文化创意产业园项目投资策划书

文化创意产业园项目投资策划书目录TOC\o"1-5"\h\z第一章项目概况11.1项目名称11.2项目地点11.3项目单位11.4建设周期1第二章功能分区及项目内容12.1功能分区12.2项目内容1第三章资金3第四章项目分析34.1项目提出的背景和必要性34.2项目定位优势44.3项目投资的必要性44.4预期效益54.5项目开发目标及指导思想54.6项目经营思路5theirownconditionstodevelopthecorrectroad,themaximumtoavoidinvestmentrisk,gainprofit.(three)vigorouslypromotethebrand.Toestablishbrandawareness,awarenessoftheuseofbrand,brandvalue,brandacquisitionperformance,enhancethecompetitivestrength.Concentratedmanpower,carefulplanning,packagingandpublicityofanumberofunique,marketinfluenceandcoverageofthebrand,theimplementationofkeybreakthroughs,toenhancethecompetitivestrength,walkingbusinessroadthecompetitionofalienationandcharacteristics,thepursuitofstabilityanddevelopmentofthemarket.(four)topromotetheintegrationofresources.Tofurtherbroadentheirhorizons,effectiveintegrationofresourceswithinthegroup,thecityresources,otherindustriesandregionalresources,mutualtrust,mutualbenefit,seekingwin-winprinciple,intheframeworkofnationalpoliciesandregulations,strictinspectionandargumentation,legalconsultation,examinationandapprovalprocedures,strictregulationofeconomicactivities,attractinjectionthesocialinvestmenttotheindustrygroup,toachieveleveragingthedevelopment,ensurethatthevalueofstate-ownedassets.(five)tostrengthentheconstructionmanagementpersonnel.Strengthenthemanagementofeducationandtrainingofcadresandworkersoftheexistingbusiness,firmlyestablishtheconceptofthemarket,enhancethesenseofcrisistoadapttomarketcompetition,thesenseofurgency,improvetheabilitytorespondtomarketcompetition,improvemanagementandoperationofthemarket.Atthesametime,accordingtotheneedofindustrialdevelopment,vigorouslytheintroductionofhigh-qualitymanagementmanagementpersonnel,andstrivetobuildahigh-qualityprofessionalmanagementteam,hardwork,andpromotetheentireworkforceknowledgestructure,agestructure,structureoptimizationandupgradingability,enhancecorecompetitiveness,adapttotheneedofmarketcompetition.(six)seriouslystudythepolicyforpolicy.SeriousresearchaboutsocialsupportthedevelopmentofculturalundertakingsinthecountryandtheXXpolicy,especiallythepolicyofindustrialdevelopment,financialinvestmentpolicy,financialpolicyandtaxpolicy,andactivelyseekpolicy,projectsandfunds,enterpriseandindustrygroupmissiontopromoteleapfrogdevelopment.第一章项目概况1.1项目名称:《印象?邢襄》文化创意产业园1.2项目地点:太行路以东，公园西街以北，召马路以南，医专西围墙以西（附属二院家属楼西）1.3项目单位:邢台市天元城市建设投资有限公司1.4建设周期:项目建设时间为2011-2016年，建设周期为5年第二章功能分区及项目内容2.1功能分区“印象•邢襄”文化创意产业园项目按功能主要分为核心区、服务区、旅游区。核心区是供工作人员和科研人员从事日常事务和科研的工作区域。服务区是游客休息、娱乐的接待中心。旅游区是游客活动观光的区域。2.2项目内容音乐谷文艺演出基地建设演出场馆，打造集音乐文艺为一体的音乐盛会，邀请交响乐团、歌舞团等在国内外有影响的文艺演出团体在此演出。形成文艺演出产业集聚区，建设成为全省的文化演出中心。建设文化青少年夏令营、文化企业家培训基地、文化研究基地、艺术家活动基地、文化论坛大会、文化联盟机构活动基地，书法活动基地、书画活动基地、动漫文化创意产业基地、影视文化开发基地、文化艺术品加工基地等等一系列文化产业。