广告类英文文献

TheAgeofAdvertisingUNITTHREE当前1页，总共136页。BackgroundInformationAdvertisingistheprocessofpublicizingaproductorservice,

usuallyinordertoin-creasesales.

Insomecasesitisusedtodiscouragesales(e.g.

ofcigarettes)ortopro-motenon-commercialactivities(e.g.roadsafety).Althoughsome2%ofthegrossnationalproductintheUKandsome3%in-theUSAisspentonadvertising,thereisnoevidencetoshowthatadvertisingactuallypersuadespeopletobuythingstheydonotwant.当前2页，总共136页。BackgroundInformationConsumeradvertisingseekstosellonebrandedproductattheexpenseofothers,topublicizeamanufacturer'snamewhenhisproductisthesameaseveryoneelse's,

ortopersuadepeoplethatacategoryofproductsshouldbeboughtinpreferencetosome

othercategory.

Tradeadvertisingisrestrictedtospecificsectionsofthepublic(e.g.-

doctorsorcaterers).Advertisementsmaybeinformative,assistingpurchaserstomakea

choicebetweenproducts,orpersuasive,

in当前3页，总共136页。BackgroundInformationwhichcaseitmayexaggeratesomeaspectofaproductbyappealingtothepurchaser'simageofhimself.

Advertisingiscarriedoutbythepress

(70%-75%),bytelevisionandradio(20%-25%),andonbuses,incinemas,andatthepointofsale.TheindustryintheUKandUSAislargelyinthehandsoftheadvertisingagencies,whichworkcloselywiththeirclientsresearching,copy-writing,andproducingtheadvertisementsaswellasbookingspaceinthepressandtimeforbroadcasting.

当前4页，总共136页。IntroductionModernadvertisingisamajorindustrywhichhasengagedmanytalentedartistsinthedesignofthelayoutoftheadvertisements.

Ithasalsoinvolvedscientistsindifferentfieldsofstudysuchaspsychology,sociology,anthropology,etc.

Hugeamountof

moneyhasbeenspentontheconsumersurveys,designofthelayoutandthepublicationoftheads.

Allthisefforthasbeenmadetoattracttheattentionorstirtheimpulseofthe当前5页，总共136页。Introductionpublicsoastopromotethesalesandturnover.Likeitornot,theadvertisementwillcontinuetobepartofourdailylife.Wecan'tsimplyavoidseeingonewhereverwegoandwhateverwedo.Livingwithitmaybeabestalternativeexistingnow.当前6页，总共136页。LanguagePoints当前7页，总共136页。1.feature:以…为特色，是…特色；表演，刊登，展出，介绍Thenovelfeaturestherurallifeinasmall

Englishvillageinthe19thcentury.ThisfilmfeaturesanewBritishactress.当前8页，总共136页。1.feature:以…为特色，是…特色；表演，刊登，展出，介绍昼夜服务是这家店的特色这家店以昼夜服务为特色Thisstorefeaturesround-the-clockservice.Round-the-clockservicefeaturesthisstore.当前9页，总共136页。1.feature:以…为特色，是…特色；表演，刊登，展出，介绍ThisartgalleryfeaturesNorthAmericanart.这家艺术馆展出北美艺术。当前10页，总共136页。1.feature:以…为特色，是…特色；表演，刊登，展出，介绍今天的报纸登了一篇关于健康的文章Today’snewspaperfeaturesanarticleabouthealth.当前11页，总共136页。CliftonWebb

克里夫顿·韦伯11,111889–10,131966U.S.A.actor,operasingeranddancer当前12页，总共136页。CliftonWebb

Webbco-starinthe1944thrillerLaura(20thCenturyFox)Hewasaninstanthit,andhereceivedAcademyAwardnominations.当前13页，总共136页。作为演员的电影作品(数量：21)美国影史百部佳片AFI's100Years,100Thrills:America'sMostHeart-PoundingMovies-------(2001)SatanNeverSleeps-------(1962)HolidayforLovers-------(1959)TheRemarkableMr.Pennypacker-------(1959)爱琴海夺宝记BoyonaDolphin-------(1957)CliftonWebb电影作品列表：(

