国家开放大学《管理英语3》形考任务3参考答案

国家开放大学《管理英语3》形考任务3参考答案（10分。 —Everythingisgoingsmoothly.答案:Whatdoyouthinkofeverything?2、—Areyougoingonholidayforalongtime?— 答案:No.Onlyacoupleofdays.3、—IwonderifIcoulduseyourcomputertonight?— 答案:Sure,goahead.4、—Inwhatformwillyoutaketheinvestment?— 答案:We'llcontributeasiteandtherequiredpremises.5、—Isitmoreadvisabletoupgradeourpresentfacilitiesthantakingtheriskofopeninganewpark?— 答案:Idon'tthinkso.6、—Isitpossibleforyoutoexpandbusinessthere?— 答案:Yes,Ithinkso7、Abudgetisanestimationofthe

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overaspecifiedfutureperiodoftime.答案:revenue;expenses8Ifthebuildingproject bytheendofthismonthisdelayed,theconstructioncompanywillbefined.答案:tobecompleted9、JohnaswellasMike justbeenbackfromanimportantmeeting.答案:has10、Let'sdiscusstheseproblemsatthemeeting, ?答案:shallwe11Purchasingthenewproductionlinewillbea dealforcompany.答案:profitable12、Rent,electricityandinsuranceareallexamplesofthecompany's .答案:overhead13、The manager urged his staff not to the opportunity.答案:miss14、Theyaretryingto thewastedischargedbythefactoryforprofit.答案:exploit15、Theyrecommendedthattheamusementpark .答案:beextended16、Youcangoout, youpromisetobebackbefore12o'clock.答案:aslongas二、翻译。为下面的句子选择正确的翻译(每题10分)。操作提示:通过题干后的下拉框选择题目的正确答案。Thecostofthenewprojectwillgooverbudget.【】新项目的支出将超过预算。新项目的支出将在预算以内。新项目的支出将重新核算。Howwilltheevaluationoftheseinvestmentsbecarriedout?【】???Acreditcardisaninterestfreeshort-termloan.【】信用卡是短期的无息贷款。信用卡倾向于短期贷款。信用卡贷款不用还款。Assessingthedataisavitalpartofcreatinganeffectivemarketingstrategy.【C】数据评估就是要制定有效市场营销策略。数据评估和市场策略都非常重要。数据评估是制定有效市场营销策略的重要一环。Weshoulddiscouragepeoplefromusingtheircarsinthecitycenters.【C】我们应该鼓励人们在市中心开车。我们应该鼓励人们不要在市中心开车。二、完型填空10分)。操作提示:通过题目中的下拉选项框选择恰当的词语补全填空。ManypeoplewhoworkinLondonprefertoliveoutsideit,andtogototheiroffices,factoriesorschoolseverydaybytrainorby bus,eventhoughthismeanstheyhavetogetupearlierinthemorning【arrive】homelaterintheevening.OnebenefitoflivingoutsideLondonisthathousesarecheaper.EvenasmallflatinLondon【without】agardencostsquitealottorent.Withthesamemoney,onecangetalittlehousein【country】withagardenofhisownTheninthecountryonecanbe【thenoiseandhurryofthetown.Althoughonehastogetupearlierandspendmoretimeintrainsorbused,onecansleepbetteratnight,and,duringweekendsandonsummerevenings,onecanenjoythefreshcleanairofthecountry.Ifonelikesgardening,onecanspendone'ssparetimedigging,planting,wateringanddoingalotofotherjobswhichareneededinthegarden.Then,whentheflowersandvegetablescomeup,onehastherewardofapersonwhohassharedthesecretsof【nature】.(每题10分)THREESTEPSTOAGOODMARKETINGBUDGETWithoutgoodbudgetmanagement,youarelikelytooverspendonmarketingaccidentally.Herearethreestepsthathelptomakeagoodmarketingbudget.STEP1:ORGANIZEFINANCIALINFORMATIONThefirststepistobeclearofyourcurrentfinancialsituation.Youneedtoknowhowmuchmoneyyourcompanymakes monthlyandthechangesthatmightariseinthefuture.Althoughincomeflowschangethroughouttheyear,youmustorganizetheinformationbasedonreliablerevenue—theminimum amount of money your companymakeseach month. Arealisticbudgetplanwillalwaysfocusontheincomethatexceedstheexpenses, not the total revenue that comes in. When you determinedtheamountofdisposableincomeavailableforthecompany,youshoulddeterminewherethemoneywillgo.STEP2:DETERMINEWHEREYOUWANTTOSPENDMARKETINGFUNDSAfteryouknowthetotalamountavailabletospendonmarketing,thenextstepishowyouplantospendthatmoney.Threemainfactorsdecidehowyouspendmarketingfunds:thebudgetamount,yourpastexperiences,andwhereyoucanreachtherightaudience.Youwillstartorganizinghowtospendthefundsbasedontheamount.Besides,youneedtoconsiderthestrategiesthathaveworkedinthepast.Also,youneedtoconsiderwhichmarketingchannelswillallowyoutoreach therightaudience.STEP3:ASSESSDATAANDMAKEAPPROPRIATECHANGESThefinalstepinbuildingagoodmarketingbudgetistheanalysisoftheplanandanychangesthatmayimproverevenue.Ultimately,marketingisdesignedtobringinextrarevenue.Iftheactivitydoesnotbringinanyadditionalrevenueoveritscost,thenitisbettertochangestrategyandtrysomethingelse.Assessingthedataisavitalpartofcreatinganeffectivemarketingstrategy.Evaluationbeginswithcomparingpastperformancetotheperformanceaftermarketingtheproductorservices.However,agoodbudgetaloneisnotenough.Youhavetotakeactionandremaincommittedtofollowingthroughyourplan.Bykeepingthebudgetinmindwhenyoumakedecisions,youwillhavetheopportunitytoworkoutdifferentstrategiestofindthebestsolutionsforyourbusinessgoalsandpreventoverspendingonmarketing.