《跨境电商实用英语》课件Unit 5-Chapter 4

ConsumerHabitsandCharacteristicsofMajorCountries(I)跨境电商实用英语Chapter4Unit5After-saleServicesofCross-borderE-commerce跨境电商系列教材AcquirebasicknowledgeaboutdiverseconsumptionhabitsofUnitedStatesandCanada1AcquirebasicknowledgeaboutthecultureandtraditionofUnitedStatesandCanada2MasterthelanguageskillsofcommunicatingwiththecustomersfromUnitedStatesandCanada3LearningGoalsAfterstudyingthischapter,youareexpectedto：PARTONEWarming-upPART1Warming-upWorkingroup.Lookatwhatthefollowingpeoplesayordoandexpressyourownopinionswithyourgroupmembers.Trytorelatetoyourpersonalexperience.A.Americansarefrankandstraightforwardinmostcases.SellersshouldnotbeataroundthebushwhentheycommunicatewithAmericanbuyers.PART1Warming-upB.Canadiansarehospitableandfriendly.Theylikemodernartandhaveapassionforsports,especiallythewintersports.PARTTWOPassageReadingPART2PassageReadingConsumptionhabitreferstopsychologicalperformanceofstablepreferenceforacertainobjectformedbyconsumptionsubjectinactuallong-termconsumption.Inshort,consumptionhabitisthepreferenceofconsumerforacertainkindofcommodity,brandorconsumingbehavior.Innature,itisastableindividualconsumingbehavior,formedgraduallyinthelongterm,andinturninfluencesconsumingbehavior.

DiverseConsumptionHabitsandTraitsofMajorPowers(I)UnitedStates

Ratherthanthepriceandpackaging,peopleintheUnitedStatesprefertoqualityofcommodity.QualityisvitalforcommoditytoentertheUSmarket,wherethecommoditywithevenaslightflawwillbeputinthecornerandsoldindiscount.Packagingisanotherimportantfactor.Commodityshouldbebothingoodqualityandinfine-decoratedpackagingtopresentimpressivevisualexperiencetocustomers.PeopleintheUnitedStateshighlyvaluetheefficiency,thinkingwastingtimeaswastinglife.Theyhopetoreceivesatisfiedgoodssoonafterplacingorders.Therefore,whensettingshippingtemplates,itisadvisabletosethighlyefficientlogisticmodesuchasUPS,DHL,TNTandFEDEXatthesametime.Ifnot,explanationsaresuggestedtoaddintheproductdescription,givingpotentialbuyerspreparationorlettingthemchooseothersellers.Thesellercanmakegoodimpressiontopotentialbuyerseventhedealisnotmadeeventually.1PART2PassageReading

BecauseoftheUnitedStates’largeterritoryanditsthreetimezones,buyersfromdifferenttimezonesshoponlineatdifferenttimes.Toraisetheattentiontothelaunchedcommodities,sellersshouldsumupexperiences,chooseandlaunchproductsinatimeperiodwhenonlinepurchasingoccursinhighdensity.PART2PassageReading

Januaryisthehighseasonforapparelsales,withwinterclothessoldindiscountintheUnitedStates.February14thistheValentine’sDayinthiscountry,makinghorticulturalproducts,fashionaccessories,jewelry,watchesbagsandgiftsbecomehotsellers.SpringinAmericabeginsinMarch,whichisthehighseasonforhorticulturalproductsbecauseofEasterinMarch31st.Salesvolumeofhouseholdandlivingappliancesinthismonthseesrapidincreaseandsalesvolumeofcosmeticsproductsreboundsstronglywiththecomingofnewarrivalsinspring.PART2PassageReading

HorticulturalproductsenjoygoodsalesvolumeinAprilintheUSmarket.Salesforwomen’sshoesgrowdrasticallyduetothedemandofwedding.Inthisidealseasonforwedding,bridesmaidsgrownandweddingsuppliesarehot.Mother’sDayisonMay12th.Withthisday’scoming,fashionaccessories,jewelry,bagsandgreetingcardsbecomepopularitems.Fathers’DayisonJune16th,whereinJunealsooccursthegraduationseason.ThereforerefrigerationappliancessuchasairconditionersbeginbecominghotcommoditiesinJune.Mobilephonesandotherelectronicproductsarealsointheirhighseasonthismonth.Snookerandwatersportequipmentssellgoodinspringandsummer.PART2PassageReading

