内容教程案例social intelligence for

SOCIALLISTENINGANDANALYTICSSOLUTIONSFORLVMHCHINACONTENTScopeRecapProjectTeamOurDataCapabilityMonitorPlanTestCaseInvestmentRFPScopeRecapThisprojectaimstoprovideasocialmonitoringandanalyticalsolutionandserviceforLVMHtobetterunderstandtheongoingbrandpositioning,campaigneffectivenessandconsumerintelligenceinsights,withthefollowingscovered:BackgroundReportonMaisonsperformanceonselectedcampaigns,includingfashionshowsandexhibitionsAlertonsensitivetopicsandissues,andreportonconsumers’perceptiononbrandsandproductsTomeasurebrandequityanduncoverbrandinsights1Jan2019to31Dec2019Weibo,WeChat,BBS,Blog,OnlineNewsVideo,Apps,Videos,E-commerceSitesNote:ThemonitoringbrandanddeliverableswillbealignedwithclientuponprojectconfirmationThisproposalissubmittedrespondingtotherequestforprovidingaSocialListeningandInsightSolutionandServiceforLVMHChina.Withtheexponentialdigitalmediaadoption,Chineseconsumersbecomemorevocalandactiveonthatmedia.Tomineandunfoldinsightsfromthatbigsocialdataheap,aRFPiscalledforfulfillingthefollowingobjectives.ObjectivesGeographicCoverageChinaServicePeriodSocialPlatformCoverageDeliverablesMonthlyReport12nos.QuarterlyReport4nos.Ad-hocTopicDeep-Dive4nos.AutomatedAlert12months25MasterBrands74P&CBrands52FashionBrands59W&JBrandsBrandCoverage:LVMHBrandsandCompetitorsProjectTeamSynergizeCuttingEdgeMarTechwithDomainInsightExpertGrimsumproudlypresenttheteam,withTocananasateammember,toserveLVMHChinaforthisproject.Gridsumisaleaderinmartechsolution,applyingcuttingedgeAItechnologies,whichcouldbefullyutilizedbythedomainexpertsinTocanan.MartechExpertEnterpriseLevelAIserviceprovider,offeringsolutionfromsociallisteningtocomprehensiveMartechSolutionSuiteLuxuryDomainExpertAteamofinsightexpertswhohave8yearsofexperienceinservingLVMHLVMHTeamSrProductDirectorKaiduoHeSrProductMgrChunxiaWangChiefConsultingOfficerLindaXuSrConsultingMgrShirleySongSrTechnicalMgrYihaoHeTeamStructureSrBDDirectorWillFuChiefProjectCoordinatorEdenLauSrAccountMgrRenieZhangGridsumTeamTocananTeamKeyMemberProfilesandExperiencesWILLFUNationalCommercialDirector,GridsumOverthepast8years,WillFufocusesonbothbrandcommunicationplanningandmarketingdigitalization.Morethan6yearsofexperienceworkinginintegratedcommunicationthatincludestraditionalPR,digitalcommunicationanddigitalmarketingplanning.Willhasbothinhouseandagencyworkingexperience.PriortoworkingforGridsum,WillworkedforSAICVolkswagenasaprojectmanagerofMarketingandPRDept.andinvolvedinseveralenterprise-leveldigitalprojects,suchasSVWdigitallab,knowledgebank,sociallistening.KeyMemberProfilesandExperiencesLINDAXUPh.D.ChiefConsultingOffice,GridsumLindahasover20yearsconsumerresearchexperienceinbothMainlandChinaandUS,servedbothmultinationalandlocalclientsincategoriesincludeFMCG,Luxury,Fashion,Beauty,Telco,Travel,Automotive,Media,andHealthcare,etc.PriortojoiningGridsum,LindawasChiefClientOfficerinKantarMediaCIC,focusedonsociallisteninganalysisandconsultation.LindaalsoleadthecustomresearchteamofConsumerGoodsandRetailsectoratGfKShanghaioffice.LindareceivedherDoctor’sdegreefromTheOhioStateUniversityinUS.Shestudiedcommunicationwithfocusonpublicopinionresearchandmarketresearchmethodology.LindahasservedleadingluxurybrandslikeLVMH,Chanel,andL’Orealformanyyearswithbothtraditionalanalyticmodelingandtech-drivenbigdatasolutions.ShewillleadtheGridsumresearchandconsultingteamforcomprehensiveservicedeliveryanddataintegration.KeyMemberProfilesandExperiencesShirleysongProjectLeader,GridsumOver7yearsexperienceinconsultingservice,including4yearsinsocialmarketingareaand3yearsinmanagementconsulting.Shehasservedmorethan30globalleadingbrandscoveringFMCG,Beauty,Luxury,andTravelindustries.ShirleyiscurrentlyinchargeofanalyticconsultingserviceinGridsum,andhasrichexperienceinmarketinginsight,dataanalysis,andanalyticconsultingprojectswithmixeddatasourceandmethodologies.ShirleyworkedforAccentureandKantarMediaCICbeforejoiningGridsum.ShegraduatedfromPekingUniversitywithMaster'sdegreeinComputerScience.ForLVMHannualservice,ShirleywillberesponsibleforreportdeliveryandaccountmanagementfromGridsum.Shewillcoordinateeverydayclientservicesandinternalaccountteammanagementtoensurepromptandqualitydelivery.KeyMemberProfilesandExperiencesHelenWuSeniorConsultant,GridsumOver3yearsworkingexperienceinGreaterChina&Asia-PacificBigDataResearchandConsultingfirms,withfocusonintegratingsociallisteninganalyticswithinsightresearch.Familiarwithbigdataprocessing,includingbutnotlimitedtoWeibo,WeChat,Forums,MobileAPP,ChinaE-Commerce,FacebookandInstagram.ServedtoprenownedaccountsacrossLifestyle&Luxury,BeautyandThemePark,keyaccountsincludeReneFurther,Avene,ChanelandHKDL,etc.ForLVMHproject,HellenwillworkcloselywithotherexperiencedconsultantstoprovidedataanalysisandhighqualityreportwithdeepinsightsforLVMH.Shewillbethekeycontactpersonfordailysupport.KeyMemberProfilesandExperiencesEDENLAUFounder&CEO,TocananEdenhasbeenpioneeringtheresearchonsocialmediabigdataforunfoldingmarkettrendsandmediainsightssince2008.Heisarenownedexpertonsocialmediametricsandinsightanalytics.BycontinuallydevelopingnewideasandhisinnovativeuseofAIandmachinelearninginthelast10years,Edenthrivesinentrepreneurialenvironmentsandhasledtheteamwithadmirablegrowthandexpansion.EdenholdsaMBAfromtheHongKongUniversityofScienceandTechnologyandalsocompletedanInternationalExecutiveDevelopmentPrograminINSEAD,France.Withhisfrequentpublicspeakingengagements,aswellashisprestigiousconsultingengagementswithtop-brandclients,EdenwillprovidestrategicadvicetoLVMHandexchangepointsofviewsonmarkettrendsandstrategies.ThatcanallowLVMHtogainthebestuseofthesocialmediaanalysisforimprovingbusinessperformance.KeyMemberProfilesandExperiencesRENIEZHANGKeyAccountDirector,TocananReniehasover8years'experienceinthesocialmediafield.Sheisdedicatedtoleadinginsightprojectsinanalyzingbigdataanddeliveringinsightsforrespondingchallengingclientquestions.HertenureatreputableresearchfirmssuchasNielsenandCTRallowhertodeveloppowerfulexpertiseininterpretinghugedatasetsfromvariousmedia,withasharpeyetopinpointcross-categorylearningstosupportclient’smarketingdecisionmaking.SheservedluxuryclientsacrossFashion,Beauty,Cosmetics,Perfume,WatchesandFineJewelriesinheritedextensiveknowledgefromyearsinmanaginginsightprojectsincludingLVMHGroup,LouisVuitton,Bulgari,Chanel,Cartier,DFS,Prada,

