《国际商务》课程教学大纲

PAGEPAGE12BusinessandTechnologyInternationalBusiness（国际商务教学大纲）SYLLABUSEconomicsschoolinternationalbusinesssectionContentindexContentindex 2一、COURSEPURPOSES 4二、COURSEREQUIREMENTS 4三、GRADINGEXPLAINATION 5四、Generalinformation 5五、Teachingcontents 6Introduction 6Chapter1:Fundamentalsoftheinternationalbusiness 6Chapter2:Historyandrealityofinternationalbusiness 7Learningobjectives 7Keypointanddifficultpoint 7Casestudy 7Homeworkanddiscussion 8Chapter3:social-cultureandinternationalbusiness 8Learningobjectives 8Keypointanddifficultpoint 8Casestudy 9homeworkanddisscussion 9Chapter4:politicalandlegalforcesininternationalbusiness 9Learningobjectives 9Keypointsanddifficultpoint 9Homeworkanddisscussion 10Chapter5:internationalinvestmenttheories 10Learningobjective 10Keypointsanddifficultpoints 10Casestudy 10Homeworkanddisscussion 11Chapter6:internationalbusinessresearch 11Learningobjectives 11Keypointanddifficultpoint 11Homeworkanddisscussion 11六、Classestimeallocation 12七、Referencebooks 13一、COURSEPURPOSESThecourseaimstodevelopstudents’knowledgeandunderstandingofglobalandtransnationalbusiness.ItwillexplorethedevelopmentandimplementationofmarketstrategieswithinthecontextofGlobalBusinessManagement.Mutifunctionsofthecoursewillbe•Presentathoroughreviewoftheeconomicsandpoliticsofinternationaltradeandinvestment.•ExaminethenatureofGlobalBusinessStrategy.•Explainthemajorenvironmentalfactorsthatshapestrategicdevelopment.•Describeandcriticallyevaluatethevariousstrategicdevelopmentoptions•EnlargeourvisionandimproveEnglishlevel.二、COURSEREQUIREMENTScombinationofon-classandoff-classstudy；timeallocationbetweenon-classandindependantstudy，betweenteachingandtextbookreading．Allstudentsmustcompletethefollowing: TEXTBOOKUnit1-1５ Quizzes+Assignments+In-classdiscussion Extrareadingmaterials Ｄ.AttendanceStudentsarerequiredtocometoclassregularly.Ifnot,youwillmissvaluableinputfromyourclassmatesaswellastheunderstandingprovidedthroughclassdiscussions.Youareexpectedtobehereandreadytothinkandtoparticipate.Ifyouarenotinclass,youarestillresponsiblefortheinformation;youcannotmakeupclassactivitiesandpointsunlessyoumakearrangementsPRIORtotheabsence.Ifyourabsenceisuniversity-sanctioned,youneedtopresentwrittendocumentationtome.Ifyouarelateorabsentforyourclassesorleaveearlywithoutnotice,youwillloseattendancepoints.YouwillloseALLtheattendancepointsifyourabsentdaysaccumulatetoFIVEormorewithoutnoticeorschool-sanction.三、GRADINGEXPLAINATIONＡ．Thegradingscale(percentagerequiredforanA,B,C,D,F)-thetotalnumberofpointsavailableforthecourseandthepointsyouhaveearnedtofigureyourfinalgradeusingthefollowingscale,whichalsoappliestoallassignments. A=90-100%;B=80-89.99%;C=70-79.99%;D=60-69.99%;F=59.99orbelowToreceiveagradeof“A”youmustmeetALLofthefollowingcriteria:Missesnomorethanoneclass(Absencewithschool-sanctiondoesn’tcount)ArrivesontimeandremainsintheroomforclassComespreparedforclassActivelyparticipatesinallclassactivitiesBehavesappropriatelyinclassCompletesallassignmentsontimeMaintainsan“A”averageforallassignments&examsBringsassignedtexttoeachclass.Ｂ．Percentageperfactor: Attendance 10% CollegeStudy(quizzes+assignments) 40% FinalExamination 50%Ｃ．Classroomparticipationmarkstaketheformofin-classdiscussionandotheractivities.Ｄ．Nomakeupexamswillbeadministered,andnoexamwillbeadministeredearlyorlate.四、Generalinformation1.TEXTBOOKCHOICEInternationalbusiness:China’sperspective,1thedition,YangChun-ni,NankaiUniversityPress,tianjing,China;2012.2.Credithours:3;classeshours:483.Coursenumber:0167014.instructor:Hetian-liE-mail:hetianli@SDIBT.五、TeachingcontentsIntroductionIntroducewhydowehavetostudythiscourse,howwillthecoursehelpeachofstudentsbuildtheirsplendidcareerinthefuture.Defineinternationalbusinessandmakeadifferenceamonginternationaltrade,internationalbusinessandinternationaleconomics.Acomprehensiveexplaintothespecifityofinternationalbusiness.CasestudyGlobalflatpaneltelesionproducedandtheimportanceofglobalbusiness.StatequoofChina’sforeignbusiness.Chapter1:FundamentalsoftheinternationalbusinessLearningobjectives1Naturesofinternationalbusiness2Formsofinternationalbusiness3factorsinfluencinginternationalbusiness4historyofinternationalbusinessKeypointanddifficultpoint1.Traditionalformsofinternationalbusiness;2.Thelatestformsofinternationalbusinessdevelopment:Virtualcompanyandsupplychainmanagement(INV;BG;IE)Casestudy1.