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国家开放大学电大一网一平台《商务英语1》一体化考试机考形考任务8题库及答案形考任务8题库一、选择填空:阅读下面的对话或句子,从A、B、C三个选项中选出一个能填入空白处的最佳选项。试题1一Weareplanningtoregisterthetrademarkof“RedDragon"foryournewproduct.What'syouropinionaboutthisbrandname?选择一项:Youmustn"tuseit.Youcan'tadoptit.Isuggestthatyoushouldgiveitup.试题2一Wethink$55,000wouldbereasonablefortransferringourtrademark.一That'stoohigh.选择一项:Oh,myhoney.Oh,myfriend.Oh,mygoodness.试题3一What'sthepurposeofyourvisittoday?选择一项:Yes,I'dliketotalkwithyou.Pmintendingtoaskforyouradviceonbranddesign.Uh,I"mnotsure.试题4I'velearnedtoday.选择一项:newsomethingnewsomethingsomethingnew试题5YouareplanningtoexportthisproducttoEurope,?选择一项:areyoudon'tyouaren"tyou试题6二、翻译:从以下A、B、C三个选项中选出与英文最适合的中文翻译。TOC\o"1-5"\h\zIamverysorryforcominglate,butsomethingurgentcameupatthelastminute.( )我很抱歉来晚了,但我在最后一分钟里想起了某件事儿。我很抱歉迟到了,但我临走时突然遇到了急事儿。我很抱歉要迟来,但我将在最后一分钟里紧急处理好某件事情。Let'sgetdowntobusiness.( )让我们坐下来谈买卖吧!我们一起做生意吧!我们谈正事吧!Ithinkit'spreferableforyoutochangethebrandname.( )我认为您最好换一个商标。我宁愿让您换个商标名。我考虑您必须取消这个商标名。Wouldyouthinkitoverforthesakeofourlongpartnership?( )您能考虑继续我们的长期合作吗?您想和我们一起合作吗?为了我们长期的合作,您能否再做考虑呢?一、选择填空:阅读下面的对话或句子,从A、B、C三个选项中选出一个能填入空白处的最佳选项。试题1一It'snicetomeetyouinmyoffice.选择一项:Iwanttotellyouitisfinetoday.Ionlymeanttohelpyou.Iamheretodaytodiscussthetrademarktransferwithyou.试题2一IwonderwhetherIcouldacceptthisdiscountornot.选择一项:Whydon'tconsultwithyourmanager?Whynottoconsultwithyourmanager?Whynotconsultwithyourmanager?试题3一Weareplanningtoregisterthetrademarkof“RedDragonvforyournewproduct.Whatsyouropinionaboutthisbrandname?选择一项:Youmustn"tuseit.Isuggestthatyoushouldgiveitup.Youcan'tadoptit.试题4Doyouthinkyoucouldcutit30%?选择一项:downbyat试题5Fewpeoplerealizedthevalueofabrand,?选择一项:didn'ttheydidtheywerethey试题6二、阅读理解:阅读下而的短文,根据文章内容从A、B、C三个选项中选出一个最佳选项。
EarleDicksonworkedforacompanymanufacturinggauzeandtapecalledJohnson&Johnson.Wewillneverknowthereason,butitisafactthathiswife,JosephineDickson,alwayshadsomeminoraccidents.Duringthefirstweekoftheirmarriage,shehurtherselftwicewiththekitchenknife.Afterthat,itjustwentfrombadtoworse.ItseemedthatJosephinewasalwayscuttingherself.OnedayEarleDicksonhadanidea.Hesatdownwithsometapeandgauzeandapairofscissors.Thenhecutthetapeintostrips.Inthemiddleofeachstriphestuckalittlesquareofgauze.Fromthenon,wheneverJosephinehadanaccident,ready-madebandageswereonhandforhertousequicklyandwithoutalotoffuss.AtJohnson&Johnson,peopleheardaboutthesenewbandageswhichcouldbeputoninthirtyseconds.Soonthecompanystartedtotrythesebandagesonthemarket.Slowlytheywereacceptedbythepublic.Fouryearslater,in1924,thecompanyinstalledmachinesformassproducingthenewproduct,withthetradenameBAND-AID.1.WhendidMrs.Dicksonoftencutherself?( )A.Whenshedidgardening.B.Whenshedidcooking.C.Whenshedidshopping.2.WhydidMr.Dicksondecidetomakethebandagesbyhimself?( )A.Becausehewasinterestedinstudyingthem.B.Becausethecompanyaskedhimtodoit.C.Becausehiswifewasofteninamasswhenshecutherself.3.Whatdoestheword“ready-made”meanfor?( )A.Itmeanssomethingyouneedtoprepare.B.Itmeanssomethingyouhavetomakebyyourself.C.Itmeanssomethingyoucanuseatonce.1.WhendidMrs.Dicksonoftencutherself?( )A.Whenshedidgardening.B.Whenshedidcooking.C.Whenshedidshopping.2.WhydidMr.Dicksondecidetomakethebandagesbyhimself?( )A.Becausehewasinterestedinstudyingthem.B.Becausethecompanyaskedhimtodoit.C.Becausehiswifewasofteninamasswhenshecutherself.3.Whatdoestheword“ready-made”meanfor?( )A.Itmeanssomethingyouneedtoprepare.B.Itmeanssomethingyouhavetomakebyyourself.C.Itmeanssomethingyoucanuseatonce.4.Whatisthemainreasonforcompany"smassproductiononthebandagesMr.Dicksoninvented?4.A.Thebandagesarecheapforworkers.B.Thebandagesarenecessaryforwomen.C.Thebandagesarewelcomedbypeople.5.Whatisthebesttitleforthispassage?( )A.Thebandagesarecheapforworkers.B.Thebandagesarenecessaryforwomen.C.Thebandagesarewelcomedbypeople.5.Whatisthebesttitleforthispassage?( )TheInventionofBAND-AIDTheInstructiontoBAND-AIDTheProductsofBAND-AID一、选择填空:阅读下而的对话或句子,从A、B、C三个选项中选出一个能填入空白处的最佳选项。试题1一IwonderwhetherIcouldacceptthisdiscountornot.选择一项:Whynotconsultwithyourmanager?Whydon'tconsultwithyourmanager?Whynottoconsultwithyourmanager?试题2一It'snicetomeetyouinmyoffice.选择一项:Iwanttotellyouitisfinetoday.Iamheretodaytodiscussthetrademarktransferwithyou.Ionlymeanttohelpyou.试题3一What'sthepurposeofyourvisittoday?选择一项:Yes,I'dliketotalkwithyou.Tmintendingtoaskforyouradviceonbranddesign.Uh,I"mnotsure.试题4We'11letyourknowwhenweadecision.选择一项:makegivetake试题5Youwon'tchoosethisbrandname,选择一项:won'tyoudon'tyouwillyou试题6二、听力理解:请听下面的对话,根据对话内容从A、B、C三个选项中选出一个最佳选项。Picture-in-PictureTOC\o"1-5"\h\zWhydidJohnpayavisittoMiller?( )Hewantedtobuyasetofequipment.Heplannedtosignanagreement.He'dliketotalkaboutthetrademarktransfer.WhywasJohn"scompanyinterestedinusingMiller"strademark?( )Thetrademarkisveryfamousaroundtheworld.Theyneedtoextendtheirbusinessscope.Theyhopetosetupabranch.WhatwillJohnprovideforusingMiller'strademark?( )Heisgoingtodevotethelaborforce.Heisgoingtopayasumofmoney.Heisgoingtobuildanewplant.WhatpricecanMilleraccept?( )$38,500.$44,000.$49,500.WhenwillJohngivethefeedbacktoMiller?( )Afterhetalkswithhismanager.Afterhemakesacarefulcalculation.Afterhedoesamarketsurvey.一、选择填空:阅读下面的对话或句子,从A、B、C三个选项中选出一个能填入空白处的最佳选项。试题1——Wethink$55,000wouldbereasonablefortransferringourtrademark.一That"stoohigh.选择一项:Oh,mygoodness.Oh,myfriend.Oh,myhoney.试题2一It'snicetomeetyouinmyoffice.选择一项:Ionlymeanttohelpyou.Iwanttotellyouitisfinetoday.Iamheretodaytodiscussthetrademarktransferwithyou.试题3一IwonderwhetherIcouldacceptthisdiscountornot.选择一项:Whynottoconsultwithyourmanager?Whydon'tconsultwithyourmanager?Whynotconsultwithyourmanager?试题4ForEuropeans,redcandanger.选择一项:standforlookforwaitfor试题5Thequestionweshouldusethisbrandnamewillbedecidedbyourmarketingteam.选择一项:whetherwhatwhich试题6二、阅读理解:阅读下面的短文,根据文章内容进行判断,正确为“T”,错误为“F”oBrandreferstonames,logosandslogans.Forexample,Nikeisknownforitsslogan“Justdoit"andswooshlogo.Atrademarkshowstheoriginandownershipofaproductorservice,whichisusedtoprotectnames,logos,drawings,symbolsandothercharactersrelatedwithabusiness.Coke®andCoca-cola®areregisteredtrademarksoftheCoca-ColaCompany.Manycompaniesspendalotofmoneyandtimeregisteringtheirtrademarks.Thereareatleasttwogoodreasonsforthis.Firstly,ifyoutrademarkabrand,youaretheonlypersonallowedtousethatBrandname,sloganetc.Ifother
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