Apple公司英文简介

Apple公司英文简介第1页/共21页IntroductionofAppleInc

Apple.Inc(incorporated)isanAmericanmultinational(跨国公司)corporation(公司)thatdesignsandmarketsconsumerelectronics,computersoftware,andpersonalcomputers.Thecompany‘sbest-knownhardware(计算机硬件)productsincludetheMacintoshlineofcomputers,theiPod,theiPhoneandtheiPad.ApplesoftwareincludestheMacOSXoperatingsystem;theiTunes;theSafariinternetbrowser;andiOS,amobileoperatingsystem.AsofAugust2010,thecompanyoperates301retailstoresintencountries,4andanonlinestorewherehardwareandsoftwareproductsaresold.AtthetimeofMay2010,Appleisoneofthelargestcompaniesintheworldandthemostvaluabletechnologycompanyintheworld,havingsurpassed(超过)Microsoft第2页/共21页AbriefhistoryofAppleInc.第3页/共21页1976-1980:TheearlyyearsApplewasestablished(确定的)onApril1,1976bySteveJobs,SteveWozniak,andRonaldWayne,toselltheAppleIpersonalcomputer.Theywerehand-builtbyWozniak1516andfirstshowntothepublicattheHomebrewComputerClub.TheAppleIcomputerwassoldasamotherboard(母版)(withCPU,RAM,andbasictextual-videochips)—lessthanwhatistodayconsideredacompletepersonalcomputer.TheAppleIcomputerwentonsaleinJuly1976andwasmarket-pricedat$666.66($2,572in2011dollars,adjusted(调整)forinflation(膨胀).)第4页/共21页1981-1985:LisaandMacintoshSteveJobsbeganworkingontheAppleLisain1978butin1982hewaspushedfromtheLisateamduetoinfighting,andtookoverJefRaskin'slow-cost-computerproject,theMacintosh.AwarbrokeoutbetweenLisa's"corporateshirts"andJobs'"pirates"overwhichproductwouldshipfirstandsaveApple.Lisawontheracein1983andbecamethefirstpersonalcomputersoldtothepublicwithaGUI(GraphicalUserInterface),butwasacommercialfailureduetoitshighpricetagandlimitedsoftwaretitles第5页/共21页1986-1993:RiseandfallHavinglearnedseveralpainfullessonsafterintroducingthebulkyMacintoshPortablein1989,AppleintroducedthePowerBookin1991,whichestablishedthemodernformfactorandergonomiclayoutofthelaptopcomputer.TheMacintoshPortablewasdesignedtobejustaspowerfulasadesktopMacintosh,butweighed17

poundswitha12-hourbatterylife.Thesameyear,AppleintroducedSystem7,amajorupgradetotheoperatingsystem,whichaddedcolortotheinterfaceandintroducednewnetworkingcapabilities.ItremainedthearchitecturalbasisforMacOSuntil2001第6页/共21页Untillnow:Post-PCeraDeliveringhiskeynotespeechattheMacworldExpoonJanuary9,2007,JobsannouncedthatAppleComputer,Inc.wouldfromthatpointonbeknownasAppleInc.,becausecomputerswerenolongerthemainfocusofthecompany,whichhadshifteditsemphasistomobileelectronicdevices.TheeventalsosawtheannouncementoftheiPhoneandtheAppleTV.80Thefollowingday,Appleshareshit$97.80,anall-timehighatthatpoint.InMay,Apple'ssharepricepassedthe$100mark

第7页/共21页Leader:SteveJobs第8页/共21页

StevenPaulJobs(borninFebruary24,1955)isanAmericanbusinessmagnateandinventor.

Heistheco-founderandchiefexecutiveofficerofAppleInc.JobsalsopreviouslyservedaschiefexecutiveofPixarAnimationStudios;hebecameamemberoftheboardofdirectorsofTheWaltDisneyCompanyin2006,followingtheacquisitionofPixarbyDisney.Hewascreditedinthe1995movieToyStoryasanexecutiveproducer.第9页/共21页Apple’spromotionstrategy

第10页/共21页AppleInc.hasbecomewellknownforitsadvertisements,whicharedesignedtoreflectaplanofmarketingtheirproductstocreativeindividuals.Theirmostsignificantadcampaignsincludethe1984“SuperBowl”commercial,the1990s“ThinkDifferentcampaign,andthe"iPodpeople"ofthe2000s.Apple'sportablemusicplayer,theiPod,hasbeenshowcasedasapieceofcontemporaryartin“NewYork'sMuseumofModernArt”.第11页/共21页MainProducts第12页/共21页MacIncludeMacmini,iMac,MacPro,Macbook,MacbookAir,MacbookPro第13页/共21页iPodIncludeiPodclassic,iPodNano,iPodShuffle,iPodTouch第14页/共21页iPhone第15页/共21页iPadIncludeiPad，iPad2，Thenewipad,ipadwithretinadisplayandipadAir，ipadAir2

andipadmini1，2，3第16页/共21页MacintoshJustanamazingOS第17页/共21页TheMacintosh(orMac),isaseriesofseverallinesofpersonalcomputersdesigned,developed,andmarketedbyAppleInc.ThefirstMacintoshwasintroducedonJanuary24,1984;itwasthefirst