AARP：2023年技术趋势和50岁以上成年人

AARP.ORG/RESEARCH|©2023AARPALLRIGHTSRESERVEDDOI:/10.26419/res.00584.001AARPRESEARCH20232023TECHTRENDSANDADULTS50+AARPRESEARCH2AARP.ORG/RESEARCH|©2023AARPALLAARPRESEARCH2TableofcontentsExecutiveSummary3ThePowerofthe50+TechConsumer7The50+ConsumerMarketOpportunity18TheDigitalHome26TheIntersectionofTechandHealthyAging31TheBarriersthatLimitAdoption42Methodology47Contact51AARP.ORG/RESEARCH|©2023AARPALLRIGHTSRESERVEDAARPRESEARCH3AARPRESEARCH4AARP.ORG/RESEARCH|©2023AARPALLAARPRESEARCH4The50-plusaresignificantlyengagedwithtechnology.•Overthepastfouryears,olderadultshavemadetechnologyanintegralpartoftheirlives,with78%usingitfrequentlytoconnectwithlovedones.•Thoughownershipappearstobelevelingoff,purchasingremainsstrong:71%ofolderadultsmadeatechpurchasein2022,mostlyreplacements,upgrades,oritemsforthehome.•Infact,theaverageyearlyspendontechiscurrently$912,up11%from2021($821)andup130%from2019($394),prepandemic.ByBythe50-plusareexpectedtospend$120.2Bontech.AARPRESEARCH5AARP.ORG/RESEARCH|©2023AARPALLAARPRESEARCH5However,opportunityexiststoincreasetechengagementamongthe50-plus.•Olderadultshaveembracedtechthatmakestheirliveseasier,usingitforonlineshopping,banking,andentertainment,andforstayingconnectedwithfamilyandfriends.Butevidencesuggeststhatthe50-plusareinterestedinusingtechtohelpthemtoimproveandmonitortheirhealth.–Forstarters,42%believetechhelpsenableahealthylife.–Oneinfiveexpressinterestinusingtechtohelpwithanxiety,depression,breakingbadhabits,andgettingbettersleep.–Andamongcaregivers(23%acrossagegroups),morethanhalf(52%amongthe50-plus)areinterestedinusingtechtohelpthemwiththeircaregivingneeds.•Butolderconsumersneedmoreinformationaboutwhattechisavailable,wheretogetit,andhowtouseit.AARPRESEARCH6AARP.ORG/RESEARCH|©2023AARPALLAARPRESEARCH6Towin50-plusconsumers,thetechindustrymustprovideproductsdesignedforpeopleofallages.Techproductsmustbeaccessibleandeasytouse,andtheymustmeettheseconsumers'specificneeds.•Currently,68%ofthose50-plusdonotbelievethattoday’stechnologyisdesignedwiththeirageinmind.•Pooruserexperiencesandoverlycomplexdesignsmakesometechnologychallengingforolderadultstolearnanduse,andsomesaytheywantmoretraining.•Oneofthegreatestbarrierstotechadoptionamong50-plusconsumersislackofconfidencethatthedevice,hardware,orsoftwarewillbeeasytouse.•Thetechindustryalsoneedstoshowtheseconsumershowtheproductwillbenefitthem.•Thedatashowthatif50-plusconsumersseethatthetechwouldbeeasytouseandprovidearealbenefit,theywillbelessconcernedaboutcostanddataprivacy.HEPOWEROFTHETECHAARP.ORG/RESEARCH|©2023AARPALLRIGHTSRESERVEDAARPRESEARCH7phonetTVWearablesthometechnologyutthesamerateasthosebutofurtherengagewithnewtechdevicessuchasssistantsthatphonetTVWearablesthometechnologyPercentofadultswhoownthefollowingtechnologydevicesAges18–49(n=884)andadultsages50+(n=2,095)AgesAges18–49(n=884)Ages50+(n=2,095)Base:TotalRespondentsQTech1/Q2.Whichofthefollowingitemsdoyouhave/own?Q6.DoyoucurrentlyownasmartTV?