外贸英语函电Offer

Introduction

OFFERIninternationalbusiness,anofferisusuallymadebythesellertothebuyerinresponsetotheenquirymadebythelatter,whichusuallyincludessuchtermsasthenameofcommodity,specifications,quantity,unitprice,packing,dateofdelivery,payment,validity,etc.Butitisnotalwaysso.Ifthesellermakesanoffer,itiscalleda“sellingoffer”;ifabuyermakesanoffer,itiscalleda“buyingoffer”.CategoriesofofferSomeexpertsdivideofferintothefollowingtwocategories.Firmoffer:Ifanoffercomprisespecificandconcretebusinesstermsandprovidesaperiodofvalidity,itiscalledafirmoffer.Underthiscase,iftheoffereeacceptitwithinthevalidity,itislegally effective and with engagement. The expressionsofvalidityareconcernedwithafirmoffer:Weofferfirmasfollows,subjecttoyourreplyreachingusbyp.m,ourtime,Friday,8thOctober2009.Weofferfirmasfollows,thevalidityisfor10days/October10.Thisofferisfirm(good/open/valid)for10days.Wemake(submit/forward/send)youanfirmsubjecttoyourreplyreachingusbyp.m,ourtime,Friday,8thOctober2009.Non-firmoffer:Ifanofferiswithoutavalidityandsometimesunclear,incompleteandwithreservation,itiscallednon-firmoffer.Underthissituation,itisnotbindingtheofferor,whohastherighttocancelorwithdrawitatanytime.Theexpressionsconcernedwiththenon-firmofferareasfollows:Wemake(submit/forward/send)youthefollowingoffer:subjecttoourfinalconfirmation.subjecttothegoodsbeingunsold.sujecttopriorsale.withoutengagement.WritingguidelinesAsatisfactoryofferusuallyincludes:AnexpressionofthanksforenquiryNameofgoods,qualityorspecifications,quantity,detailsofprice,discounts, termsofpayment,timeofshipment, packingconditionssoastoenablethebuyertomakeadecision.Theperiodforwhichtheofferisvalidifisafirmoffer.Ashortparagraphtodrawthecustomer’sattentiontoproductslikelytointerestthebuyer.Anexpressionofhopesforanorder,ect.Whenwritingalettertomakeanoffer,youshouldbearthefollowingpointsinmind.Expressyourthanksforyourcounterpart’sinterestinyourproductsifthebuyerpreviouslysendsaletterofenquiry;Showexplicitlyyourwillingnesstodobusinesswiththeoffereeaccordingtotermsstated;Statethetransactiontermsasclearlyandcompletelypossiblesoastoavoidthemisunderstandingresultingfromambiguity;Addthetermofvaliditytotheofferwhichcanassuretheoffereeofyoursinceritytodobusinesswiththem,butifthepricefluctuatesfrequentlyanddramaticallyyoucanchoosetomakeanon-firmoffer.UsefulsentensesOpeningsentencesWethankforyourinquirydatedJuly8forthecaptionedgoods.Enclosedpleasedfinddetailsofourconditionssalesandtermsofpayment.WeacknowledgereceiptofyourinquirydatedMarch5.Inreplywearemakingyouanoffer,subjecttoyourreachingusbytheendofthismonth.WeareinformedinyourfaxofMay5thatourproductsareenjoyingfastsale.Inviewofthiscase,wewishtoextendthesalesofourproductstoyourmarketandnowwearesendingyouanofferforournewproducts.ValidityofanofferThesequotationwillremainvaliduntilfurthernotice.We offer firm the following product subject to acceptancewithin5days.Thispriceissubjecttochangewithoutnot