Jurlique,SwatchGroup,etc.Renieservestheluxurysectorinhelpingclientsaddressrealneeds.ShewillberesponsibleastheprimaryaccountcontactfromTocanan.Herextensiveprojectexperienceenableshertocoordinateinternalandexternalresources,toensurebestservicecouldbedeliveredtoLVMH.GridsumAIMartechExpertStrongPresenceinChina哈尔滨北京西安成都上海广州深圳2005Beijing2011Shanghai2012Shenzhen2015Guangzhou2018Xi’an2015Chengdu2015Ha’erbinGlobalClientServiceExperienceAutomobileLuxury

BeautyFashion

GovernmentTechnologyTravelRetailAirlineSportsFMCGFirst-PartyOwnDataSecond-PartyMonitoringDataThird-PartyDataLogDataVisitDataSearchDataMobileDataPreferenceDataCampaignDataLocationData……OfficialWebsiteOfficialWeChatOfficialAPPCRMCallCenterEPREDMAdsDataSNSDataWeiboDataWeChatDataGridsumBigDataJDDataBaiduDataIndustryDataDSPDataEmailLeads-id1st-CookieCustomeridGridsumid3rd-CookieOpenidPhoneIDFAIMEI……UniqueIDUnicomDataInputSoftwaresDataInteractiveMediaVerticalMediaZhihuREDExclusivepartnershipswithJD.com,SougouIMEandChinaUnicomRichDataAssets,withExclusiveSourcesEnterpriseLevelAIHighPerformanceandScalableBigDataPlatformProcessandperformreal-timemulti-dimensionalcorrelationanalysisPerforminteractivedataminingStateoftheArtNaturalLanguageProcessingMineandunderstandtextandotherunstructureddataTopicandsentimentanalysisExpertinKnowledgeGraphEngineeringandApplicationExtractandscaledomainexpertiseDataAlgorithmHumanExpertHybridAItoExploitthePowerofExpertandMachineLearningData+DomainExpertise+AlgorithmRecognizepatternsandmakepredictionswithlessdemandfortrainingdataGridsumAIEngineGridsumProphetprovidesaneasytouseAI,includingmachinelearning,NLP,imagerecognition,speechrecognition,andpredictivemodelingcapabilities.WEBDataFeatureDatabaseWordBreakerDisambiguationneo4jDeepLearningTextAnalyticsKnowledgeGraphMachineLearningClusteringOWLProtegeTensorflowCaffescikit-learnSparkMLlibClassificationFaster-RCNNResNetImageRegressionNamedEntityIntentTextUnderstandingImpressionRelationshipMxNetKerasGoogleNetMaskR-CNNGISDataMobileDataDomainDataDocumentGenerationHCIRDFSentimentAnalysisSpeechDialectsFingerprintingSpeechSynthesisTranscriptionDomainDictionariesEmotionGridsumProphetIntelligenceSolutionsHybridCloudManagementInfraNetworkingStorageServersVirtualizationContainersDataCentersDemandDrivenVirtualizedResourcePoolMediaDissector(SocialMonitoring),IntelligentCRM,WebDissector、AdDissector、SEMD、SEOD、CDVD、TVD、RD..政务行业知识管理系统..FinD…LD…SaaSFMCGBIIoTAutoFinanceLegalNewMediae-GovIndustryProductsPaaSPlatformServicesPlatformBigDataPlatformMiddlewareLoadBalancingDataCachingMessageQueueWEBServiceDevOpsApplicationCatalogContinuousIntegrationAutomatedMaintenanceVersionControlStagedDeploymnetAPICatalogAutomatedTestingContinuousDeploymentContainers&MicroservicesServiceRegistrationContainerOrchestrationImageLibsMonitoringAPIGatewayServiceDiscoveryServiceRoutingAgileBIDashboardRealTimeProcessingDataIngestionDataModelingDataManagementMultidimensionalAnalysisDistributedStorageVisualizationAIKnowledgeGraphMachineLearningPredictiveModelingNLPSpeechImageRecognitionDeepLearning①②③LoggingMartechSolutionSuiteLuxuryGridsumisaleadingmarketingtechnologyexpertinChina.Besidessociallisteningandinsightcapabilities,ourMartechSolutionSuiteoffersacomprehensivesolutionforimprovingROIondigitalmarketingspend.GridsumDataManagement&Analysis*Notes:datasourcefromQ1,2018GridsumMediaDDatagranularity：FineDatavolume：HighDatafields（crossplatform）:20+Finedatagranularitysupportsmulti-dimensionalanalysisDailymessagescollected:20million+StrategicpartnershipinmajorplatformsandbestdatacollectiontechnologyprovideextensivedatacoverageChannelcoverage：BroadPlatformcoverage:Mostup-to-dateDatasource：130,000+,offeringacomprehensivesocialviewSocial：Weibo、WeChatNews：News、e-PapersSharing：Forums、Q&A...GraspthelatestsocialtrendandcapturepotentialopportunitiesLive-streamingShortvideosMobileAPPs...Broadandmostup-to-datedatacoverageoffersacomprehensivesocialviewandhelpsclientsgraspthelatestsocialtrendandcapturepotentialopportunities.GridsumSocialListeningCapabilityOverviewGridsumTechnicalStructureDistributedcrawlingsystemNewsSNSVerticalportalForum/BBSQ&A…DatacleansingDataaggregationDatafilteringEntityrecognizeFull-textsearchSentimentanalysisCommentsanalysisKnowledgegraphDataAcquisitionDataProcessing&TextMiningDataApplicationRawDataCustomizedapplicationMediaDissectorGVPConsultingreportDynamicloadingAPPdataacquisitionIntelligentrobotEntityDatabase&DomainDatabaseCloudStorage&computingclusterCooperationwith3rdparties:SinaAPIWeChatDataProvider…(Back-endsystem)ComprehensiveDataCoverageNewsE-papersWeibo&WeChatAppVideo&LivestreamingForumQ&ADailymessagesTotal:30million+8million+publicaccountsTopdataAPIaccessCutting-edgetechnologytosupportAppdatacollection,haveflexibilitytoaddmoresourcesNews(includingE-papers):2,0000+Portal、Government、NewsWebsitesRefreshrate：minutelevelVideo:50+sitesRefreshrate：minutelevelLivestreaming:6+sites，real-timemonitoringrefreshedeverysecondwithviews,bulletsandetc.Others:E-commerce,Financeandetc.Refreshrate：real-timeRefreshrate：everydayRefreshrate：halfday*Notes:datasourcefromQ2,2018GridsumMediaDissectorForums:150+siteswith7000+forums；Q&A:20+Q&Asiteswith5000+forumsRefreshrate：minutelevelMassiveIPaddressescrossregion:-HundredsofselfmanagedcrawlingnodeswidelydistributedinChina-PublicClouds:switchIPaddressedwithhighflexibility-Third-partyIPaddresspool:providesufficientIPaddressesfordatacrawlingMultiChannel:Web+APPcombinationSimulateRealUserBehavior:Reallink-click、postandlikebehaviorsimulationpoweredbyrealbrowsers/devicestoavoidhoneypottrapComplexControlSystem:ConcurrencyandcrawlingspeedcontrolledbypowerfulschedulerInnovativeandEffectiveMediaDataProtectionStrategyFastandPowerfulDataProcessingAbility