*Indicatesasignificantdifferenceata95%confidencelevelAARP.ORG/RESEARCH|©2023AARPALLRIGHTSRESERVEDAARPRESEARCH8AARPRESEARCH9AARP.ORG/RESEARCH|©2023AARPALLAARPRESEARCH9Ownatleastoneprimarydevicein2022Onaverage,the50-plusownsixtechdevices,with98%owningatleastoneprimarydevice.TheownershipsurgebroughtonbythepandemicleveledoffOwnatleastoneprimarydevicein2022in2022.Percentofadultsages50+whoownthefollowingtechnologydevices2019(n=2,607),2020(n=2,256),2021(n=2,063),and2022(n=2,095)enologyTVSmartphoneenologyTV85%*84%86%77%201920202021202256%*59%*5956%*47%201920202021202235%*31%29%*31%%201920202021202227%*30%*27%*%201920202021202223%*24%19%*%201920202021202270%*67%*64%70%*67%*2019202020212022Base:Age50+RespondentsQTech1/Q2.Whichofthefollowingitemsdoyouhave/own?Q6.DoyoucurrentlyownasmartTV?*Indicatesasignificantdifferenceata95%confidenceleveleinownershipinwhichleveledoffbyoccurredacross50-plusagebands.ne100%50%Ages50–59Ages60–69Ages70+2019202020212022100%50%Ages60–69Ages50–59Ages70+2019202020212022100%50%Ages50–59Ages60–69Ages70+2019202020212022bles100%50%Ages50–59Ages60–69Ages70+2019202020212022100%50%Ages50–59Ages60–69Ages70+2019202020212022100%50%TVAges50–59Ages60–69Ages70+2019202020212022Base:Age50+RespondentsQTech1/Q2.Whichofthefollowingitemsdoyouhave/own?Q6.DoyoucurrentlyownasmartTV?AARP.ORG/RESEARCH|©2023AARPALLRIGHTSRESERVEDAARPRESEARCH10AARPRESEARCH11AARP.ORG/RESEARCH|©2023AARPALLAARPRESEARCH11hdevicesPercentwhousethefollowingtechnologydevicesdailyAmongadultsages50+Smartphone(n=1,816)97%Tablet(n=1,268)59%Homeassistant(n=685)59%Wearable(n=669)77%Smarthometechnology(n=568)81%Base:Those50-pluswhoownthedeviceQ3.Howoftendoyoucurrentlyusethefollowing?AARPRESEARCH12AARP.ORG/RESEARCH|©2023AARPALLAARPRESEARCH12embraceitastheydidwithsmartphonetechnologyduringthepandemic.Top10smartphoneactivitiesAmongadultsages50+,2019(n=2,003)and2022(n=1,800)xtinstantmessagec 58% 58%73% 51% 51%65% 34%56% 37%56% 32%49%urchaseapp%%sisonshopBase:ThosewhouseaSmartphone(50-59)Q4.Foreachdevicelistedbelow,pleaseindicatetheactivitiesthatyouhaveuseditforinthepast3months,ifany?Ages0+(n=2,095)Ages50–59(n=741)Ages60–69(n=722)Ages0+(n=632)logytostayandintouchwithfriendsandAges0+(n=2,095)Ages50–59(n=741)Ages60–69(n=722)Ages0+(n=632)Agreementwith"Irelyontechnologytostayconnectedandintouchwithfriendsandfamily"Amongadultsages50+,byagerangeStronglyagreeSomewhatagreeNeutralDisagree(bottomtwobox)%%%Base:Age50+RespondentsQ11.Pleaseratehowmuchyouagreeordisagreewiththefollowingstatement.*Indicatesasignificantdifferenceata95%confidencelevelAARP.ORG/RESEARCH|©2023AARPALLRIGHTSRESERVEDAARPRESEARCH13AARPRESEARCH14AARP.ORG/RESEARCH|©2023AARPALLAARPRESEARCH14teadybetweenandFrequencyofusingthefollowingmethodstostayconnectedAmongadultsages50+Weekly22:94%)22:88%)%lmedia22:74%)%eochat2:67%)Base:Total50+Respondents(n=2,095)Q12.Howoftendoyouuseeachofthefollowingtocommunicatewithandstayconnectedtofriendsandfamily?AARPRESEARCH15AARP.ORG/RESEARCH|©2023AARPALLAARPRESEARCH15socialmedia.Thecontoursofsocialmediausagearechanging,signalinggrowingcomfort.Mostofthe50-plus(88%)useoneormoresocialmediaplatforms,withFacebookandYouTuberemainingthehighest.Instagramusehasincreasedsignificantly,from24%in2021to28%in2022,ashasTikTokuse(10%vs15%),whilePinterestusehasdeclined(25%vs.20%).Base:Age50+RespondentsQ12B.Whichofthefollowingsocialmediaplatformsdoyouuse?PercentwhousethefollowingsocialmediaplatformsAmongadultsages50+,2021and2022YouTubeInstagram