译林牛津版必修四Unit1Wordpower课件(共33张PPT)

英语教学课件高一（下）Unit1AdvertisingWordpowerUsingsuffixesBlank-filling

_____________(advertise)areanimportantpartoflife.Theyuselotsof____________(persuade)and_______(excite)imagestosellproductsorservices.________(general)speaking,therearetwomaintypes:__________(commerce)adsandPSAs.Theydonotalwaystellyouthe_______(true).Weshouldbe_______(care).AdvertisementspersuasiveexcitingGenerallycommercialtruthcarefulQuestion:Howarethesenewwordsformed?Moreexamples:Rootderivatives/newwordshealthinterestdependusedifficultweekhealthyinterestingdependentusefuldifficultyweeklyCompetition:Thinkmorewordsthatarecreatedthisway.Whichgroupcanwin?Thegroupthathasthemostwordswins.Howtoformadjectivesfromnounsandverbs?A:Doalladsplaytricksonpeople?B:No.PSAsusesomeofthesamemethodsascommercialads,likeattractivepicturesandexcitinglanguage,mercialattractv.attractiveexcitev.

excitingUsingsuffixesNoun+y+ly+ic+al+ous+fulhealthhealthyweekweeklyheroheroicnatitionnationaldangerdangeroushelphelpfulVerb+ed+ing+able+ivemixmixedinterestinterestingenjoyenjoyableattractattractiveCanyouthinkofmoreexamples?BestClothingShopDoyouwant_______(love)and_________(attract)clothingatlowprices?Areyoutiredofwearingthesameplain(素色的),_______(bore)outfits(服装)everyday?Doyousometimesfeellikeyourfriendsaretrendier(更时髦的)thanyouare,andwearmore_______(create)outfits?lovelyattractiveboringcreativeWecantellyouwhereyourfriendsfoundtheir________(fantasy幻想)clothes.BestClothingShophasopenedtwonewstoresinthecitycentre.An_______(excite)filmstarlookisnowavailabletoeveryteenager!Ourshoppingenvironmentis_________(friend)andenjoyable.Ourhighly___________(compete)pricesmeanyoudon’thavetoberichand_________(fame)tolookgreat.fantasticexcitingfriendlycompetitivefamousJeans,shirtsanddressesareonsalenow.Ifyouareoneofthefirstten______(luck)shoppersthisweekend,youwillreceiveadiscount(折扣)card.SocomethisSaturdaytooneofournewstorestocollectyourfreegiftandstartshoppingattheplacewhereyoucanfindtheclothesyouhavealwayswanted!

luckyExercise:BestClothingShopPossibleanswers:(1)lovely(2)attractive(3)boring(4)energetic(5)friendly(6)enjoyable(7)wealthy(8)lucky(9)fantasticLet’slearnmoreaboutsuffixes.SuffixMeaningExamples(adj.)-icalhavingthequalityof-ablehavingtheabilityof-ouslike,fullof-fulcharacterizedby-lesswithoutmedical,electricalenjoyable,reasonabledangerous,adventurousjoyful,mouthful

cloudless,hopelesscommercial1commerce2health3hero4attraction5help6excitement7origin8danger12345678Hiddenword________andfoodarequiteimportanttoourhumanbeings.Usethecorrectformofthewordstofillintheblank.healthyheroicattractivehelpfulexcitingoriginaldangerousClothing

ActiveshowSupposeyouwanttoopenanicecreamshopinYangzhou.However,thereisalreadyanicecreamshophere.Whatcouldyoudotomakesurethatyournewshopwouldbesuccessful?Youareexpectedtomakeabriefsalesplan.

Usefulexpressions:ProductMarketresearchSalesandmarketingSales/marketingdepartmentConsumersMarketshareSalestargetMarketleaderHighqualitySalesfigures产品市场调研/调查销售和市场销售/市场部顾客市场份额销售指标市场份额的最大占有者高质量销售额

MarketingandSales(市场与销售部分）

Vice-PresidentofSales销售副总裁

SeniorCustomerManager高级客户经理

SalesManager销售经理

SalesManager地区销售经理

SalesAssistant销售助理

WholesaleBuyer批发采购员

MarketingConsultant市场顾问

MarketingandSalesDirector市场与销售总监

MarketResearchAnalyst市场调查分析员

Manufacturer'sRepresentative厂家代表

SalesRepresentative销售代表

MarketingandSalesMarketingDirectorCustomerManagerVice-PresidentofMarketingCustomerManagerSalesAdministratorAdvertisingManagerSalespersonSalesExecutiveMarketingAssistantProductDeveloper

MarketingManager(市场与销售部分）

市场总监

客户经理

市场副总裁

地区客户经理

销售主管

广告经理

销售员销售执行者市场助理

产品开发

市场经理

Beforeacompanystartsmakinganewp_______,theymustcollectandstudyinformationaboutwhatpeoplewantandneed.So,theydom_____________.Thebossofthecompanyneedsalotofinformationaboutthes_________________oftheproduct.So,thes________________________,ledbyasales/marketingmanager,willpresenttheinformationfromtheirmarketresearchtotheboss.roductarketresearchalesandmarketingales/marketingdepartmentSalesandmarketingAThecompanycanthenchoosetherightproducttoproduce,theonewhichisexpectedtobemostpopularwithc_________.Oneofthemostimportantpiecesofinformationisthem__________thepercentageofamarketthatthecompanyhas.Alsoimportantarethes__________theamountwhichtheythinktheywillsellinafutureperiod.

onsumersarketsharealestargetsIftheywanttobecomethem____________,thecompanymustensurethattheirproductisofh___________.Oncetheproductgoesonthemarket,itss____________theamountwhichhasbeensoldshouldbereportedeveryday,duct2.marketshare3.salesfigures4.consumers5.highquality6.marketresearch7.sales/marketingdepartment8.salestarget9.marketleader10.salesandmarketingSalesandmarketingBWhenthenewproductisproducedafterthemarketresearch,westillneeddesignsomehelpful,excitingandattractiveadvertisementssothattheadvertisementscanhelpusexciteandattractmorecustomerstobuytheproduct.Question:What’sthedifferencebetweenthesetwodifferentcoloredgroups?1.Thisbookisofgreathelp,thatistosay,itisvery_______.2.Idon’tthinkithasanyuse,thatistosay,Idon’tthinkitis______.3.Themessageisofgreatvalue.Thatistosay,itis_______.4.Theoldmanisingoodhealth.Heis_______.5.Drunkdriversareagreatdangertopeopleontheroad.thatmeanstheyare__________drivers.helpfulusefulvaluablehealthydangerous

Iwanttobuysomemilk________fromtheshop.________ofmilkusuallygoupduringthistime.Ilike‘Fresh’milkverymuchbecausethisbrandusuallyhasagood________.Recentsales________showthatitispopularamong__________.Theshopalsogivesmuch_______of10percentforcash.Whydon’tyouhaveatry?productsSalesqualityfiguresconsumersdiscount

Exerciseforconsolidationproductsalesquality

figureconsumerdiscountLanguagePoints:1.过去分词作定语：单个过去分词作定语一般置于被修饰词之前；过去分词、词组作定语置于被修饰词之后。可以