营销词汇英语学习管理学英语

{销售管理}营销词汇英语学习管理学英语英汉《营销学》常用词汇二2006-8-812:16,页面功能【字体：大中小】【打印】【关闭】Ggames比赛gap差距gatekeepers信息传递者generalbehavioraldescriptors一般行为变量精品文档放心下载GeneralElectric(GE)通用电气GeneralFoodsCorporation通用食品谢谢阅读generalmerchandisediscountchains大众商品折扣连锁店精品文档放心下载GeneralMotors通用汽车geodemographics区域人口统计特征geographicadjustments地理调整谢谢阅读geographicdistribution地理分布精品文档放心下载geographicalorganizationofsalesforce按地区组织销售队伍精品文档放心下载Gillette吉列剔须刀globaladjustments全球调整globaleliteconsumersegment全球精英消费品市场精品文档放心下载globalexpansion全球扩张globalmarketingcontrol全球营销控制谢谢阅读globalmarkets全球市场globalnichestrategy全球机会战略感谢阅读globalstandardizationstrategy全球标准化战略精品文档放心下载globalteenagesegment全球青少年市场精品文档放心下载globalization全球化global-marketexpansion全球市场扩张感谢阅读goals总目标going-rate/petitiveparitypricing竞争性平价定价法谢谢阅读goodsproducers产品制造商Goodyear固特异轮胎governmentagencies政府机构governmentbuyers政府采购者governmentmarket政府市场governmentregulation政府管制greenhouseeffect温室效应greymarket灰色市场grossdomesticproduct(GDP)国内生产总值感谢阅读grossmargin毛利grossnationalproduct(GNP)国民生产总值谢谢阅读grossprofit毛利grossratingpoints(GRPs)总级别指数感谢阅读group/categoryproductmanager类别产品经理谢谢阅读growingmarkets成长市场growthrateofmarket市场增长率growthstageofproductlifecycle产品生命周期的成长阶段感谢阅读growth-extensionstrategies增长扩张战略感谢阅读growth-marketstrategiesformarketleaders市场领导者的市场增长战略精品文档放心下载growth-marketstrategy成长性市场战略精品文档放心下载growth-markettargetingstrategy成长性市场定位战略感谢阅读guarantee/warranty保证/担保guarantees保证Gucci古琦（世界著名时装品牌）HHaagen-Dazs哈根达斯hardtechnology硬技术HarvardBusinessReview《哈佛商业评论》精品文档放心下载harvest收获harvestingpricing收获定价法harvestingstrategy收获战略healthcare医疗保健healthmaintenanceorganizations(HMOs)（美国）卫生保健组织谢谢阅读heavybuyer大客户HeilemanBrewingCompanyHeinz亨氏食品helpfulness有益性Henkel汉高Hertz赫兹（美国汽车租赁巨头）Hewlett-Packard惠普公司hierarchyofstrategy战略的层次highmargin/low-turnoverretailers高利润/低周转率的零售商谢谢阅读highmarketshareglobalstrategy高市场份额全球战略谢谢阅读high-contactservicesystem高接触服务系统精品文档放心下载high-involvementproduct高参与产品感谢阅读high-involvementpurchase高参与购买谢谢阅读hightmarketshare高市场份额战略Hilton希尔顿HolidayInns假日旅馆homogeneousmarket同质市场Honda本田household/familylifecycle家庭生命周期谢谢阅读household家庭hybridtechnology混合技术IIBM国际商用机器ideageneration创意的产生/生成ideasfornewproducts新产品创意/构想精品文档放心下载idea-screeningprocess创意筛选过程感谢阅读identificationofsegments识别细分市场谢谢阅读IllinoisToolWorks伊利诺斯工具厂imagepricing形象定价imitativepositioning模仿定位imitativestrategy模仿战略impactevaluation影响评估impersonalsources非个人的信息来源谢谢阅读implementationandcontrolofmarketingprograms营销计划的执行和控制谢谢阅读implementation实施improvementsinorrevisionsofexistingproducts现有产品的改良或修正精品文档放心下载impulsebuying冲动购买impulsegoods冲动购买品incentives激励ine收入increasedpenetrationstrategy增加渗透战略精品文档放心下载indirectcostingprofitabilityanalysis间接成本盈利性分析精品文档放心下载individualbrand个别品牌individualvalue个人价值industrialgoods&services工业产品和服务精品文档放心下载industrialgoodschannels工业品分销渠道谢谢阅读industryattractiveness行业吸引力精品文档放心下载industryattractiveness-businesspositionmatrix行业吸引力-业务地位矩阵谢谢阅读industrydynamics产业动态industryevaluation产业评估industryevolution产业演变inelastic缺乏价格弹性influencers影响者infomunicationsindustry信息通信行业精品文档放心下载infomercials商业信息广告informationage信息时代informationsearch信息搜集informationtechnology信息技术谢谢阅读information信息informative告知性的ingredient成份in-homepersonalinterview个人家庭访谈精品文档放心下载in-houseusetests内部使用测试innovation创新innovativeness创新性installation设施in-storedisplay店内展示in-storepositioning店内布局in-storepromotion店内促销intangibles无形integratedmarketingmunicationplan(IMC)整合营销传播计划精品文档放心下载integrationofperception感知整合感谢阅读integration整合Intel因特尔intensityofmarketposition市场地位的集中程度精品文档放心下载intensity集中程度intensivedistribution密集型分销感谢阅读interactionsacrossmultipletargetmarkets多目标市场间的相互作用感谢阅读interactivemedia交互式媒体interestrates利率internaldatasources内部数据来源谢谢阅读internalmarketing内部营销internalorganizationalstructure内部组织结构internationaladvertising国际广告谢谢阅读internationalchannels国际分销渠道谢谢阅读internationaldivision国际分部谢谢阅读internationalmarketing国际营销谢谢阅读internationalorganizationaldesign国际组织设计谢谢阅读internationalizationofservices服务的国际化精品文档放心下载introductorystageofproductlifecycle产品生命周期的推出阶段精品文档放心下载inventorylevel库存水平investorrelationsadvertising投资关系广告感谢阅读issueadvertising观点广告JJaquar美洲豹Jell-O吉露jobbers批发商Johnson&Johnson强生jointventures合资juryofexecutiveopinion行政管理人员群体意见法谢谢阅读justnoticeabledifference(JND)恰巧注意到的差异精品文档放心下载just-in-time(JIT)managementsystem准时制管理体系谢谢阅读just-in-timepurchasingarrangements及时采购安排精品文档放心下载KKao花王Keiritsu凯莱通Kellogg凯洛格公司KentuckyFriedChicken(KFC)肯德基精品文档放心下载keyaccountmanagement主要客户管理感谢阅读keyaccounts关键客户keybenefits核心利益keyenvironmentalissueidentification确定主要的环境问题谢谢阅读keyvariables关键变量key/houseaccounts关键/机构客户Kmart凯玛特Kodak柯达Komatsu小松公司Kraft卡芙Llaboratorytests实验室测试leapfrogstrategy蛙跳战略learninghierarchy学习层级结构legalservices法律服务legislation立法legitimatepower法定权levelofpensation酬金水平leveloftechnicalsophistication技术的复杂程度精品文档放心下载LeviStrauss李维·史特劳斯Levi's列维斯（全球最大的牛仔服制造商）lexicographicmodel词典编纂模型lifestyle生活方式limited-servicewholesalers有限服务的批发商谢谢阅读lineextension产品线扩展linefilling产品线填充linestretching产品线延伸listprice订价Lloyd'sofLondon伦敦劳埃德保险公司localizaitonstrategy本地化战略精品文档放心下载locationpricing场所定价location位置lodging房屋出租logisticalalliances后勤联盟long-termmemory长期记忆lostcustomer失去的顾客LouisVuitton路易·威登（法国著名时尚品牌）感谢阅读low-contactservicesystem低接触服务系统感谢阅读low-costdefender低