TheUnitedStates’IndependenceDayisonJuly4th.Furnitureandotherhouseholdandlivingappliancescomeintohighseasonduetothedemandforwedding.Augustseesstudentsbacktoschool,makingthismonthahighseasonforclothingandshoes.AutumncomesinSeptember,anditisthebestsellingseasonforapparel.Cosmeticsarealsoinhotsalesthankstotheautumnnewproducts’arrival.PART2PassageReading

HalloweenisonOctober31st.Sportsequipmentssellinlargediscountinthismonth;andstuffedtoysalsofindagoodsale.ThanksgivingDayisonNovember28th.Withsomemajorfestivals’arrivalinwinter,cosmetics,stuffedtoys,andgiftscomeintohighseasonforsales.Decemberisahighseasonforwinterapparelandshoes.ChristmasDaymakeshorticulturalproductssellhot.Salesforheatingequipmentscometoitspeak.Salesvolumeoffashionaccessories,jewelryandwatchesinDecemberoccupiesaquarterofthewholeyear.Inthissense,whendevelopingmarketingstrategy,sellersincross-bordere-commerceshouldtakethefeaturesoftheUSmarketintoconsideration.PART2PassageReadingCanada

Approximately37%ofcross-borderonlinebuyersthroughoutthewholeworldareinCanada.Popularitydegreeoftheinternet,mobilephonesandbankservicesarehighinCanada.Butbecauseofitsvastterritoryandthinpopulation,logisticsisquiteachallengeforremoteareasinthiscountry.Fortunately,80%ofCanada’spopulationsliveintheareaslessthan60milesfromtheUSborders,namelythreemajorcitiesofCanada.CanadaisamajormarketfortheUSCross-borderE-commerce,foritsprecisedeliverytime,andmorepreferabletaxationratethanthatintheUnitedStates.60%ofCanadianspurchaseonlinefromAmerica.38%ofCanada’spopulationsliveinOntario,wheretherelativelylowlogisticfeesandexchangeratesfueltheCanadian’sonlineshoppingbehavior.InCanada,creditcards’penetrationrateishigh.81%ofonlinepaymentismadebycreditcards,followedbyPayPal(42%).Thesefactorspromotethecross-borderfinance.PART2PassageReading2

Canadiansarepassionateaboutsports.54%ofCanada’spopulationsregularlytakepartinsportsactivities.Asaresult,thereislargedemandforsportsequipmentsandfacilities.ThetopfivefavoredsportsinCanadaaregolf,icehockey,baseball,swimmingandbasketball.AsapartofmanyCanadians’life,sportsgiveCanadahugesportsproductsconsumptionability,withlargedemandforsportsproducts.ThefivemajorsportsproductsinCanadaaregymshoes,sportswear,bicyclesandaccessories,golfequipments,andtrainingdevices.Theretailvolumesofthesefiveproductsshowanincreasingtrend.Amongthem,twotraditionalsportsproducts,gymshoesandsportswearoccupyhalfofthesportsequipmentsmarketinCanada.Chinahasstrengthandpotentialinexportingsportswearandgymshoes.Therefore,ChinesefirmswhowishtoexploreandexpandoverseasmarketaresuggestedtopaymoreattentiontobusinessopportunitiesinCanadianmarket,especiallyinsportswearandgymshoesmarket.PART2PassageReadingNewWordspsychological[ˌsaɪkəˈlɒdʒɪkl]adj.

1NewWordwithaperson’smindandthewayinwhichitworks心灵的；心理的；精神上的

e.g.Ⅰ)Victoryinthelastgamegavethemapsychologicaladvantageovertheircomponent.上一场比赛的胜利使他们比对手有心理优势。

Ⅱ)Evenminorheadinjuriescancauselong-lastingpsychologicaleffects.即使是轻微的头部创伤也会对心理产生长期影响。返回flaw

[flɔ:]n.01NewWord2acrackorfaultinsththatmakesitlessattractiveorvaluable裂痕；裂隙；瑕疵e.g.Ⅰ)Itwasalargediamond,butithadaflaw.

这是颗大钻石，但它有一点瑕疵。Ⅱ)Thereisn'ttheslightestflawinthisbowl

这只碗上丁点儿毛病都没有。返回impressive[ɪmˈpresɪv]adj.NewWord3(ofthingsorpeople)makingyoufeeladmiration,becausetheyareverylarge,good,skillful,etc.令人赞叹的；令人敬佩的

e.g.Ⅰ)Thefilm'sspecialeffectsareparticularlyimpressive.

那部电影的特技效果尤其令人赞叹。Ⅱ)Jenniferhasanimpressiveacademicandbusinessbackground.