22部)当前14页，总共136页。冒充者，谍海浮尸TheManWhoNeverWas-------(1956)Woman'sWorld-------(1954)泉水中的三枚硬币/罗马之恋ThreeCoinsintheFountain-------(1954)铁达尼邮轮沉浸记/泰坦尼克号沉没记Titanic-------(1953)MisterScoutmaster-------(1953)春光花月StarsandStripesForever-------(1952)Dreamboat-------(1952)CliftonWebb电影作品列表：(

22部)当前15页，总共136页。Mr.BelvedereRingstheBell-------(1951)Elopement-------(1951)ForHeaven'sSake-------(1950)父亲大人CheaperbytheDozen-------(1950)校园长春树Mr.BelvedereGoestoCollege-------(1949)妙人奇遇SittingPretty-------(1948)剃刀边缘TheRazor'sEdge-------(1946)死角TheDarkCorner-------(1946)罗娜秘记Laura-------(1944)

CliftonWebb电影作品列表：(

22部)当前16页，总共136页。作为其他职员的电影作品(数量：1)校园长春树Mr.BelvedereGoestoCollege-------(1949)当前17页，总共136页。"ThemanintheHathawayshirt"“哈撒韦”衬衫Hathawayshirtandever-mysteriouseye-patch,1953当前18页，总共136页。"ThemanintheHathawayshirt"1951年，一家小制衣厂老板F.Hathaway登门找大卫•欧格威帮忙。大卫•欧格威在摄影棚里看到一个黑色眼罩，而产生“戴黑色眼罩的男人”的广告创意，为产品增添了神秘感。当前19页，总共136页。"ThemanintheHathawayshirt"他用200万元表现衬衫高档，18种穿这种衬衫的人物形象，模特儿由BaronWrange扮演,分别出现在各种背景画面上,指挥乐团、演奏双簧管、画画、击剑、驾游艇以及玩牌。当前20页，总共136页。"ThemanintheHathawayshirt"在当时，一位英俊的男士戴上眼罩给人以浪漫、独特的感觉。哈撒韦衬衫终于在默默无闻116年以后，在数月之内名噪全国，美国人最后终于开始体认到当前21页，总共136页。"ThemanintheHathawayshirt"穿一件大量生产的廉价衬衫毁坏形象，实在是一件愚蠢的事，“哈撒韦”衬衫就日渐流行了它耐穿，为顾客定制，不惜工本的“舒适”剪裁，下摆很长，可深入你的裤腰。当前22页，总共136页。"ThemanintheHathawayshirt"纽扣是使用珍珠母作成，非常大，男子气。缝纫高雅，用世界最有名的布匹。“哈撒韦”衬衫是缅因州的小城渥特威的一个小公司的手艺人所缝制的。他们老老少少的在那里工作了已整整114年。当前23页，总共136页。Outrage复合词out＋ragen.①义愤，愤慨；②暴行，骇人听闻