Datacleansing:Deduplication:deleteduplicatedpostwiththesameURL,PosterandContentNoisereduction:deletenon-industry/brand/productrelatedinfo,e.g.瓜迪奥from迪奥；LVCEAfromLVDisambiguation:deletebuzzwithAmbiguousWord,e.g.2.55fromChanel2.55;小羊皮fromGivenchylerougeNLP:Entityrecognition:identifytheentitySentimentanalysisInternet

WaterArmyIdentificationRawDataEntityDatabase&DomainDatabaseMediaDissector-One-stopdataprocessingmodulepoweredbyREAL-TIMECOMPUTATIONensuresdatatimeliness-ComplexdatacleaningprocessandleadingNLPTECHNOLOGYcombinedwithMANUALCORRECTIONlaysolidfoundationoffurtherin-depthdataanalysisandinsight15-30minsneededforprocessingdataGridsumNaturalLanguageProcessing(NLP)TechnologiesBasicAnalysisWordsegmentationCooperationwithHarbinInstituteofTechnologyCooperationwithRenminUniversitySentenceSyntacticdependencyCooperationwithHarbinInstituteofTechnologySentimentanalysisIndustrysentimentanalysisCommonsentimentanalysisTextClassificationInfocleansingArticlecategorizingClassificationbyindustryandcategoryGridsumcooperatedwithleadingInstitutesonnaturallanguageprocessingtechnologiessince2015TagsAlgorithm：Forefrontdeeplearningalgorithm‘BiLSTM-CRFwithattention’Tsinghualinguisthelpstobuildthetagstandards;Eachtermisusingthreepersontomanualtagandonepersontoverify,intotal100ktrainingterm(stillaccumulating),forcomputerlearning.Result：GridsumAccuracy78%BaiduCloudAPI：Accuracy79%产品词：Prada评价词：喜欢产品词：包包评价词：好看属性词：价格评价词:（比专柜）便宜我最近朋友在国外带了一个Prada的包包。价格比国内专柜不知道便宜多少，款式也很好看。入手过很多牌子的包包，最喜欢的还是Prada的。NaturalLanguageProcessingforTopicsandSentimentAdvancedNLPalgorithmprovidesaccurateanalysisonunstructuredsocialbuzz.‘AllAggregation+ComplexAlgorithm+ProceduralJudgments’toidentifytheinternetwaterarmyBasicFeaturesFansFollowinginfoNumberoftweetsUserratingUseractivedegree…….AllAggregationComplexAlgorithmComputingmethodInterpretationofentropy:ProceduralJudgmentsTextclassificationTextopinionTextsentiment……UserFeaturePatternsofbehaviorandcommentSpecialrelationshipstructureSocialnetworkcommunication……EnvironmentalFeatureNetworkcharacteristicsUseofnetworkresourceUserlocation……*+*++*GridsumUniqueAlgorithm