珍妮弗有着让人印象深刻的学术和商务背景。返回territory

[ˈterətri]n.NewWord4landthatisunderthecontrolofaparticularcountryorruler领土；版图；领地

e.g.Ⅰ)Ourcountryhasalargepopulation,vastterritoryandabundantresources.

我国人口众多，地大物博。Ⅱ)TaiwanisaninalienablepartofChineseterritory.

台湾是中国领土不可分割的一部分。返回density

[ˈdensəti]n.

5NewWordthequalityofbeingdense;thedegreetowhichsthisdense密集；稠密；密度；浓度

e.g.Ⅰ)Theregionhasaveryhighpopulationdensity.该地区的人口密度很高。Ⅱ)Theaircraftwasflyingabovethedensityofthefog.

飞机在浓雾上方飞行。返回horticultural

[ˌhɔ:tɪ'kʌltʃərəl]adj.01NewWord6oforrelatingtothecultivationofplants园艺的

e.g.Ⅰ)WewillvisitShenyangInternationalHorticulturalExpo.我们要去参观沈阳国际园艺博览会。Ⅱ)DuringtheMayDayholiday,thegardensattheXi'anInternationalHorticulturalExpowerepackedwithvisitors.五一假期期间，西安世界园艺博览会的园区挤满了游客。返回

approximately

[əˈprɒksɪmətli]adv.NewWord7usedtoshowthatsthisalmost,butnotcompletely,accurateorcorrect大概；大约；约莫

e.g.Ⅰ)Approximately$150millionistobespentonimprovements.大约1.5亿美元将用于做出改善。Ⅱ)Thejourneytookapproximatelysevenhours.旅程大约花了七个小时。返回remote

[rɪˈməʊt]adj.NewWord8farawayfromplaceswhereotherpeoplelive偏远的；偏僻的

e.g.Ⅰ)Thequakedestroyedmudbuildingsinmanyremotevillages.这次地震摧毁了许多偏远乡村的土坯房。Ⅱ)EMScanreachmanyremotemountainareasinChina.EMS可以到达中国很多偏远的山区。返回passionate

[ˈpæʃənət]adj.9NewWordhavingorshowingstrongfeelingsofenthusiasmforsthorbeliefinsth热诚的；狂热的

e.g.Ⅰ)Heisverypassionateaboutthepromotionofthenewproduct.他对那款新产品的促销非常热心。Ⅱ)Hebroughttothejobnotjustconsiderableexperiencebutpassionateenthusiasm.他不仅给这一工作带来了不少经验，而且倾注了极大的热情。返回Phrases&Expressionssalesvolume销售量；销售额01P&E

e.g.Ⅰ)Comparedwithlastyear,oursalesvolumehasincreasedby60%.和去年相比我们的销量增加了60%。Ⅱ)

Thesalesvolumehasnearlydoubledbecausecustomersareoftenattractedbytheirnewdesigns.销售额几乎翻倍了，因为客户经常被他们的新设计所吸引。Phrases&ExpressionsP&E02stuffedtoy填充玩具；毛绒玩具Phrases&ExpressionsP&E03takeintoconsideration考虑到；顾忌；着想

e.g.Ⅰ)Therearethefactorswemusttakeintoconsideration这些都是我们必须考虑的因素。Ⅱ)

Itisimportanttotakeintoconsiderationthecommentsfromthebuyers.考虑买家的评价是重要的。Phrases&ExpressionsP&E04taxationrate税率Phrases&Expressionspenetrationrate渗透率05P&EPhrases&ExpressionsTask1Workinpairs.Readthepassageandanswerthefollowingquestions.1What’sthevitalfactorforcommoditytoentertheUSmarket?2WhatlogisticmodeisadvisabletosetforUSbuyers?3WhatarethefivemajorfavoredsportsproductsinCanada?Task21.ThaiAirwayssaidtheplanehadbeengiven____________toland.2.Don't_______________thematteragain.3.Overthepastthreeyears,thesystemhasprovidedsmoothandefficient__________forinter-bankpayments.4.Haveyoueverworkedina___________storebefore?5.Itleavesusalmostno___________ofprofit.6.That____________outstrippedallhiscompetitorsinsaleslastyear.7.Thestudents_______________severalsmallgroupstotalkaboutthesubject.8.Manybrokerswerechargedwithcheatingcustomersin__________trades.Completethefollowingsentenceswiththewordsorphrasesinthebox.Changetheformifnecessary.

sales

volume

psychological

flaw

remote

impressive

passionate

approximately

densityTask31.澳洲人口密度很低。(density)________________________________________