国际商务英语-Chapter-2-Business-Writing-and-Envelope-Addressing精课件

国际商务英语-Chapter-2--Business-Writing-and-Envelope-Addressing[精]课件Chapter2BusinessWritingandEnvelopeAddressingLearningObjectives:Understandthelanguagecharacteristicsofbusinesswriting.Masterthestylesofbusinessletters.Getfamiliarwiththeletterbodywriting.Learnthewaysofdesigningtheenvelopeaddressing.2Chapter2BusinessWritinganⅠ.TheLanguageCharacteristicsofBusinessWritingInordertowriteoutperfectbusinesslettersattentionmustbepaidtothefollowinglanguagecharacteristics:1. CourtesyandconsiderationTrytoavoidirritatingandoffensivestatements.Toansweraletterpromptlyisalsoakindofcourtesy.Itisdiscourteoustokeepyourcorrespondentwaitingforananswer.Ifyoucannotdealpromptlywithaletterseekinginformation,writeandexplaintoyourcustomerwhyandtellhimwhenyouwillwriteordealwiththematter.Courtesyconsistsofnotonlyusingpolitephrasesandsentences,butalsoofshowingconsiderationforyourcorrespondent.Thisqualityenablesyoutorefusetoperformafavorwithoutkillingthefriendlyrelationsbetweenyoutwo,andtorefuseacustomer’srequestfordiscountwithoutcreatingdetrimenttothefuturebusiness.Itisnecessarytoplanthebestwayforpresentingyourmessage,yourrequest,yourdesire,andetc.3Ⅰ.TheLanguageCharacteristic2. ClarityandconcisenessThesendermustexpressthemeaningclearlybyusingthesimplestsentencesandfewestwordssothatthereceiverwillunderstanditwell.Shortsentenceissimplertowriteandeasiertounderstand.Butasuccessionofshortsentenceswillresultinjerkyeffectandprovidingamixtureofsentencesofdifferentlengthswillbepreferable.42. ClarityandconcisenessThe3. CompletenessandconcretenessAllthenecessaryinformationshouldbeincludedinabusinessletter.Tryyourbestnottouseanypostscriptsinabusinessletter.Yourmessageshouldbemadecompleteandconcreteintheletterbody.53. Completenessandconcretene国际商务英语-Chapter-2--Business-Writing-and-Envelope-Addressing[精]课件国际商务英语-Chapter-2--Business-Writing-and-Envelope-Addressing[精]课件1. Full-blockedstyleThisstyleisrathermodernandiswidelyusedinbusinessletterwriting.Thefollowingletteriswrittenwithpre-printedletterheadandwithallthethirteenpartsofabusinessletterincluded.Theletterisshowninthefollowingwayinorderthatthereadersmaygetfamiliarwithallthenamesandpositionsofvariouspartsofabusinessletter.SeeLetter(1).81. Full-blockedstyleThisstyl992. Semi-blockedstyleThesemi-blockedstyleissimilartothefullblockedstyleexceptthatthedate,thecomplimentarycloseandthesignaturearetypedontherightsideinlinewiththedate.Letter(3)(参见教材19页)102. Semi-blockedstyleThesemi-Notes:(1) Inwritingtheinsideaddress,ifthenameofthefirmistoolongtobecombinedintoasingleline,itmaybeplacedintotwolineswiththecommoditieswhichitengagesinnottobeseparatedfromeachotherandnottobearrangedintothenextlinetocontinuethewritingofthefirm’sname.Forfinishingthewritingofthefirm’snamethesecondlinemustbeindentedfortwospaces.Forexample:Thecorrectwriting:ChinaNationalLightIndustrialProductsImport&ExportCorporationChinaNationalCereals,OilsandFoodstuffsImport&ExportCorporation11Notes:(1) InwritingtheinsidNotes:(2) Ifthefirm’snameistoolong,itmaybeabbreviatedasfollows:Import&ExportCorp.Imp.&Exp.Co.I/ECo.(3) Thenamesofthecountriesmayaswellbeabbreviated,forexample:Britain—asU.K.(UK)America—asU.S.A.(USA)People’sRepublicofChina—asPRC(4) Iftheletterisnottoolong,youmayadoptdoubleline-spacingforeachparagraph.