NextDoorWhatsApp itter k (n=2,063)(n=2,095)*Indicatesasignificantdifferenceata95%confidencelevelAARPRESEARCH16AARP.ORG/RESEARCH|©2023AARPALLAARPRESEARCH1621(n=2,063)22(n=2,095)oftheirentertainmentwithhreeprimarilystream21(n=2,063)22(n=2,095)Methodsofwatchingshows,series,andvideosAmongadultsages50+,2021and2022streamingtworkorcableNetworkorcableonlyBase:Total50+RespondentsQ7.Howdoyougenerallywatchshows,movies,series,and/orvideos?nmentirsandsicantreaseintheirdailystreaming.Frequencyofstreamingshows,movies,series,orvideosAmongadultsages50+,byagerange,2021and2022DailyWeeklyMonthlyLessthanmonthlyNeverAges50+n2,056)n2,092)Ages50–59n777)n741)Ages60–69n677)n722)Ages70+n=602)n=629)5%5%Base:TotalRespondents(Answersnotforced)Q8.Howoftendoyouwatchstreamedshows,movies,series,orvideos?*Indicatesasignificantdifferenceata95%confidencelevelAARP.ORG/RESEARCH|©2023AARPALLRIGHTSRESERVEDAARPRESEARCH17AARPRESEARCH18AARP.ORG/RESEARCH|©2023AARPALLAARPRESEARCH18RKETAARPRESEARCH19AARP.ORG/RESEARCH|©2023AARPALLAARPRESEARCH19phone cessorieseadsetorearbudstTVetbookWearabledeviceogyorsecurityter35%b,dphone cessorieseadsetorearbudstTVetbookWearabledeviceogyorsecurityter35%b,d%d23%a,b,d23%a,d%d%dab,dab,dPercentwhopurchasedthefollowingtechitemsAmongadultsages50+,2019–20222(a)2(a)0(c)1(b)a,b,c,dIndicatesasignificantdifferenceata95%confidencelevelBase:TotalRespondentsQ30.Whichspecifictechnologyproductsdidyoupurchaseinthepastyear(September2020-September2021),foryourselfand/oryourhousehold?PercentpurchasingthefollowingPercentpurchasingthefollowingtechitemsAmongadultsagesbytypeofadopterandtypeofuserTypeofadopterTypeofuserEarlyMainstreamLateLightHeavy(a)(b)(c)(d)(e)(n=277)(n=1,366)(n=436)(n=1,382)(n=408)Smartphone39%c33%c20%29%34%Accessories32%c23%c28%33%Bluetooth39%b,c33%c8%20%SmartTV28%b,cLaptop25%b,c8%TabletWearable20%b,c4%9%HomeAssistant16%b,c8%c3%7%9%Smarthometechnology14%b,c8%c3%7%9%Desktopcomputer8%c3%7%chasesinHeavyandlight*usershavesimilarpurchasepatterns.Althoughtheamountspentontechdoesnotdifferbythetypeofuser,itdoesbytypeofadopter.*Heavyuserdefinedasanearlyormainstreamadopterwhousesthemajority(75%)oftheirdevicesdaily.Lightuserisdefinedasamainstreamorlateadopterwhodoesnotusethemajorityoftheirdevicesdaily.Base:TotalRespondentsQ30.Whichspecifictechnologyproductsdidyoupurchaseinthepastyear(September2020-September2021),foryourselfand/oryourhousehold?Averageamountspentontechnologyin2022:$1,591b,c$1,021c$367$Averageamountspentontechnologyin2022:$1,591b,c$1,021c$367$861$1,000confidencelevel20AARPRESEARCHAARP.ORG/RESEARCH|©2023AARPALLRIGHTS20AARPRESEARCHofadultsages50+madeatechpurchaseinthepast12months.eahaseinyspentonaverageanincreaseofopreevelsByofadultsages50+madeatechpurchaseinthepast12months.Totaltechnologyspendinthepast12monthsAmongadultsages50+,2019to2022Base:TotalRespondents(50+:n=2,095)Q30.Whichspecifictechnologyproductsdidyoupurchaseinthepastyear(September2021-September2022),foryourselfand/oryourhousehold?AARP.ORG/RESEARCH|©2023AARPALLRIGHTSRESERVEDAARPRESEARCH21AARPRESEARCH22AARP.ORG/RESEARCH|©2023AARPAARPRESEARCH228%7%echownersstabilizesagrowingmarketforreplacementvestechpurchases8%7%Comparedto2020,whenthepandemicencouragedpeopletoadoptnewtechnology,theprimarytriggerforatechpurchasein2022istheneedtoreplaceanolderorbrokenitem,followedbyanewitemforthehousehold.PurchasetriggerAmongadultsages50+whomadeatechpurchaseinthepastyearReplacedanolderorbrokenitem,similaritemNewitemforhouseholdItwasagiftNeededitforworkNewitemforpersoninthehouseholdNewitemneededforsafetyNeededitforschoolOther6%6%4%Base:ThoseMadeTechPurchaseinPastYear(50+,n=1,487)[NEWQUESTION2022]Q60.Tobegin,whichofthefollowingbestdescribeswhattriggeredyourrecent[purchase]purchase?AARPRESEARCH23AARP.ORG/RESEARCH|©2023AARPAARPRESEARCH23lylikelyfortheirsignificantotherortheirchildren18-plus.MostlikelyrecipientifpurchasingtechnologyasagiftinthenextyearAmongadultsages50+drenunderldrenoverAnolderfamilymember(70+)notlivinginmyhouseholdAnolderfamilymembers(70+)livinginmyhouseholdIamnotinclinedtobuytechnologyasagift Base:Age50+Respondents(n=2,095)[NEWQUESTION2022]Q65.IfyouweretopurchasetechnologyASAGIFTinthenextyear,whowouldyoumostlikelypurchaseitfor?AARPRESEARCH24AARP.ORG/RESEARCH|©2023AARPAARPRESEARCH24haseatechitemforthemselvesexceptforsmartTVswhicharepurchasedforthehousehold.WhotechispurchasedforAmongadultsages50+whomadeatechpurchaseinthepastyearMyselfGeneralhouseholduseSignificantotherChildunder18Childover18 20% 5% 4%69%Olderfamilymember(70+)in…3%Olderfamilymember(70+)…1%Other2%RecipientofthefollowingtechitempurchasesAmongadultsages50+whomadeatechpurchaseinthepastyearSmartphonSmartphoneaccessories(b)(n=240)(a)(n=286)(c)(n=161)Smartphone(e)(n=83)BluetoothSmartTVheadset(n=169)Tablet(d)Myself84%c79%c38%74%c65%GeneralGeneralhouseholduse58%a,b,d4%5%7%Significantother16%21%d11%8%3%ChildrenChildren(allages)8%7%7%Base:ThoseMadeTechPurchaseinPastYear(50+,n=1,519)[NEWQUESTION2022]Q61.Andforwhomwasthe[PURCHASE]purchased?a,b,c,d,eIndicatesasignificantdifferenceata95%confidencelevelomotionsurchasesaremostinfluencedbyseamlessintegrationorperabilitySourcesofinfluenceontechpurchasesAmongadultsages50+whomadeatechpurchaseinthepastyearSourcesofinfluenceforfollowingtechitempurchasesAmongadultsages50+whomadeatechpurchaseinthepastyearPersonalresearchRecommendationIn-storeoronlinepromotions InteroperabilitySalespersonguidanceIn-storeadvertisingSocialinfluence(e.g.,whatothersown)Traditionaladvertising(e.g.,TV,radio) 