6月月度暖场系列（初夏六月·悦趣时光主题）活动策划方案

ACoolSummerBrightSunshinethroughtheleavesofthegap,throughtheearlyfog,awisptosprinklealloverthecampus.TheSunwaslower,broadwaveoflightonthewater,stretchingfromtheedgeoftheseatotheedgeoftheboat.ChooseYourLifestretchingfromtheedgeoftheseatotheedgeoftheboat.BrightSunshinethroughtheleavesofthegap,throughtheearlyfog,awisptosprinklealloverthecampus.TheSunwaslower.夏日清新时尚风初夏六月·悦趣时光——6月月度暖场系列活动方案01.活动思路02.活动总述03.活动内容04.氛围布置ShortTextHere目录ShortTextHereShortTextHereShortTextHere活动思路01Mostofthefoodisafissionthatiscausedbythecollisionofdifferentingredients.Ifyoulookattheencountersoftheingredientsintheworld,somearetheperfectcombinationofpeople'sdreams,somearethetouchingencounters,andsomearetheknotsofeachother.stretchingfromtheedgeoftheseatotheedgeoftheboat.ACoolSummerBrightSunshinethroughtheleavesofthegap,throughtheearlyfog,awisptosprinklealloverthecampus.TheSunwaslower,broadwaveoflightonthewater,stretchingfromtheedgeoftheseatotheedgeoftheboat.ChooseYourLife初夏风味，美好时光。这个六月，我们将共同度过六一儿童节、芒种、夏至、端午节、父亲节等时令与营销节点。在这个充满夏日活力与阳光的月度里，让我们同城市一起展开悦趣时光生活计划，打造一系列趣味的、温情的、暖心的美好夏日活动。活动总述02Mostofthefoodisafissionthatiscausedbythecollisionofdifferentingredients.Ifyoulookattheencountersoftheingredientsintheworld,somearetheperfectcombinationofpeople'sdreams,somearethetouchingencounters,andsomearetheknotsofeachother.stretchingfromtheedgeoftheseatotheedgeoftheboat.ACoolSummerBrightSunshinethroughtheleavesofthegap,throughtheearlyfog,awisptosprinklealloverthecampus.TheSunwaslower,broadwaveoflightonthewater,stretchingfromtheedgeoftheseatotheedgeoftheboat.ChooseYourLife活动主题：初夏六月，悦趣时光活动时间：六月月度活动地点：营销中心参与人群：老业主、目标客户、意向客户，自然到访客户活动调性：童心、趣味、亲子、美好、狂欢、温情、活力、传承、民俗、夏日活动概况stretchingfromtheedgeoftheseatotheedgeoftheboat.ACoolSummer活动铺排第一周（6月1日前后）儿童节专场活动【筑梦童心·六一奇幻嘉年华】#玩物立志，重回旧时光##助力梦想，宝贝成长体验#….第二周（6月13日-6月14日）端午节专场活动【粽情声色·品味端午】#民俗体验##手作端午#...第四周（6月27日-6月28日）风情夏日专场活动【夏日限定·狂欢趴】#甜蜜一夏##喊你吃瓜#第三周（6月19日-6月20日）父亲节专场活动【山无言·爱有声】#父爱纪录片##超人爸爸#….活动内容03Mostofthefoodisafissionthatiscausedbythecollisionofdifferentingredients.Ifyoulookattheencountersoftheingredientsintheworld,somearetheperfectcombinationofpeople'sdreams,somearethetouchingencounters,andsomearetheknotsofeachother.stretchingfromtheedgeoftheseatotheedgeoftheboat.Iwalkedthroughmanymountains,walkedthroughmanywaters,andknewmanypeople.Theonlythingthatreallymakesmetemptedisthatyouseemeatthemoment.Butthereisnottoomuchextravaganthope,butIhopetohaveyourheart,nottoleave.ACoolSummerBrightSunshinethroughtheleavesofthegap,throughtheearlyfog,awisptosprinklealloverthecampus.TheSunwaslower,broadwaveoflightonthewater,stretchingfromtheedgeoftheseatotheedgeoftheboat.ChooseYourLife筑梦童心·六一奇幻嘉年华篇章一stretchingfromtheedgeoftheseatotheedgeoftheboat.ACoolSummer池塘边的榕树上，知了在声声叫着夏天，操场边的秋千上，只有蝴蝶停在上面，黑板上老师的粉笔，还在拼命唧唧喳喳写个不停，等待着下课，等待着放学，等待游戏的童年……一首《童年》，不知唤醒了多少人童年的回忆。