素材模板简洁图表流程图课件

1GenericBlocks,CirclesandArrows-Copy/PastetheObjectsBeloworUsethePaintBrushontheFormattingToolbartoCopyColorsontoOtherObjects11StandardDarkBlueRGBCode:51-102-153StandardLightBlueRGBCode:222-211-182

GreenRGBCode:153-204-000PreferredColors11GenericBlocks,CirclesandA12TextBlocks-CausesandEffects..................................................Subtitlecomeshere2TextBlocks-CausesandEffe23TextBlocks-CauseandEffect....................Subtitlecomeshere3TextBlocks-CauseandEffec34TextBlocks-SequenceofCausesandEffects..............................Subtitlecomeshere4TextBlocks-SequenceofCau45Text-SequentialVertical............................................................Subtitlecomeshere5Text-SequentialVertical...56TextBlocks-Leadingto.........................Subtitlecomeshere6TextBlocks-Leadingto.....67......Text-EnvelopingElements...................................Subtitlecomeshere7......Text-EnvelopingEleme79、我们的市场行为主要的导向因素，第一个是市场需求的导向，第二个是技术进步的导向，第三大导向是竞争对手的行为导向。2022/12/202022/12/20Tuesday,December20,202210、市场销售中最重要的字就是“问”。2022/12/202022/12/202022/12/2012/20/20221:13:03AM11、现今，每个人都在谈论着创意，坦白讲，我害怕我们会假创意之名犯下一切过失。2022/12/202022/12/202022/12/20Dec-2220-Dec-2212、在购买时，你可以用任何语言；但在销售时，你必须使用购买者的语言。2022/12/202022/12/202022/12/20Tuesday,December20,202213、Hewhoseizetherightmoment,istherightman.谁把握机遇，谁就心想事成。2022/12/202022/12/202022/12/202022/12/2012/20/202214、市场营销观念：目标市场，顾客需求，协调市场营销，通过满足消费者需求来创造利润。20十二月20222022/12/202022/12/202022/12/2015、我就像一个厨师，喜欢品尝食物。如果不好吃，我就不要它。十二月222022/12/202022/12/202022/12/2012/20/202216、我总是站在顾客的角度看待即将推出的产品或服务，因为我就是顾客。2022/12/202022/12/2020December202217、利人为利已的根基，市场营销上老是为自己着想，而不顾及到他人，他人也不会顾及你。2022/12/202022/12/202022/12/202022/12/209、我们的市场行为主要的导向因素，第一个是市场需求的导向，第89TextBlocks-ElementsLeadingTo..................................................Subtitlecomeshere…9TextBlocks-ElementsLeadin910TextBlocks-ResultingFrom.....Subtitlecomeshere…………………10TextBlocks-ResultingFrom1011Text-Interrelations.....……....................Subtitlecomeshere11Text-Interrelations.....……1112MultipleBoxes..........................................................................................................................................12MultipleBoxes..............1213LogicTree-Vertical.................................................................Subtitlecomeshere13LogicTree-Vertical.......1314DriverTree-ArrowsShowingTrend....................................................................................................Subtitlecomeshere14DriverTree-ArrowsShowing1415DriverTree-ArrowsShowingBaseTrends..................................................................Subtitlecomeshere15DriverTree-ArrowsShowing1516DriverTree-MoonsShowingBaseTrends.......................................................strongweakSubtitlecomeshere16DriverTree-MoonsShowing1617DriverTree-TextwithGeneralTrends............................................................Subtitlecomeshere17DriverTree-TextwithGene1718DriverTree-ExpandedText...........................................................................

.............