【常用搭配】anoutrageagainst/on/uponsth.eg.对正义的严重损害

vt.激起…的义愤，激怒（常用于被动语态）

eg.物价大幅上涨的消息一公布他们义愤填膺。

WordforBand6Theywereoutragedbytheannouncementofmassivepriceincrease.anoutrageagainstjustice当前24页，总共136页。Whenheheardthenewsthathisresearchwasstolenbyacolleague,hereactedwithasenseof_____.A.outlookB.outlawC.outrageD.outbreakWordforBand6C.当他获悉他的研究成果被一个同事剽窃的消息他义愤填膺当前25页，总共136页。2.Thereisnoaccidentaboutthis.Thisisnotsomethingthatjustoccurswithoutanycause.当前26页，总共136页。Symbolistpoetryandpainting象征主义者认为艺术所应表达的不是现实生活，而是意识所不能达到的超时间、超空间，超物质、超感觉的“另一世界”，通过景物来暗示另一世界。作家所要阐述的不是现实的客观世界，而是个人主观的内心世界。当前27页，总共136页。Symbolistpainting《自画像与拉琴的死神》勃克林187275×61厘米，藏于国立普鲁士文化遗产博物馆当前28页，总共136页。SymbolistpoetryandOmarKhayyám欧玛尔·海亚姆（1048－1122，(又译获默·伽亚漠)波斯哲理诗人。每首四行诗共四句。一、二、四行协韵，从形式上看与我国绝句十分相似。《鲁拜集》，《柔巴依集》。当前29页，总共136页。SymbolistpoetryandOmarKhayyám天堂不过是欲望满足的幻景，地狱是火烤灵魂在暗中的投影。我们这么晚才从暗中浮现，这么早又要向暗里消隐。当前30页，总共136页。SymbolistpoetryandOmarKhayyám最初的泥团捏出了最后一个人，最初播的是最后收成的种；最后结帐的黎明将读到的，在最初创世的早晨已经写成。当前31页，总共136页。SymbolistpoetryandOmarKhayyám我们来去匆匆的宇宙，上不见渊源，下不见尽头，没有人能说清楚，我们自何方而来，向何方而走？当前32页，总共136页。SymbolistpoetryandOmarKhayyám第廿九首“柔巴依”不知什么是根由、哪里是源头，就像是流水，无奈地流进宇宙；不知哪里是尽头、也不再逗留，我像是风儿，无奈地吹过沙丘。当前33页，总共136页。3.…thesorryschemeofthingsastheyareisforeverbeingremoldednearertotheheart'sdesire....thesadstoriesastheyareinventedareoftenrevisedsoastosuitthetasteoftheaudience.(Soistheadvertisement.)当前34页，总共136页。3.…thesorryschemeofthingsastheyareisforeverbeingremoldednearertotheheart'sdesire.事物的令人悲伤的格局事实上永远是按照心灵的愿望铸造的。当前35页，总共136页。4.getintothehabitof:becomeusedtodoingsthIrisgotintothehabitofcheckinghermailboxwhenshegothomeeveryday.Hegotintothehabitofturningtoliquorwhendepressed.当前36页，总共136页。psychiatricPsychiatristn.精神病医师，精神病学家WordforBand6当前37页，总共136页。LUCKYSTRIKE英美烟草公司“SmokeaLuckytofeelyourLEVELboot!”

“点燃Lucky（幸运）牌香烟，享受最佳感觉！”当前38页，总共136页。LUCKYSTRIKE英美烟草公司拥有超过300个著名品牌，包括好彩（LuckyStrike）、555、健牌（肯特KENT）、希尔顿（Hilton）、总督（Viceroy）、登喜路（Dunhill）、金边臣（Benson&Hedges）、摩尔（More）等等（其实北京人熟悉的“都宝”就是英美在中国合资生产）。全球十亿成年吸烟者中，每七个人就有一位选择英美烟草的产品。