感慨之余，我们的童年再也回不去了，但孩子们可以。因为他们正当时！这个六一，让我们筑梦童心，给孩子们更好的童年记忆！筑梦童心·六一奇幻嘉年华stretchingfromtheedgeoftheseatotheedgeoftheboat.ACoolSummer前期宣传活动前期线上发布8090年代童年胡同趣事照片唤醒人们隐藏深处的记忆与对童年时代的美好追忆同时提起孩子们的兴致stretchingfromtheedgeoftheseatotheedgeoftheboat.ACoolSummer线上发起#记忆中童年怎么玩##晒出你的童年#等话题讨论引发关注热议，预热六一为即将到来的活动宣传造势#记忆中童年怎么玩#stretchingfromtheedgeoftheseatotheedgeoftheboat.ACoolSummer#玩物立志，重回旧时光#以青春的名义追溯时光，重现复古潮流。这个六一，让我们一同玩物立志，重回旧时光！stretchingfromtheedgeoftheseatotheedgeoftheboat.ACoolSummer#玩物立志，重回旧时光#花式复古游戏机重返XX！超级玛丽、魂斗罗、冒险岛…一句久违的“READY?GO!”让那些年少回忆铺天盖地而来。一个红白机，一台显示器，爸爸麻麻与宝贝们一起搭配闯关，因过关而欢呼，在游戏的世界，快乐就是这么简单。stretchingfromtheedgeoftheseatotheedgeoftheboat.ACoolSummer#玩物立志，重回旧时光#还有小朋友们最爱的娃娃机，整整齐齐排成一排，在这里，有各种小礼物和儿童玩具，复古艺术品等着你哦。stretchingfromtheedgeoftheseatotheedgeoftheboat.ACoolSummer#娃娃机礼品建议#stretchingfromtheedgeoftheseatotheedgeoftheboat.ACoolSummer活动概况#助力梦想，宝贝成长体验#小时候的我们也盼着长大那时候，我们还不知道什么是梦想这个儿童节让我们助力梦想，打造宝贝成长职业体验主题活动让孩子度过一个不一样的儿童节！stretchingfromtheedgeoftheseatotheedgeoftheboat.ACoolSummer活动概况#助力梦想，宝贝成长体验#现场将提供高仿真设施道具和模拟场地，其中设有医院、交通队、警察局、飞机场、餐厅等社会设施，在专业老师的指导下孩子们能够在不同职业体验主题中扮演梦想中的职业角色。小小白衣天使在这里，孩子们还可以成为一名医生，救死扶伤！stretchingfromtheedgeoftheseatotheedgeoftheboat.ACoolSummer活动概况#助力梦想，宝贝成长体验#警察局——在这里，孩子们穿上了小警服，威风凛凛，现场巡逻！stretchingfromtheedgeoftheseatotheedgeoftheboat.ACoolSummer活动概况#助力梦想，宝贝成长体验#在餐厅中，小朋友学习主厨任务，了解食材知识，学做烘焙…stretchingfromtheedgeoftheseatotheedgeoftheboat.ACoolSummer活动概况小丑嘉年华活动期间安排梦幻的气球小丑，瞬间引燃来宾们的热情。与气球小丑石头剪子布，赢了即可获得一个创意气球。stretchingfromtheedgeoftheseatotheedgeoftheboat.ACoolSummer活动概况主题茶歇活动现场准备六一定制茶歇在玩乐的同时照顾宝贝的味蕾stretchingfromtheedgeoftheseatotheedgeoftheboat.Iwalkedthroughmanymountains,walkedthroughmanywaters,andknewmanypeople.Theonlythingthatreallymakesmetemptedisthatyouseemeatthemoment.Butthereisnottoomuchextravaganthope,hopetohaveyourheart,nottoleave.ACoolSummerBrightSunshinethroughtheleavesofthegap,throughtheearlyfog,awisptosprinklealloverthecampus.TheSunwaslower,broadwaveoflightonthewater,stretchingfromtheedgeoftheseatotheedgeoftheboat.ChooseYourLife粽情声色·品味端午篇章二stretchingfromtheedgeoftheseatotheedgeoftheboat.ACoolSummer活动概况签到处营销中心入口布置主题背板签到处，客户至签到处登记个人信息参与活动。stretchingfromtheedgeoftheseatotheedgeoftheboat.ACoolSummer活动概况民俗体验-点雄黄端午节这天，家里的长辈会招来雄黄石，研磨成粉末，放在碗里。然后加入白酒，制成雄黄酒。用手指蘸一些雄黄酒，涂抹在小孩子的耳朵、鼻子、脑门、手腕和脚腕等处。端午节抹了雄黄酒，就能蚊虫、蛇、蝎、蜈蚣、壁虎、蜘蛛等，能保健康平安。stretchingfromtheedgeoftheseatotheedgeoftheboat.ACoolSummer活动概况民俗体验-包粽子端午期间现场举办粽子DIY，备有粽叶、粽米等材料，客户在工作人员的指导下，体验包粽子的乐趣。stretchingfromtheedgeoftheseatotheedgeoftheboat.ACoolSummer活动概况龙舟diy现场举办龙舟DIY，亲自动手制作端午最值得珍藏的礼物吧。stretchingfromtheedgeoftheseatotheedgeoftheboat.ACoolSummer活动概况京剧表演现场准备两场京剧国粹演出，为来宾带来绝佳的视听盛宴。stretchingfromtheedgeoftheseatotheedgeoftheboat.ACoolSummer活动概况定制茶歇活动现场准备端午定制主题茶歇，粽子、雄黄酒等。