25% SmartphoneSmartphoneSmartphoneaccessories(a)(b)SmartTV(c)Bluetoothheadset(d)Tablet(e)(n=286)(n=240)(n=161)(n=169)(n=83)Personalresearch20%28%20%24%18%RRecommendation24%d20%8%In-storepromo24%b11%24%b15%27%InteroInteroperability22%cBase:ThoseMadeTechPurchaseinPastYear(50+,n=1,519)[NEWQUESTION2022]Q63.Stillthinkingaboutyourecent[PURCHASE]purchase,whichofthefollowinghadthegreatestinfluenceonwhatyoubought?a,b,c,d,eIndicatesasignificantdifferenceata95%confidencelevelAARP.ORG/RESEARCH|©2023AARPALLRIGHTSRESERVEDAARPRESEARCH25AARPRESEARCH26AARP.ORG/RESEARCH|©2023AARPAARPRESEARCH26AARPRESEARCH27AARP.ORG/RESEARCH|©2023AARPAARPRESEARCH27Oneinthreeadultsplusownahomeassistant.HomeassistantownershipratesAmongadultsages18–49andages50+,2017–2022HomeassistantownershipratesAmongadultsages50+,byagerange,2021and2022Ages50–59Ages60–69Ages70+5%Ages18–49Ages5031%9%4%20172019202020212022(18–49n=20,723)(18–49n=29,741)(18–49n=551)(18–49n=962)(18–49n=884)(50+n=12,747)(50+n=2,597)(50+n=2,256)(50+n=2,063)(50+n=2,095)37%20212022(n=741)(n=777)8%28%Base:Total50+Respondents2017-2019Source:ForresterAnalytics;ConsumerTechnographicsOnlineBenchmarkSurvey(Part2)2020-2022Source:Q2.Whichofthefollowingitemsdohave/own?*Indicatesasignificantdifferenceata95%confidencelevelometechwithownershiprateshighestamongthoseagesatWithintwoyearsofthepandemic,the50-plusadoptionofsmarthometechnologywasonparwiththose18–49.Smarthometechnologyincludeshomemonitoring,security,orsafetydevices(e.g.,doorbellcameras),andinternet-connectedhomethermostatsandappliances(e.g.,smartfridgesorsmartcoffeemakers).SmarthometechownershipratesAmongadultsages18–49andages50+,2017–2022SmarttechhomeownershipratesAmongadultsages50+,byagerange,2021and2022Ages50–59Ages60–69Ages70+100%5%Ages18–49 7%17%19%23%Ag20172019202020212022(18–49n=20,723)(18–49n=29,741)(18–49n=551)(18–49n=962)(18–49n=884)(50+n=12,747)(50+n=2,597)(50+n=2,256)(50+n=2,063)(50+n=2,095)30%*23%20212021(n=741)(n=777)20212021(n=722)(n=680)21%20%20212021(n=632)(n=606)Base:Total50+Respondents2014-2019Source:ForresterAnalytics;ConsumerTechnographicsOnlineBenchmarkSurvey(Part2)2020-2022Source:Q2.Whichofthefollowingitemsdohave/own?*Indicatesasignificantdifferenceata95%confidencelevelAARP.ORG/RESEARCH|©2023AARPALLRIGHTSRESERVEDAARPRESEARCH28AARPRESEARCH29AARP.ORG/RESEARCH|©2023AARPAARPRESEARCH29Approximately60%ofsumerswnahomeantuseitdailyPercentwhousehomeassistantsAmongthosewhoownahomeassistant,byagerange,2021and2022Ages50+AgesAges50+Ages50–59Ages60–6961%59%52%55%20212022(n20212022(n=383)(n=324)20212022(n=299)(n=278)20212022(n=215)(n=228)(n=693)(n=685)Ages70+20212022(n=179)(n=179)FrequencyofusinghomeassistantsAmongthosewhoownahomeassistantanmonthlyMonthlyWeeklyDailyBase:ThosewhoownahomeassistantQ3.Howoftendoyoucurrentlyusethefollowing?AARPRESEARCH30AARP.ORG/RESEARCH|©2023AARPAARPRESEARCH30ndailyusageamongthoseintheirsandsPercentwhousesmarthometechnologydailyAmongthosewhoownsmarthometechnology,byagerange,2021and2022Ages18–49Ages50+Ages50–59Ages60–69Ages70+83%84%81%77%80%78%2022(n=211)(n=230)Base:Thosewhoownsmarthometech.Q3.Howoftendoyoucurrentlyusethefollowing?