t,enhancethesenseofcrisistoadapttomarketcompetition,thesenseofurgency,improvetheabilitytorespondtomarketanagementofeducationandtrainingofcadresandworkersoftheexistingbusiness,firmlyestablishtheconceptofthemarkeownedassets.(five)tostrengthentheconstructionmanagementpersonnel.Strengthenthem-velopment,ensurethatthevalueofstateegulationofeconomicactivities,attractinjectionthesocialinvestmenttotheindustrygroup,toachieveleveragingthede,examinationandapprovalprocedures,strictrwinprinciple,intheframeworkofnationalpoliciesandregulations,strictinspectionandargumentation,legalconsultation-otherindustriesandregionalresources,mutualtrust,mutualbenefit,seekingwinurces,tegrationofresources.Tofurtherbroadentheirhorizons,effectiveintegrationofresourceswithinthegroup,thecityresoompetitionofalienationandcharacteristics,thepursuitofstabilityanddevelopmentofthemarket.(four)topromotetheinthecndcoverageofthebrand,theimplementationofkeybreakthroughs,toenhancethecompetitivestrength,walkingbusinessroadpetitivestrength.Concentratedmanpower,carefulplanning,packagingandpublicityofanumberofunique,marketinfluenceahecomthebrand.Toestablishbrandawareness,awarenessoftheuseofbrand,brandvalue,brandacquisitionperformance,enhanceteirownconditionstodevelopthecorrectroad,themaximumtoavoidinvestmentrisk,gainprofit.(three)vigorouslypromoteth1funds,enterpriseandindustrygroupmissiontopromoteleapfrogdevelopment.tsandicyofindustrialdevelopment,financialinvestmentpolicy,financialpolicyandtaxpolicy,andactivelyseekpolicy,projecsresearchaboutsocialsupportthedevelopmentofculturalundertakingsinthecountryandtheXXpolicy,especiallythepoleriouability,enhancecorecompetitiveness,adapttotheneedofmarketcompetition.(six)seriouslystudythepolicyforpolicy.Sntteam,hardwork,andpromotetheentireworkforceknowledgestructure,agestructure,structureoptimizationandupgradingqualityprofessionalmanageme-qualitymanagementmanagementpersonnel,andstrivetobuildahigh-gorouslytheintroductionofhightition,improvemanagementandoperationofthemarket.Atthesametime,accordingtotheneedofindustrialdevelopment,vicompe文化遗产公园印象?邢襄将以发现、研究、保护、传承、弘扬物质文化遗产和非物质文化遗产，以唤醒全社会对文化遗产保护的意识为己任，为文化振兴做出应有的贡献，以期达到文化遗产的保护与经济建设协调发展最高目标，实现文化遗产保护最佳的社会效益。以“多彩文化?精神家园”为主题，打造“文化盛宴”，全面展示华北各地绚丽璀璨的民风民俗以及博大精深的中华文明，精选我省、市文化遗产，每个县区建立自己的文化展览馆，谁投资谁受益，这样就形成了文化遗产博览会。得以宣传和传承文化遗产，促进省、市文化遗产交流。文化遗产包括物质和非物质的，物质的文化遗产包括古建筑及自然风光，非物质文化主要包括民间美术、传统手工技艺、传统医药、原生态民间音乐、舞蹈、戏剧、曲艺、杂技、竞技、中华老字号美味邢襄百花园精选我市、县的代表花和园艺技术，分给每个辖区一块地，形成一个完整的百花园。每个地区的名片、宣传语、市花、地区代言人(评选花仙子做代言人)，搞好城市文化宣传，文化搭台，经济唱戏，把这里作为城市宣传阵地，也是城市招商引资的聚集地，形成城市一大看点。历史名人雕塑及文化传播区:在长廊中建名人塑像及简介。立足中华民族传统文化基础，建立一座主题突出的艺术雕塑园。其独特性是利用雕塑艺术震撼人心的视觉效果，展现波澜壮阔的中华文明发展历程。