成本防御型low-costposition低成本地位low-involvementhierarchy低参与程度层级结构精品文档放心下载LucentTechnologies朗讯科技Mmacrorisks宏观风险macroenvironment宏观环境macrosegmentation宏观细分mail-orderretailers邮购零售商maintainingmarketshare保持市场份额谢谢阅读maintenancestrategy保持战略managementoverhead管理费mandatoryadaptation强制性适应manufacturerbrand制造商/全国性品牌谢谢阅读manufacturers'agents/representatives生产商的代理商/销售代表感谢阅读manufacturers'exportagents(MEA)制造商出口代理精品文档放心下载manufacturers'salesoffices/branches生产商的销售办事处/分支机构感谢阅读manufacturingprocess制造过程manufacturing制造业marketaggregationstrategy整体市场战略谢谢阅读marketattractivenessfactors市场吸引力因素谢谢阅读marketattractiveness市场吸引力感谢阅读marketattractiveness/businesspositionmatrix市场吸引力/业务地位矩阵感谢阅读marketcircumstances市场环境marketdemorgraphics市场人口分布/统计特征精品文档放心下载marketdimension市场量度marketentrystrategies市场进入战略感谢阅读marketexclusion市场排斥marketexpansionstrategy市场扩张战略感谢阅读marketfactors市场因素marketfollowers市场跟随者marketgrowthrate市场增长率markethirarchy市场等级marketinclusion市场纳入marketleaders市场领导者marketmeasurement市场测量marketopportunityanalysis市场机会分析精品文档放心下载marketoriented以市场为导向的marketpositionfactors市场地位因素感谢阅读marketpositioninganalysis市场定位分析精品文档放心下载marketpotentialmeasurements市场潜力测度精品文档放心下载marketresearch市场研究marketsegment细分市场marketsegmentation市场细分marketshare市场份额markettargeting目标市场选择market市场marketability市场开拓能力market-entrystrategies市场进入战略谢谢阅读marketingactionplan营销行动计划感谢阅读marketingaudit营销审计marketingchannel营销渠道marketingcodesofconduct营销行为规范谢谢阅读marketingmunication营销沟通/传播感谢阅读marketingconcept营销观念marketingcontrol营销控制marketingdecisionsupportsystems(MDSS)营销决策支持系统谢谢阅读marketingenvironmentaudit营销环境审计精品文档放心下载marketingflowsandfunctions营销过程和职能感谢阅读marketingfunctionareaaudit营销功能领域的审计感谢阅读marketingimplicationsof对营销的影响精品文档放心下载marketinginformationsystem营销信息系统谢谢阅读marketinginstitutions营销机构精品文档放心下载marketingmanagement营销管理marketingmessage营销信息marketingmix营销组合marketingpolicy营销策略marketingproductivityareaaudit营销生产力领域的审计精品文档放心下载marketingprogramponents营销计划内容谢谢阅读marketingprogram营销计划/方案marketingrelationship营销关系谢谢阅读marketingresearch营销研究marketingstrategy营销战略market-managementorganizationalstructure市场管理组织结构感谢阅读mark-upprice产品/溢价价格Marlboro万宝路MarriottHotel万豪酒店mass-marketpenetrationstrategy大规模市场渗透战略精品文档放心下载mass-marketstrategy大市场战略matrixorganizationalstructure矩阵组织结构谢谢阅读Matsushita日本松下电子matureconformists成熟的随大流者maturemarkets成熟市场maturestageofproductlifecycle产品生命周期的成熟阶段感谢阅读McDonald's麦当劳McDonnellDouglas麦道公司MCI电讯公司（前世界通信公司）MDSS(Marketing-DecisionSupportSystem)市场决策支持系统感谢阅读measurability可测度性measureorindex测量指标measurementcriteria计量标准mediaaudiences媒体受众medicalandhealthservices医疗卫生服务感谢阅读MedicoContainmentServicesmemoryofconsumers消费者记忆Mercedes-Benz梅赛德斯-奔驰MercerManagementConsulting美国美智管理顾问公司精品文档放心下载merchandising推销merchantmiddlemen国内贸易中间商merchantwholesalers商业批发商messagestructure信息结构MichaelPorter迈克尔-波特microrisks微观风险microsegmentatioin微观细分MillerTydingACT,USA米勒·泰丁法案精品文档放心下载minging矿业MinnesotaMiningandManufacturingCompany(3M)明尼苏达矿业和制造公司谢谢阅读Minolta美能达miscellaneoussources多方面来源感谢阅读mission宗旨missionaryselling推销式销售MitsubishiHeavyIndustries三菱重工精品文档放心下载modifiedrebuy调整再购monosegmentpositioning单一细分市场定位精品文档放心下载Monsanto孟山都农业生物技术公司moralappeals伦理/道德诉求morals道德Motorola摩托罗拉multichanneldistribution多渠道分销精品文档放心下载multidimensionalscaling多维等级法精品文档放心下载multilevelselling多级销售multinationalcoporations(MNCs)跨国公司精品文档放心下载multipletestmarkets多测试市场multiple-brandstrategy多品牌战略感谢阅读multiple-factorindex多因素指数法精品文档放心下载multisegmentpositioning多重细分市场定位精品文档放心下载mutualtrust相互信任NNabiscoBiscuit纳贝斯克饼干公司nationalaccountmanagement全国性客户管理感谢阅读nationalmarket国内市场NationalSemiconductor美国国家半导体公司感谢阅读naturalproducts天然产品NEC日本电子Nescafé雀巢咖啡Nestlé雀巢netsales净销售额networkputer(NC)网络计算机newbusinessselling新业务销售newbuy购入新产品newentrants新进入者newmarkets新市场newmaterials新材料NewProdscreeningmodel新普罗德筛选模型感谢阅读newproductlines新产品线newproducts新产品new-productdevelopment新产品开发感谢阅读new-productideas新产品创意Newsweek《新闻周刊》new-taskbuying全新采购new-to-the-worldproducts世界性新产品感谢阅读nichepenetrationstrategy壁龛/机会市场渗透战略感谢阅读niche-marketstrategy壁龛市场战略谢谢阅读Nike耐克Nissan尼桑no-brandbrandname无品牌的品牌名称感谢阅读no-frillsproduct无虚饰产品noiseinmunicationsystem传播系统中的噪音谢谢阅读non-financialrewards非物质性奖励措施感谢阅读non-probabilitysampling非概率抽样谢谢阅读non-profitorganization非盈利组织精品文档放心下载non-storeretailing无店铺零售业numberofstockouts迟滞数目Oobject-and-taskmethodofpromotionbudgeting目标-任务促销预算法精品文档放心下载objectivesandstrategyareaaudit目标与战略领域的审计谢谢阅读objectives具体目标observation观察法occupancycosts房屋占用成本occupation/position职业/职位oddpricing奇/余数定价法OEM(originalequipmentmanufacturer)原始设备制造商感谢阅读oeverallquality总体质量off-invoicediscounts发票之外的折扣感谢阅读offsets抵消交易Omega欧米加on-airtesting广播测试OPEC(OrganizationofPetroleumExportingCountries)欧佩克（石油输出国组织）谢谢阅读openingrelationships建立关系operatingsupplies生产供应品operationalexcellence运作管理水平谢谢阅读opinionleaders意见领导者opportunitycost机会成本opportunityidentification机会识别感谢阅读opportunity/threatmatrix机会/威胁矩阵感谢阅读ordercycletime订货周期orderprocessing订单处理organisationallevel组织层次organizaitonalrequirementplanning组织需求计划感谢阅读organizationareaaudit组织领域的审计谢谢阅读organizationbuyingcenter组织采购中心谢谢阅读organizationalcustomer组织顾客谢谢阅读organizationaldirectselling组织直销感谢阅读organizationalmarkets组织市场感谢阅读organizationalpurchasing组织采购感谢阅读organzationalstructure组织结构谢谢阅读outdoorenthusiasts户外运动爱好者