会展英语教案

Unit1GeneralIntroductiontotheExhibitionIndustry教学目标：介绍中国会展业的发展和现状了解中国新兴产业—会展业的产生、特点、分类和发展趋势。培养学生关注缩在城市的各种形式的会展，了解组展的原因和动力。通过网络搜索了解世界会展的产生背景和重要的主展国家。教学重点、难点：使学生初步认识中国会展业发展情况、能够用英语介绍展会特点和情况。掌握会展业基本词汇教学方法：采用项目教学法、模拟教学法及现场指导法等教学方法，以工作过程为导向，以学生为主体，以启发式、合作式、探究式等教学方式实施教学。教学过程：Step1 ExhibitionPicturesDemonstration(withppt)Step2 Lead-inQuestions：Haveyoueverparticipated/visitedanexhibition?Ifyes,describeyourexperience.Groupdiscussion：Whatkindsofpeopleareinvolvedinanexhibition?(visitors,exhibitorsandorganizers)Whatarethebenefitsofexhibitinginanexhibition?(Whydoexhibitorstakeinanexhibition?)5-minutesdiscussionAskforresultsoftheirdiscussionandgivecommentsShowstudentstheteacher’slist.Whatarethebenefitsofvisitinganexhibition?(Whydovisitorstakepartinanexhibition?)5-minutesdiscussionAsk2studentstocometothefronttogiveashortpresentationontheirfindings.Givecommentsandshowtheteacher’slistStep3 BriefintroductiontothecourseMaintopicsthataregoingtobeAssessmentMethods-Step4 ReadingIArticle:ChinaBecomesanImportantMarketforInternationalExhibitionIndustryAnnualeconomicgrowthrateof8percentandopeneconomicsystemhasmadeChinaoneofthelargestmarketsforsaleofrawmaterialandproductsintheworld.Thishasattractedattentionsofinternationalexhibitionindustry,whichnotonlyorganizestradefairsofvarioustypesinChina,butalsohopesChineseenterprisestogooverseasasparticipantorvisitortointernationalexhibitions.RecentlyWolfgangPech,VPoftheHannoverbasedDeutscheMesseAG( 德国汉诺威展览公司高级副总裁)cametoShanghaitopromotetheIndustryExpo,oneofthemostimportantexpofortechnologiesintheworld,whichistoopeninHannoverApril2005.Atotalof11industrieswillgettogetherattheexpo.Mr.Pechsays323enterprisesfromtheChinesemainlandandHongKongand120fromTaiwanpresent;majorityofthemareprivateenterprises."Chinaisbecomingamajordrivingforcefortheglobalindustry,especiallyforthemarketofautomationtechnology,"saysMr.Pech.ProfessionalexhibitioncompaniesfromtheUK,theUSandAustraliahavealsobeguncooperationwithChinesegovernmentaldepartments,tradeunionsandtheircounterparts.Exhibitionindustryisa"weatherglass"foreconomicgrowth."TheindustryhasabrightoutlookinChinaduetoChina'seconomicstatusinAsia,"commentsAntonH.Innemee,VPofRoyalDutchJaarbeurs.InChina,theannualincomefromexhibitionandconferencehasreached4blnyuan.Withcontinuousdevelopmentofinternationalexhibitionindustry,themarketconferenceandexhibitioninChina,andtheproportionofinternationalexhibitionswillrisedramatically.Purpose:togivestudentabriefideaofthecurrentsituationoftheInternationalExhibitionIndustry*Keepremindingstudentsthattheyshouldtrytheirbesttoignorethenewwordsandexpressionsandgetthegeneralideaofonearticle/paragraph)GuidethereadingoneparagraphafteranotherAskstudentstosummarizethemainmeaningofeachparagraphStep5 ReadingIIArticle:TheShowofFairIndustryChina’sexhibitionindustryhasbeenboominginthepasttwodecadeswiththesustainedandrapidgrowthofnationaleconomy.AsadevelopingandlargemarketinAsia,Chinahasbeenattractingmoreandmoreinvestorsincetheimplementationofopeningandreformpolicy.ExhibitionindustryhasbeenplayinganimportantroleinintroducingadvancedtechnologyandequipmenttoChina.Purpose:toprovidestudentsbackgroundinformationaboutthecurrentsituationoftheExhibitionIndustryinChinaListentothetapewhilereadingthearticleAskstudentswhatthetitlemeans.Askstudentsthemainideasofthearticle.(China’sexhibitionindustryhasbeenboominginthepasttwodecadesso“we”areorganizingshowstointroducethelatestandadvanceddisplayingtechnology,facilityandequipmentintheworld,aswellasthehighestlevelofChina’sexhibitionserviceanddisplayingtechnology.)Brieflyexplaintostudentssomenewwordsandexpressionsinthearticle.(Useppt)Step6Sumupwords&expressionsboomdecadeaperiodoftensustainedadvancedaheadorfarorfurtheralonginprogressparticipationfacilityexpertiseprofessionalassurancespecializationindustrializationimpetussymbioticAfterclasstasks:HavestudentsdiscussthefollowingquestionsWhatdoyouthinkarethemainreasonsfortheboomingofexhibitionindustryChina?Howmanyexhibiti