.20thJuneD.Golden

InformationofCustomer:

Name:MaryThomsonfromINAIndustries

Address:...(1)...RoseStreet

ContactNo.:...(2)...

InformationofComputers:

Type:486models...(3)...cacheonharddrive

Quantity:....(4).....

DeliveryDate:Fridaymorning23rdJuneMessageTwo,questions5-8

ReservationCard

To:Dr.GoodmanFrom:Linda

Date:18thAprilTime:2:30p.m.

Informationofpatients

Name:David......(5)......

Symptom:somethingwrongwiththe......(6).....

Dateofmeeting:20th,......(7)......

Timeformeeting:.....(8)......-MessageThree.Questions9-12

BicycleRentingRegistration

Date:7thJuly

Time:12:30

BicycleType:.....(9)......bikes

No.ofBicycles:2

PeriodofHiring:....(10)......days

Hirer'sName:`....(11)......

ContactNo:0708112-ex.Room......(12)....PARTTWO

Questions13-22SectionOne

Questions13-17

.Youwillhearfiveshortpieces.

.Foreachpiecedecidewhoistalking.

.Writeoneletter(A-H)nexttothenumberofthepiece.

.Youwillhearthefivepiecestwice.

13..................

14..................

15..................

16..................

17..................Aadentist

Bacustomer

Capoliceman

Damechanic

Easalesman

Faplumber

Gadoctor

HamanagerSectionTwo

Questions18-22

.Youwillhearanotherfiveshortpieces.

.Foreachpiecedecidewherethespeakeris.

.Writeoneletter(A-H)nexttothenumberofthepiece.

.Youwillhearthefivepiecestwice.

18..................

19..................

20...................

21..................

22..................Places

Aatthedentist's

Batthedrugstore

Catthegrocerystore

Dattheoilstation

Eattheparkinglot

Fattherestaurant

Gatthepub

HatthesupermarketPARTTHREE

Questions23-30

.Youwillheartheconversationbetweenasociologistandaretailer.Theytalkaboutwhatis

goingtoinfluencethelifestyleandhowthelifestylewillaffectthepurchasingprocess.

.Youhavetocompletethesentences(23-30)bychoosingthecorrectending.

.Markoneletter(A,BorC).23.AIOrefersto

Aactions,involvementandoptions.

Bactivities,interestsandopinions.

Cadvertising,impactandopportunities.24.AnothernameforAIOmeasurementis

Apsychographics.

Bdemographics.

Cstatistics.25.Accordingtotheauthor,themostimportantsocialfactorinpurchasingprocessis

Areferencegroups.

Bsocialclasses.

Cculture.26.Ifyouarerunninganupperlevelfurstore,you'dbetterattractyourcustomersby

Aloweringprices.

Bmassadvertising.

Cimprovingtheproductpackaging.27.Sometimes,thereferencegroupshavethemostimpactonthepurchasingprocess,so

aretailermustpaymuchattentiontothereferencegroupscomposedby

Afamilymembers.

Bsuburbanites.

Ccitydwellers28.Forthecustomerwithmuchself-confidence,thepurchasingprocessis

Aendless.

Blong.

Cshort.29.Whentheconsumerthinksofalternativesandmakesafinaldecision,themost

importantindividualfactorwillbe

Apersonalities.

Bmotives..

Cperformance.30.Oneoftheindividualdimensionsoflifestylementionedbythesocialgyistis

Aperformance.

Binterests.

Cclassconsciousness.BEC二级模拟试题2参考答案一.阅读部分

PARTONE

1.A2.C3.A4.B5.C6.B7.B

PARTTWO

8.D9.F10.B11.H12.E

PARTTHREE

13.E14.D15.B16.F17.G18.A19.D20.C

PARTFOUR

21.B22.A23.D24.D25.A26.B27.C28.A29.D

30.A31.B32.B33.D34.C35.B

PARTFIVE

SectionA

36.must是多余,应删掉.

37.没有多余的词.

38.solutions是多余,应删掉.

39.able是多余,应删掉.

