演讲讲义,杨金才先生slide

TheDevelopment&Opportunitiesof

Foreign-fundedPlayersinChinaSecurityMarket

中国安防产业现状及外资企业的市场发展之路Mr.YangJin-Cai杨金才先生Chairman,ShenzhenSecurity&ProtectionIndustryAssociation深圳市安全防範行业协会

会长中国安防产业现状及外资企业的市场发展之路

TheDevelopment&OpportunitiesofForeign-fundedPlayersinChinaSecurityMarketContents:主要目录：A/SummaryofChinaSecurityIndustry一、中国安防产业概述TheDevelopmentofChinaSecurityIndustry

中国安防产业发展历程2.TheCurrentSituationofChinaSecurityIndustry

中国安防产业发展现状3.TheCurrentLaws&OrdinancesofChinaSecurityIndustry

中国安防产业的现行法规政策B/TheDevelopmentofForeign-fundedPlayersin

ChinaSecurityMarket二、外资企业的安防市场发展之路1.TheCurrentSituationofForeign-fundedPlayers

外资企业现状2.StrategiesofForeign-fundedPlayersEnteringChinaMarket

外资企业进入中国市场的策略3.PopularProblems&OpportunitiesofChinaSecurityMarketatPresent:SecurityinCampus,AlarmService,RuralSkillDefense

中国安防市场热点和商机：校园安全、报警服务、农村技防中国安防产业现状及外资企业的市场发展之路

TheDevelopment&OpportunitiesofForeign-fundedPlayersinChinaSecurityMarketTheDevelopmentofChinaSecurityIndustry中国安防产业发展历程1stStage:FoundationPeriod(1979-1985)

第一阶段：中国安防产业的形成时期（1979-1985）2ndStage:InitialDevelopmentPeriod(1986-1996)

第二阶段：中国安防产业的初步发展阶段（1986-1996）3rdStage:RapidDevelopmentPeriod(1997-2003)

第三阶段：中国安防产业的快速发展阶段（1997-2003）4thStage:Comprehensive&MatureDevelopmentPeriod(2004toPresent)

第四阶段：中国安防产业全面成熟发展阶段（2004年至今）

中国安防产业现状及外资企业的市场发展之路

TheDevelopment&OpportunitiesofForeign-fundedPlayersinChinaSecurityMarketCurrentSituationofChinaSecurityMarket中国安防产业发展现状IndustryRegionalizationLeadstoaSituationwhere3RegionsSharingEqualImportance:TheGuangzhou,ShenzhenandPearlRiverDelta,TheTheShanghai,HangzhouandZhangjiangDelta,TheBeijing,TianjingandRoundBohaiEconomicZone产业区域化格局呈现三足鼎立之势

:广深珠江三角洲

、沪杭长江三角洲、京津环渤海经济区中国安防产业现状及外资企业的市场发展之路

TheDevelopment&OpportunitiesofForeign-fundedPlayersinChinaSecurityMarketCurrentSituationofChinaSecurityMarket中国安防产业发展现状SafetyCityBuildingwithUniqueChineseCharacteristics:Withdevelopingsafetyinfrastructureindepthasamedia,nationalintegratedadministrationworkonsocialsecurityistodevelopbuildingactivityinsafetyprovince,city,county(town,region);hence,‘safetybuilding’isregardedasabasicnationalpolicytoenhancearapidandhealthydevelopmentofsecurityindustry.独具中国特色的平安城市建设

:全国社会治安综合治理工作要以深入开展平安建设为载体，重点开展平安省、市、县(市、区)建设活动。由此确定了“平安建设”为我国的一项基本国策。推动了安防产业的快速健康发展。中国安防产业现状及外资企业的市场发展之路

TheDevelopment&OpportunitiesofForeign-fundedPlayersinChinaSecurityMarketChinaSecurityIndustry-CurrentLaws&OrdinancesGoverning中国安防产业现行法律法规建设InOctober1989,MinistryofPublicSecuritypublishedManagementMethodofProductionPermitforSocialPublicSafetyProduct(Trial)

1989年10月，公安部发布了《社会公共安全产品生产许可证管理办法》（试行）In2008,formulatingSocialSecurityandTechnologyProtectionOrdinancewascompleted.

