unit4商务英语之特许经营课件

FranchisingUnit4FranchisingUnit4franchisormanagementservicesfeefranchiseagreementadvertisingfeefranchiseeformatoperationsmanualmasterfranchiseefranchisefeeFranchisingcanbedefinedasabusinesssysteminwhichacompany(or________)sellsanindividual(or_______)therighttooperateabusinessusingthefranchisor’sestablishedsystemor___________.Thefranchiseeisthusabletotakeadvantageofthefranchisor’sbrandnames,reputationandexperience.Aspartofthecontract(or____________)thefranchiseepaysaninitialsumofmoney,knowasa____________tothefranchisorand,inaddition,agreestopaya_________________inexchangeforcontinuingadviceandassistancewhichisusuallycalculatedasapercentageofannualturnover.Incertaincasesthefranchiseemayalsopayan___________tocontributetothefranchisor’sannualadvertisingandmarketingcosts.Itisimportanttounderstandthatthefranchiseealsohastofindthenecessarycapitaltoopenthebusiness.Oncethecontracthasbeenagreed,thefranchisorprovidesan______________whichisadocumentcontainingalltheinformationthatthefranchiseerequiresinordertomanagehisorherbusiness.Insomecasesafranchisormayappointa_____________tosuperviseallaspectsofthedevelopmentofthebusinessinsideaterritory.franchisorfranchiseeformatfranchiseagreementfranchisefeemanagementservicesfeeadvertisingfeeoperationsmanualmasterfranchiseefranchisormanageWhatisfranchising?特许经营是指特许经营权拥有者以合同约定的形式，允许被特许经营者有偿使用其名称、商标、专有技术、产品及运作管理经验等从事经营活动的商业经营模式。EmployeremployeeInterviewerintervieweeLicensor/licenserlicenseeDrawer(开票人)drawee（付款人）PayerpayeeConsignor（委托人，发货者）consignee（收件人，承销人）Whatisfranchising?特许经营是指特许经营unit4商务英语之特许经营McDonald'stheleadingglobalfoodserviceretailermorethan30,000localrestaurantsserving50millionpeopleeachdayinmorethan119countriesMcDonald'stheleadingglobalfUnit4FranchisingOnedayinmylifeUnit4FranchisingTakeup(thechallenge)toacceptasuggestion,offer,orideatakeuptheinvitationtakeupthechallengetakeupthepositionTakeup(thechallenge)toaccLeedsAboroughofnorth-centralEnglandnortheastofManchester.amajorcommercial,transportation,communications,andindustrialcenter.LeedsAboroughofnorth-centraLeedsLeedsLivebyIhavealwaystriedtolivebymyfaith.(=accordingtomyreligion)Hewastiredoflivingbysuitcase.(=spendingalotoftimetravelling)LivebyIhavealwaystriedtocomputerizetousecomputerstocontrolanoperation,system,processetcTheycomputerizedtheaccountsdepartmentbackin1985.acomputerizeddatabaseTputerizetousecomputerstFloorManagerWhosejobistomanageadepartmentorfloorinalargestoreFLOOR:theareawheretheordinaryworkersdotheirworkFloorManageradministrationtheactivitiesinvolvedwithmanagingandorganizingtheworkofacompanyororganizationIwanttospendmytimeonresearchanddevelopmentratherthanadministration.thepartofacompanyororganizationinvolvedwithmanagingandorganizingitsworkThejobcutswillaffectthoseinsalessupportandadministration.administrationtheactivitiesiparkanareaoflandwherethereareseveralsmallbusinessesorfactoriesindustrial/​science/​business/​retail/officeparkStapletonAirportbecameanindustrialparkaftertheopeningofDenver'snewairport.Severallargecorporationshavetheirregionalheadquartersinthebusinesspark.

