创意模板广告数据分析公司eyeblaster的案例

创意模板广告数据分析公司eyeblaster的案例第1页/共31页AgendaIndustryChallengesEyeblasterAnalytics–KeyComponentsCampaignMonitorOne-clickReportingReportGeneratorCustomReportBuilderPlug-inforExcelDataFeedsService第2页/共31页PainPointsOverwhelmingamountandvarietyofdataHardtodrawqualityconclusionsMulti-channelcampaignsOfflinevsonlineDigitalchannels(search,display,mobile)AdservingplatformsDisparatereportingsystems第3页/共31页EyeblasterAnalyticsMakingdataactionableMetricsforrealbusinessobjectivesReliabilityTOP10Userinterfacesof2008第4页/共31页MakingDataActionableCampaignMonitorReportGeneratorPlug-inforExcelDataFeedsServiceOne-clickReportingCustomReportBuilder&Service第5页/共31页ROICostConversiontagsMetricsforBusinessObjectivesDeliveryImpressionsClicksUniqueSite/PublisheroverlapEngagementDwellInteractionExpansionVideoplayback第6页/共31页SiteOverlapAccuratelymeasureuniqueusersbyeachpublisherWhendopublishersoverlaptodelivermultipleimpressionstosameuserCheckyourmediabuy:whichpublisherisoverlappingwithwhichBacktoMetricsslide第7页/共31页DwellTimeGobeyondinteractionBuildbrandmomentsMeasurebrandengagement第8页/共31页Whatis

DwellTime?averagenumberofseconds

theuserengagedwiththeadincludingmouse-on-ad,

userinitiatedexpansion,

userinitiatedvideo&

timedcustominteraction第9页/共31页HowitWorksBacktoMetricsslide第10页/共31页Dayoftheweek*Weekdays(Mon–Fri):62Sec.Weekends:(Sat–Sun):52Sec.Onaverage,weekdayDwellTimeis10secondslongerthanweekends*1

min第11页/共31页HewlettPackard:20082

minAmazingexecution.Clearcallstoactionandlovethe3Deffects.Havenotseenanadunitlikethisbefore.HatsoffEyeblasterandkudostoGoodby,.

Isthereanythingyoucannotdo?DigitalDesignProfessional“”第12页/共31页MakingDataActionableCampaignMonitorReportGeneratorPlug-inforExcelDataFeedsServiceOne-clickReportingCustomReportBuilder&Service第13页/共31页CampaignMonitorCampaigninsightsinrealtimeAt-a-glancemonitoringofkeycampaigndataBacktoSolutionsslide第14页/共31页CampaignReady,Set,GoCampaignMonitoryourwindowtothecampaignPredefinedCustomInstantaccesstoKeyPerformanceIndicatorsViewallcampaignsataglanceDetectproblemsquicklyandeasilyGaincontrolwithreal-timedataBackCMCRBReportGenerator1-ClickPlug-inforExcelDataFeed第15页/共31页One-clickReportingActionableinsightsatyourfingertipsPreparetoimpressBacktoSolutionsslide第16页/共31页AttheclickofabuttonWe'vetakentheone-clickPowerPointsummaryandExceldataandmadeitourownfortheclient’smaincampaignsthisholidayseason.We'vereceivedgreatfeedbackontheseresults,andittakesusfarlesstimetopulleverythingtogether.AlexiaPaterson,MediaCom,MediaExecutive“”

FullCampaignSummaryslidedeckinstandardPPTformatVisualrepresentationofcampaignperformancedataPredefinedCustomBackCMCRBReportGenerator1-ClickPlug-inforExcelDataFeed第17页/共31页ReportGeneratorAcompletecampaignanalysispackageWitnessyourdatacometolifeBacktoSolutionsslide第18页/共31页MadevisualVisualassistanceofgraphsembeddedinreportsSelectedEyeblasterbenchmarksembeddedforcomparisonPredefinedCustomBackCMCRBReportGenerator1-ClickPlug-inforExcelDataFeedEyeblasterbenchmarksample第19页/共31页Madetomeasure23predefinedreports,groupedinto8simplecategoriesForagencies,publishersandcreativeshops+EmbeddedBenchmarks+GraphsPredefinedCustomBackCMCRBReportGenerator1-ClickPlug-inforExcelDataFeed第20页/共31页CustomReportBuilder(CRB)Freedomtocreateanyreportyouwant,instantlyTherealsolutiontoflexibilityAsuperbnewuserexperienceBacktoSolutionsslide第21页/共31页Mix&MatchSelectthemetricsyouneedMixdelivery,engagementandconversiondatainonereportAlldeliveredinflatExcelCopyandpastethedatatoothersourcesPredefinedCustomBackCMCRBReportGenerator1-ClickPlug-inforExcelDataFeed第22页/共31页©2008Eyeblaster.AllrightsreservedStandsoutinthecrowdEaseofusecomplementsinnovationGetitadhocorscheduledSignificanttimesavedUsemetricsavailableonlyintheCRBAnalysismadeeasy!第23页/共31页CustomReportingServiceTailoredreportsbuiltforuniqueneedsDefinedatastructureDefinerequiredformatDefinefilteringoptionsYourlistofcustomreports

availableon-lineBacktoSolutionsslide第24页/共31页Plug-inforExcelAdvancedanalyticsforexperiencedusersBacktoSolutionsslide第25页/共31页SliceandDicePerformexploratory,advancedanalysisPlayaroundwiththedataPivottableswithalltheaccount’sdataActionableresultsareimmediatePredefinedCustomBackCMCRBReportGenerator1-ClickPlug-inforExcelDataFeed第26页/共31页DataFeedsServiceBespokecustomprojectsAllthedataavailableinoneplaceBacktoSolutionsslide第27页/共31页EyeblasterAnalyticsAccountability

&

measurability

across

mediatoensureadexpenditureisgivingresultsDeeper,actionableanalysisinlesstimeMoreeffectivecampaigns,increasedROI第28页/共31页DataFeedsServiceSeethefullpictureinoneplaceTransferEyeblasterdatadirectlytoyourdatabaseIntegratedataautomaticallyintoanyanalyticssystemsDataistransportedinasecuredway,andmonitored24/7©2009Eyeblaster.A