..........18DriverTree-ExpandedText.1819RangeofpossibleoutcomesUncertainties...................................RangeofOutcomes..................................................Subtitlecomeshere19RangeofpossibleoutcomesUn1920StandardTableLayoutSubtitlecomeshereColumnheadingColumnheadingColumnheadingColumnheading20StandardTableLayoutSubtitl2021BarChart-StackedSource:....UnitsCharttitlecomeshere21BarChart-StackedSource:.2122ColumnChart-StackedSource:....UnitsCharttitlecomeshere22ColumnChart-StackedSource2223ColumnChart-TwoStackedSource:....UnitsCharttitlecomeshereUnitsCharttitlecomeshere23ColumnChart-TwoStackedSo2324ColumnChart-PairedSource:....UnitsCharttitlecomeshere24ColumnChart-PairedSource:2425ColumnChart-TwoPairedSource:....UnitsCharttitlecomeshereUnitsCharttitlecomeshere25ColumnChart-TwoPairedSou2526ColumnChart-MultipleCountryUnitsCountryCountryCountryCountryCharttitlecomeshere26ColumnChart-MultipleCount2627PieChartSource:....Charttitlecomeshere27PieChartSource:....Chartti2728RadarChartCharttitlecomeshere28RadarChartCharttitlecomes2829LineChartSource:....UnitsUnitsStraightLineDottedLineGreenLineCharttitlecomeshere29LineChartSource:....UnitsU2930WaterfallChartUnitsSource:....Charttitlecomeshere30WaterfallChartUnitsSource:3031WaveChartEaseofImplementationBenefitsWave1Wave2Wave3Source:....HighHighLowLowInitiativeInitiativeInitiativeInitiativeInitiativeInitiativeCharttitlecomeshere31WaveChartEaseofImplementa3132MoonsstrongweakSubtitlecomeshere32MoonsstrongweakSubtitlecome3233TrafficLightsNegativeNeutralPositiveSubtitlecomeshere33TrafficLightsNegativeNeutra3334ArrowsPositiveNeutralNegativeSubtitlecomeshere34ArrowsPositiveNeutralNegativ3435DonutsCompanyA00010203CompanyB00010203CompanyC00010203CompanyD00010203Criterium..Criterium..Criterium..Criterium..Criterium..Criterium..Criterium..strongweakSubtitlecomeshere35DonutsCompanyACompanyBComp3536TimelineWeeknumberStartsonMilestoneMilestoneMilestoneMilestoneSubtitlecomeshere36TimelineWeeknumberStartson3637ValueChains-LooseArrows............................................................Subtitlecomeshere37ValueChains-LooseArrows.3738ValueChains-TouchingArrowsSubtitlecomeshere38ValueChains-TouchingArro3839InterrelatedStages.......................................................Subtitlecomeshere39InterrelatedStages.........3940Movements.........................Subtitlecomeshere40Movements...................4041Circle-OverlappingArrows..................................VirtuousViciousSubtitlecomeshere41Circle-OverlappingArrows.4142Circle-IntegratedArrows

.............................

.............................VirtuousViciousSubtitlecomeshere42Circle-IntegratedArrows4243ClosedLoop....................Subtitlecomeshere43ClosedLoop.................4344ProcessEndinginaClosedLoopSubtitlecomeshere44ProcessEndinginaClosedL4445WheelofFortuneSubtitlecomeshere45WheelofFortuneSubtitlecom4546Puzzle-FourPiecesFittingTogetherSubtitlecomeshere46Puzzle-FourPiecesFitting4647Puzzle-FivePiecesFittingTogetherSubtitlecomeshere47Puzzle-FivePiecesFitting4748Puzzle-PiecesNotFittingTogetherSubtitlecomeshere48Puzzle-PiecesNotFitting4849Puzzle-PiecesMightFitTogetherSubtitlecomeshere49Puzzle-PiecesMightFitTo4950CirclesofInfluenceSubtitlecomeshere50CirclesofInfluenceSubtitle5051Circles-OverlappingSubtitlecomeshere51Circles-OverlappingSubtitl5152Expansion....................................................Subtitlecomeshere52Expansion...................5253CubeSubtitlecomeshere53CubeSubtitlecomeshere5354FunnelsSubtitlecomeshere54FunnelsSubtitlecomeshere5455BuildingblocksSubtitlecomeshere55BuildingblocksSubtitlecome5556Spectrum...................................LowHighSubtitlecomeshere56Spectrum....................5657Balance..........Subtitlecomeshere57Balance..........Subtitleco5758Cross....................Subtitlecomeshere58Cross....................Sub5859Pyramid.................Subtitlecomeshere59Pyramid.....Subtitlecomesh5960Historyx x x x x 2005Subtitlecomeshere60Historyx x x x x 2005Subtitl6061Trackers-PlaceinTopRightCornerofSlideSubtitlecomeshere61Trackers-PlaceinTopRigh6162StrategyDevelopment-TheLoopCAPITALMARKETMANAGEDPERFORMANCEStrategyExecutionStrategyFormulationDynamicStrategyCOMMERCIALMARKETSTRUCTURE&RESOURCES