parkanareaoflandwheretherretailparkagroupingofmanyretailwarehouseswithassociatedcarparkingonthefringesofmostlargetownsandcities,offeringanalternativetobusycitycentresarangeofchainstores,includingsupermarkets,clothesorfootwearsuperstores,electricalsuperstores,andDIYstoresabundanceoffreeparkingandproximitytomajorroadseasiertoreachthancentralshoppingareasretailparkagroupingofmanyDrive-thru=drive-throughrelatingtoorconductingexchangeswithclientswhodriveuptoawindowandremainintheirautomobilesperformedorprovidedquicklyandroutinelydrive-thrubanking.drive-throughdeliveryAdrive-throughestablishment,especiallyarestaurantAwindowatsuchanestablishment,fromwhichbusinessisconducted

Drive-thru=drive-throughrelaDrive-thruDrive-thruDrive-thruDrive-thruAdrive-thruMcDonald’sAdrive-thruMcDonald’sAdrive-thruMcDonald’sAdrive-thruMcDonald’sBacon&EggMcMuffinBacon&EggMcMuffininvoicealistofitemsprovidedorworkdonetogetherwiththeircost,forpaymentatalatertime:Invoicesmustbesubmittedbythe24thofeverymonth.Cf.bill,receiptinvoice(verb)tosupplyaninvoiceInvoicesbforsthinvoicealistofitemsprovidMysteryDinerNomatterwhattypeofcateringestablishmentyoucanbenefitfromadviceandguidancetohelpmoveforwardandexploityourstrongareasandstrengthenyourweaknesses.Asanindependentprofessionalorganisationwecangiveyouthatadvicethroughourmysterydinerprogram.Customerslikeaproductthattheycantrustandrelyontimeaftertime.Returnvisitsmorelikelyifstandardsareconsistenteverytime.Allowsheadofficepolicyandnewideastobeindependentlyscrutinized.Highlightspossibleproblemareas,whichareeasytomissifitisyourownbusiness.Independentinspectionofsupervisorswhilstseniormanagersareabsent.Motivationalforstaff,goodtousewithastaffincentivescheme.Reducesstaffturnoverthroughincentivestoperform.Deliversmorereassurancetocustomersonquality.Customersexpectationwillbemetoneachrepeatvisit.Providesbettervalueformoney.MysteryDinerNomatterwhattcommendtoformallypraisesomeoneorsomething:Thejudgecommendedherfor/onherbravery.Foralow-budgetfilm,ithasmuchtocommendit(=itdeservespraise).Itsaysonthebackcoverofthebook'highlycommended’.commendtoformallypraisesomongoingcontinuingtoexistordevelop,orhappeningatthepresentmomentanongoinginvestigation/process/projectNoagreementhasyetbeenreachedandthenegotiationsarestillongoing.ongoingcontinuingtoexistorpayrollthetotalamountofwagespaidtoallthepeopleworkinginaparticularcompanyorindustryThecompanyhascutitstotalpayrollby7%sincethemerger.Morethanhalfthestatebudgetgoestopayrollandonly11%topublicworks.theactivityofmanagingwageandsalarypaymentsforemployeesTheHumanResourcesDepartmentisresponsibleforpayrolladministration.onthepayroll:tobeemployedbyaparticularcompanyUndertheplan,everyemployeeonthepayrollcanbuy100sharesat$127.25each.payrollthetotalamountofwagStaffturnovertherateatwhichemployeesleaveacompanyandarereplacedbynewpeople:Thelargenumberoftemporarycontractsresultedinahighturnoverofstaff.They'vehadalotofturnoveratthefactoryrecently.Staffturnovertherateatwhicasualworkersnotregularorfixed;temporary:casuallabour/labourerscasualworkerscasualstaffcasualworkersnotregularorrushwhenalotofthingsarehappeningoralotofpeoplearetryingtodoorgetsomethingThere'salwaysarushtogetthebestseats.ItrytodomyshoppingbeforetheChristmasrush.There'sbeenarushfor(=suddenpopulardemandfor)tickets.rushwhenalotofthingsaremuckintosharetheworkthatneedstobedoneShedoesn'tmindmuckinginwiththerestofuswhenthere'sworktobedone.muckintosharetheworkthatfries=FrenchfriesThenamedoesnotcomefromthefactthattheiroriginisFrench,butbecausethepotatoesare"frenched“–tocut(greenbeans,forexample)intothinstripsbeforecooking.totrimfatorbonefrom(achop,forexample)fries=FrenchfriesThenamedprioritysomethingthatisveryimportantandmustbedealtwithbeforeotherthings:Themanagementdidnotseemtoconsiderofficesafetytobeapriority.Youhavetolearntogetyourprioritiesright/straight(=decidewhicharethemostimportantjobsorproblemsanddealwiththemfirst).Banksnormallygiveprioritytolargebusinesseswhendecidingonloans(=Theydealwiththemfirstbecausetheyconsiderthemmostimportant).Officialbusinessrequirementsobviouslytake/havepriorityoverpersonalrequests(=Officialbusinessmatterswillbedealtwithfirst).prioritysomethingthatisverGlennMiller(1904–1944)Bandleader/TrombonistGlennMiller(1904–1944)BandMoodyBluesMoodyBluesonthegointheprocessofbeingproduced:Didyouknowthatshe'sgotanewbookonthego(=beingwritten)verybusy:I'vebeenonthegoalldayandI'mreallytired.onthegointheprocessofbeJaneAustenNovelsSenseandSensibilityPrideandPrejudiceMansfieldParkEmma1775–1817JaneAustenNovels1775seatingalltheseatsinarestaurant,cinemaetcarestaurantwithseatingfor40customersThehallhasaseatingcapacityof650.theplaceswherepeoplewillsit,accordingtoanarrangementseatingplan/arrangementstheseatingplanfortheweddingdinnerseatingalltheseatsinarestsittingoneofthetimeswhenamealisservedinaplacewherethereisnotenoughspaceforeveryonetoeatatthesametimeSchooldinnersareservedinthreesittings.sittingoneofthetimeswhenaconformtoobeyaruleorreachthenecessarystatedstandard,ortodothingsinatraditionalwayBeforebuyingababyvehicle,makesurethatitconformstotheofficialsafetystandards.Membersmustconformtoastrictdresscode.ThewebsiteownermustconformwiththerequirementsoftheDataProtectionAct.Thepropertyconformedtoallthelatestbuildingregulations.conformtoobeyaruleorreavaluetheeconomicvalueofsomethingishowmuchaproductorserviceisworthtosomeonerelativetootherthings(oftenmeasuredinmoney)good/excellentvalue(formoney):ofgoodquality,consideringitspriceoryougetalargeamountforthepricevaluetheeconomicvalueofsomFirst,thefranchiseisthecontractualrelationshipbetweenthefranchisorandthefranchisee.Second,thefranchisorwillallowfranchiseetousetheirowntrademarks,servicemark,businessandtechnicalmethods,continuoussystemandotherindustrialandintellectualpropertyrightsbythefirmpromise.Third,franchisingisacontinuousrelations.FeaturesoffranchisingFirst,thefranchiseisthecopreferredsuppliersSUPPLIER:acompanythatprovidesaparticulartypeofproduct:Microsoftistheworld'slargestsupplierofPCsoftware.Whattheretailerneedsisalargersupplierbaseinordertobemorecompetitive.PREFERREDSUPPLIER:acompanythathasanagreementwithanothercompanytosupplyitwithgoodsorservicesAmajortelecomsfirmrecentlyannouncedthatitwouldmakethecompanyitspreferredsupplierofnewdatacommunicationsequipment.preferredsuppliersSUPPLIER:refurbishmenttorenovatetomakeabuildinglooknewandbrightagainThedevelopersrefurbishedthehouseinsideandout.refurbishmenttorenovateabigmoveinsomeboardgames,achangeofthepositionofoneofthepiecesusedtoplaythegame,orachangeofpositionthatispermittedbytherules,oraplayer'sturntomovetheirpieceIttakesalongtimetolearnallthemovesinchess.It'syourmove.abigmoveinsomeboardgamespayoffIfsomethingyouhavedonepaysoff,itissuccessfulHepredictedthecompany’smodernizationprogramwouldresultinhighersales.Sofarithaspaidoff.Investorsshouldnotexpectthecompany’smoreaggressivestrategytopayoffrightaway.topaybackmoneythatyouoweWeshouldbeabletopayoffthedebtwithintwoyears.payoffIfsomethingyouhavePayoffIfyouremployerpaysyouoff,theypayyouforthelasttimeandthenendyourjob,becausenowtheydonotneedyouorcouldnotpayyouinthefuture.INFORMALtogivesomeonemoneysothattheywillnotdoorsaysomething,orsothattheywillgoawayTherewererumoursthatkeywitnesseshadbeenpaidofftokeepquiet.PayoffIfyouremployerpaysyAdvantagesoffranchisingForfranchisees:Franchiseesrequirelessinitialcapitalthanindependentlystartingacompanyandcanuseprovensuccessfulstrategiesandtrademarks.Trainingregardingallareasofthebusinesssuchasmanufacture,preparation,accounting,businesscontrols,merchandising,marketingandpromotionaregivenbytheFranchisortotheFranchisee.TheFranchisorhelpstheFranchiseeinmanywaysliketoobtainoccupationrightstothetradinglocation,prepareplansforlayouts,complywithzoningorplanninglaws,theyalsoprovidegeneralassistanceincalculatingthecorrectlevelandmixofstockfortheopeninglaunchofthebusiness.AdvantagesoffranchisingForfAFranchisesystemgreatlyreducesaFranchisee’sbusinessrisksbyprovidingthesupportandbenefits.

