商务英语函电电子教案

ProjectOneIntrodunctiontoBusinessletters项目一商务信函认知IntrodunctiontoBusinessEnglishWriting&BusinessLetters商务英语信函概述课时数2教学目标：Enablethestudentstoknowthebasicconcenptsand5CprinciplesofBussinessEnglishwritingandformatofletttersaswellasaddressingenvelope.使学生了解商务英语写作的基本概念、5C原则以及信函的格式信封的写法。教学目标教学重点与难点教学重点：Theformatoflettters信函的格式教学难点The5CprinciplesofBussinessEnglishwritingandits"functions商务英语写作的5C原则和主要功能教学方法（讲授、讨论、案例分析、实验等）讲授、案例分析、讨论Section1:IntroductiontothebasicconceptsofBusinessEnglishWriting一导入：认识商务英语写作课程1.whatisBusinessEnglishWriting?2.whatisthefunctionofBusinessEnglishWriting?3.ThetipsforanEnglishLetteroSection2；LayoutofBusinessLetter商务信函的格式Section3:WritingPrinciples5CPrinciples教学步骤设计lFocusontherecipient?sneeds.lUsesimpleandappropriatelanguage.lRe-readandreviseit.lCheckspellingandgrammar.Section2LayoutofBusinessLetterAbusinessletterusuallyconsistsof2majorparts；1.EssentialPartslTheletterhead信头lThedateline日期lTheinsidenameandaddress收信人名称地址lThesalutation称呼lThebodyoftheletter信文lThecomplimentaryclose结尾敬语lThesignature落款⑧2.OptionalParts附加部分lTheattentionline具体收信人lThesubjectline事由(3)Thereferencenotation案号lTheenclosure附件lThecarboncopy抄送lThepostscript附言SampleAnalysis1.ChinaNationalCereals,OilsandFoodstuffsImp&ExpCorp.8JianguomenNeiDajieBeijing10005,ChinaTelephone:86-10-6526-8888Fax:86-10-6527-6028E-mail:carl@2.OurRef.YourRef.Date:15thNovember,20—3.MessrsH.Ronald&Co.556EastcheapLondon,EC3,England8・Attention:ImportDept.4.DearSirs,9.Aqua（icProducts5.Wethankyouforyourenquiryof5November.Incompliancewithyourrequest,wearesendingyouherewithacopyofourillustratedcatalogueandaquotationsheetforyourreference.Allpricesaresubjecttoourconfirmationforouraquaticproductshavebeensellingwellthisseason.Therefore,wewouldsuggestthatyouadviseusbyafaxincaseofinterest.Weawaityourearlyfavorablereply.6.Yourstruly,7.ChinaNationalCereals,OilsandFoodstuffsImp&ExpCorp.Sig.（Manager）10.QS/AN11.Enclosures12.ccourShanghaiBranchOffice13.P.S-WerequirepaymentbyL/CforatotalvaluenotexceedingUSD50.000.Section3:WritingPrinciples5CPrinciples1.Clarity（清晰）2.Correctness（正确）3.Concisiness（简洁）4.Completeness（完整）5.Courteousness（礼貌）1.Clarity(清晰)clarityisachivedbyusinggheright