StrategicPositionStrategicPositionCompetitivePositionMarketAttractivenessScope&ContextStrategicIssues

InsightValueCreationFinancialPositionGrowthEconomicProfitabilityCriticalSuccessFactors&KeyPerformanceIndicatorsPerformanceMonitoring&IncentiveCompensationOrganizationalArchitectureProjects&ResourcesChosenStrategyScenarios&OptionsCreativity

Subtitlecomeshere62StrategyDevelopment-TheL6263BackwardStrategicPlanningFrameworkTIMEGOALActionsdrivenbystrategyWhereare

wenow?Mission:Whyareweinbusiness?Values:Whatareourenduringprinciplesandbeliefs?Vision:Wheredowewanttobein2010?Strategy:Howdowegetthere?Subtitlecomeshere63BackwardStrategicPlanning6364IncrementalversusDynamicStrategicPlanningFrameworkVersusIncrementalPlanningProcessDynamicStrategicPlanningProcessIncrementalism[Onereasonwhycompaniesstagnate]TIMEGOALWherewe

arenow?ActionstakeninresponsetocircumstancesWherecanwebenextyear?Focus[Onereasonwhycompaniesgrow]TIMEGOALActionsdrivenbystrategyWhereare

wenow?Visionofwhereweneedtobefiveyearsfromnow64IncrementalversusDynamicS6465StrategicDisciplines...............…Subtitlecomeshere…65StrategicDisciplines.......65TheCorporateColorsBLACKRed:0Green:0Blue:0CreamRed:247Green:242Blue:208BurgundyRed:125Green:12Blue:0GrayRed:167Green:158Blue:153SandstoneRed:208Green:166Blue:96SapphireRed:7Green:47Blue:103OliveRed:52Green:67Blue:22PlumRed:54Green:5Blue:46PRIMARYPALETTESECONDARYPALETTETheCorporateColorsBLACKCream66TheCorporateColors(formerKPMG)UsedWhenNecessaryBLACKRed:0Green:0Blue:0CoolGray2Red:234Green:235Blue:231CoolGrayRed:209Green:215Blue:199BlueRed:54Green:90Blue:168TheCorporateColors(formerK67Action/reactionActionsReactionsAction/reactionActionsReaction68Action/reactionActions

