甘肃开放大学《商务英语3》单元自测4（形考占比10%）答卷

单元自测4（形考占比10%）试卷总分:100得分:100一、选择填空，从A、B、C三个选项中选出一个能填入空白处的最佳选项。（每题10分）Businessescanusefreesamplestobuildrapportand______customers______productsor?services.engage…to…engage…in…engage…for…答案:B2.Thenewly-designedad______broughtaboutahigherclickthroughratebytheendofnext?month.willhavewillhave答案:C3.Moreover,reservationsbycreditcardfourweeks______guaranteeavailabilityoftheroomsizerequired.inadvanceinadditioninagreement答案:A4.SoIhaveanumberofother______upmysleeve,aswell.tricksstricttrace答案:A5.______yourpricebecompetitiveanddateofshipmentacceptable,weintendtoplacealargeorderwithyou.IfShouldIfshould答案:B二、阅读理解（每题10分）6.阅读下面的文章，根据文章内容给题目选择正确的答案。Hardsellandsoftsellareimportantbusinesstermsandusefulstrategiesforsalesstafftoknowandunderstand.Bothofthemcanwork.Theeffectdependsonthetypeofcustomersandthetypeofproducts.Ahardsellisakindofmoredirectandforcefulsalestactics.Thesalespersonjustkeepsexplaininghowgoodtheproductis,whypeopleshouldbuyitandevenhowthepricesmightincreaseiftheconsumerwalksoff.Asoftsellisadifferentapproach.Thesalespersontriestobuildtrustwithconsumers.Hedoesn’tputpressureonthemtobuythings,justrecommendingaproductandlettingtheconsumersmaketheirowndecisions.Anexampleofsoftsellistodistributefreesamplestowhichcustomersoftenrespondfavorably.Businessescanusefreesamplestobuildrapportandengagecustomersinproductsorservices.Recommendingproductsbetweenfriendsisalittlebitlikedoingsoftselling.Peopledon'treallycareifsomeoneelsebuystheproduct.Theyarejustgivingtheirhonestopinionsandtryingtobehelpful.Humorinadvertisingisalsousedtoattracttheconsumer'sattentionandgettheminterestedintheproductsorservices.Customersoftenresisthardsalestactics,thusmakingsoft-sellingmuchmoreeffectiveforsuccess.?What'sthetopicandmainideaofthepassage?1SellingStrategy–SalesStaffSalesStaff–WhatSalesStaffShouldKnowSellingStrategy–HardSellandSoftSellStrategies2.Customersoften_________hardsalestactics,thusmakingsoft-sellingmoreeffectiveforsuccess.2resistopposeobject3.Examplesofsoftsellmentionedinthepassageinclude__________.3tellingcustomershowgoodaproductisrecommendingproductsamongfriendsputtingpressureoncustomerstobuyproducts4.Makinghumorousadvertisementsisoneoftheapproachescompaniesuseto__________.4reducesellingcostsarousepeople'sinterestsavoidtheshortageofsalesstaff5.Accordingtothepassage,__________.5softsellisexpensivehardsellisrarelyr