stretchingfromtheedgeoftheseatotheedgeoftheboat.Iwalkedthroughmanymountains,walkedthroughmanywaters,andknewmanypeople.Theonlythingthatreallymakesmetemptedisthatyouseemeatthemoment.Butthereisnottoomuchextravaganthope,buIhopetohaveyourheart,nottoleave.ACoolSummerBrightSunshinethroughtheleavesofthegap,throughtheearlyfog,awisptosprinklealloverthecampus.TheSunwaslower,broadwaveoflightonthewater,stretchingfromtheedgeoftheseatotheedgeoftheboat.ChooseYourLife山无言·爱有声篇章三stretchingfromtheedgeoftheseatotheedgeoftheboat.ACoolSummer活动概况#父爱纪录片#父亲节活动前夕，品牌方线上发布父亲节#父爱纪录片#主题大赛与参赛规则，并透露大奖讯息。stretchingfromtheedgeoftheseatotheedgeoftheboat.ACoolSummer活动概况#参赛形式#线上发布活动信息后，市民通过扫描二维码关注项目公众号，获取参赛链接并上传参赛作品，作品可以是与父亲的温情照片，可以是父亲年轻时候的照片..同时系统自动发起投票活动，获得大赛前十名的参赛者与父亲将获得品牌方送出的温情礼包一份。stretchingfromtheedgeoftheseatotheedgeoftheboat.#参赛作品##光阴岁月#stretchingfromtheedgeoftheseatotheedgeoftheboat.#参赛作品##年少的父亲#stretchingfromtheedgeoftheseatotheedgeoftheboat.获得大赛前十名的参赛者与父亲将获得品牌方送出的温情礼包一份。内涵自助餐厅餐饮券两张，充满爱意的父亲节，助力父亲最好的陪伴与美好。#纪录片征集优秀参与者礼品#stretchingfromtheedgeoftheseatotheedgeoftheboat.ACoolSummer活动概况#超人爸爸#每个爸爸都是我们的超人。父亲节期间，现场准备超人服饰，和爸爸一起来一场超人cosplay吧～stretchingfromtheedgeoftheseatotheedgeoftheboat.ACoolSummer活动概况#超人爸爸#每个爸爸都是我们的超人。父亲节期间，现场准备超人服饰，和爸爸一起来一场超人cosplay吧～stretchingfromtheedgeoftheseatotheedgeoftheboat.ACoolSummer活动概况手护亲情这个父亲节，与爸爸一起定格住此刻美好吧。制作一个3d手模,留下满满真情。#父爱时光，3D手模#stretchingfromtheedgeoftheseatotheedgeoftheboat.ACoolSummer活动概况父爱如衫一起制作亲子t恤，体验时光的温柔与陪伴的美好。stretchingfromtheedgeoftheseatotheedgeoftheboat.ACoolSummer活动概况定制茶歇活动现场准备父亲节定制主题茶歇，供来宾品尝。stretchingfromtheedgeoftheseatotheedgeoftheboat.Iwalkedthroughmanymountains,walkedthroughmanywaters,andknewmanypeople.Theonlythingthatreallymakesmetemptedisthatyouseemeatthemoment.Butthereisnottoomuchextravaganthope,butIhopetohaveyourheart,nottoleave.ACoolSummerBrightSunshinethroughtheleavesofthegap,throughtheearlyfog,awisptosprinklealloverthecampus.TheSunwaslower,broadwaveoflightonthewater,stretchingfromtheedgeoftheseatotheedgeoftheboat.ChooseYourLife夏日限定·狂欢趴篇章四stretchingfromtheedgeoftheseatotheedgeoftheboat.ACoolSummer活动概况甜蜜一夏炎炎夏日来点甜，方解暑在本周的活动中通过现场打造情话墙，甜蜜互动带你甜蜜一夏stretchingfromtheedgeoftheseatotheedgeoftheboat.ACoolSummer活动概况甜蜜一夏炎炎夏日来点甜，方解暑在本周的活动中通过现场打造情话墙，甜蜜互动带你甜蜜一夏stretchingfromtheedgeoftheseatotheedgeoftheboat.ACoolSummer甜蜜一夏炎炎夏日一起手作冰淇淋吧一定是个趣味又甜蜜的过程stretchingfromtheedgeoftheseatotheedgeoftheboat.ACoolSummer甜蜜一夏同时，现场配合西瓜主题场景各式各类西瓜主题活动带你进阶味蕾甜蜜stretchingfromtheedgeoftheseatotheedgeoftheboat.ACoolSummer西瓜挑战赛stretchingfromtheedgeoftheseatotheedgeoftheboat.ACoolSummer西瓜挑战赛来宾自由组队，两人一队，5组进行比赛，在规定时间内吃下最多西瓜的获得胜利。stretchingfromtheedgeoftheseatotheedgeoftheboat.ACoolSummer西瓜挑战赛每个来宾均可参与圈圈乐游戏，每人限三个圈，圈住即可带回家。氛围营造04Mostofthefoodisafissionthatiscausedbythecollisionofdifferentingredients.Ifyou