Reactions

Action/reactionActions

69Action/reactionAction/reaction70Action/reactionAction/reaction71Againstthetide/withthetideAgainstthetideWiththetideAgainstthetide/withthetide72Balance/imbalanceBalance/imbalance73Balance/imbalanceBalance/imbalance74Chances/risksChances/risks75ChangeofdirectionMomentofdirectionalchangeChangeofdirectionMomentofd76Circulation(2factors)Circulation(2factors)77Circulation(3factors)Circulation(3factors)78Circulation(4factors)Circulation(4factors)79Circulation(5factors)Circulation(5factors)80Circulation(6factors)Circulation(6factors)81Circulation(7factors)Circulation(7factors)82Circulation(8factors)Circulation(8factors)83ConflictConflict84ConflictConflict85DivergentDirection2Company3Direction1Direction3Company1Company2DivergentDirection2Company3D86Consequences(5)Consequences(5)87Consequences(4)Consequences(4)88Consequences123456Consequences12345689CooperationCooperation90DeadendDeadend91DependanceDependance92Development/GrowthDevelopment/Growth93Development/GrowthStep1Step2Step3Development/GrowthStep1Step294Development/GrowthDevelopment/Growth95Development/GrowthRevisionsRevisionsRevisionsRevisionsPilotLocationLocationALocationBLocationCDevelopment/GrowthRevisionsRev96TommorrowTodayTimeValueAddedDevelopment/GrowthTommorrowTodayTimeValueAddedDe97Development/GrowthDevelopment/Growth98Development/GrowthDevelopment/Growth99Development/GrowthDevelopment/Growth100ChangeChange101DirectionDirection102Factors(2)Factors(2)103Factors(3)Factors(3)104Factors(3)Factors(3)105Factors(3)Factors(3)106Factors(4)Factors(4)107Factors(4)Factors(4)108Factors(4)Factors(4)109Factors(4)Factors(4)110Factors(4)Factors(4)111Factors(6)…Factors(6)…112Factors(6)…………………Factors(6)…113Factors(8)………………………Factors(8)………114Factors(5)……1…5…4…2…3Factors(5)……1…5…4…2…3115Factors(3)…………Factors(3)…………116…………Factors(4)……………Factors(4)…117Factors(5)………………Factors(5)………………118Content(3)………Content(3)………119FactorsFactors120FactorsFactors121ValueDynamic……………ValueDynamic……………122Feedback………Feedback………123Feedback……Feedback……124FeedbackFeedback125FeedbackFeedback126FeedbackFeedback127Filter…………Filter…………128FilterInitialsituation1.Criterion2.Criterion3.CriterionResultFilterInitialsituation1.Crit129FlexibilityFlexibility130Focus–expansion…………………t…………………tFocus–expansion…t……………131HarmonyHarmony132Impact.....................Impact.....................133Influence(1factor)…Influence(1factor)…134Influence(2factors)……Influence(2factors)……135Influence(2factors)Influence(2factors)136Influence(4factors)Influence(4factors)137Influence(6factors)Influence(6factors)138Influence(6factors)Influence(6factors)139Input/output……...……...Input/output……140…Matrix……………Matrix…………141Matrix……………Matrix……………142Measuresplan–plannedactivitiesOverview:…ActivitiesWk...Wk...Wk...Wk...Wk...Wk...Wk...Wk...Wk...Wk...Comments……Measuresplan–plannedactivi143Measuresplan–plannedmeasuresActivity:…Asof:…Objective:Results:Responsible:…Support:… Measures:…........................………Measuresplan–plannedmeasur144Measuresplan–plannedindividualstepsMeasure:...No.Asof:…1....IndividualstepsResponsibleSupportFormofresultStartDura-tionDead-linePro-jectCom-pleted........................Measuresplan–plannedindivi145Mutuality………………………Mutuality………146…………Mutuality……………Mutuality…147Obstacle…………Obstacle…………148ObstacleObstacle149Option123………Option123………150Option1234…………Option1234…………151Plus/minusPlus/minus152Plus/minus……+–Plus/minus……+–153Plus/minus………Plus/minus………154Portfolio+––+Portfolio+––+155Portfolio+++––+++Portfolio+++––+++156PressurePressure157ContinuousplanningandforecastingContinuousplanningandforeca158PrioritizationPrioritizationPrioritizationPrioritization159Process………………Process………………160Process………………………123412345Process………123412345161Process–decrease…………………………12345Process–decrease…………12162Process–increase…………………………12345Process–increase…………12163ProjectPhaseI…PhaseII…PhaseIII…ProjectPhaseI…PhaseII…Phase164Project…weeks…weeks……PhaseIPhaseII……………4312…Project…weeks…weeks……PhaseI165ProjectprocedurePhasesTimerequiredProjectfeatures......PhaseI...PhaseII.........PhaseIII...…weeks…weeks…weeks…………1234ProjectprocedurePhasesTimere166PuzzlePuzzle167Puzzle(forcolorpresentations)Puzzle(forcolorpresentation168Puzzle3parts123Toapplycolor,ungrouptheobject,thenregroupitafterwards=Puzzle3parts123Toapplycolor169Redesign………Redesign………170RedesignRedesign171Resistance......Resistance......172RethinkRethink173Separation………Separation………174Separation.........…Separation.........…175Separation……......……Separation……......……176Storyboard………………………………Storyboard………………177Strengths/weaknessesStrengthsWeaknessesWeaknessesStrengths……...……………...……TodayTomorrowStrengths/weaknessesStrengthsW178Target(1factor)…Target(1factor)…179Target(3factors)………………Target(3factors)………………180Textblocks(5)…...…...…...…...…...Textblocks(5)…...…...…...…..181Textblocks(5)..............................Textblocks(5)...............182Textblocks(3+4)……….........………………………...………Textblocks(3+4)………........183TimetableWkMonth................................................Issues…TimetableWkMonth..............184Value-addedchainSupplierCustomerDevelopmentProductionSalesDistributionCompanyValue-addedchainSupplierCusto185Wasteofresources–problemProblem3Problem1Problem2Problem4Wasteofresources–problemPr186Wasteofresources–solutionSolutiontoproblem3Solutiontoproblem1Solutiontoproblem2Solutiontoproblem4Wasteofresources–solutionS187素材模板简洁图表流程图课件188Project