ThefieldoperationalstaffoftheFranchisorprovidestheservicestotheFranchisee,toassistswithanyproblemswhichmayariseduringthetimeofbusiness.TheFranchisor’scontinuousresearchanddevelopmentprogramsprovidethebenefitstotheFranchisee,whicharedesignedtoimprovethebusinessandkeepitup-to-datewithlatestinformation.AFranchisesystemgreatlyred

Forfranchisors:Theexpansionofdistributionandenhancementofimpactwithoutanykindofadditional

capitalinvestment.Thecompanynamemanagestogetcommunityacceptanceasaresultofthelocalfranchiseewhoisoperatingit.Themarketinganddistributioncostsaresharedbythefranchisee.Thereisaflatfeethatisanadditionalearningcollectedfromthefranchiseeeverymonth.Forfranchisors:DisadvantagesofBuyingFranchising1)Itisbecauseoffranchisingitself,makingthefranchiseehasbeenasound,robustoperatingsystem.However,becauseofthis,thefranchiseeisdifficulttochangethisbusinessmodeltoadapttothemarket,avarietyofpolicychanges.Inaddition,becausedifferentregions’consumershavedifferentneeds,makingitdifficultforthefranchiseetosustainadvantageinanyplace.DisadvantagesofBuyingFranch2)Fortheconsumer,thefrequentchangesgavethemadoubt,causedtheunclearresponsibilitiesbetweenfranchisor,currentfranchiseeandpastfranchisees.3)Afranchisecanonlyfocusonaparticulararea,andcannotbeachievedinallmarketsandstrategicvictory.2)Fortheconsumer,thefrequReadingtask1A.recruitment,training,performancereviewB.organizingherownworkschedule,allocatingtimefordifferenttasksC.meetingotherMcDonald’smanagers,attendingfranchiseconferences,meetingwiththepress.D.accounts,payroll,taxesorderingsupplies,advertisingE.wairtressingpreparingfood,takingorders,cleaningF.doinganythingthatremainstobedone.---monthlyaccounts,balancesheetandplanningfuturedevelopment.Readingtask1A.recruitment,FranchisingUnit4FranchisingUnit4franchisormanagementservicesfeefranchiseagreementadvertisingfeefranchiseeformatoperationsmanualmasterfranchiseefranchisefeeFranchisingcanbedefinedasabusinesssysteminwhichacompany(or________)sellsanindividual(or_______)therighttooperateabusinessusingthefranchisor’sestablishedsystemor___________.Thefranchiseeisthusabletotakeadvantageofthefranchisor’sbrandnames,reputationandexperience.Aspartofthecontract(or____________)thefranchiseepaysaninitialsumofmoney,knowasa____________tothefranchisorand,inaddition,agreestopaya_________________inexchangeforcontinuingadviceandassistancewhichisusuallycalculatedasapercentageofannualturnover.Incertaincasesthefranchiseemayalsopayan___________tocontributetothefranchisor’sannualadvertisingandmarketingcosts.Itisimportanttounderstandthatthefranchiseealsohastofindthenecessarycapitaltoopenthebusiness.Oncethecontracthasbeenagreed,thefranchisorprovidesan______________whichisadocumentcontainingalltheinformationthatthefranchiseerequiresinordertomanagehisorherbusiness.Insomecasesafranchisormayappointa_____________tosuperviseallaspectsofthedevelopmentofthebusinessinsideaterritory.franchisorfranchiseeformatfranchiseagreementfranchisefeemanagementservicesfeeadvertisingfeeoperationsmanualmasterfranchiseefranchisormanageWhatisfranchising?特许经营是指特许经营权拥有者以合同约定的形式，允许被特许经营者有偿使用其名称、商标、专有技术、产品及运作管理经验等从事经营活动的商业经营模式。EmployeremployeeInterviewerintervieweeLicensor/licenserlicenseeDrawer(开票人)drawee（付款人）PayerpayeeConsignor（委托人，发货者）consignee（收件人，承销人）Whatisfranchising?特许经营是指特许经营unit4商务英语之特许经营McDonald'stheleadingglobalfoodserviceretailermorethan30,000localrestaurantsserving50millionpeopleeachdayinmorethan119countriesMcDonald'stheleadingglobalfUnit4FranchisingOnedayinmylifeUnit4FranchisingTakeup(thechallenge)toacceptasuggestion,offer,orideatakeuptheinvitationtakeupthechallengetakeupthepositionTakeup(thechallenge)toaccLeedsAboroughofnorth-centralEnglandnortheastofManchester.amajorcommercial,transportation,communications,andindustrialcenter.LeedsAboroughofnorth-centraLeedsLeedsLivebyIhavealwaystriedtolivebymyfaith.