2008年完成了《社会治安技术防范条例》的制订In1Jan2010,StateCouncilofficiallyannouncedthatSecurityServiceManagementOrdinance(thefirstordinanceinsecurityindustryinChina)cameintoeffect

于今年1月1日由国务院正式颁布实施《保安服务管理条例》(我国首部保安行业法规

)中国安防产业现状及外资企业的市场发展之路

TheDevelopment&OpportunitiesofForeign-fundedPlayersinChinaSecurityMarketTheDevelopmentandOpportunitiesofForeign-fundedPlayersinSecurityMarket-TheCurrentSituationofForeign-fundedPlayers外资企业的安防市场发展之路

-外资企业现状

Inlate80’s,someforeign-fundedplayersstartedtheattempttoenterChinasecuritymarketgradually.Inmid90’s,thesituationwasintensified.LargeamountofforeignproductsandmanufacturersenteredChinasecuritymarket.80年代末，一些外资企业便开始陆续尝试进入中国安防市场，到90年代中期，这一现象得到加强，大量外国产品及大批国外厂商进入中国安防市场中国安防产业现状及外资企业的市场发展之路

TheDevelopment&OpportunitiesofForeign-fundedPlayersinChinaSecurityMarketTheDevelopmentandOpportunitiesofForeign-fundedPlayersinSecurityMarket-TheCurrentSituationofForeign-fundedPlayers外资企业的安防市场发展之路

-外资企业现状

Domesticcorporationsoccupies70%ofChinasecuritymarket,emphasizingonmiddletolow-endmarket;Foreign-fundedplayersoccupiesapproximately30%ofChinasecuritymarket,emphasizingonhigh-endmarket.

我国安防企业占据了国内安防市场70%的份额。侧重在中低端市场

。外资企业占据中国安防市场的份额在30%左右，而且主要侧重在高端市场。

中国安防产业现状及外资企业的市场发展之路

TheDevelopment&OpportunitiesofForeign-fundedPlayersinChinaSecurityMarketTheDevelopmentandOpportunitiesofForeign-fundedPlayersinSecurityMarket-TheCurrentSituationofForeign-fundedPlayers外资企业的安防市场发展之路

-外资企业现状中国安防产业现状及外资企业的市场发展之路

TheDevelopment&OpportunitiesofForeign-fundedPlayersinChinaSecurityMarket-Currentlythereareapproximately1000soleproprietorsandjointventuresenteringChinasecuritymarketwhereforeign-fundedplayersmainlycomefromvariouscountriesandregionsincludingJapan,USA,Korea,Germany,Singapore,Israel,UK,France,Canada,Sweden,Australia,Taiwan,HongKongetc.-目前进入中国安防市场的独资和合资企业大约在1000家左右，外资安防企业主要来自日本、美国、韩国、德国、新加坡、以色列、英国、法国、加拿大、瑞典、澳大利亚、台湾和香港等国家和地区