操作提示:通过题干后的下拉框选择题目的正确答案。Whatshouldthebudgetplanbebasedon?【B】Thecompany'sreliableexpense.Thecompany'sreliableincome.Thecompany'sreliablecost.WhatdoesdisposableincomemeaninPassage3?【】Totalincome.Previousincome.Netincome.You have to be clear of when organizing information.【】theincomeandexpensesthemarketingfundthebudgetmanagementThethreemainfactorsthatdecidehowyouspendmarketingfundsare .【B】themoneyyouhaveearned,theactualexpensesandthemoneyyouwillexpendthebudgetamount,yourpastexperiencesandwhereyoucanreachtherightaudiencetheassetsyouhave,theproductandtheincomeKeepingthebudgetinmindwhenmakingmarketingdecisionswillavoid 【】usinglessthanyouearnusingmoneyunnecessarilyusingmorethanyouearn正确(T)还是错误。(10分)SAVEMONEYBYUNDERSTANDINGWHYYOUSPENDITTosavemoney,yousimplyneedtospendlessthanyouearn.Itiseasytosay,butwhyisitsodifficulttodo?Toanswerthisquestion,youneedtostudythefactorsthatkeepyouspendingallthetime.EASYACCESSTOCREDITFormostpeople,thisisthebiggestreasonforoverspending.Peoplecaneasilygetacreditcard,simplybyfillingoutashortforminabankorjumpingontheirwebsite.Theycanborrowmoneyfrombankstogoshopping,evenbuycarsorhouses.Whenyouaren'tphysicallyhandingsomeonemoneyoracheckforapurchase,youwillfeelyouarespendingfreemoneyoryouaren'tspendingmoneyatall.Tryusingcashtogetyourspendingundercontrol.MISUSINGCREDITCARDSAcreditcardisaninterestfreeshort-termloan.Whenusedasplanned,thiscanbeapowerfulfinancialtool.Theproblemiswhenyoubegintoletthebalancecontinuefrommonthtomonth.Ifyoumakea$200purchaseonyourcredit cardandfindout thatattheendofthemonthyoucan'taffordtorepaythefullamount,thisiswhenthehighinterestratesonthecardsreallybegintohurtyou.Thatisnowayofsavingmoney.GIVINGINTOTEMPTATIONWeallneedtoenjoylife,butdon'twasteyourfinancialfutureforafewguiltypleasurestodayiftheyaren'tinyourbudget.Whenyouknowthatyoucan'taffordanactivity,don'tgivein.Instead,inviteyourfriendsoverforahomedinnerparty,gamenight,orsomeotheractivitieswhereyoucanstillenjoytimetogether,butwithoutbreakingyourbudget.SPENDINGTOFEELGOODEveryone enjoys getting something new — buying somethingfeelsgood.Thereisabsolutelynothingwrongwiththis,aslongasyoudon'tgooverboard.You'llfeelgoodaboutyourpurchasewhetheryoumakeitwithcashorbycreditcard,butyou'llfeelevenbetterwhenyoudon'thavetospendthenexttwoyearstryingtopayitoffwith20%interest.操作提示:句子正确选择下拉选项框为T;句子错误选择下拉选项框为F。Youhavetopayforthecreditcardloansbytheendofeachmonth.【T】Usingacreditcardtopayisspendingfreemoney.【F】It'seasytogetacreditcardbuthardtomakeendsmeet.【T】Ifyousufferfromadeficitthismonth,yousimplyhavetopayitoffbytheoriginalamountinthefuture.【F】Spendingtofeelgoodmeanskeepingyourspendingwithinthebudget.【T】单元自测44形考任务试题及答案题目为随机，用查找功能(Ctrl+F)搜索题目 题目:— How did you miss your train? — 答案:Well,Iwascaughtinthetrafficjam.题目:—I'mdogtired.Ican'twalkanyfurther,Tommy.— ,Jenny.Youcandoit.答案:Comeon题目:—I'vestartedmyownsoftwarecompany.— 答案:Nokidding!Congratulations!题目:—It'sgettingdark.I'mafraidImustbeoffnow.—OK. 答案:Seeyou.题目:—Whendowehavetopaythebill?— December30.答案:By题目:Wouldyoulikesomemorebeer?— ，please.答案:Justalittle题目:Bringmeaglassofbeer, ?答案:willyou题目:Canyoutellmehow totherailwaystation,please?答案:toget题目:I toknowhowoftenthebusrunsduringrushhour.答案:happen题目:Iboughtanewcarlastmonth,butI myoldcaryet.答案:havenotsold题目:Ididn'tfinishmyhomework.Neither

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autumn.答案:late题目:Manyfactorsbothathomeandabroad thebankruptcyofthemultinationalcorporation.答案:contributedto题目:Raisingpigs myjobatthattime.答案:was:Wethelastbusanddidn'thaveanymoneyfortaxisowehadtowalkhome.答案:missed二、翻(每题10分):通过题干后的下拉框选择题目的正确答案。1.Weshoulddiscouragepeoplefromusingtheircarsinthecitycenters.【CA.我们应该鼓励人们在市中心开车。B.我们应该鼓励人们不要在市中心开车。C.我们应该劝阻人们不要在市中心开车。2.Carownersmayprobablybeagainstitatfirst,butpeoplewhousepublictransportationw