谢谢阅读out-of-homemedia户外广告媒体overallcostleadership全面成本领先感谢阅读overheads日常开支overseasdirectinvestment海外直接投资谢谢阅读ownershipofnewproduct新产品所有权感谢阅读Aabstractorexecutivesummary（报告）摘要或结语精品文档放心下载acknowledgmentresponse感知性反应感谢阅读actionclose（鼓励）行动性结尾activelistening积极地倾听activeverb主动式的动词adjustment调整alliteration头韵allness误以为全面alternatingpattern交替方式AMSSimplifiedformat行政管理协会简化式格式谢谢阅读analyticalreport分析性报告annualreport年度报告argument论点assumption假设Bbargraph条状图behavioralinterviews行为式面试精品文档放心下载bias-freelanguage非歧视性语言bibliography参考书目blindads（没有公司名称的）盲目广告blindcopies盲目（抄送）副本blindering丧失方向性blockformat齐头式blocking阻碍bodylanguage身体语言body主体；正文boilerplate引用boxhead表头栏brainstorming头脑风暴法branchingquestion分叉式问题bridge过渡buffer委婉语buildinggoodwill树立良好的信誉bullets项目符号或编号businessslang商业俚语businessese商业行话buyingtimewithlimitedagreement在有限制协议下的购买时间谢谢阅读bypassing旁路；错误传达CcableTV有线电视Cadillac凯迪拉克Campbell'sSoup金宝汤业公司capitalgains资本收益capitalinvestedinproduct产品投入资本谢谢阅读Carnival嘉年华cashcows现金牛类cashdiscounts现金折扣cataloguesales目录销售categorizationofperception感知分类精品文档放心下载categorization分门别类CaterpillarTractor卡特皮勒公司CathayAirlines国泰航空公司CBSRecords唱片公司CBS哥伦比亚广播公司centralization集中化chameleons/followers变色龙/跟随者感谢阅读channelalternatives可选择的营销渠道精品文档放心下载channelconflicts渠道冲突channeldecisions渠道决策channelfunctions渠道功能channelinstitutions渠道组织结构精品文档放心下载channelmanagement渠道管理channelobjectives渠道目标channelofdistribution分销渠道谢谢阅读channelpower渠道权力channel-controlstrategies渠道控制战略感谢阅读channel-designdecisions渠道设计决策谢谢阅读channel-managementdecisions渠道管理决策精品文档放心下载channelsofmunication传播渠道CharlesSnow查尔斯·斯诺Cherokee切诺基chevrolet雪佛莱choicecriteria选择标准ChristianDior克里斯汀·迪奥（世界著名时装品牌）精品文档放心下载Chrysler克莱斯勒CitiCorp花旗银行closingasale结束销售clothingretailers服装零售商CNN美国有线新闻网co-branding联合品牌codeofethics（职业）道德标准coercivepower强制权cognitivedissonance认识的不协调谢谢阅读Colgate-Palmolive高露洁collectionofdata数据收集collection收款co-marketingalliances联合营销联盟精品文档放心下载binationpensationplan结合式薪酬方案精品文档放心下载Comdex计算机展销会mercialization商业化mitment承诺municationchannels传播渠道municationprocess传播过程munication信息交流/沟通municationsmedia传播媒体panypersonnel公司员工Compaq康柏parativeadvertisements比较广告感谢阅读parisonofbrands品牌比较pensationdeals补偿处理pensationplan酬金方案pensation/rewards酬金/奖励pensatory补偿性的petitionandindustryevolution竞争和行业演变精品文档放心下载petition-orientatedpricing竞争导向定价法精品文档放心下载petitiveadvantage竞争优势petitive(supply-side)evolution竞争（供方）演变谢谢阅读petitivefactors竞争因素petitiveintelligence竞争情报/信息感谢阅读petitiveparitypromotionbudgeting竞争均势促销预算法谢谢阅读petitivestrategy竞争战略petitivestrength竞争优势/能力petitoranalysis竞争者分析plainthandling投诉处理ponentmaterialsandpartsmarkets组成材料和零部件市场感谢阅读puterizedordering