美斯特邦威anditsvirtualoperationroad2.NikevirtualenterpriseandprofitmodeHomeworkanddiscussion1defineinternationalbusiness2whatdifferentisinternationalbusinessfromdomesticbusiness?3Howdoesglobalmanufacturinginfluenceinternationalbusinessmodesandstrategiesofinternationalenterprise?4observesmilecurveandanalysiswhatindustryyouwillbeinasanewentrepreneurofChina?Pleasegivethedetailreasons?P7Chapter2:HistoryandrealityofinternationalbusinessLearningobjectives1historyofinternationalbusiness2reasonsforthegrowthofinternationalbusiness3recentdevelopmentofinternationalbusinessKeypointanddifficultpoint1Recentdevelopmentofinternationalbusiness:corporationperpspective2Statusquooftop10MNCintheworldandinChina.Casestudy1MNC’sorganizationalStrategiesApplecompany;Metersbonwe’sDumbbellshapestructure;supplyChainmanagement.2GlobalTop10MNCVSChina’stopMNC:industrialdifferenceandothersHomeworkanddiscussion1Whataretheformsofinternationalbusiness?howdoyouthinkthatofChina.(Thatmeansformsofinternationalbusiness)2Howtoevalutethefactthatchinahasbecomethelargestexporterandimporterofgoodsintheworld?3AnalyzethedifferentsamongINV,MNCandinterenationalizedtraditionalSME?4StatethecommonanddifferenceofsupplychainmanagementusedbyChinsesandworld’sMNC.5Howdoesglobalmanufacturinginfluenceinternationalbusinessmodesandstrategiesofinternationalenterprise?Chapter3:social-cultureandinternationalbusinessLearningobjectives1grasptheconceptofcultureandessencialfeasuresofculture.2getwellknowtherelationshipbetweencultureandinternationalbusiness3understandcross-cultureanalyticalmodel:hofstede’smodel4explainculturaldifferenceandeconomicgrowth:religiousperspectiveKeypointanddifficultpointhofstede’sculturemodelHall’shighandlowcontextculturemodelCasestudy1IBMworkexpreienceandtheformofcross-cultureanalyticalmodel2Cultureconflictsandlocalization:StarbuckcoffeeHomeworkanddisscussion1.ElaborateHofstede‘sculturemodelandanalyzeChineseculturebyusinghis4dimensionalmodel.2.TrytoanalyzethechineseculturebuusingHofstede‘sculturemodel.3.ReadcontentonP81andanswerthequestionis“howtocopewithculturaldifference”.Chapter4:politicalandlegalforcesininternationalbusinessLearningobjectives1politicalforcesaffectinginternationalbusiness:nationaandinternationalorganization2twolegalsystemsoftheworld3Poter’scompetitivenessofnationsKeypointsanddifficultpoint1Identifythebasesforlegalsystems2graspthedifferentofcommonlawandcivillaw3distinguishthedifferencesbetweenthetwosystemsconcerningcommercialdisputesHomeworkanddisscussion1makeadifferencesofthetwolawsystemsinsolvingcommercialdisputes.2Howdothetwolawsystemdifferintheperformanceofacontract?Chapter5:internationalinvestmenttheoriesLearningobjective1.UnderstandingtheFDI2.AnoverlookattheglobalFDI3.FDItheories4.Chinaandworld’sFDIKeypointsanddifficultpoints1.FDItheoryfromdevelopedstate1)Hymer’smonopolisticadvantagetheory1960s2)OlogopolisticreactiontheoryKnicherbocker19733)Vernon:ProductLifeCycleTheory4)Kojima:flyinggeesemodel5)Internalizationtheory6)Theeclecticofinternationalproduction2.FDItheoryfromdevelopingstate.1)Dunningandinvestmentdevelopmentcycle2)Louis.T.Wells:smallscaletechnologybyWells3)LocalizedtechnologicalchangebyLall4)FDI’s1+3+6frameworkCasestudy1HistoryofChina’sFDI:ChinaSinopecbuyoutUNICOcompany2HistoryofglobalFDI.Homeworkanddisscussion1monopolisticadvantagetheory2productlifecycletheory3theoryofmarginalindustryexpansion3internalizationtheory4eclectictheoryofinternationalproduction5whatisthegreenfieldinvestmentandbrownfieldinvestment.(268)6Chinaasoneofthedevelopingstate,howdifferenceisChina’sFDIwiththatofdevelopedstate?Chapter6:internationalbusinessresearchLearningobjectives1.Theprocessofinternationalbusinessresearch2.KnowhowtoevaluateforeignbusinessenvironmentKeypointanddifficultpoint1.Themethodologyofinternationalbusinessresearch2.Thecoldandhotevaluation3.Thescoringmethodforassessingforeignbusinessenvironment4.FieldresearchHomeworkanddisscussion1comparethefourmethodsusedinevaluatingforeignbusinessenvironmentandpointoutthelimitationsofthem.2whatarethemajortypesofbusinessresearch?Howtoselectsecondarydateandinformantion?六、ClassestimeallocationTeachingcontentsClasses/timesDisscussion(ingroups)Presentation(personal)Introduction4Chapter1：fundamentalsoftheinternationalbusiness42Chapter2:Historyandrealityofinternationalbusiness42Chapter3:social-cultureandinternationalbusiness42Chapter4:Politicalandlegalforcesininternationalbusiness42Chapter5:internationalinvestmenttheories62Chapter6:internationalbusinessresearch42testandotherarrangements6totalclasses3684七、Referencebooks1.HYPERLI