主要表达以下二个亮点:trygrationandapprovalprocedures,strictregulationofeconomicactivities,attractinjectionthesocialinvestmenttotheindusciple,intheframeworkofnationalpoliciesandregulations,strictinspectionandargumentation,legalconsultation,examinwinprin-swithinthegroup,thecityresources,otherindustriesandregionalresources,mutualtrust,mutualbenefit,seekingwinemarket.(four)topromotetheintegrationofresources.Tofurtherbroadentheirhorizons,effectiveintegrationofresourceofthestrength,walkingbusinessroadthecompetitionofalienationandcharacteristics,thepursuitofstabilityanddevelopmentberofunique,marketinfluenceandcoverageofthebrand,theimplementationofkeybreakthroughs,toenhancethecompetitivanumcquisitionperformance,enhancethecompetitivestrength.Concentratedmanpower,carefulplanning,packagingandpublicityofrofit.(three)vigorouslypromotethebrand.Toestablishbrandawareness,awarenessoftheuseofbrand,brandvalue,brandatheirownconditionstodevelopthecorrectroad,themaximumtoavoidinvestmentrisk,gainp2andactivelyseekpolicy,projectsandfunds,enterpriseandindustrygroupmissiontopromoteleapfrogdevelopment.theXXpolicy,especiallythepolicyofindustrialdevelopment,financialinvestmentpolicy,financialpolicyandtaxpolicy,yandslystudythepolicyforpolicy.Seriousresearchaboutsocialsupportthedevelopmentofculturalundertakingsinthecountructureoptimizationandupgradingability,enhancecorecompetitiveness,adapttotheneedofmarketcompetition.(six)seriouqualityprofessionalmanagementteam,hardwork,andpromotetheentireworkforceknowledgestructure,agestructure,str-qualitymanagementmanagementpersonnel,andstrivetobuildahigh-eedofindustrialdevelopment,vigorouslytheintroductionofhighthentheabilitytorespondtomarketcompetition,improvemanagementandoperationofthemarket.Atthesametime,accordingtostablishtheconceptofthemarket,enhancethesenseofcrisistoadapttomarketcompetition,thesenseofurgency,improveofcadresandworkersoftheexistingbusiness,firmlyeownedassets.(five)tostrengthentheconstructionmanagementpersonnel.Strengthenthemanagementofeducationandtraining-oup,toachieveleveragingthedevelopment,ensurethatthevalueofstate一是传承中华民族五千年文明历史，展现当代中国人寻求和谐与发展，为中华民族的复兴和尊严而上下同心，各方协力，和衷共济的精神风貌;二是通过雕塑群“凝固”的历史长河全方位地审视中国历史，都会看到中华发展的遗迹，驻足思考。通过现代化科技手段全景式展示中国历史的进程和重要的历史事件、场面，使参观者跨越时空，产生身临其境的深刻印象。可以按不同的主题、要求和形式组合，适应不同参观者的需求。并可在现有的主题和内容之外，不断开发出新的题材。中华珍奇古玩艺术品展览交易中心通过现代科技手段展示中国文物精华，主要以数码、虚拟、三维的方式，集中展示国内全部馆藏文物，也可扩大到流落世界各地的中国文物，包括全部传世善本古籍。集中收藏由海外回归的中国文物。形成本地规模的古玩市场，便于规范化管理。第三章资金预计总投资10亿元人民币。文化园的园区建设，形成了以政府为主导、以市场为主体、以社会为支撑的市场化运作手段。具体运作方法上就是把印象?邢襄的土地化整为零，各商户子项目按照经营的年限向项目总公司交纳租金。这样就形成了项目化整为零、土地化整为零、统一管理、统一运营的科学管理模式和运作方法。第四章项目分析4.1项目提出的背景和必要性ownedassets.