40.that是多余,应删掉.SectionB

41.simple后面加冒号,去掉that

42.technology应改为techniques

43.particularly应改为particular

44.perfect应改为perfection

45.unlikely应改为unlike二.写作部分

PARTONE

Question46

(Sampleforreference)

DearMrBeard,

Mr.Lee,oneofmyoldclients,hasinterestinourPCXphonemachine.Hewouldliketobring10samplesandsomebrochuresbackhometomakeatrialsale.YoumaycontacthimdirectlyonTel3108881.PARTTWO

Question47

(Sampleforreference).

Nowadays,lesspeopleliketospendtheirholidaysathome.Morepeoplegocampingoutsideoreventravelabroad.Thechangesarecausedmainlybythreefactors.First,peoplebecomemoreopen.Insteadofstayingathome,theyvisitforeigncountriestoknowthedifferentraces.Secondly,inthe1990s,housewivesaremorefreefromtheheavyhouseworkwithmoreandmorehouseholdutensils.Familiesareveryhappytospendholidaysoutsidewithmothersorwives.Thirdly,travellingabroadcanalsomeanenjoyingcomfortableweatherinanothercountry.Thereforelesspeoplegotocrowdedseaside,theyturntootherways.三.听力部分1.NO212.721881553.256KB

4.35.Parker6.heart

7.April8.9:30am9.motorized

10.211.Green.12.1203

13.B14.A15.D

16.G17.E18.D

19.B20.C21.F

22.H23.B24.A

25.C26.B.27.A

28.C29.B30.A

BusinessEnglishCertificate2

SimulatedTest

TapescriptPartOne.Questions1to12

MessageOne.Questionslto4

M1:Hello!

F1:MayIspeaktoMr.Golden,please?

M1:Thisishe.

F1:Goodmorning,Mr.Golden.ThisisMaryThomsonfromINAIndustries.Ourcompanyisgoingtobuy3486modelcomputers.

M1:256Konharddrivemodelsor256koptionalonbasemodels?

F1:Haveyougotanysuggestions?

M1:Thekindof256Konharddrivemodelsaresuitableforgeneraluse.Andthe256K

optionalonbasemodelsisavailableuponrequest.It'sabitmoreexpensive.

F1:IthinkIwillbuytheformer,256Kharddrivemodel.

M1:Ok!Whendoyouwantthem?Wehavethiscomputerinstock.

F1:That'sfine.IhopethecomputerswillarriveonFridaymorning.

M1:Fridaymorning.Whereisyourcompanylocated?

F1:NO.21RoseStreet,neartheFashionStore.

M1:Andyourtelephonenumberis......?

F1:72188155.Thankyou.

M1:Thankyouforyourbusiness.MessageTwo.Questions5to8.

F1:Hello.SpringfieldHealthCentre.CanIhelpyou?

M1:Yes.I'dliketospeaktoDr.Goodman'sreceptionist,please.

F1:Yes.

M1:ThisisDavidParker.Ihavebeenhavingsomechestpainsrecently.

F1:Well,Mr.Parker.WhatcanIdoforyou?

M1:Iwouldliketomakeanappointmenttoseethedoctor.

F1:Yes.WouldThursdaymorningsuityou?

M1:Thursdayisthe20thofApril.Ok.Atwhattime?

F1:Is9:30okforyou?

M1:Yes,that'sfine.

F1:What'syournameagainplease?

M1:DavidParker.D-A-V-I-D,P-A-R-K-E-R.

F1:Thankyou.Dr.Goodmanwillseeyouat9:30onThursday.MessageThree.Questions9to12.

F1:Goodmorning,thisisBurt'sBicycleRental.

M1:Goodmorning,miss.AfriendofminesuggestedIcallyoutohiresomebikes.

F1:Oh,yes.Alotofpeopledothisthesedays.

M1:Yes,we'rejustonholidayhereforafewdaysandtheysaiditwouldbeagoodideatoseetheislandonbicycle.

F1:Wellitcertainlyis.Andmostpeoplerentamotorbikebecauseyoucangetaroundfasterandevengotothebeachifyoulike.