(=accordingtomyreligion)Hewastiredoflivingbysuitcase.(=spendingalotoftimetravelling)LivebyIhavealwaystriedtocomputerizetousecomputerstocontrolanoperation,system,processetcTheycomputerizedtheaccountsdepartmentbackin1985.acomputerizeddatabaseTputerizetousecomputerstFloorManagerWhosejobistomanageadepartmentorfloorinalargestoreFLOOR:theareawheretheordinaryworkersdotheirworkFloorManageradministrationtheactivitiesinvolvedwithmanagingandorganizingtheworkofacompanyororganizationIwanttospendmytimeonresearchanddevelopmentratherthanadministration.thepartofacompanyororganizationinvolvedwithmanagingandorganizingitsworkThejobcutswillaffectthoseinsalessupportandadministration.administrationtheactivitiesiparkanareaoflandwherethereareseveralsmallbusinessesorfactoriesindustrial/​science/​business/​retail/officeparkStapletonAirportbecameanindustrialparkaftertheopeningofDenver'snewairport.Severallargecorporationshavetheirregionalheadquartersinthebusinesspark.

parkanareaoflandwheretherretailparkagroupingofmanyretailwarehouseswithassociatedcarparkingonthefringesofmostlargetownsandcities,offeringanalternativetobusycitycentresarangeofchainstores,includingsupermarkets,clothesorfootwearsuperstores,electricalsuperstores,andDIYstoresabundanceoffreeparkingandproximitytomajorroadseasiertoreachthancentralshoppingareasretailparkagroupingofmanyDrive-thru=drive-throughrelatingtoorconductingexchangeswithclientswhodriveuptoawindowandremainintheirautomobilesperformedorprovidedquicklyandroutinelydrive-thrubanking.drive-throughdeliveryAdrive-throughestablishment,especiallyarestaurantAwindowatsuchanestablishment,fromwhichbusinessisconducted

Drive-thru=drive-throughrelaDrive-thruDrive-thruDrive-thruDrive-thruAdrive-thruMcDonald’sAdrive-thruMcDonald’sAdrive-thruMcDonald’sAdrive-thruMcDonald’sBacon&EggMcMuffinBacon&EggMcMuffininvoicealistofitemsprovidedorworkdonetogetherwiththeircost,forpaymentatalatertime:Invoicesmustbesubmittedbythe24thofeverymonth.Cf.bill,receiptinvoice(verb)tosupplyaninvoiceInvoicesbforsthinvoicealistofitemsprovidMysteryDinerNomatterwhattypeofcateringestablishmentyoucanbenefitfromadviceandguidancetohelpmoveforwardandexploityourstrongareasandstrengthenyourweaknesses.Asanindependentprofessionalorganisationwecangiveyouthatadvicethroughourmysterydinerprogram.Customerslikeaproductthattheycantrustandrelyontimeaftertime.Returnvisitsmorelikelyifstandardsareconsistenteverytime.Allowsheadofficepolicyandnewideastobeindependentlyscrutinized.Highlightspossibleproblemareas,whichareeasytomissifitisyourownbusiness.Independentinspectionofsupervisorswhilstseniormanagersareabsent.Motivationalforstaff,goodtousewithastaffincentivescheme.Reducesstaffturnoverthroughincentivestoperform.Deliversmorereassurancetocustomersonquality.Customersexpectationwillbemetoneachrepeatvisit.Providesbettervalueformoney.MysteryDinerNomatterwhattcommendtoformallypraisesomeoneorsomething:Thejudgecommendedherfor/onherbravery.Foralow-budgetfilm,ithasmuchtocommendit(=itdeservespraise).Itsaysonthebackcoverofthebook'highlycommended’.commendtoformallypraisesomongoingcontinuingtoexistordevelop,orhappeningatthepresentmomentanongoinginvestigation/process/projectNoagreementhasyetbeenreachedandthenegotiationsarestillongoing.ongoingcontinuingtoexistorpayrollthetotalamountofwagespaidtoallthepeopleworkinginaparticularcompanyorindustryThecompanyhascutitstotalpayrollby7%sincethemerger.Morethanhalfthestatebudgetgoestopayrollandonly11%topublicworks.theactivityofmanagingwageandsalarypaymentsforemployeesTheHumanResourcesDepartmentisresponsibleforpayrolladministration.onthepayroll:tobeemployedbyaparticularcompanyUndertheplan,everyemployeeonthepayrollcanbuy100sharesat$127.25each.payrollthetotalamountofwagStaffturnovertherateatwhichemployeesleaveacompanyandarereplacedbynewpeople:Thelargenumberoftemporarycontractsresultedinahighturnoverofstaff.They'vehadalotofturnoveratthefactoryrecently.Staffturnovertherateatwhicasualworkersnotregularorfixed;temporary:casuallabour/labourerscasualworkerscasualstaffcasualworkersnotregularorrushwhenalotofthingsarehappeningoralotofpeoplearetryingtodoorgetsomethingThere'salwaysarushtogetthebestseats.ItrytodomyshoppingbeforetheChristmasrush.There'sbeenarushfor(=suddenpopulardemandfor)tickets.rushwhenalotofthingsaremuckintosharetheworkthatneedstobedoneShedoesn'tmindmuckinginwiththerestofuswhenthere'sworktobedone.muckintosharetheworkthatfries=FrenchfriesThenamedoesnotcomefromthefactthattheiroriginisFrench,butbecausethepotatoesare"frenched“–tocut(greenbeans,forexample)intothinstripsbeforecooking.totrimfatorbonefrom(achop,forexample)fries=FrenchfriesThenamedprioritysomethingthatisveryimportantandmustbedealtwithbeforeotherthings:Themanagementdidnotseemtoconsiderofficesafetytobeapriority.Youhavetolearntogetyourprioritiesright/straight(=decidewhicharethemostimportantjobsorproblemsanddealwiththemfirst).Banksnormallygiveprioritytolargebusinesseswhendecidingonloans(=Theydealwiththemfirstbecausetheyconsiderthemmostimportant).Officialbusinessrequirementsobviouslytake/havepriorityoverpersonalrequests(=Officialbusinessmatterswillbedealtwithfirst).prioritysomethingthatisverGlennMiller(1904–1944)Bandleader/TrombonistGlennMiller(1904–1944)BandMoodyBluesMoodyBluesonthegointheprocessofbeingproduced:Didyouknowthatshe'sgotanewbookonthego(=beingwritten)verybusy:I'vebeenonthegoalldayandI'mreallytired.onthegointheprocessofbeJaneAustenNovelsSenseandSensibilityPrideandPrejudiceMansfieldParkEmma1775–1817JaneAustenNovels1775seatingalltheseatsinarestaurant,cinemaetcarestaurantwithseatingfor40customersThehallhasaseatingcapacityof650.theplaceswherepeoplewillsit,accordingtoanarrangementseatingplan/arrangementstheseatingplanfortheweddingdinnerseatingalltheseatsinarestsittingoneofthetimeswhenamealisservedinaplacewherethereisnotenoughspaceforeveryonetoeatatthesametimeSchooldinnersareservedinthreesittings.sittingoneofthetimeswhenaconformtoobeyaruleorreachthenecessarystatedstandard,ortodothingsinatraditionalwayBeforebuyingababyvehicle,makesurethatitconformstotheofficialsafetystandards.Membersmustconformtoastrictdresscode.ThewebsiteownermustconformwiththerequirementsoftheDataProtectionAct.Thepropertyconformedtoallthelatestbuildingregulations.conformtoobeyaruleorreavaluetheeconomicvalueofsomethingishowmuchaproductorserviceisworthtosomeonerelativetootherthings(oftenmeasuredinmoney)good/excellentvalue(formoney):ofgoodquality,consideringitspriceoryougetalargeamountforthepricevaluetheeconomicvalueofsomFirst,thefranchiseisthecontractualrelationshipbetweenthefranchisorandthefranchisee.Second,thefranchisorwillallowfranchiseetousetheirowntrademarks,servicemark,businessandtechnicalmethods,continuoussystemandotherindustrialandintellectualpropertyrightsbythefirmpromise.Third,franchisingisacontinuousrelations.FeaturesoffranchisingFirst,thefranchiseisthecopreferredsuppliersSUPPLIER:acompanythatprovidesaparticulartypeofproduct:Microsoftistheworld'slargestsupplierofPCsoftware.Whattheretailerneedsisalargersupplierbaseinordertobemorecompetitive.PREFERREDSUPPLIER:acompanythathasanagreementwithanothercompanytosupplyitwithgoodsorservicesAmajortelecomsfirmrecentlyannouncedthatitwouldmaketheco