(five)tostrengthentheconstructionmanagementpersonnel.Strengthenthem-velopment,ensurethatthevalueofstateegulationofeconomicactivities,attractinjectionthesocialinvestmenttotheindustrygroup,toachieveleveragingthede,examinationandapprovalprocedures,strictrwinprinciple,intheframeworkofnationalpoliciesandregulations,strictinspectionandargumentation,legalconsultation-otherindustriesandregionalresources,mutualtrust,mutualbenefit,seekingwinurces,tegrationofresources.Tofurtherbroadentheirhorizons,effectiveintegrationofresourceswithinthegroup,thecityresoompetitionofalienationandcharacteristics,thepursuitofstabilityanddevelopmentofthemarket.(four)topromotetheinthecndcoverageofthebrand,theimplementationofkeybreakthroughs,toenhancethecompetitivestrength,walkingbusinessroadpetitivestrength.Concentratedmanpower,carefulplanning,packagingandpublicityofanumberofunique,marketinfluenceahecomthebrand.Toestablishbrandawareness,awarenessoftheuseofbrand,brandvalue,brandacquisitionperformance,enhanceteirownconditionstodevelopthecorrectroad,themaximumtoavoidinvestmentrisk,gainprofit.(three)vigorouslypromoteth3funds,enterpriseandindustrygroupmissiontopromoteleapfrogdevelopment.tsandicyofindustrialdevelopment,financialinvestmentpolicy,financialpolicyandtaxpolicy,andactivelyseekpolicy,projecsresearchaboutsocialsupportthedevelopmentofculturalundertakingsinthecountryandtheXXpolicy,especiallythepoleriouability,enhancecorecompetitiveness,adapttotheneedofmarketcompetition.(six)seriouslystudythepolicyforpolicy.Sntteam,hardwork,andpromotetheentireworkforceknowledgestructure,agestructure,structureoptimizationandupgradingqualityprofessionalmanageme-qualitymanagementmanagementpersonnel,andstrivetobuildahigh-gorouslytheintroductionofhightition,improvemanagementandoperationofthemarket.Atthesametime,accordingtotheneedofindustrialdevelopment,vicompet,enhancethesenseofcrisistoadapttomarketcompetition,thesenseofurgency,improvetheabilitytorespondtomarketanagementofeducationandtrainingofcadresandworkersoftheexistingbusiness,firmlyestablishtheconceptofthemarke4.1.1项目提出背景随着经济的发展和城市的繁荣，居民生活品质的不断提高，引发了对文化产品和文化产业的需求变化，为文化创意产业的发展创造了时间契机;邢台市历史文化底蕴深厚、环境优美、节奏从容，是滋生艺术和享受文化的最佳土壤，具有明显的人文背景和环境优势。4.1.2项目提出必要性文化创意产业园承担起传播传统文化、推进新型文化战略的重大使命，为传统文化传播搭建一个舞台，成为一个文化传播的品牌，成为桥西区乃至邢台的一张文化名片。4.2项目定位优势4.2.1周边环境桥西区是邢台市正在崛起的经济区域。作为发展中的新兴中心城区，桥西区面临着城市化快速推进。从自身条件看，具备人口聚集、资金密集、信息畅通、城市基础设施完备、智力资源丰富等客观优势。周边有邢台医专、邢台职业技术学院、邢台职教中心、机电学校、财贸学校、农校等多个高等院校。文化氛围浓厚，是高教集聚区。4.2.2资源环境桥西区生态环境优良，大气、水的质量均达到国家一、二类标准。为保护好这一净土、净气、净水，我区加大了植树造林、绿化美化力度，加大了对植被的恢复和保护力度。4.3项目投资的必要性-oup,toachieveleveragingthedevelopment,ensurethatthevalueofstatetrygrationandapprovalprocedures,strictregulationofeconomicactivities,attractinjectionthesocialinvestmenttotheindusciple,intheframeworkofnationalpoliciesandregulations,strictinspectionandargumentation,legalconsultation,examinwinprinswithinthegroup,thecityresources,otherindustriesandregionalresources,mutualtrust,mutualbenefit,seekingwinemarket.