M1:IfIwantedtohire2motorbikestomorrowmorningfor2days,wouldtherebeanyproblem?

F1:Noproblematall.MayIknowyourname?

M1:It'sGreen,G-R-E-E-N.

F1:Andyourtelephonenumber?

M1:I'mattheHolidaySunHotel.Mynumberis0708112.I'minRoom1203.Bytheway,isyourbikerentalshopatNo.100TeckmanStreet?

F1:That'sright.

M1:OK,then,I'llseeyoutomorrowmorning.Thanksalot.

F1:I'llseeyouthen.PartTwo.Questions13to22.SectionOne.Questions13to17.

QuestionThirteen

I'minterestedinseeingthenewmid-sizedcaryou'vebeenadvertizing.I'msorryIforgotthename,butIhaveseenitasafriendofminehasboughtone.It'saracingcarandit'sverylight,Iremember.Iwantitinblack.QuestionFourteen

Now,let'slookattheloosefilling.Oh!I'msurpriseditdidn'tfallout,becausethere'sagreatdealofdecayaroundit.There'salsoaslightcavityinanothertooth.Itmaytakeconsiderabledrilling.QuestionFifteen

Idon'tknowwhatI'mgoingtofindinthecar.IpromisethatI'llcheckitthoroughly.Forexampleifyourcondenserbecomeswornout,I'llcallyouandrecommendthatyouletmeputinanewone.Iwon'tdothisbeforewe'vetalkedaboutit.QuestionSixteen

Pleasetakeoffyourcoatandrollupyoursleeve.Iwanttotakeyourbloodpressure.Yes,yourpressureisalittlebithigh.Thereisnothingtobealarmedaboutit.Butyou'dbettergetridofthosejunkfoodsanddomoreexercise.QuestionSeventeen

Irepresentanewbutgrowingfirminthisarea.Wesellallkindsofstationarysupplies:variouskindsofpens,pencilsdesksets,fileholdersandwhateveryoumention.Hereare.samplesofournewproducts.Weguaranteepromptdeliveryandthebestproducts.SectionTwo.Questions18to22

QuestionEighteen

Yourcarhasbeensluggishsinceit'sbeentoolongsinceyourlasttune-up.Soyourcardoesn'treallyneedthehigheroctane.Youshouldstilluseregularunleaded.Itwon'tpaytogetthemoreexpensivekind.QuestionNineteen

IthinkI'mcatchingabadcoldtoday.Ihaveaheadache.I'vegotasorethroat.Ievencoughsomeofthetimeandacheallover.Doyouhaveacoldcapsuleandsomecoughsyrup?IhopeIcangotoworktomorrowaftertakingallthese.Couldyourecommendsomething?QuestionTwenty

Thesegreenandhardbananasaren'tripeenoughtoeat.Theseareoverripe;they'resoftwithbrownspots.Theoverripeonesarefirmandjustrightforeating.Ifyouwanttocookwithbananas,theoverripesarefine.QuestionTwenty-one

Welcometoourchainstore.Wespecializeinhamburgersandchicken.Andwe'rehavinganintroductoryspecial.YoucangetfreeFrenchfrieswitheverysandwichorder.Hereisthecoupon.PartThree.

Questions23to30.Retailer:Aperson'slifestylehasasignificanteffectonthepurcharsingprocess.SohowdoIdetermineandunderstandthelifestyleofmytargetmarket?Sociologist:Theconsumer'sactivities,interests,andopinionsorAIOcanbeusedtoanalyzelifestylesandtheirimpactonpurchasebehavior.Activities,interests,andopinionsareespeciallyusefulwhentheycanberelatedtodemographicdata.Groupingpeopleaccordingtothesethreecriteriawillrevealsubstantialdifferencesinproductusage,timespentshopping,enjoymentofshoppingexperience,locationandhoursofthestore,andsoon.AtypicalconsumerAIOsurveywouldincludequestionsonmembership,hobbies,travel,shopping,work,andentertainmentactivities,involvementinthehome,thefamily,andcommunityinterestsandfeelingsabouteconomics,pol