当前39页，总共136页。绿色清凉版本的LuckyStrike1917年的好彩的女性吸烟运动广告当前40页，总共136页。1940年版本的LuckyStrike当前41页，总共136页。早年的一些宣传海报当前42页，总共136页。早年的一些宣传海报当前43页，总共136页。5.haveawayof:haveamethod,styleormannerofdoingsth;succeedindoingsthFrankhashiswayofgettingthingsdone.Margoalwayshasawayofgettingwhatshedesires.当前44页，总共136页。6.holdtogether:vt./vi.可分开用remainunited使…连接/团结/结合在一起，使…成一体TheRussellsalwaysholdtogetherintimeofcrisis.Thebodyworkofthecarcanhardlyholdtogether.CrisisalwaysholdtheRussellstogether.PhraseforBand6andOurExam当前45页，总共136页。clann.宗族，家族clan与tribe都有“族”的意思，如何区分？clan强调“姓氏，家庭”tribe强调“部落，种族”WordforBand6当前46页，总共136页。mysticn.神秘主义者adj.神秘的，玄妙的；神秘主义者的WordforBand6当前47页，总共136页。communaladj.公共的，集体的，共有的WordforBand6当前48页，总共136页。7.communalparticipation:gettinginvolvedortakingpartinagroupcollectively当前49页，总共136页。8.asenseofmysticcommunion:afeelingofbecomingamemberofagroupinwhichallthepeoplehaveacommonbelief当前50页，总共136页。verdictn.①裁定；②定论，判断性意见Very(真实)+dict(言论)eg.predictcontradictWordforBand6预言与…发生矛盾当前51页，总共136页。9.associateinthemindswith:jointogetherorconnect(ideas)inthemindDarwinisalwaysassociatedwiththetheoryofrevolution.Insomecultures,owlisassociatedwithevilspiritormisfortune.当前52页，总共136页。hygienen.卫生，保健学dentalhygienedomestichygieneWordforBand6口腔卫生家庭卫生当前53页，总共136页。hygienen.卫生，保健学personalhygieneenvironmenthygienefoodhygieneWordforBand6环境卫生食品卫生个人卫生当前54页，总共136页。hygienen.卫生，保健学mentalhygienephysicalhygieneWordforBand6心理卫生生理卫生当前55页，总共136页。grotesqueadj.①怪诞的，荒诞不经的，荒唐的②奇形怪状的，奇异的，丑陋的n.形状怪诞的图案，怪人，怪物WordforBand6当前56页，总共136页。Thankstoprep.多亏…由于…PhraseforBand6当前57页，总共136页。10.hook-up:connectionorlinkThehook-upbetweenBBCandAustraliantelevisionisdonebysatellite.当前58页，总共136页。theMedicifamily：美第奇家族，15~18世纪统治佛罗伦萨和托斯卡纳的意大利家族。他们通过经商和办银行成为豪富，与欧洲许多豪门联姻，共出了3个教皇和2个法国皇后。但亦经历了3次放逐（1433~1434，1494~1512，1527~1530）。由于他们对艺术的保护，佛罗伦萨成为欧洲文化的博物馆。当前59页，总共136页。theMedicifamily：当前60页，总共136页。当前61页，总共136页。当前62页，总共136页。11.artdealer:personengagedincommercialpurchasesorsalesofartisticworks当前63页，总共136页。MoulinRouge当前64页，总共136页。MoulinRouge当前65页，总共136页。turnovern.①营业额，成交量②人员调整，人员更替率WordforBand6当前66页，总共136页。12.acaseinpoint:anexamplewhichisrelevanttothematterbeingdiscussed当前67页，总共136页。13.symptomsofvirtueorbeauty:signsthatshowhighqualityorbeauty当前68页，总共136页。14.

creepinto:

不知不觉到来，渐渐产生/出现comeintogradually,unconsciouslyConfidenceandpowerofthoughtanddecisiongrewdim,andfearcreptintoourhearts.当前69页，总共136页。15.ineffect:infact;

practically;actually;forallpracticalpurposeThehousewithallitscontentsis,ineffect,crushedintoalumpofdebris.Thethemesofthetwobooksare,ineffect,identical.当前70页，总共136页。16.turnourfacesawayfrom:evade;avoid;escapefrom当前71页，总共136页。17.displayadvertising:visualadvertising图文广告当前72页，总共136页。Holdbackhinder,restrain,orpreventtheprogressordevelopmentof妨碍PhraseforBand6当前73页，总共136页。stuntn.①惊险动作，特技，特技表演。②噱头，引人注意的举动eg.stunt-manvt.阻碍…正常发育，使…停止发展eg.小孩抽烟会妨碍发育。WordforBand6Ifachildsmokescigarette,itcanstunthisgrowth.电影替身当前74页，总共136页。hitchvt.①免费搭(车旅行)②(用绳、钩等)系住，拴住，钩住③(up)急速提起(或拉起)vi.免费搭车旅行n.①故障，障碍②急提，急拉【常用搭配】gethitched=behitchedup结婚hitchup拉起(坐时把膝部裤管稍向上拉，以保持裤线挺直)withoutahitch毫无障碍，顺利无阻WordforBand6当前75页，总共136页。contrivevt.①谋划，策划②设法做到③设计，想出【用法】加名词；加不定式eg.她不知怎的设法弄到了音乐会门票。WordforBand6Somehowshecontrivedtogettheticketsfortheconcert.当前76页，总共136页。18.astormoforders:asuddenburstoforders;agoodnumberofordersatthesametune.当前77页，总共136页。extractvt.①取出，抽出，拔出②提取，提炼，榨取③获得，索取④摘录，抄录n.①摘录，选段②提出物，精华，汁【常用搭配】extractsth.Fromsb./sth.

