巴西市场商业计划书英文

BusinessPropositionAutel’sProductLineDistributioninBrazilAboutBrazilPopulation:Approximately200million9thGDPintheWorld2007GDPGrowthRate:5.4%2008GDPGrowthRateProjection:5.2%CarSalesRecordin2007:29.7%growth2008CarSalesGrowthProjection:20%9thCountryontheRankofCarSales7thontheRankofMotorVehicleProducingCountries143,000AutomotiveRepairShopsAboutBrazilWhilemostoftheimportantcountriesarefacingarecession,Brazilkeepsgrowthabove5%andcarsalescontinueimpressive.TheautomotivemarketsinNorthAmericaandJapanarestagnant,whilethoseinSouthAmericaandAsiagrowsstrongly.Ofthemajormarkets,Russia,Brazil,IndiaandChinaseesthemostrapidgrowth.AboutMeMynameisRomeroDubeuxdeAndrade,IamGary’sfirstemployee.Iworkwithhimforover4yearsnow,startingsincethebeginning,whenwedevelopedthebusinessplantotakeoverLaunch’sX431productlineexclusivelyintheUSmarket.Asyouknow,wesoldLaunch’sproductsintheUnitedStates,buildingagoodmarketandastrongnameforthem.RomeroDubeuxdeAndradeIwasbornandraisedinBrazil.MyfatherisanAmericancitizen,whichmakesmeadualcitizenbybirthofbothBrazilandtheUnitedStates.IamfluentinPortuguese,SpanishandEnglish.GraduatedinInternationalBusiness–IntegratedUniversityofRecife,PE,BrazilDubeuxCom.&Rep.DubeuxCommerce&RepresentationsisafamilyownedcompanywhichIhaveworkedforasaSalesManagerwhenweweretheBrazilianDistributorforDaewoo,themachineryandequipmentKoreancompany.Thecompanyhasbeeninbusinessfor14yearswithanimpeccablereputation.Ihaveinheritedthecorporation,myprojectistore-structureitwithmyownstandardstointroduceAutel’sProductLinetotheBrazilianMarkettheDubeuxCom.&Rep.PortfolioTrevoIndustrySofimaIndusaFielIndustrialEquipmentDaewooHidromineralAlegriaExttraMineralCompanyResourcesMainOfficelocatedinSãoPauloNortheastOfficelocatedinRecifetofacilitatelogisticsoperation.VPNIntegrationAsteriskCallCenterSystemToll-freenumberandlocalareacodeVoipnumbersforthe7largestStates.Website(PortugueseandSpanish)SamedayproductdeliveryforordersinSãoPaulo,RiodeJaneiroandRecife.Operatedbyathirdpartymotorcyclecouriercompany.TeamSalesManagerOperationalManagerSecretaryTelemarketingSalesTeamIn-houseITdepartmentIn-houseMarketingdepartmentMultilingualTechnicalWriter

/TranslatorIndependentSalesReps.(minimumof1foreachofthe26states)CompetitionAmarketresearchwasdone,wefoundthatonlyafewofourcompetitorsintheUSareoperatinginBrazil.ThepricesarealsohigherthanthesameproductssoldintheUnitedStates.TheonlyBraziliancompaniesthatmakesautomotivediagnosticequipmentisAlfatestandTecnomotor.TheirproductlinethatwillcompetewithAutelistheKaptorandtheRasther,whichhasaninferiorcapacitythantheMaxiDASDS708,thepriceisequivalent.Withlackofcompetitionanditslowerpricingstructure,Autel’sproductspotentialsalesperspectivesareprojectedtobeverysuccessfulfortheBrazilianmarket.CompetitionforOBDIICodeReadersPriceRange:$100.00~$450.00USCurrency(R$220,00~R$1000,00)BrazilianCurrencyCompetitionforDS708PriceRange:$2900.00~$7000.00USCurrency(R$6.200,00~R$16.000,00)BrazilianCurrencyCompetitionnotfoundforallotherproductsMaxiDiagJP701,EU702,US703,FR704VehicleMonitoringEPBServiceToolsTPMSDiagnostic&ServiceToolsOilResetToolsNoequivalentproductswherefoundintheBrazilianmarkettocompetewiththeabovelistedAutelproducts.Someexpensivescanners,similartoDS708,offersspecificpackageslikeAsian,EuropeanorAmericansoftware.ThiscouldcompetewithJP701,EU702,US703,FR704.Butthepricesareveryhigher.PriceStrategyDismemberingHardwareandSoftwarePrices–DifferentlythantheUnitedStates,Brazilhasveryhighimporttaxes.OurstrategyistobebilledbyAutelontwodifferentinvoices,onebillofsaleforthehardwareandanotherbillofsaleforthesoftware.Thiswaywecanapplyalowerimportingtariffforthesoftware,translatingthesavingstotheendusers,beenabletoofferanevenmorecompetitivepricingstructure.MarketingTradeShows–AutomecisthemostimportanttradeshowinBrazil,ittakesplaceeverytwoyearsinSãoPaulo.TheupcomingshowwilbeinApril2009.WewillintroduceAuteltoBrazilatAutomecShow.InadditionaltoAutomec,thereare8otherimportanttradeshowsinBrazilthatwewillbeattending.Theseshowsare:Autopar,Tecnoshow,ReparaNordeste,SemanadoMecanico,Autonor,FEISA,AutopartsandAutop.MarketingMagazineAds–Fullpageandhalfpageadswillbepublishedonthehighestcirculationautomotivemagazinesandjournalsinthecountry.Someofthemare:OMecanico,Sincopeçças,PontoAPontoandBalcãoAutomotivo.MarketingStateAssociationsforMechanics–Thereareapproximately143,000automotiverepairshopsinBrazil.Mostofthemareaffiliatedtoitsstateassociation.Wewillbecomeamemberonall27statesassociations,sowecanadvertiseontheirinformativejournalsandparticipateonmosteventsandmeetingstopromoteAutel.MarketingSchoolProgram–Specialpricing(aslowasourcost)willbeofferedforschoolsandteacherssotheycanuseourproductsattheirclasses.Thiswillbeavaluableadvertisementforalltechniciansattendingclasses.SpecialStudentPricing–Discountcouponswillbeofferedtothestudentsfromtheschoolsandteachersthatareparticipatingonourschoolprogram,asanincentiveforthemtochoseAutelfortheirdiagnosticneeds.MarketingAutoPartsStores–IntroductionofAutel’sproductlinewillbesetupbyarrangingmeetingswithallautopartsstoreschainsforacatalogpresentationtoofferdistributorshipofourproducts.Thegoalistohavethemajorautopartsstoresasourvendors,includingRedeAncora-thelargestchaininBrazil.MarketingPrintAdvertisement–Catalogs,brochuresandflyerswillbedesignedfordistributiontoalloursalesforceandfordirectmailing.WewillbeusingGPSsoftwaretoretrievecontactinformationfordirectmailingandtelemarketing.WebMarketingGoogleCampaign–Apayperclickcampaignwithunlimitedfundswillbesetuptoshowourwebsiteasthe1stresultwhenanusersearchesforanymainkeywordssuchasOBD,OBDII,codereader,automotivescanner,autodiagnostic,etc.BannerAds–Themostimportantautomotiveforumsandnewswebsiteswillhaveourbanners.AutomotiveForumParticipation–Activeparticipationonwebmessageboardsrelatedwithautomotivediagnosticsandscantools.MissionStatementAutel'sproductlineisverydiversified,ithastoolsavailabletofulfillthediagnosticneedsforanykindofrepairshop.OurgoalistobuildastrongnameforAutelinBrazil,makingallthecodereadersandDIYersproductlineavailableforsaleonallautoparts/aftermarketstores.Asforthespecializeddiagnosticscannerslinewewanttosetupthelargestindependentsalesnetworkofdiagnosticequipmentsinthecountry.Benefitingfromanoutstandingsalesnetworkandanaggressivemarketingplan,resultedfromapartnershipthatwillbenefitbothofus,everyshopinBrazilwillknowAutel.AsforhavingthebestOBDCodeReadersandforhavingacompleteandmostaffordablespecializedcomprehensivediagnosticequipmentline.9、静静夜夜四四无无邻邻，，荒荒居居旧旧业业贫贫。。。。12月月-2212月月-22Saturday,December24,202210、雨雨中中黄黄叶叶树树，，灯灯下下白白头头人人。。。。00:46:1400:46:1400:4612/24/202212:46:14AM11、以我独独沈久，，愧君相相见频。。。12月-2200:46:1400:46Dec-2224-Dec-2212、故人江海别别，几度隔山山川。。00:46:1400:46:1400:46Saturday,December24,202213、乍见翻疑疑梦，相悲悲各问年。。。12月-2212月-2200:46:1400:46:14December24,202214、他他乡乡生生白白发发，，旧旧国国见见青青山山。。。。24十十二二月月202212:46:14上上午午00:46:1412月月-2215、比不了得就就不比，得不不到的就不要要。。。十二月2212:46上上午12月-2200:46December24,202216、行动出成果果，工作出财财富。。2022/12/240:46:1400:46:1424December202217、做做前前，，能能够够环环视视四四周周；；做做时时，，你你只只能能或或者者最最好好沿沿着着以以脚脚为为起起点点的的射射线线向向前前。。。。12:46:14上上午午12:46上上午午00:46:1412月月-229、没没有有失失败败，，只只有有暂暂时时停停止止成成功功！！。。12月月-2212月月-22Saturday,December24,202210、很多事事情努力力了未必必有结果果，但是是不努力力却什么么改变也也没有。。。00:46:1400:46:1400:4612/24/202212:46:14AM11、成功功就是是日复复一日日那一一点点点小小小努力力的积积累。。。12月月-2200:46:1400:46Dec-2224-Dec-2212、世间间成事事，不不求其其绝对对圆满满，留留一份份不足足，可可得无无限完完美。。。00:46:1400:46:1400:46Saturday,December24,202213、不知香积积寺，数里里入云峰。。。12月-2212月-2200:46:1400:46:14December24,202214、意意志志坚坚强强的的人人能能把把世世界界放放在在手手中中像像泥泥块块一一样样任任意意揉揉捏捏。。24十十二二月月202212:46:14上上午午00:46:1412月月-2215、楚楚塞塞三三湘湘接接，，荆荆门门九九派派通通。。。。。。十二二月月2212:46上上午午12月月-2200:46December24,202216、少年十五二二十时，步行行夺得胡马骑骑。。2022/12/240:46:1400:46:1424December202217、空山山新雨雨后，，天气气晚来来秋。。。12:46:14上上午午12:46上上午00:46:1412月月-229、杨杨柳柳散散和和风风，，青青山山澹澹吾吾虑虑。。。