*Indicatesasignificantdifferenceata95%confidencelevelERSECTIONOFTECHAARP.ORG/RESEARCH|©2023AARPALLRIGHTSRESERVEDAARPRESEARCH31thylifeanblesincePercentofadultsages50+whoagreeandstronglyagreethattechnologyenablesahealthylifeAmongadultsages50+,byagerange,2021and2022Ages50+Ages50–59Ages60–69Ages70+%%(n=2,095)2Base:Total50+Respondents(2022;n=2,095),(2021;n=2,063)Q23a_2.Pleaseratehowmuchyouagreeordisagreewiththefollowing:%%%%42%*Indicatesasignificantdifferencewithotheragerangeswithinthesameyearata95%confidencelevelAARP.ORG/RESEARCH|©2023AARPALLRIGHTSRESERVEDAARPRESEARCH32AARPRESEARCH33AARP.ORG/RESEARCH|©2023AARPAARPRESEARCH3328%36%28%7%*%34%*39%15%*28%20%26%32%*%37%5%%54%6%*%47%Ages18–49(n=884)4%%55%25%%*12%*51%33%4ontinuestobeanichemarketoveralluseofhome28%36%28%7%*%34%*39%15%*28%20%26%32%*%37%5%%54%6%*%47%Ages18–49(n=884)4%%55%25%%*12%*51%33%4FamiliarityanduseofhomesafetytechnologyByagerangeCurrentlyuseAwareandinterestedAwarebutnotinterestedNotawareDeviceenablingyoutoseewhoisatthefrontdoorordrivewayAlarmthatcantellwhenadoororwindowhasbeenopenedorclosedunexpectedlySmallelectronicdevicesthatcanturnoffappliances,turnlightsonoroff,andregulatetemperatureDeviceformonitoringanolderadult'sin-homelocationElectronicsystemthatletsfamilyorfriendsknowyouareOKorifyourdailyroutinechangesSensorsinthehomethatdetectifsomeonefallsandcallsforemergencyhelpSmart,roboticdevicesforcompanionship,entertainment,orwellnessBase:TotalRespondentsQ40.Nowpleaseindicateyourleveloffamiliarityandinterestintheuseofhomesafetytechnologydevices.Ages50+(n=2,095)28%33%36%*3%28%33%36%*3%23%2%27%45%*9%%24%%4%44%%59%*23%%58%*23%56%25%1%8%1%8%54%*Indicatesasignificantdifferenceata95%confidencelevelAARPRESEARCH34AARP.ORG/RESEARCH|©2023AARPAARPRESEARCH34DeviceenablingyoutoseewhoisatthefrontdoorrdrivewayAlarmthatcantellwhenadoororwindowhasbeenclosedunexpectedlyDeviceenablingyoutoseewhoisatthefrontdoorrdrivewayAlarmthatcantellwhenadoororwindowhasbeenclosedunexpectedlylectronicdevicesthatcanturnoffappliancesturnlightsonoroff,andregulatetemperatureformonitoringanolderadultsinhomeemthatletsfamilyorfriendsknowyouareOKorifyourdailyroutinechangessinthehomethatdetectifsomeonefallsandcallsforemergencyhelpboticdevicesforcompanionshipnmentorwellness31%31%4%29%43%8%12%28%*44%16%14%60%21%15%56%26%19%51%27%2%9%52%38%FamiliarityanduseofhomesafetytechnologyAmongadultsages50–59CurrentlyuseAwareandinterestedAwarebutnotinterestedNotaware*Indicatesasignificantdifferenceversusotheragerangesata95%confidencelevelBase:TotalRespondents[NEWQUESTION2021]Q40.Nowpleaseindicateyourleveloffamiliarityandinterestintheuseofhomesafetytechnologydevices.AARPRESEARCH35AARP.ORG/RESEARCH|©2023AARPAARPRESEARCH35hdevicessuchasdoorbellcameras.FamiliarityanduseofhomesafetytechnologyAmongadultsages60–69CurrentlyuseAwareandinterestedAwarebutnotinterestedNotawareDeviceenablingyoutoseewhoisattherdriveway%Alarmthatcantellwhenadooror%closedunexpectedlyallelectronicdevicesthatcanturnlightsonoroff,andregulatetemperatureformonitoringanolderadultsinhomeemthatletsfamilyyouar