(four)topromotetheintegrationofresources.Tofurtherbroadentheirhorizons,effectiveintegrationofresourceofthestrength,walkingbusinessroadthecompetitionofalienationandcharacteristics,thepursuitofstabilityanddevelopmentberofunique,marketinfluenceandcoverageofthebrand,theimplementationofkeybreakthroughs,toenhancethecompetitivanumcquisitionperformance,enhancethecompetitivestrength.Concentratedmanpower,carefulplanning,packagingandpublicityofrofit.(three)vigorouslypromotethebrand.Toestablishbrandawareness,awarenessoftheuseofbrand,brandvalue,brandatheirownconditionstodevelopthecorrectroad,themaximumtoavoidinvestmentrisk,gainp4andactivelyseekpolicy,projectsandfunds,enterpriseandindustrygroupmissiontopromoteleapfrogdevelopment.theXXpolicy,especiallythepolicyofindustrialdevelopment,financialinvestmentpolicy,financialpolicyandtaxpolicy,yandslystudythepolicyforpolicy.Seriousresearchaboutsocialsupportthedevelopmentofculturalundertakingsinthecountructureoptimizationandupgradingability,enhancecorecompetitiveness,adapttotheneedofmarketcompetition.(six)seriouqualityprofessionalmanagementteam,hardwork,andpromotetheentireworkforceknowledgestructure,agestructure,str-qualitymanagementmanagementpersonnel,andstrivetobuildahigh-eedofindustrialdevelopment,vigorouslytheintroductionofhighthentheabilitytorespondtomarketcompetition,improvemanagementandoperationofthemarket.Atthesametime,accordingtostablishtheconceptofthemarket,enhancethesenseofcrisistoadapttomarketcompetition,thesenseofurgency,improveofcadresandworkersoftheexistingbusiness,firmlyeownedassets.(five)tostrengthentheconstructionmanagementpersonnel.Strengthenthemanagementofeducationandtraining近年来文化产业持续升温，人们的精神消费日益增多。在高教集聚区发展文化产业比任何一个地方都合适，文化产值应该高出其他地方。投资文化创意产业园的开发具有广阔的市场前景。4.4预期效益本项目建成后，预计可实现年营业收入8亿元，实现税收8000万元。安排就业2400人。4.5项目开发目标及指导思想开发目标：“印象•邢襄”文化创意产业园是文化产业基地，是一个大型综合性文化项目，逐步把项目建设成为全市乃至全省的文艺演出聚集区，非物质文化会展中心，城市宣传招商中心，中华珍奇古玩艺术品展览交易中心。指导思想：以弘扬民族文化为己任，以文化经济交流为目标，以桥西区的地域优势为依托，打造民族文化展示平台。4.6项目经营思路科学规划和管理。总体规划，分步实施，优先发展重点区片。成立开发领导管理机构，要对项目工程建设加强管理。项目建设积极争取政策扶持，在良好的投资环境下积极争取上级支持，充分利用产业发展的扶持政策，加快项目建设进程。制定出台社会资金投向项目建设的优惠政策，吸引资金参与产业园区开发经营。加强对旅游专业公关方面的人才培养，提高整体素质。velopment,ensurethatthevalueofstateegulationofeconomicactivities,attractinjectionthesocialinvestmenttotheindustrygroup,toachieveleveragingthede,examinationandapprovalprocedures,strictrwinprinciple,intheframeworkofnationalpoliciesandregulations,strictinspectionandargumentation,legalconsultation-otherindustriesandregionalresources,mutualtrust,mutualbenefit,seekingwinurces,tegrationofresources.Tofurtherbroadentheirhorizons,effectiveintegrationofresourceswithinthegroup,thecityresoompetitionofalienationandcharacteristics,thepursuitofstabilityanddevelopmentoft