(Asshownintheabovelettersof(1)，(2).12Notes:(2) Ifthefirm’snamei3. IndentedStyleTheindentedstyleistraditional.Inthisstyle,eachlineoftheinsidenameandaddressandaswellthefirstlineofeachparagraphareindentedfortwoorseveralspaces.Thedateisontherighthandsidewiththecomplimentarycloseandthesignaturekeptinlinewiththedate.Letter(4))(参见教材23页)133. IndentedStyleTheindented4. ModifiedStyleThemodifiedstyleissimilartotheindentedstyle.Inthisstyletheinsidenameandaddressaretypedinblockedstylewiththefirstlineofeachparagraphformingthebodyoftheletterindentedfortwoorseveralspaces.Thecomplimentarycloseandthesignaturearealsoontherighthandsideinlinewiththedate.Letter(5)(参见教材26页)144. ModifiedStyleThemodified5. SimplifiedStyleNowadays,ithasbecomefashionabletousethesimplifiedstyle.Inthisstyle,allpartsofaletteraretypedattheleftmargin,withthesalutationandcomplimentarycloseomittedandthewriter’snameistypedincapitallettersfourlinesbelowthelastlineoftheletterbody.Letter(6)(参见教材26页)155. SimplifiedStyleNowadays,iⅢ.WaysofEnvelopeAddressingandTheirStandardizedDesigns1. TheBritishstyleenvelopeaddressingInaddressingtheenvelope,theBritishstyleistotypethereceiver’saddressinthemiddlepartoftheenvelopeandtotypethesender’saddressontheenvelopeflap.ItisbetterfortheEnglishlearnerstodividetheenvelopeintofourequivalentquadrantswithdottedlines.Useyourpencilonlytodrawthelinesinorderthatyoucanbrushthedottedlinesawaywithrubberafteryourfinishingtheenvelopeaddressingandthensendthelettertothereceiver.16Ⅲ.WaysofEnvelopeAddressing1. TheBritishstyleenvelopeaddressingThereceiver’saddressshouldbestarted4or5spacestotheleftofthecenteroftheenvelope.Thefirstlineshouldbethenameortitleofthereceiver.Thesecondlineisthenameofthecorporationorinstitutionwiththedetailedaddressfollowed.Firstshouldcomethenumberofthehouse,thenameofthestreetorroad,thenappearthenamesofthecity,theprovince,thestateorcountry.Ifyoumusttypefivelinestofinishyouraddressing,itisbetterforyoutotypetwolinesabovethecentrallineandtheotherthreelinesbelowitinordertopayafavorableandwell–balancedimpressiontotheothers.Inaddition,ifyouraddresslinesarelong,startyourlinesmorethan4to5spacestotheleftcenteroftheenvelope,andifyouraddresslinesareshort,youcanarrangeyourlineswithlessspacestoit.Inaddition,inEnglishstylethesender’saddressiswrittenontheenvelopeflap.Youcandesignyourenvelopeaddressingbothinindentedstyleandinblockstyle.Iftheaddressofthereceiveristypedinindentedstyle,theaddressingstyleofthesendertypedontheenvelopeflapshouldbekeptinmatchingwiththatofthereceiver.Forexample:171. TheBritishstyleenvelope1. TheBritishstyleenvelopeaddressingBritishEnvelopeAddressing(1)BLOCKSTYLE:BritishEnvelopeFlapAddressing(1):181. TheBritishstyleenvelopeExercisesⅠ. UsetheletterheadandinsideaddresswhichyoudesignedinyourexercisesofChapterOnetowritefourshortlettersindifferentstyles.Ifpossible,typetheseletterswithyourcomputer.(用在第一章练习中所设计的信头和信内地址写四封不同格式的短信，并用电脑打出来)Ⅱ. Designfourstylesofenvelopeaddressinginthewaysyoulearntfromyourtextbookandtypethemwithyourcomputer.(用教材中所学的方法，写出四封不同格式的信封，并用电脑打出来)19ExercisesⅠ. Usetheletterhead国际商务英语-Chapter-2--Business-Writing-and-Envelope-Addressing[精]课件Chapter2BusinessWritingandEnvelopeAddressingLearningObjectives:Understandthelanguagecharacteristicsofbusinesswriting.Masterthestylesofbusinessletters.Getfamiliarwiththeletterbodywriting.Learnthewaysofdesigningtheenvelopeaddressing.21Chapter2BusinessWritinganⅠ.TheLanguageCharacteristicsofBusinessWritingInordertowriteoutperfectbusinesslettersattentionmustbepaidtothefollowinglanguagecharacteristics:1. CourtesyandconsiderationTrytoavoidirritatingandoffensivestatements.Toansweraletterpromptlyisalsoakindofcourtesy.Itisdiscourteoustokeepyourcorrespondentwaitingforananswer.Ifyoucannotdealpromptlywithaletterseekinginformation,writeandexplaintoyourcustomerwhyandtellhimwhenyouwillwriteordealwiththematter.Courtesyconsistsofnotonlyusingpolitephrasesandsentences,butalsoofshowingconsiderationforyourcorrespondent.Thisqualityenablesyoutorefusetoperformafavorwithoutkillingthefriendlyrelationsbetweenyoutwo,andtorefuseacustomer’srequestfordiscountwithoutcreatingdetrimenttothefuturebusiness.Itisnecessarytoplanthebestwayforpresentingyourmessage,yourrequest,yourdesire,andetc.22Ⅰ.TheLanguageCharacteristic2. ClarityandconcisenessThesendermustexpressthemeaningclearlybyusingthesimplestsentencesandfewestwordssothatthereceiverwillunderstanditwell.Shortsentenceissimplertowriteandeasiertounderstand.Butasuccessionofshortsentenceswillresultinjerkyeffectandprovidingamixtureofsentencesofdifferentlengthswillbepreferable.232. ClarityandconcisenessThe3. CompletenessandconcretenessAllthenecessaryinformationshouldbeincludedinabusinessletter.Tryyourbestnottouseanypostscriptsinabusinessletter.Yourmessageshouldbemadecompleteandconcreteintheletterbody.243. Completenessandconcretene国际商务英语-Chapter-2--Business-Writing-and-Envelope-Addressing[精]课件国际商务英语-Chapter-2--Business-Writing-and-Envelope-Addressing[精]课件1. Full-blockedstyleThisstyleisrathermodernandiswidelyusedinbusinessletterwriting.Thefollowingletteriswrittenwithpre-printedletterheadandwithallthethirteenpartsofabusinessletterincluded.Theletterisshowninthefollowingwayinorderthatthereadersmaygetfamiliarwithallthenamesandpositionsofvariouspartsofabusinessletter.SeeLetter(1).271. Full-blockedstyleThisstyl2892. Semi-blockedstyleThesemi-blockedstyleissimilartothefullblockedstyleexceptthatthedate,thecomplimentarycloseandthesignaturearetypedontherightsideinlinewiththedate.Letter(3)(参见教材19页)292. Semi-blockedstyleThesemi-Notes:(1) Inwritingtheinsideaddress,ifthenameofthefirmistoolongtobecombinedintoasingleline,itmaybeplacedintotwolineswiththecommoditieswhichitengagesinnottobeseparatedfromeachotherandnottobearrangedintothenextlinetocontinuethewritingofthefirm’sname.Forfinishingthewritingofthefirm’snamethesecondlinemustbeindentedfortwospaces.Forexample:Thecorrectwriting:ChinaNationalLightIndustrialProductsImport&ExportCorporationChinaNationalCereals,OilsandFoodstuffsImport&ExportCorporation30Notes:(1) InwritingtheinsidNotes:(2) Ifthefirm’snameistoolong,itmaybeabbreviatedasfollows:Import&ExportCorp.Imp.&Exp.Co.I/ECo.(3) Thenamesofthecountriesmayaswellbeabbreviated,forexample:Britain—asU.K.(UK)America—asU.S.A.(USA)People’sRepublicofChina—asPRC(4) Iftheletterisnottoolong,youmayadoptdoubleline-spacingforeachparagraph.(Asshownintheabovelettersof(1)，(2).31Notes:(2) Ifthefirm’snamei3. IndentedStyleTheindentedstyleistraditional.Inthisstyle,eachlineoftheinsidenameandaddressandaswellthefirstlineofeachparagraphareindentedfortwoorseveralspaces.Thedateisontherighthandsidewiththecomplimentarycloseandthesignaturekeptinlinewiththedate.Letter(4))(参见教材23页)323. IndentedStyleTheindented4. ModifiedStyleThemodifiedstyleissimilartotheindentedstyle.Inthisstyletheinsidenameandaddressaretypedinblockedstylewiththefirstlineofeachparagraphformingthebodyoftheletterindentedfortwoorseveralspaces.Thecomplimentarycloseandthesignaturearealsoontherighthandsideinlinewiththedate.Letter(5)(参见教材26页)334. ModifiedStyleThemodified5. SimplifiedStyleNowadays,ithasbecomefashionabletousethesimplifiedstyle.Inthisstyle,allpartsofaletteraretypedattheleftmargin,withthesalutationandcomplimentarycloseomittedandthewriter’snameistypedincapitallettersfourlinesbelowthelastlineoftheletterbody.Letter(6)(参见教材26页)345. SimplifiedStyleNowadays,iⅢ.WaysofEnvelopeAddressingandTheirStandardizedDesigns1. TheBritishstyleenvelopeaddressingInaddressingtheenvelope,theBritishstyleistotypethereceiver’saddressinthemiddlepartoftheenvelopeandtotypethesender’saddressontheenvelopeflap.ItisbetterfortheEnglishlearnerstodividetheenvelopeintofourequivalentquadrantswithdottedlines.Useyourpencilonlytodrawthelinesinorderthatyoucanbrushthedottedlinesawaywithrubberafteryourfinishingtheenvelopeaddressingandthensendthelettertothereceiver.35Ⅲ.WaysofEnvelopeAddressing1. TheBritishstyleenvelopeaddressingThereceiver’saddressshouldbestarted4or5spacestotheleftofthecenteroftheenvelope.Thefirstlineshouldbethenameortitleofthereceiver.Thesecondlineisthenameofthecorporationorinstitutionwiththedetailedaddressfollowed.Firstshouldcomethenumberofthehouse,thenameofthestreet