如何创造价值（形象化的精彩演绎）课件

Focuson:

CreatingValue

Focuson:

CreatingValue

1HeyRobin,

whydoIwanttocreatevalue

inthefirstplace?

Canwereviewthis?HeyRobin,

whydoIwanttocr2Youneedtocreatevalue

sothat:

a.Peoplefindsomethingusefulonyoursiteand

b.Wanttocomebackformore

c.Youcanstartengaingthemandhavingconversations

c.Searchengines

likeyoumore

Youneedtocreatevalue

soth3OKRobin,

butbesidespublisingarticles

andblogposts

howdoyoucreaterealvalue?OKRobin,

butbesidespublisin4Theproperwaytothink,

whenconsideringwhat“value”itemstocreate,istolookat

a.whatyourreaderswouldappreciatemostfirst,andthen

b.whatyoucanuseoftheassetsyouhavethatcouldmatchthatneed.

Theproperwaytothink,

when5Forexample:

yourreadersmaywanttoknowhowYOUdocertainthingsorhowtoachievesomethingspecific,

andyoumayhavematerialyouhaveusedinternallyorforothercoursesyouhavedonethatyoucouldcustomizeandupdateforthisverypurpose.

Forexample:

yourreadersmay6ContentFormatTypesContentFormatTypes7Ok,nowIunderstand...Cool.

ButHOWdoIknowwhich

typeof“value”content

isbesttouse?Ok,nowIunderstand...Cool.

8Whatyouraudiencewants

(Youneedtoaskthem)Whatthecompetition

doesn’tdoWhatisnoteasyforotherstoreplicateWhatyouknowwellorareverypassionateaboutWhatyouhavealreadybuiltassetsonthatyoucanatleastinpartre-useCriteriaforselectingwhatcontenttocreateSelect“value”basedon:Whatyouraudiencewants

(You9Whatisit

thatmakessomething

really“valuable”?Whatisit

thatmakessomethi10UsefulUniquerecognizabletraitsof"value"objectsUsefulUniquerecognizabletrai11UsefulPersonalUniquerecognizabletraitsof"value"objectsUsefulUniquerecognizabletrai12UsefulPersonalUniqueUniquerecognizabletraitsof"value"objectsUsefulUniquerecognizabletrai13UsefulPersonalUniqueExclusiveUniquerecognizabletraitsof"value"objectsUsefulUniquerecognizabletrai14UsefulPersonalUniqueExclusiveScarceUniquerecognizabletraitsof"value"objectsUsefulUniquerecognizabletrai15UsefulPersonalUniqueExclusiveScarceImmediatelyuseful

Uniquerecognizabletraitsof"value"objectsUsefulUniquerecognizabletrai16UsefulPersonalUniqueExclusiveScarceImmediatelyusefulLarge-heavyUniquerecognizabletraitsof"value"objectsUsefulUniquerecognizabletrai17UsefulPersonalUniqueExclusiveScarceImmediatelyusefulLarge–heavyFirstUniquerecognizabletraitsof"value"objectsUsefulUniquerecognizabletrai18UsefulPersonalUniqueExclusiveScarceImmediatelyusefulLarge–heavyFirstHard-to-getUniquerecognizabletraitsof"value"objectsUsefulUniquerecognizabletrai19UsefulPersonalUniqueExclusiveScarceImmediatelyusefulLarge-heavyFirstHard-to-get

Uniquerecognizabletraits

of"value"objectsUsefulUniquerecognizabletrai20ThingsthatcanbetakenawaywithyouThingsthatcanbeusedmanytimesoverThingsthatshowthatyouhaveactuallycreatedityourselfThingsthatshowyourcareandinterestThingsthatareconnectedtoastoryUniquerecognizabletraitsof"value"objects-2Thingsthatcanbetakenaway21Whatelseisimportant?Whatelseisimportant?22Packagingisoftheessence.

Avaluablepresentcannotbegivenoutwrappedintoiletpaper.Packagingisoftheessence.