概念设计实施工作目标：Project概念设计实施工作目标：189Matrix&StepsMatrix&Steps190信息系统管理数据业务流程管控模式信息系统管理数据业务流程管控模式Matrix信息系统管理数据业务流程管控模式信息系统管理数据业务流程管控191ProjectProject192High-levelFlowChartHigh-levelFlowChart193Factors&MatrixFactors&Matrix194MatrixMatrix195DeliveryModelDeliveryModel196LowMedHighHighSavingsOpportunity

ImplementationRiskLowMedExcludedDuetoLaborCostsand/orLaborLawInflexibilityNoSavings;CurrentOperationsMaintained;NotAProposedSSELocationIndiaaddedbackinduetoFinancialServicesCompanystrategy9ResearchLowMedHighHighSavingsOpportun197DevelopmentHighHighLowDevelopmentHighHighLow198WebReportingProvideSelfServiceVirtualCloseKPIReportingROIPortfolioIntangibleAsset

ManagementStrategiesMulti-trendsDevelopmentValueCreatione-FinanceMaximizemarketcapLeveragestockascurrencyforgrowthLowercosts,capitalizeoninformationflowCreateprofitablerevenueopportunitiesSTAKEHOLDERSASSETSCUSTOMERSSUPPLIERSe-Purchasing&BuyingConsortiumsStrategicCostingOnlinePaymentPartnerAllianceManagementDynamicPurchaseAnalysisSupplyChainCreateEquityPartnershipswithSuppliersDrivePerformancewithEmployeeOptionsDynamicAcquisition,

Spin-offStrategiesReinvestmentProvideInstantOnlineFinancingAlternativesRevenueManagementEnableElectronicBilling,PaymentWeb-enableCustomer,ServiceLineProfitabilityDevelopCommonAnalyticalPlatformRevenueChainWebReportingMulti-trendsDeve199StepsSteps200CycleCycle201SharedServices………SharedServices………202ComparePastFutureComparePastFuture203TECHNOLOGYBetterPracticeFinanceProcessModelTECHNOLO204PrioritizationSampleHighLowHighLowPrioritizationSampleHighLowHi205ActivitymapsVoiceFilms/ProgrammingMusicVideo