计算机化的订购conclusiveresearch确定性研究conditionsofdemand需求情况conflictandresolutionstrategies冲突和解决战略谢谢阅读conformancetospecifications与规格一致精品文档放心下载conformance一致性confrontationstrategy对抗战略精品文档放心下载conjointmeasurement联合测度法conjunctivemodel联合模型consumerdecision-making消费者（购买）决策精品文档放心下载consumergoodschannels消费品分销渠道精品文档放心下载ConsumerGoodsPricingAct,USA美国消费品定价法案精品文档放心下载consumergoods消费品consumermarkets消费品市场consumerneeds消费者需求consumerpackaged-goodsfirms消费者包装食品公司谢谢阅读consumerpromotion消费者促销consumertests消费者测试consumer/householdmarket消费者/家庭市场精品文档放心下载consumers'perceptions消费者感知谢谢阅读consumption消费contests竞赛contingencyplanning权变计划contractconstruction契约建筑业精品文档放心下载contractmanufacturing契约制造业感谢阅读contraction/strategicwithdrawalstrategy收缩/战略性撤退战略谢谢阅读contractualentrymodes契约式进入模式精品文档放心下载contractualverticalmarketingsystems合约式垂直营销系统精品文档放心下载contributionmarginanalysis边际贡献（贡献毛利）分析精品文档放心下载contributrionmargin边际贡献controlstrategies控制战略conveniencefoodstores便利食品商店精品文档放心下载conveniencegoods便利品convenience服务的便利性CoolWhip清凉维普co-operativeadvertising合作性广告谢谢阅读co-ordinationandconflictresolution协调与冲突解决精品文档放心下载co-production合作生产corebenefitproposition(CBP)核心利益方案/提议谢谢阅读corollary-datamethod推定数据法谢谢阅读corporateHQ公司总部corporatescope公司（经营）范围corporatestrategy公司战略corporateverticalmarketingsystems公司式垂直营销系统精品文档放心下载corporate/institutionaladvertising团体/社会公共机构广告谢谢阅读correctiveaction矫正行动costanalysis成本分析costeffectiveness成本有效性costleadershipstrategy成本领先战略谢谢阅读costofcapital资本成本costofgoodssold(COGS)产品销售成本精品文档放心下载costreductions降低成本产品cost-and-volumerelationship成本-数量关系精品文档放心下载cost-orientedpricing成本导向定价法精品文档放心下载cost-plus/mark-uppricing成本加成/溢价定价法精品文档放心下载costsandbenefitsofmarketingfunctions营销职能的成本和效益谢谢阅读costsofpetitors竞争者成本costsofdistribution分销成本countertrade对等贸易coupons优惠券courtesy礼貌coverageofgeographicmarket地域性市场的范围精品文档放心下载coverageofrelevantretailers相关零售商的销售范围谢谢阅读credibility信誉creditterms信贷条款criticalassumptions关键假设cross-elasticity交叉弹性customarypricing习惯性定价法customeranalysis顾客分析customercontact顾客接触customerdemand顾客需求customerintimacy顾客亲密度customerloyalty顾客忠诚度customerneed顾客需要customerorganizationofsalesforce按客户组织销售队伍感谢阅读customerretention顾客维系/保留customersatisfaction顾客满意度谢谢阅读customersegmentpricing顾客细分市场定价感谢阅读customerservice顾客服务customer-orientedpricing顾客导向定价法感谢阅读customers'perception顾客感知customers'preferences顾客偏好谢谢阅读customers'pricesensitivity顾客的价格敏感度感谢阅读customizing定制Ddatacollection数据收集dataconfidentiality数据保密dataresearch数据研究datasources数据来源dealers经销商deceptiveadvertisements欺骗性广告谢谢阅读deciders决策者decliningmarkets衰退市场decoding解码defectrate缺陷率defenderstrategy防御型战略defensivenew-productdevelopmentstrategy防御性新产品开发战略感谢阅读defensivepositioning防御性定位感谢阅读deliverytime交付时间delivery配送DellComputers戴尔计算机公司DeltaAirlines三角洲航空公司demandcharacteristics需求特征感谢阅读demandcurve需求曲线demand-orientedpricing需求导向定价法感谢阅读demographicenvironment人口统计环境谢谢阅读departmentstores百货商店dependability可靠性deregulation放松管制deriveddemand衍生需求descriptiveresearch描述性研究designdecisions设计决策desiredpercentagemark-uponretail预期零售利润率精品文档放心下载desiredpercentagereturn预期回报率精品文档放心下载determinantattributes关键属性感谢阅读determinants决定因素differentresponses差别反应differentiateddefenderstrategy差异化防御战略谢谢阅读differentiatedmarketing差异化营销谢谢阅读differentiationovertime不同时间的差异谢谢阅读differentiationstrategy差异化战略精品文档放心下载differentiation差异化diffusionofinnovationtheory创新扩散理论谢谢阅读dimension因素dimensionsofquality质量维度directcostingprofitabilityanalysis直接成本盈利性分析谢谢阅读directmail直接邮寄directmarketingviaadvertisingmedia通过广告媒体的直接营销谢谢阅读directmarketing直接营销directproductprofitability(DPP)直接产品盈利性/利润率谢谢阅读directselling直销discountrate贴现率discountstores折扣商店discount折扣discount/premiumpricepolicies折扣/溢价策略谢谢阅读discriminantanalysis差异分析法感谢阅读discriminatoryadjustments歧视价格调整精品文档放心下载discriminatorypricingadjustments歧视定价调整精品文档放心下载disjunctivemodel分离模型displayspace陈列空间disposableine可支配收入dissonance-attributionhierarchy不和谐-归属层次结构谢谢阅读distributionchanneldesigns分销渠道设计谢谢阅读distributionchannelobjectives分销渠道的目标感谢阅读distributionchannel分销渠道distributiondecisions分销决策感谢阅读distributionpolicies分销策略distribution分销distributor/store(privatelables)brands分销商/私有品牌精品文档放心下载distributors分销商diversification多元化divest撤退divest出让divestmentorliquidation收回投资或清算精品文档放心下载dividend红利dogs瘦狗类domestictargetmarketingstrategies国内目标市场定位的营销战略感谢阅读droppingproducts放弃产品drycleaning干洗dual/twochanneldistributionsystems双重分销系统精品文档放心下载duplication（媒体）重复DuPont杜邦公司durability耐用性Eearlyvslateadoption早期采购与后期采购谢谢阅读earningspershare每股收益economicandtechnologicalfactors经济技术因素精品文档放心下载economicpower经济权economiesofscale规模经济educationservices教育服务effectiveness有效性efficiency效率Electrolux伊莱克斯emergencygoods急需品EmersonElectric爱默生电气emotionalappeals情感诉求empathy移情作用empiricalevidence经验性实例empowerment授权encoding编码enduse最终使用endorsement赞同engineering（产品）工程设计entrepreneurialstrategy企业家战略精品文档放心下载entrystrategies进入战略environmentandpackagingdisposal环境与包装处理精品文档放心下载environmentfactors环境因素environmentalscanning环境扫描/分析谢谢阅读environmentalstrategy环境战略谢谢阅读establishment机构ethicalaudit（公司）伦理审计ethicsofmarketing营销伦理道德ethnicposition种族构成EuropeanCommunity欧共体evaluationandrewardsystems评估与奖励体系谢谢阅读evaluationandselectionofsupplier评估和选择供应商谢谢阅读evaluationofalternatives评估替代品/各种选择精品文档放心下载evaluationofbrands品牌评估eventsponsorship事件赞助even