23...and,howdoIknow

ifIamdoingthingsright?...and,howdoIknow

ifIam24Offertodownloadorsign-upforyourvalueobjectandmeasureresponseHowdoIknowifIamdoingthingsright?Offertodownloadorsign-upf25Offertodownloadorsign-upforyourvalueobjectandmeasureresponseAskpeopleforfeedbackandcommentsHowdoIknowifIamdoingthingsright?Offertodownloadorsign-upf26Offertodownloadorsign-upforyourvalueobjectandmeasureresponseAskpeopleforfeedbackandcommentsTryalternativesolutionsandmeasureresultsHowdoIknowifIamdoingthingsright?Offertodownloadorsign-upf27如何创造价值（形象化的精彩演绎）课件28演讲完毕，谢谢观看！演讲完毕，谢谢观看！29Focuson:

CreatingValue

Focuson:

CreatingValue

30HeyRobin,

whydoIwanttocreatevalue

inthefirstplace?

Canwereviewthis?HeyRobin,

whydoIwanttocr31Youneedtocreatevalue

sothat:

a.Peoplefindsomethingusefulonyoursiteand

b.Wanttocomebackformore

c.Youcanstartengaingthemandhavingconversations

c.Searchengines

likeyoumore

Youneedtocreatevalue

soth32OKRobin,

butbesidespublisingarticles

andblogposts

howdoyoucreaterealvalue?OKRobin,

butbesidespublisin33Theproperwaytothink,

whenconsideringwhat“value”itemstocreate,istolookat

a.whatyourreaderswouldappreciatemostfirst,andthen

b.whatyoucanuseoftheassetsyouhavethatcouldmatchthatneed.

Theproperwaytothink,

when34Forexample:

yourreadersmaywanttoknowhowYOUdocertainthingsorhowtoachievesomethingspecific,

andyoumayhavematerialyouhaveusedinternallyorforothercoursesyouhavedonethatyoucouldcustomizeandupdateforthisverypurpose.

Forexample:

yourreadersmay35ContentFormatTypesContentFormatTypes36Ok,nowIunderstand...Cool.

ButHOWdoIknowwhich

typeof“value”content

isbesttouse?Ok,nowIunderstand...Cool.

37Whatyouraudiencewants

(Youneedtoaskthem)Whatthecompetition

doesn’tdoWhatisnoteasyforotherstoreplicateWhatyouknowwellorareverypassionateaboutWhatyouhavealreadybuiltassetsonthatyoucanatleastinpartre-useCriteriaforselectingwhatcontenttocreateSelect“value”basedon:Whatyouraudiencewants

(You38Whatisit

thatmakessomething

really“valuable”?Whatisit

thatmakessomethi39UsefulUniquerecognizabletraitsof"value"objectsUsefulUniquerecognizabletrai40UsefulPersonalUniquerecognizabletraitsof"value"objectsUsefulUniquerecognizabletrai41UsefulPersonalUniqueUniquerecognizabletraitsof"value"objectsUsefulUniquerecognizabletrai42UsefulPersonalUniqueExclusiveUniquerecognizabletraitsof"value"objectsUsefulUniquerecognizabletrai43UsefulPersonalUniqueExclusiveScarceUniquerecognizabletraitsof"value"objectsUsefulUniquerecognizabletrai44UsefulPersonalUniqueExclusiveScarceImmediatelyuseful

Uniquerecognizabletraitsof"value"objectsUsefulUniquerecognizabletrai45UsefulPersonalUniqueExclusiveScarceImmediatelyusefulLarge-heavyUniquerecognizabletraitsof"value"objectsUsefulUniquerecognizabletrai46UsefulPersonalUniqueExclusiveScarceImmediatelyusefulLarge–heavyFirstUniquerecognizabletraitsof"value"objectsUsefulUniquerecognizabletrai47UsefulPersonalUniqueExclusiveScarceImmediatelyusefulLarge–heavyFirstHard-to-getUniquerecognizabletraitsof"value"objectsUsefulUniquerecognizabletrai48UsefulPersonalUniqueExclusiveScarceImmediatelyusefulLarge-heavyFirstHard-to-get

Uniquerecognizabletraits

of"value"objectsUsefulUniquerecognizabletrai49ThingsthatcanbetakenawaywithyouThingsthatcanbeusedmanytimesoverThingsthatshowthatyouhaveactuallycreatedityourselfThingsthatshowyourcareandinterestThingsthatareconnectedtoastoryUniquerecognizabletraitsof"value"objects-2Thingsthatcanbetakenaway50Whatelseisimportant?Whatelseisimp