从…中拔出，从…中提炼出WordforBand6当前78页，总共136页。extracteg.Thepolicefinallyextractedtheinformationafterhoursofquestioning.WordforBand6警方经数小时盘问终于套得这一情报。当前79页，总共136页。extractItisnothardforusto____oilfromshale.A.contractB.compressC.withdrawD.extractWordforBand6从页岩中提取石油并不困难。D.当前80页，总共136页。19.belikenedto:becomparedtoLoveisoftenlikenedtoajourney.(likenlovetoajourney)Advertisingislikenedtoanabstractart.

(likenadvertisingtoanabstractart)当前81页，总共136页。anthropologyanthropologistn.人类学家，人类学者WordforBand6当前82页，总共136页。20.socialandpsychologicallandscape:anoverallpictureofthesocialconditionandpeople'swayofthinking当前83页，总共136页。mergevt.合并merge(together)mergeAwithBmergeAandB(together)我们可以把两家小公司合并成一个大企业。WordforBand6Wecanmergetwosmallbusinesses(together)intoalargerone.当前84页，总共136页。mergevi.逐渐消失，或变成另一种事物。merge(intosth.)暮色蒙蒙，逐渐一片漆黑WordforBand6Twilightmergedintototaldarkness..当前85页，总共136页。mergemingle;mix;blendWordforBand6当前86页，总共136页。21.institchesoflaughter:laughinguncontrollably捧腹大笑，忍俊不禁Thestoryhadusinstitchesoflaughter.Theaudiencewereinstitchesoflaughterwhenacomicshowwasperformedonstage.当前87页，总共136页。Goaboutsettoworkat开始着手（工作）；忙于做『不用于被动语态』PhraseforBand6当前88页，总共136页。22.Thereasonthisdoesnothappenisnotthat…barrageofappealsthatwegoaboutourbusiness,"aswesay.Thereasonwhywedonotlaughsohardisnotthatweareunaffectedbythesefantasticappealstoourpassion,

butthatwehavebecomesoweakandinsensitive,surroundedbyagoodnumberofappealsconvincingusthatwearebusywithourbusinessasweusuallysay.

当前89页，总共136页。22.Thereasonthisdoesnothappenisnotthat…barrageofappealsthatwegoaboutourbusiness,"aswesay.becomehardenedto:belesssensitivetohardeninto:turninto(fixedform)当前90页，总共136页。22.Thereasonthisdoesnothappenisnotthat…barrageofappealsthatwegoaboutourbusiness,"aswesay.Hebecamehardenedtothecriticismaroundhim.Weshouldresolutelybreakwithconventionalrulesandregulationsthathaveoutlivedtheirusefulnessandhardenedintodogmas.当前91页，总共136页。throbvi.①有节奏的震动，有规律地颤动②（急速强烈的）跳动，搏动n.有节奏的震动，跳动，搏动WordforBand6当前92页，总共136页。Reel（roll的同源异体词）n.卷轴，卷筒，卷盘vt.卷，绕vi.①摇摇晃晃的移动，蹒跚②眩晕，发昏消防员放出水龙带WordforBand6Thefiremanreeledthehosepipeout.当前93页，总共136页。Reel（roll的同源异体词）【考纲短语】reeloff一口气说，重复克莱尔一口气报出了他邀请来参加聚会的所有人的名字。WordforBand6Clarereeledoffalistofallthepeopleshe’dinvitedtotheparty.当前94页，总共136页。stimulusn.①促进(因素)②刺激(物)vt.stimulate刺激adj.stimulating刺激的【固定搭配】stimulustosth.“对…的刺激”光是植物生长的促进因素。WordforBand6Lightisastimulustogrowthinplants.当前95页，总共136页。stimulusDrinkcoffeewhenyouaresleepy.It’sagood____andwillhelpkeepyouawake.A.stimulusB.attachmentC.source