SimpleFilteringInternet

WaterArmyIdentification

CommonMethodsContentfeaturerecognition分值1feature1分值NTextparsingFeatureselectionImportancecalculationvalueConfirmationThresholdvaluefeatureN…………….F(1)F(N)WeiboWaterArmyIdentification

Process1,Numberoffollowers2,Numberoffollowees3,NumberofCreateddayDataCrawl(Web,API..)FeatureVectorsClassifierModelDetectionresultsFakeorTrue?SupportVectorMachineUsername->WeiboAPI->PostCrawlerPosterID->WeiboAPI->1.Numberofreposts2.NumberofComments3.NumberoflikesFakeFilteringCriteriaKnowledgeBase:keyword-basednoise

eliminationandshuijunweiboaccountsIndustry-centricDataCategorization&ProcessingSystemAdvancedinformationprocessingmodule,combinedwithleadingNLPtechnologyandflexiblerulesengine,providesprecisecategorizationofsocialunstructureddata,andautomaticallylabelalldatabasedondeepunderstandingofIndustry、Brand、Productandetc.FlexibleMulti-layerandmulti-treestructuredTagSystemoffersmultidimensionalaggregationqueryandcross-treeanalysiswithGridsumOLAP*Engine.e.g.Luxuryindustrytaglibrary：Thelabelstructure:brand,category,sub-categoryandproductetc.AttributeTree:Campaign,Function,Design,priceandetc.OLAP*:On-LineAnalyticalProcessingGridsumCrisisManagementComputerManualworkGridsumNLPSystemLVMHTermsPositiveNeutralNegativeCrisisHierarchyEmergency：particulartermsSpreadveryfastByE-mailSMSImportant：particulartermsWithconsiderablespreadrateEmailgroupRegulardailyreportGeneral：particulartermsSpreadveryslow（TBD）SystematicsumupLoginpageremind（Underlying）Crisisrecognizeandalert（Underlying）CrisisimpactandtrendanalysisThreephasedcrisismanagementsystemLevelⅠIndividualGuidanceCrisisOccurCommunicatewithrelevantpartyTargetedmonitoringObjectivelystateseventOfficialreplyCommunicationstrategytrainingLevelⅡConfusion&FocusdriveCrisisEscalationKOLPositiveopinionpostsonBBS,SNSSEO/SMOFocusdrivingLevelⅢActivelyfaceDilemmaGovernmentcommunicationMediacommunicationTrytofindthesolutionoflitigantGridsumAlertMechanismCrisisLevelQuantitativeQualitativeLevelStandard1：InvolvelegalorpoliticsStandard2：BuzzVolumeRelatedStandard3：PostersStandard3：NetizensFeedbackTheNatureoftheCrisisWeChatWeiboSearchPlatformsinvolvedKOLMediaAgreementToknowNo<10Reads/Likes<10Reposts/Comments<10Posts/News/Comments1Platform/Account//<50%agreeSpokesperson：OnlydislikeProduct：appearance,package,flawetc.TopayattentionYes10~50Reads/Likes10~50Posts/Reposts10~50Posts/News/Comments1~5Platforms/Accounts//50%-75%agreeProductfailure,fakeproductetc.TotrackYes50~100Reads/Likes50~100Posts/Reposts50~100Posts/News/Comments5~10Platforms/AccountKOLGeneralMedia>75%agreeSpokespersonscandal,Plagiarismofproductormarketingplanetc.ResponsetocrisisYes>100Reads/Likes>100Posts/Reposts>100Posts/News/Comments>10Platforms/AccountsKOLMajorMedia>75%agreePoliticallysensitiveEnableLVMHtobuildupbrandcrisisalertsystemCrisisalertsystemCrisishierarchyRespondtermsEmergencyplansCrisismanagementThreecategories（emergency、important、general），9types，differentialtreatmentfordifferentbrandSensitivetermsKOLInfosegmentationSensitiveInfoTrackingThroughsensitivebrandterms,andKOLopinion，learningandpredictingnewsociallisteningpointsPositiverespondNegativeburyCompetitorintroduceMediareplyTrendanalysisAITechnologyUnlockstheValueofDigitalAssetsAIisexpandingintoanarrayofunexpectedapplications,loomingeverlargeronthehorizonofourtech-poweredfuture.Hardware/ComputationAbilityMegadataInfrastructureImageTextAudioStructuredDataAlgorithmDevelopmentDirectionImageclassificationObjectdetectionOCRMethodologyApplicationScenarioGridsumAISolutionMachineLearning/DeepLearningDefectinspectionLogo/InvoiceRecognition1342TextParsingSentimentClassificationKnowledgeGraphSpeechrecognitionsemanticsunderstandingIndustryfocusRegressionClassificationAggregationCorrespondence…SociallisteningIntelligentQ&AsystemSearchVoice-to-TextVoiceAssistantProphetBehaviorstudyRecommendationsystemGridsumAnalyticsExperienceCanbeAppliedatMultipleLevelsSmartInsightDiscoveryandData-drivendecisionmakingScientificIssue&CausesidentificationMarketsegmentationSales&costpredictionAccuratePerformanceassessmentLevel1:DataAnalyticsLevel2:DataIntegrationModeling&ForecastLevel3:ActionableInsightLocationChannelsStoresUser&MemberExperienceCampaignWebsiteBrandingSocialVendorSalesCompetitorsMassMediaCostModelDigitalOmni-channelDataConnection&Integration1stPartydata：Website,APPWebtrackerGridsum/LVMHBigDataPlatform3rdPartyData：BaiduApptracker1stPartydata：CustomerServiceADtracker2ndPartyData：Search,Video,WeChat,etc.CategorySegmentationCategoryGeneralTermsCategorySpecificTermsProductAffiliationTermsCampaignTerms/KOLPersonalAccountCosmetic,Fashion,Watch…Colortrial,Streetsnap,BaselWorld…Lip,Perfumeforman,Leatherbag…#CODECOCO,#artandfilm,@gogoboi,@Bags包先生…CategorizedOfficialAccount@Diormakeup,@Givenchybeauty@MaisonChanel…Emoji&CustomizedImage/VisualRecognitionRichemojilibraryfordeterminingsentimentMartechSolutionSuitehasimage/visualrecognitioncapabilities,forestimatinglogoexposures