conferenceRichMediaNewsInteractiveE-mailInformationTransactionsGamesMedia/PublishingCorporateCommunicationsAdvertisingPublishingExhibitionBrowsersE-comm.toolsSearchenginesApp’nhostingtoolsUserApplicationsEnterpriseapp’nsContent-specificappsStrm’gmediaCach’gNetw’kmgmtMetr’gMiddlewareBIlling“WalledGarden”OpenPortal“WalledGarden”OpenMobilePortalFixedASPISPFixedISPMobileIntern’lBackboneBandw’thTradingNationalBackboneColoc’n/HotellingNetworkProvisionSwitching/routingCo-axCopperFibreSwitchesandRoutersNetworkEquipmentandInfrastructureHostingRightsofWaySat.PSTN/ISDNDial-upCableFixedNetworkServicesCo-ax2.5GMobile3G2GWebsitesMobileHandsetsPDAsFixedHandsetsTVsDevicesSpecialistDevicesOperatingSystemsSpecialistLocalAppsApplicationsLocalMiddlewareSettopboxW-ASPASPMultiplexersFixedNetw’kEqpm’tInfrastructurexDSLRadioFibreCurrentareaofactivityM’waveHSIGPRSASPEDataTraditionalofflinemediaKeyareasoffutureactivity-ownedoraspartofanallianceActivitymapsVoiceFilms/Progr206Capabilityassessment01234EXNBWCapabilityassessment01234EXN207AssessmentFinancialHumanPhysicalBrandCultureReputationSupportCommercial&MarketingAssetoperationsAssetoptimisationRegulation&politicalCustomeroperationsAssessmentFinancialHumanPhysic208FlowSource:FSIproject,1998ServicerequirementidentifiedEaseofcontactforenquiryInitialcontactenquiryMarketingmaterialPaymentalternativesAccountsetupNoadditionalchargesNobillingenquiriesrequiredFlowSource:FSIproject,1998S209SegmentationIrregularRiskaverseRegularxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxSegmentationIrregularRiskRegul210Segmentation(2)4.8%Retention(%)LifetimeNPV£100mYoungWealthyMid-WealthyRetiredsaversMid-AffluentYoungAffluentStudentsSegmentation(2)4.8%RetentionLi211Segmentation(3)………………Segmentby:lowrelevancehighrelevanceSegmentation(3)…Segmentby:low212DupontAnalysis(1)Margin(Marketingefficiency)PATSalesXSalesAssetsXAssetsDebt+EquityXDebt+EquityEquityXPAT-dividendPATAssetturnover(Productionefficiency)CapitalleverageEquityleverageRetentionratioROA(operatingefficiency)ROC(capitalefficiency)ROE(equityefficiency)Equitygrowthrate(sustainablegrowth)DupontAnalysis(1)Margin(Mark213DupontAnalysis(2)ROCprofitcapitalemployedexceptionalfixedassetsrevenuecostsworkingcapitalvolumedebtorspricecreditorsunitcoststockfixedcostsfixedassetsmarketsharemarketsizemarketgrowthindustrycompetitorssuppliersbuyerssubstitutespotentialentrantsDupontAnalysis(2)ROCprofitcap214GrowthShareMatrixABFDEGC=$30millionsalesBusinessUnitsProduct-Markets252015105010x5x3x2x1x0.5x0.3x0.2xRelativeMarketShareMarketGrowth(%)CashCowStarDogQuestionGrowthShareMatrixABFDEGC=$3215GrowthSpreadMatrixCompanyAvs.SelectedPeersMostRecentFYECFROI-CoCHistoricalRealAssetGrowth10%5%0%-5%-10%10%5%0%-5%-10%CompanyCCompanyBCompanyDCompanyFCompanyACompanyGCompanyHCompanyE=$1BillionInflationAdjustedGrossAssetsGrowthSpreadMatrixCompanyA216MarketDefinition020406080100%Levelsofmarket-DemandsidePercentUKpopulation

TotalPopulationPenetratedmarketQualifiedavailablemarketAvailablemarketPotentialmarketServedmarketMarketDefinition020406080100%217PartneringMapsCurrentcapabilityHighLow“Musthave”“Nicetohave”“Nicetohave”“Don’twant”HighLowPotentialforbuildingcustomerintimacyPartneringMapsCurrentcapabil218PortfolioMatrixEaseofimplementationFinancialattractivenessNPV2002-2006(£m)Attractivenessvs.easeofimplementationLowSmartorderroutingBack-officeoutsourcingTradecostanalyticsCorporateactionsNPV2002-2006£20m200High1015Overallproposition£56million5OMSBasicpropositionInherentlyattractiveInherentlyunattractivePortfolioMatrixEaseofimplem219RiskMatrixNote:ThebubblesizerepresentsthepotentialfinancialimpactKeyRisksfallingunderthefollowingcategories:LowHighMediumManageableriskMitigation/NegotiationOutsideOMFScontrolAOJQDEFIMNPRSTUVXWSignificanceofriskBCDGHKL

InternalrisksProjectrisksMarketrisksRiskMatrixNote:Thebubblesi220RootCauseAnalysis80%20%RootCauseAnalysis80%20%221ScenarioDevelopmentScenarioDevelopment222SectorChart=$1billionrevenue,2000CompanyERelativeMarketShareRealAnnualGrowth(%)-20%-10%0%10%20%30%40%0.02X0.03X0.05X0.1X0.2X0.3X0.5X1X2X0.01X1.5XCompanyFCompanyCCompanyBCompanyKCompanyACompanyGCompanyHCompanyICompanyJCompanyDSectorCAGR=8.6%ABCSector,1996-2000SectorChart=$1billionreven223StrategyArticulationMapBattlegroundsKeyinitiativesNecessarycompetitiveadvantagesVisionStrategyArticulationMapBattl224StrategyArticulationStrategyArticulation225TrafficLightChartsJPMorgan/ChaseCSPBGoldmanSachsMerrillLynchCitigroup-SSBBrandFinancialstrengthScale/distributioncapacityCrosssalesleverageManagementcapabilityOpenplatformprogressAdoptionoftechnologyStructuredproductcapabilitySegmentfocusServicecapabilityEuropeanwideintentEuropeanunderstandingOverallDeutschePBHSBCABNAmroJuliusBärVontobelLombardOdierPictetStrongWeakAverageTrafficLightChartsJPMorgan/226BarBar227EmptyBarsEmptyBars228CompareCompare229Compare2Compare2230MultiFactorsTimeSeriesMultiFactorsTimeSeries231产能与需求增长速度对比+9.1%p.a.+6.2%p.a.单位：TEU产能需求量+1.7%p.a.+18.9%p.a.+7.3%p.a.-6.4%p.a.108万产能与需求增长速度对比+9.1%p.a.+6.2%p.a.单232机会成本营运所产生的机会成本产生的费用管理人员所支出的费用材料成本费用折旧综合成本成本投入成本机会成本机会成本管理人员所支出的费用费用综合成本成本投入成本机会成本233234GenericBlocks,CirclesandArrows-Copy/PastetheObjectsBeloworUsethePaintBrushontheFormattingToolbartoCopyColorsontoOtherObjects11StandardDarkBlueRGBCode:51-102-153StandardLightBlueRGBCode:222-211-182

GreenRGBCode:153-204-000PreferredColors11GenericBlocks,CirclesandA234235TextBlocks-CausesandEffects..................................................Subtitlecomeshere2TextBlocks-CausesandEffe235236TextBlocks-CauseandEffect....................Subtitlecomeshere3TextBlocks-CauseandEffec236237TextBlocks-SequenceofCausesandEffects..............................Subtitlecomeshere4TextBlocks-SequenceofCau237238Text-SequentialVertical............................................................Subtitlecomeshere5Text-SequentialVertical...238239TextBlocks-Leadingto.........................Subtitlecomeshere6TextBlocks-Leadingto.....239240......Text-EnvelopingElements...................................Subtitlecomeshere7......Text-EnvelopingEleme2409、我们的市场行为主要的导向因素，第一个是市场需求的导向，第二个是技术进步的导向，第三大导向是竞争对手的行为导向。2022/12/202022/12/20Tuesday,December20,202210、市场销售中最重要的字就是“问”。2022/12/202022/12/202022/12/2012/20/20221:13:03AM11、现今，每个人都在谈论着创意，坦白讲，我害怕我们会假创意之名犯下一切过失。2022/12/202022/12/202022/12/20Dec-2220-Dec-2212、在购买时，你可以用任何语言；但在销售时，你必须使用购买者的语言。2022/12/202022/12/202022/12/20Tuesday,December20,202213、Hewhoseizetherightmoment,istherightman.谁把握机遇，谁就心想事成。2022/12/202022/12/202022/12/202022/12/2012/20/202214、市场营销观念：目标市场，顾客需求，协调市场营销，通过满足消费者需求来创造利润。20十二月20222022/12/202022/12