D.liquidWordforBand6困了就喝咖啡。因为咖啡能刺激你，使你保持清醒。A.当前96页，总共136页。23.dispensewith:managewithout;

getridofSheisnotconfidentenoughtodispensewiththesupportandassistancefromherfriends.Formalityissomethingtodispensewithinsuchinformalcircumstances.Ourhandshakedispensedwiththeneedforacontract.PhraseforBand6andOurExam当前97页，总共136页。24.minglewithvt.使混合，使相混vi.

①混合起来，相混合②相交往，相往来A

sincereapologymingledwithasenseofguiltwasreadilyaccepted.A

painfulmemorymingledwiththeterriblenightmarealmostbrokeherintopieces.WordforBand6andOurExam当前98页，总共136页。24.

minglewith2001年1月第53题Nowthecheersandapplause____inasinglesustainedroar.A.mingledB.concentratedC.assembledD.permeatedWordforBand6andOurExamA.现在欢呼声与掌声会合成了一股持续的喊声。当前99页，总共136页。25.bringsthintofocus:causesthtobethecenterofattentionThenecessityoflocatingafactoryformassproductionwasbroughtintofocusatthemeeting.Theprotectionoftheenvironmenthasbeenbroughtintofocusbytheseverityof

thepollutioninthelocality.

Bringanissueintofocus.当前100页，总共136页。Asaruleinmostcases,usually,normallyPhraseforBand6当前101页，总共136页。snobbismSnobn.①势利的人②自命不凡的人，自以为有学问的人。WordforBand6当前102页，总共136页。bureaucracyn.①官僚主义，官僚作风②政府机构，官僚指“官僚，政府官员”时是集合名词，是总称；指一个个官僚时则用bureaucrat,例如：Heisabureaucrat.他是一个官僚。WordforBand6当前103页，总共136页。Conform六级高频词vi.(to/with)①遵守，适应，顺从②相似，一致，符合【常用搭配】conformwith与…相符合conformto遵从，与…一致

WordforBand6当前104页，总共136页。Conform2000年6月第63题E-mailisaconvenienthighlydemocraticinformalmediumforconveyingmessagesthat____welltohumanneeds.A.adheresB.reflectsC.conformsD.satisfied

WordforBand6作为一种高度大众化的非正式媒介，电子邮件传播信息十分方便，非常适合人们的需要。C.当前105页，总共136页。Conform2001年1月第54题Allthestudentshaveto____totherulesandregulationsoftheschool.A.confirmB.confrontC.confineD.conform

WordforBand6当前106页，总共136页。Conform2001年1月第54题Allthestudentshaveto____totherulesandregulationsoftheschool.A.confirm证实(v.)B.confront正视(v.)C.confine限制(v.)D.conform遵守(v.)

WordforBand6所有的学生都必须遵守学校的规章制度。D.当前107页，总共136页。Conform练习题Alwayscheckbeforeyoubuythatyourchild’stoy____theofficialsafetystandards.A.caterstoB.conformstoC.correlatetoD.concedesto