TheDevelopmentandOpportunitiesofForeign-fundedPlayersinSecurityMarket-StrategiesofForeign-fundedPlayersEnteringChinaSecurityMarket外资企业业的安防防市场发发展之路路-外资企业业进入中中国安防防市场的的策略Thereareapproximately20-30foreign-fundedbrandsenteringChinasecuritymarketeveryyear.Aroundone-thirdofthemaresuccessful.每年进入入中国市市场的外外资安防防品牌约约有二三三十个，，成功的的大约占占三分之一中国安防防产业现现状及外外资企业业的市场场发展之之路TheDevelopment&OpportunitiesofForeign-fundedPlayersinChinaSecurityMarketTheDevelopmentandOpportunitiesofForeign-fundedPlayersinSecurityMarket-StrategiesofForeign-fundedPlayersEnteringChinaSecurityMarket外资企业业的安防防市场发发展之路路-外资企业业进入中中国安防防市场的的策略Itisdifficultforsomeforeign-fundedplayerstosurviveinChinasecuritymarket:一些外资资企业在在中国安安防市场场难以为为继:First,vastexpanseofthecountryleadstogreatdifferenceinmarket;幅员辽阔阔，市场场差异性性大；Second,rapidgrowthinmarketmakingmanyforeignplayersdifficulttoadapttothemarketandlosecontrolonmarketmanagement;市场增长长迅猛，，使许多多外资企企业难以以适应，，市场管管理出现现失控中国安防防产业现现状及外外资企业业的市场场发展之之路TheDevelopment&OpportunitiesofForeign-fundedPlayersinChinaSecurityMarketTheDevelopmentandOpportunitiesofForeign-fundedPlayersinSecurityMarket-StrategiesofForeign-fundedPlayersEnteringChinaSecurityMarket外资企业业的安防防市场发发展之路路-外资企业业进入中中国安防防市场的的策略Third,variousforeign-fundedplayersdonothaveagoodunderstandonthenationalconditionofChinaandenterthemarketblindly;一些外资资企业不不了解中中国的国国情，抢抢滩过于于盲目；；四是缺缺乏价格格竞争优优势，在在价格上上难与国国内企业业抗衡。。Fourth,lackofadvantageofpricecompetitionleadstodifficultyincompetingwithdomesticplayers.缺乏价格格竞争优优势，在在价格上上难与国国内企业业抗衡中国安防防产业现现状及外外资企业业的市场场发展之之路TheDevelopment&OpportunitiesofForeign-fundedPlayersinChinaSecurityMarketStrategiesforForeign-fundedPlayersofEnteringChinaSecurityMarket外资企业业进入中中国安防防市场的的策略‘StrategyofLocalization’isthekeyforforeign-fundedplayerstoenterChinasecuritymarket“本土化化策略””是外资资安防企企业成功功进入中中国场的的必由之之路First,talentlocalization人才本土土化Second,productionlocalization生产本土土化Third,developmentlocalization研发本土土化中国安防防产业现现状及外外资企业业的市场场发展之之路TheDevelopment&OpportunitiesofForeign-fundedPlayersinChinaSecurityMarketPopularProblemsandOpportunitiesofChinaSecurityMarketatPresent目前中国国安防市市场的热热点和商商机SecurityinCampus:Tragedieskeephappeningincampus,greatlyarousingtheattentionofGovernmentofficialsandjudiciaryinourcountry.Whilethesecuritymeasureinschoolisgenerallystrengthened,theyarepayingmuchattentiontothebuildingofelectronicmonitorandalarmsystemaswell.校园安全全:校园惨案案的相继继发生，，引起了了我国各各级政府府和司法法机关的的高度重重视，在在普遍加加强学校校安全保保卫措施施的同时时，校园园电子监监控报警警系统建建设也得得到高度度重视。。中国安防防产业现现状及外外资企业业的市场场发展之之路TheDevelopment&OpportunitiesofForeign-fundedPlayersinChinaSecurityMarketPopularProblemsandOpportunitiesofChinaSecurityMarketatPresent目前中国国安防市市场的热热点和商商机AlarmService:Securityalarmservicewasestablishedintherecentdecadeandhasgraduallydevelopedintothecurrentprevailinggrowingsectioninsecuritymarket.ItalsorepresentsasignificantdirectionofdevelopmentinChinasecurityindustryinthefuture.报警服务务:安防报警警服务在在中国只只是近10年来才开始产产生并逐逐渐发展展成为目目前安防防市场的的新兴增增长热点点，也代代表着中中国安防防产业未未来的一一个重要要发展方方向。中国安防防产业现现状及外外资企业业的市场场发展之之路TheDevelopment&OpportunitiesofForeign-fundedPlayersinChinaSecurityMarketPopularProblemsandOpportunitiesofChinaSecurityMarketatPresent目前中国国安防市市场的热热点和商商机RuralSkillDefen