uni商务英语之特许经营

FranchisingUnit4franchisormanagementservicesfeefranchiseagreementadvertisingfeefranchiseeformatoperationsmanualmasterfranchiseefranchisefeeFranchisingcanbedefinedasabusinesssysteminwhichacompany(or________)sellsanindividual(or_______)therighttooperateabusinessusingthefranchisor’sestablishedsystemor___________.Thefranchiseeisthusabletotakeadvantageofthefranchisor’sbrandnames,reputationandexperience.Aspartofthecontract(or____________)thefranchiseepaysaninitialsumofmoney,knowasa____________tothefranchisorand,inaddition,agreestopaya_________________inexchangeforcontinuingadviceandassistancewhichisusuallycalculatedasapercentageofannualturnover.Incertaincasesthefranchiseemayalsopayan___________tocontributetothefranchisor’sannualadvertisingandmarketingcosts.Itisimportanttounderstandthatthefranchiseealsohastofindthenecessarycapitaltoopenthebusiness.Oncethecontracthasbeenagreed,thefranchisorprovidesan______________whichisadocumentcontainingalltheinformationthatthefranchiseerequiresinordertomanagehisorherbusiness.Insomecasesafranchisormayappointa_____________tosuperviseallaspectsofthedevelopmentofthebusinessinsideaterritory.franchisorfranchiseeformatfranchiseagreementfranchisefeemanagementservicesfeeadvertisingfeeoperationsmanualmasterfranchiseeWhatisfranchising?特许经营是指特许经营权拥有者以合同约定的形式，允许被特许经营者有偿使用其名称、商标、专有技术、产品及运作管理经验等从事经营活动的商业经营模式。EmployeremployeeInterviewerintervieweeLicensor/licenserlicenseeDrawer(开票人)drawee（付款人）PayerpayeeConsignor（委托人，发货者）consignee（收件人，承销人）McDonald'stheleadingglobalfoodserviceretailermorethan30,000localrestaurantsserving50millionpeopleeachdayinmorethan119countriesUnit4FranchisingOnedayinmylifeTakeup(thechallenge)toacceptasuggestion,offer,orideatakeuptheinvitationtakeupthechallengetakeupthepositionLeedsAboroughofnorth-centralEnglandnortheastofManchester.amajorcommercial,transportation,communications,andindustrialcenter.LeedsLivebyIhavealwaystriedtolivebymyfaith.(=accordingtomyreligion)Hewastiredoflivingbysuitcase.(=spendingalotoftimetravelling)computerizetousecomputerstocontrolanoperation,system,processetcTheycomputerizedtheaccountsdepartmentbackin1985.acomputerizeddatabaseThecompanyhascompletedthecomputerizationofspecificthingssuchasthealarmsystem.FloorManagerWhosejobistomanageadepartmentorfloorinalargestoreFLOOR:theareawheretheordinaryworkersdotheirworkadministrationtheactivitiesinvolvedwithmanagingandorganizingtheworkofacompanyororganizationIwanttospendmytimeonresearchanddevelopmentratherthanadministration.thepartofacompanyororganizationinvolvedwithmanagingandorganizingitsworkThejobcutswillaffectthoseinsalessupportandadministration.parkanareaoflandwherethereareseveralsmallbusinessesorfactoriesindustrial/​science/​​business/​​retail/officeparkStapletonAirportbecameanindustrialparkaftertheopeningofDenver'snewairport.Severallargecorporationshavetheirregionalheadquartersinthebusinesspark.retailparkagroupingofmanyretailwarehouseswithassociatedcarparkingonthefringesofmostlargetownsandcities,offeringanalternativetobusycitycentresarangeofchainstores,includingsupermarkets,clothesorfootwearsuperstores,electricalsuperstores,andDIYstoresabundanceoffreeparkingandproximitytomajorroadseasiertoreachthancentralshoppingareasDrive-thru=drive-throughrelatingtoorconductingexchangeswithclientswhodriveuptoawindowandremainintheirautomobilesperformedorprovidedquicklyandroutinelydrive-thrubanking.drive-throughdeliveryAdrive-throughestablishment,especiallyarestaurantAwindowatsuchanestablishment,fromwhichbusinessisconductedDrive-thruDrive-thruAdrive-thruMcDonald’sAdrive-thruMcDonald’sBacon&EggMcMuffininvoicealistofitemsprovidedorworkdonetogetherwiththeircost,forpaymentatalatertime:Invoicesmustbesubmittedbythe24thofeverymonth.Cf.bill,receiptinvoice(verb)tosupplyaninvoiceInvoicesbforsthMysteryDinerNomatterwhattypeofcateringestablishmentyoucanbenefitfromadviceandguidancetohelpmoveforwardandexploityourstrongareasandstrengthenyourweaknesses.Asanindependentprofessionalorganisationwecangiveyouthatadvicethroughourmysterydinerprogram.Customerslikeaproductthattheycantrustandrelyontimeaftertime.Returnvisitsmorelikelyifstandardsareconsistenteverytime.Allowsheadofficepolicyandnewideastobeindependentlyscrutinized.Highlightspossibleproblemareas,whichareeasytomissifitisyourownbusiness.Independentinspectionofsupervisorswhilstseniormanagersareabsent.Motivationalforstaff,goodtousewithastaffincentivescheme.Reducesstaffturnoverthroughincentivestoperform.Deliversmorereassurancetocustomersonquality.Customersexpectationwillbemetoneachrepeatvisit.Pmendtoformallypraisesomeoneorsomething:Thejudgecommendedherfor/onherbravery.Foralow-budgetfilm,ithasmuchtocommendit(=itdeservespraise).Itsaysonthebackcoverofthebook'highlycommended’.ongoingcontinuingtoexistordevelop,orhappeningatthepresentmomentanongoinginvestigation/process/projectNoagreementhasyetbeenreachedandthenegotiationsarestillongoing.payrollthetotalamountofwagespaidtoallthepeopleworkinginaparticularcompanyorindustryThecompanyhascutitstotalpayrollby7%sincethemerger.Morethanhalfthestatebudgetgoestopayrollandonly11%topublicworks.theactivityofmanagingwageandsalarypaymentsforemployeesTheHumanResourcesDepartmentisresponsibleforpayrolladministration.onthepayroll:tobeemployedbyaparticularcompanyUndertheplan,everyemployeeonthepayrollcanbuy100sharesat$127.25each.Staffturnovertherateatwhichemployeesleaveacompanyandarereplacedbynewpeople:Thelargenumberoftemporarycontractsresultedinahighturnoverofstaff.They'vehadalotofturnoveratthefactoryrecently.casualworkersnotregularorfixed;temporary:casuallabour/labourerscasualworkerscasualstaffrushwhenalotofthingsarehappeningoralotofpeoplearetryingtodoorgetsomethingThere'salwaysarushtogetthebestseats.ItrytodomyshoppingbeforetheChristmasrush.There'sbeenarushfor(=suddenpopulardemandfor)tickets.muckintosharetheworkthatneedstobedoneShedoesn'tmindmuckinginwiththerestofuswhenthere'sworktobedone.fries=FrenchfriesThenamedoesnotcomefromthefactthattheiroriginisFrench,butbecausethepotatoesare"frenched““–tocut(greenbeans,forexample)intothinstripsbeforecooking.totrimfatorbonefrom(achop,forexample)prioritysomethingthatisveryimportantandmustbedealtwithbeforeotherthings:Themanagementdidnotseemtoconsiderofficesafetytobeapriority.Youhavetolearntogetyourprioritiesright/straight(=decidewhicharethemostimportantjobsorproblemsanddealwiththemfirst).Banksnormallygiveprioritytolargebusinesseswhendecidingonloans(=Theydealwiththemfirstbecausetheyconsiderthemmostimportant).Officialbusinessrequirementsobviouslytake/havepriorityoverpersonalrequests(=Officialbusinessmatterswillbedealtwithfirst).GlennMiller(1904–1944)Bandleader/TrombonistMoodyBluesonthegointheprocessofbeingproduced:Didyouknowthatshe'sgotanewbookonthego(=beingwritten)verybusy:I'vebeenonthegoalldayandI'mreallytired.JaneAustenNovelsSenseandSensibilityPrideandPrejudiceMansfieldParkEmma1775––1817seatingalltheseatsinarestaurant,cinemaetcarestaurantwithseatingfor40customersThehallhasaseatingcapacityof650.theplaceswherepeoplewillsit,accordingtoanarrangementseatingplan/arrangementstheseatingplanfortheweddingdinnersittingoneofthetimeswhenamealisservedinaplacewherethereisnotenoughspaceforeveryonetoeatatthesametimeSchooldinnersareservedinthreesittings.conformtoobeyaruleorreachthenecessarystatedstandard,ortodothingsinatraditionalwayBeforebuyingababyvehicle,makesurethatitconformstotheofficialsafetystandards.Membersmustconformtoastrictdresscode.ThewebsiteownermustconformwiththerequirementsoftheDataProtectionAct.Thepropertyconformedtoallthelatestbuildingregulations.valuetheeconomicvalueofsomethingishowmuchaproductorserviceisworthtosomeonerelativetootherthings(oftenmeasuredinmoney)good/excellentvalue(formoney):ofgoodquality,consideringitspriceoryougetalargeamountforthepriceFirst,thefranchiseisthecontractualrelationshipbetweenthefranchisorandthefranchisee.Second,thefranchisorwillallowfranchiseetousetheirowntrademarks,servicemark,businessandtechnicalmethods,continuoussystemandotherindustrialandintellectualpropertyrightsbythefirmpromise.Third,franchisingisacontinuousrelations.FeaturesoffranchisingpreferredsuppliersSUPPLIER:acompanythatprovidesaparticulartypeofproduct:Microsoftistheworld'slargestsupplierofPCsoftware.Whattheretailerneedsisalargersupplierbaseinordertobemorecompetitive.PREFERREDSUPPLIER:acompanythathasanagreementwithanothercompanytosupplyitwithgoodsorservicesAmajortelecomsfirmrecentlyannouncedthatitwouldmakethecompanyitspreferredsupplierofnewdatacommunicationsequipment.refurbishmenttorenovatetomakeabuildinglooknewandbrightagainThedevelopersrefurbishedthehouseinsideandout.abigmoveinsomeboardgames,achangeofthepositionofoneofthepiecesusedtoplaythegame,orachangeofpositionthatispermittedbytherules,oraplayer'sturntomovetheirpieceIttakesalongtimetolearnallthemovesinchess.It'syourmove.payoffIfsomethingyouhavedonepaysoff,itissuccessfulHepredictedthecompany’’smodernizationprogramwouldresultinhighersales.Sofarithaspaidoff.Investorsshouldnotexpectthecompany’smoreaggressivestrategytopayoffrightaway.topaybackmoneythatyouoweWeshouldbeabletopayoffthedebtwithintwoyears.PayoffIfyouremployerpaysyouoff,theypayyouforthelasttimeandthenendyourjob,becausenowtheydonotneedyouorcouldnotpayyouinthefuture.INFORMALtogivesomeonemoneysothattheywillnotdoorsaysomething,orsothattheywillgoawayTherewererumoursthatkeywitnesseshadbeenpaidofftokeepquiet.AdvantagesoffranchisingForfranchisees:Franchiseesrequirelessinitialcapitalthanindependentlystartingacompanyandcanuseprovensuccessfulstrategiesandtrademarks.Trainingregardingallareasofthebusinesssuchasmanufacture,preparation,accounting,businesscontrols,merchandising,marketingandpromotionaregivenbytheFranchisortotheFranchisee.TheFranchisorhelpstheFranchiseeinmanywaysliketoobtainoccupationrightstothetradinglocation,prepareplansforlayouts,complywithzoningorplanninglaws,theyalsoprovidegeneralassistanceincalculatingthecorrectlevelandmixofstockfortheopeninglaunchofthebusiness.AFranchisesystemgreatlyreducesaFranchisee’sbusinessrisksbyprovidingthesupportandbenefits.ThefieldoperationalstaffoftheFranchisorprovidestheservicestotheFranchisee,toassistswithanyproblemswhichmayariseduringthetimeofbusiness.TheFranchisor’scontinuousresearchanddevelopmentprogramsprovidethebenefitstotheFranchisee,whicharedesignedtoimprovethebusinessandkeepitup-to-datewithlatestinformation.Forfranchisors:Theexpansionofdistributionandenhancementofimpactwithoutanykindofadditionalcapitalinvestment.Thecompanynamemanagestogetcommunityacceptanceasaresultofthelocalfranchiseewhoisoperatingit.Themarketinganddistributioncostsaresharedbythefranchisee.Thereisaflatfeethatisanadditionalearningcollectedfromthefranchiseeeverymonth.DisadvantagesofBuyingFranchising1)Itisbecauseoffranchisingitself,makingthefranchiseehasbeenasound,robustoperatingsystem.However,becauseofthis,thefranchiseeisdifficulttochangethisbusinessmodeltoadapttothemarket,avarietyofpolicychanges.Inaddition,becausedifferentregions’’consumershavedifferentneeds,makingitdifficultforthefranchiseetosustainadvantageinanyplace.2)Fortheconsumer,thefrequentchangesgavethemadoubt,causedtheunclearresponsibilitiesbetweenfranchisor,currentfranchiseeandpastfranchisees.3)Afranchisecanonlyfocusonaparticulararea,andcannotbeachievedinallmarketsandstrategicvictory.Readingtask1A.recruitment,training,performancereviewB.organizingherownworkschedule,allocatingtimefordifferenttasksC.meetingotherMcDonald’smanagers,attendingfranchiseconferences,meetingwiththepress.D.accounts,payroll,taxesorderingsupplies,advertisingE.wairtressingpreparingfood,takingorders,cleaningF.doinganythingthatremainstobedone.---monthlyaccounts,balancesheetandplanningfuturedevelopment.9、静静夜夜四四无无邻邻，，荒荒居居旧旧业业贫贫。。。。1月月-231月月-23Wednesday,January4,202310、雨雨中中黄黄叶叶树树，，灯灯下下白白头头人人。。。。23:33:2423:33:2423:331/4/202311:33:24PM11、以我独沈久久，愧君相见见频。。1月-2323:33:2423:33Jan-2304-Jan-2312、故人人江海海别，，几度度隔山山川。。。23:33:2423:33:2423:33Wednesday,January4,202313、乍乍见见翻翻疑疑梦梦，，相相悲悲各各问问年年。。。。1月月-231月月-2323:33:2423:33:24January4,202314、他乡生生白发，，旧国见见青山。。。04一一月202311:33:24下下午23:33:241月-2315、比不了得就就不比，得不不到的就不要要。。。一月2311:33下下午1月-2323:33January4,202316、行动出成成果，工作作出财富。。。2023/1/423:33:2423:33:2404January202317、做做前前，，能能够够环环视视四四周周；；做做时时，，你你只只能能或或者者最最好好沿沿着着以以脚脚为为起起点点的的射射线线向向前前。。。。11:33:24下下午午11:33下下午午23:33:241月月-239、没有有失败败，只只有暂暂时停停止成成功！！。1月-231月-23Wednesday,January4,202310、很多多事情情努力力了未未必有有结果果，但但是不不努力力却什什么改改变也也没有有。。。23:33:2423:33:2423:331/4/202311:33:24PM11、成功就就是日复复一日那那一点点点小小努努力的积积累。。。1月-2323:33:2423:33Jan-23