WordforBand6买玩具时要检查一下是否达到了国家安全标准。B.当前108页，总共136页。KeytoExercises当前109页，总共136页。I.ComprehensionoftheTexti.1.A2.B3.C4.A5.A6.C7.B8.A9.B10.B当前110页，总共136页。I.ComprehensionoftheTextii.1.Theadmaynotbeamasterpieceofartisticworklikethoseintheartgallery,butitisanartinthesensethatitmakesuseofalltheartistictechniquesandworksperfectlyinthemarketplace.当前111页，总共136页。I.ComprehensionoftheTextii.2.Bothhavethemagicalpowerandthemodernadvertisingemploysallthetechniquesofsymbolistart.当前112页，总共136页。I.ComprehensionoftheTextii.3.Peoplearesoattractedbyvariouskindsofadsthattheyseemtoliveintheillusionscreatedbytheadswhichpromisethemalifetheydreamabout.当前113页，总共136页。I.ComprehensionoftheTextii.4.Likethetotemisticinstitutioninwhichtotemsocietieswereheldtogetherbyatotemicsymbol,peopleusingthesamebrandofcommoditiesareboundintoaninstitutionbyadswhichpurposelysetupnationalbrandandtotemsforcommunalparticipation.当前114页，总共136页。I.ComprehensionoftheTextii.5.Adsmakepeoplebelievethatusingwell-knownbrandsgivesoneafeelingofbe-longingtoaninstitutioninwhichheactivelyparticipates,thusstrengtheningone'ssenseofmysticcommunion.当前115页，总共136页。I.ComprehensionoftheTextii.6.Asamajorindustry,modernadsabsorbmanyartistswhoexhibittheirtalentintheaddesign.Theconnectionisdualwayinwhichbothbenefit.当前116页，总共136页。I.ComprehensionoftheTextii.7.Thelayout-and-designmanforanadmightbeagreatartistbutnobodywoulddiscoveritbecausepeopleareashamedoftheirowncommercialactivitiesandrefusetoadmitthereexistsanybeautyorvirtue.当前117页，总共136页。I.ComprehensionoftheTextii.8.Advertisementsrepresentinvestmentofalargeamountinthattheycreateappetitesandstirimpulsesinavastreadermass.That'swhytheyhavetobecarefulcontrivedtoappealtothereadermass.当前118页，总共136页。I.ComprehensionoftheTextii.9.Inordertoextractthedollarsfromtheconsumers,anelaborateseriesofconsumersurveysareconductedtoestablishthecharacterofthesocialgroups.Duetothehugecommercialprofit,thiskindofsurveyisdoneinlargerscopethanthatintheuniversities.当前119页，总共136页。I.ComprehensionoftheTextii.10.Thepurposeoftheadistoattractpeople'sattentionanditsmagicpowercanbefeltbythosewhodonotstudyitcarefully.Whenanadislocatedamongothersitappearsquitenormalandservesitspurpose-Howeverwhenitisisolateditseemsfunnyandsometimesabsurd.当前120页，总共136页。I.ComprehensionoftheTextii.11.Fashionscanberegardedasthepopularsubstituteforartandcanbeadoptedasakindofstimulanttostirimpulsesinthevastreadermass.Inthissenseitisregard-edasthelifebloodofadvertising.当前121页，总共136页。I.ComprehensionoftheTextii.12.Tobeinfashiononehastohavecash.Tobesuccessfulonehastobeup-to-datelikeeveryonearoundyou-Thus,successrequirestheabilitytopossessalargeamountofreadymoneytostayinfashion.当前122页，总共136页。III.Vocabulary1.

munal6.merge7.dispense8.scheme9.outraged10.supplant11.reinforced12.contrived

当前123页，总共136页。III.Vocabulary13.mingled14.possession15.unabashed16.likened17.grotesque18.reputed19.nourished20.oratory21.undermined22.inconsolable23.glorified24.irrational25.weird当前124页，总共136页。III.Cmunal8.feeling9.notion10.industry11.connection12.turnover13.goes14.surveys15.establish16.cost17.alone18.potential19.geared20.word当前125页，总共136页。IV.TranslationLotsofpeoplepretendthattheyneverreadadvertisements,butthisclaimishardlybelievable.Itisalmostimpossiblenottoreadadvertisementsthesedays.Justthinkwhatfuntheyoftenprovide!Imaginewhatabusandrailwaystationwouldbelikewithoutadvertisements?Wouldyouenjoygazinghelplesslyatablankwallwhilewaitingforabusortrain?Wouldyouliketoreadadailypaperclosely-printedwithcolumnsofnews?

当前126页，总共136页。IV.TranslationAcheerful,wittyadvert