indifferentformofvisuals,includingadvertisementandproduct/brandplacementLogoandImageRecognitionInZhejiangSTV"RunningBrothers"program,wemonitoredthefrequencyandexposuretimeoftheLamandobrand,evaluatetheeffectofproduct/brandplacement.Usingfeatureextractionandrandomforestmachinelearningalgorithmtoidentifygenuinecustomersbyinvoiceimage,andtorespondtimelytotheirafter-salesrequirementsraisedinthecommunitynetwork.【GoogLeNetfeatureextractionandrandomforestmachinelearningalgorithm】决策树个数非发票准确率非发票召回率发票准确率发票召回率发票的F15099.65%99.85%96.97%93.38%95.14%10099.64%99.84%96.83%93.19%94.98%30099.64%99.85%96.97%93.19%95.04%DemonstratedTrackRecordinDataSecurityTomeetclientdatasecurityneedsandrequirementsCertifiedbytheMIITDataCenterAllianceforBigDataSecurityTriedandtestedfromprovidingbigdataservicestolargescaleclientssuchasJD,Amazon,andPICCwithstrictdatasecurityrequirementsZerodatasecurityincidentinservingthousandsofclientsover10yearsStateoftheartapproachtodatasecuritytoensuredataavailability,integrity,confidentiality,aswellassecurityGridsumDataStabilityandSecurityOur4-tieredsecuritysolutioncoversfromphysicaltotheoperationslayer,ensuringthesecurityandreliability:SecurityBackupEnsuredataavailability,integrity,securityandconfidentialityPermissionsEncryption• Accesstodatacontrolledat FunctionalandSystem levels• Client-sideinputvalidation,topreventSQLInjectionandXSSattacks• CAPTCHAandFirewall• SecurenetworkingequipmentDDOSpreventionSecuritycansandauditsDataexchangeviaTLSandHTTPSSensitivedataareprotectedwithstate-of-the-artencryptiontechniques• Masterslavereplication• Offlinebackup• Automaticdatabackup• MonthlydatarecoverytestsGridsumSocialListeningDashboardMediaD3.0*ProductFeaturesMediaDissector-Areal-timeintelligentanalyticalplatform&insightengineforsocialmediadatapoweredbyNaturalLanguageProcessing(NLP)CommonFunctionsBrandlevelcomparisonAspect-levelsentimentanalysis‘Onlinewaterarmy’IdentificationModelleveldeep-diveCrisisAlertCampaign/HottopicMonitoringFavoriteFoldersKOLmonitoringMulti-dimensionalanalysisPropagationanalysisSentimentAnalysis*Notes:MediaD3.0isunderdevelopmentandwillbeofficiallylaunchedQ1，2019ProvideAPItoexternalplatformsMediaDMainFunction1:BrandTrackingBrandOverviewModelDeepDiveHotTopicAlertTotalbuzzoverviewwithsentimentanalysisBuzztrendChannelcontributionWeiboPropagationanalysisCustomsearchofpostObjective-ProvideMulti-dimensionalanalysisonPorscheandit'skeycompetitors’performanceonsocialplatformsBusinessValue-KeepfingeronthepulseofbrandandcompetitorsMediaDMainFunction2：ModelLevelDeep-diveBrandOverviewModelDeepDiveHotTopicAlertBuzztrendcomparisonbymodelsChannelcontributionBuzzoverviewbyregionHot4AutoforumsXmodelsSalesvolumemonitoring(fromSohuAuto）WaterarmyidentificationAspectlevelanalysisObjective-ProvideMulti-dimensionalanalysisonmodelsBusinessValue-Understandmodelperformanceonsocialinafullscale,andhaveaholisticviewofcompetitiveenvironment

BrandOverviewModelDeepDiveHotTopicAlertObjective-Providecomprehensiveandpromptevaluationoncampaign/hottopicperformanceonsocialbefore,duringandaftercampaignBusinessValue-Keeptrackofcampaignmovessoastoadjustcampaigntacticsifneededaccordingtonetizens’feedbacks-TrackKOLsperformanceandidentifypotentialKOL

SpecificeventmonitoringBuzztrendChannelcontributionKOLidentificationSentimentanalysisMediaDMainFunction3：Campaign/HotTopicMonitoringBrandOverviewModelDeepDiveHotTopicAlertMethodology:Brand/Modelkeywords&negativekeywordsco-mentionFunction:Alertalltopicsrelatetobrand/modelinsystem2.Alertwhentopicsreachpre-setthresholdinsystemorbyemailMediaDMainFunction4：Reputation&CrisisMonitoring

Objective-Providereal-timereputationmonitoringacrossmultiplemajorsocialplatformsBusinessValue-Offersongoingcrisis/reputationmonitoringonBrand&ModelleveltohelpPR/MKTteamidentifypotentialcrisistimelyMediaDCustomization—CustomizedAPP

FlexibleDashboardCustomization—AudienceprofilingMonitoringPlanAnExtractOfRelevantChannelsELLE中国海报时尚网NewsVOGUE时尚网NewsChinaDailyNews新浪尚品News腾讯时尚News名品网News网易服饰News21CNNewsOnlylady时尚男士网News时尚网NewsGQ男士网News大公网News太平洋女性网News凤凰网News网易NewsFT中文网News优卡网NewsBaiduNewsSearch中国服装网News华尔街日报NewsJingdaily,etc.珠宝论坛Forum百度贴吧Forum珠宝之家ForumiWatch365爱表族论坛豆瓣小组Forum搜狐社区Forum凤凰网论坛ForumELLE中国Forum西