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页眉内容1MatchawordfromAandBandcompletesentences1—10.UseeachwordfromAtwice.Aadvertising/consumer/market/product/salesBBehavior/budget/campaign/forecast/launch/lifecycle/profile/research/segment/targetsTheProductlifecycleisthelengthoftimepeoplecontinuetobuyaparticularproduct.Marketresearchshowedverygoodpotentialformarketingthemagazinetoexecutivesintheagerange25—35.Aconsumerprofileissimplyadescriptionofatypicalcustomer.Ourcompanyhasestablisheditsbrandnamethroughamulti-millionmulti-mediaadvertisingcampaignTheintroductionofaproducttothemarketiscalledtheproductlaunch.Familyandfriendsareamajorfactorinconsumerbehavior.Theyreallyinfluencewhatpeoplebuy,whereandhow.Amarketsegmentisagroupofcustomersofsimilarageandincomelevel.Idon’tthinkcuttingouradvertisingbudgetbyhalfisagoodidea.Ourcampaignsarehighlysuccessfulandalwaysgeneratehugeprofitsinthelongterm.Ourrepresentativesareunderalotofpressuretomeettheirsalestargets.I’mafraidIcanonlymakeapessimisticsalesforecastforFebruaryandMarch.LanguageReview:QuestionsRe-orderthewordstomakequestions.muchadvertisingdohowonspendyou?Howmuchdoyouspendonadvertising?doesendorsementmeanwhat?Whatdoesendorsementmean?strengthsandarecompany'sweaknesseswhatyour?Whatareyourcompany'sstrengthsandweaknesses?rangedidextendproducttheirtheywhen?Whendidtheyextendtheirproductrange?isteamleadingsaleswhoyour?Whoisleadingyoursalesteam?Completeeachquestionwithanappropriateword.__Didyourmarketshareincreaselastyear? Whatkindofproductsdofootballersendorse?15页脚内容页眉内容Aretheydoinganymarketresearchatthemoment?_Whichofthesetwoproductsismoresuccessful?Haveyoumetournewmanager?Howoftendoyoulaunchanewproduct?__HasKaoriphonedrecently?Skills:Telephoning4Completethisexcerptfromatelephoneconversationwiththequestionsfromthebox.1.Wouldyoulikethemtodothemarketing?2.Couldyougivemeafewdetails?3.Didyousay5%?Haveyoufinishedyourreport?5.Why?6.Howaboutourmarketshare?7.Howarethings?8.Whatdoyouthinkof‘Eureka!’?Hi,Vladi.Raulhere.(23)7Fine,thanks.Quitebusy,infact.(24) 4 Almost.ButIcantellyouthefiguresIhavearelookingextremelygood.Excellent.(25)2 Sure.Overallsalesareup15%.Ournewsoftdrinksareup12%,andourmineralwaterisdoingjustaswell.Thatsoundsgood.(26)6Well,we'veincreaseditby2.5%.Sorry,Ididn'tcatchthat.(27)3No.2.5%.ButIthinkitmightgoupbyfiveoverthenextquarter.A:Thatwouldbegreat.Bytheway,there'ssomethingelseIwantedtoaskyou. 8 Oh,thenewadvertisingagency.Ithinkthey'rereallygood. 5 Iwasthinkingaboutthenewenergydrinkthatwe'relaunchingnextmonth.Right.(30) 1 Exactly.Iwantsomethinglesstraditionalforthisnewproduct.InthatcaseIthinkit'sagoodideatocontactthem.They'vegotaverycreativeteam,withlotsofimaginativeideas.15页脚内容页眉内容UnitTest6Answerallthirtyquestions.Thereisonemarkperquestion.Vocabulary:Eatinganddrinking1Completesentences1-5withanswersa,borc.1Let’saskthewaiteriftheyhaveaainSpanishforourguests.a)menub)recipec)checkThePalaceRestaurantisfamousforitsfriendlyandefficientc.a)starterb)pricesc)serviceIt'sgettinglate.Shallweaskfortheb?a)courseb)billc)cardIfyouwanttogototheAstoria,remembertoaatableinadvance.a)bookb)checkc)orderInmanycountries,itisusualtoleaveacifyouaresatisfiedwiththeservice.a)poundb)notec)tipCompletethewordswiththemissingvowels(a,e,i,o,u).It'saratherexclusiverestaurant,sobepreparedtospendalotofmoney!ThePekingInnisinaveryconvenientlocation-justfiveminutesfromtheoffice.Theysayit'sgotacosy,welcomingatmosphere.IlVesuvioisgreat,andtheychargeveryreasonableprices.ThefoodtheyserveatFrereJacquesisabsolutelydelicious.LanguageReview:Multi-wordverbs3Completeeachconversationexcerptwithamulti-wordverbfromthebox.lookafter/lookaround/lookforwardto/putoff/setback/takeout/takepartin/takeup/turndown/turnupA:I'msureourguestswouldlovetolookaroundtheoldtownbeforetheyleave.Yes.Let'saskBentoshowthemsomeofthesights.C:So,whydidyouturndowntheiroffer,then?15页脚内容页眉内容D:Well,theschedulewasabsolutelyhorrible.E:Ilookforwardtoseeingthenewheadoffice.F:Metoo.Theysayit’sinasuperblocation.A:Doyouthinkweshouldtakeuptheiroffer?Yes,we'vegottoaccept.Theconditionsarereallygood.C:WhowilllookafterourguestsfromVenezuela?D:Karen,asusual.Shelovestakingcareofvisitors.E:Franzdidn'ttakepartinthediscussion.F:No.Inoticedthathedidn'twanttogetinvolved.A:IthinkFebruaryistooearlyforourtradefair.Iagree.Whydon'tweputitoffuntilMay?C:Ourvisitorshavenothingtodothisevening.D:Ithinkweshouldtakethemout.E:We'llhaveproblemsbecausesomepeoplealwaysarriveunexpectedly.F:Howmanyextraparticipantsdoyouthinkmightturnup,then?A:Thatwasanexpensiveparty,wasn'tit?B:Itcertainlywas.Itsetusback$5,000!Skills:SocialisingMatcheachphrase(21—24)tothecorrectresponse(a-d).Writeyouranswershere:21c__22__d23__a24__b—21Wouldyoulikemetoshowyouround?22Marco,haveyoumetMaxReger?23CanIgetyouadrink?24Howarethings?aYes,please.I'llhaveanorangejuice.bVerygood,thankyou.It'sreallybusyatthemoment.cOhyes,I'veneverbeenherebefore.dNo.Hello,Max.Nicetomeetyou.(Questions25—30)15页脚内容页眉内容Putthelinesofthisconversationinthecorrectorder(2-7).__1__Hi,I’mJoaquim.25__6Absolutely!I'llgetintouchwhenwecanconfirmthedatesoftheevent,OK?26__4Yes,itis.It'sverylively.Well,maybeyoucouldcometoournexttradefairthere.It’sinMay.277_Thanks,that'sgreat!I'lllookforwardtothat.282__Hello,Joaquim.Pleasedtomeetyou.I,mLeilafromtheCairooffice.295__Mm,I,dloveto.Anditwouldbegreatifwehadastandatthefair,don'tyouthink?303__Oh,Cairo!I'veneverbeentoEgypt,butIhearCairoisafascinatingcity.UnitTest8Answerallthirtyquestions.Thereisonemarkperquestion.Vocabulary:Waystoplan1MatchawordorphrasefromAandBandcompletesentences1—10.Acollect/consider/do/estimate/forecast/keepwithin/meet/rearrangeBcosts/information/ourbudget/sales/someresearch/theoptions/theschedule/thedeadline页眉内容8Jimwantstocollectinformationintothefactorsthatinfluenceconsumerbehaviour.2Matchthetwohalvesofthesentences.Writeyouranswershere:9b__10__d11a__12__c—He’stryingtoarrangeItwasimpossibletoimplementJeanisgoingtowriteThetrainingschedulehasathenextquarterlysalesreport.bameetingwithBCA,ssalesmanager.ctobepreparedbyApril5.dthatplanwithsuchasmallbudget.LanguageReview:Futureplans3Re-orderthewordstomakesentences.Brazilexpandhopinginthey,retoThey’rehopingtoexpandinBrazil.notabonusexpectinggetgoodisshetoSheisnotexpectingtogetagoodbonus.attractforeignweinvestmentlikemoretowouldWewouldliketoattractmoreforeigninvestment.aBangaloreinopenplanningsubsidiarytowe'reWe,replanningtoopenasubsidiaryinBangalore.aregoinglaunchwhenmodelthistoyou?Whenareyougoingtolaunchthismodel?4Ineachsentence,onewordismissing.Re-writeeachsentencewiththecorrectwordintherightplace.Wegoingtovisitoursuppliersnextweek.Wearegoingtovisitoursuppliersnextweek.Ihelpyouwritethereportifyoulike.Icanhelpyouwritethereportifyoulike.Welookforwardseeingyousoon.Welookforwardtoseeingyousoon.Analystssaytheeconomywillbetternextyear.Analystssaytheeconomywillgetbetternextyear.Theywantrelaunchtheirvideocamera.Theywanttorelaunchtheirvideocamera.15页脚内容页眉内容Skills:Meetings5Cment/could/interrupt/like/mean/moment/on/what_CouldIsaysomething?Justa_moment,please.So__whatyou’resayingisthatwe’veoverspent?Howdoyou__meanexactly?Sorry,couldIjust__commentonthat?I'd__liketofinish,ifImay.Sorryto__interrupt,butwhataretheoptions?Holdonaminute.UnitTest9Answerallthirtyquestions.Thereisonemarkperquestion.Vocabulary:Verbsandprepositions1Completeeachsentencewithaverbfromthebox.believe/deal/delegate/invest/respondWeinvestalotintrainingcoursesforouremployees.Weknowit'smoneywellspent.Ournewmanagercandealwithproblemsveryeffectively.Don'ttrytodoeverythingonyourown.Youshoulddelegatetaskstoyourassistantmoreoften.Ourpreviousmanagerdidn'teventrytorespondtoourconcerns.Whenyouremployeesfeelthatyoubelieveintheirabilities,theyoftenstarttoperformbetter.2Completeeachsentencewithaprepositionfromthebox.for/on/to/with/toWeneedtoagreeonthedateoftherelaunchofournewseries.Tomapologisedformakingsomanymistakesinhisreport.Agoodmanagershouldlisten__tosuggestionsfromstaff.Itwasmymistake,Iknow.Ihavealreadyapologisedtothedirector.15页脚内容页眉内容Icouldn,tagree__withtheothersthatoursupplierswereresponsible.LanguageReview:ReportedspeechRe-orderthewordstomakereportedstatementsandquestions.dohimIittotoldItoldhimtodoit.weresaidtheyshewrongShesaidtheywerewrong.askedhemembersteamthewerewhoHeaskedwhotheteammemberswere.invoicemanagermenotpaythethetotoldThemanagertoldmenottoplaytheinvoice.askedfinishmeetingshethetimewhatwouldSheaskedwhattimethemeetingwouldfinish.Rewritethesentencesbeginninginthewayshown.16 ‘TheteamleaderisfromCanada.,HesaidtheteamleaderwasfromCanada.17 'Listentoallsuggestionsfromstaff.,Shetoldmetolistentoallsuggestionsfromstaff.18 'Whydon,tyoutalktoyourmanagermoreoften?’HeaskedmewhyIdidn’ttalktomymanagermoreoften.19'Doyoufinditdifficulttodelegatetasks??Heaskedmeif(whether)Ifounditdifficulttodelegatetasks.20 'Don'tforgettocallMax.,ShetoldmenottoforgettocallMax.Skills:SocialisingEachphrasecontainsamistake.Writethephrasecorrectly.I,llbeinthetouchsoon.I’llbeintouchsoon.Thanksyouforshowingmeroundthetown.Thanks(Thankyou)forshowingmeroundthetown.I,mreallyenjoyedthemeallastnight.Ireallyenjoyedthemeallastnight.Bye!Haveyouanicejourneyback!Ireallyenjoyedthemeallastnight.15页脚内容页眉内容6Matchphrases25-30toresponsesa-f.Writeyouranswershere:25c__26e_27__a28_d29__f30__b—Whatdoyouusuallydointheevenings?Wouldyouliketocomewithustothetheatretonight?Goodbye,Li.Allthebest.I’mgladyouenjoyedthetour.Canyoutellmeaboutanyinterestingplacestovisit?Thanksverymuchforyourhospitality.aBye,Lucas.Andthanksagainforeverything.bYouareverywelcome.Ihopeyoucancomeagainsoon.cIliketospendtimewithmychildren.SometimesIwatchTV.dIcertainlydid.Itwaswonderful.Thankyousomuch!eIt'sverykindofyou,butanothertimeperhaps.I'mquitetired.fTheoldtownisverypretty.AndyoumustseeLibertySquare.UnitTest10Answerallthirtyquestions.Thereisonemarkperquestion.Vocabulary:WordbuildingCompletethesecondsentenceineachpairwithanotherformoftheunderlinedword.Duringanegotiation,herfacenevershowsanyemotion.Sheseemscompletelyunemotional.Thepreviousmanagerhadliedtohisstaffandwasnolongercredible.Hehadlostallhiscredibility.Peoplecriticisedhimbecausetheyfoundhimweak.Peoplecriticisedhimforhisweakness.Agoodmanagershouldalwayshavealotofpatience.Agoodmanagershouldneverbeimpatient.Theylikedherbecauseshewasalwayssocalm.Whattheylikedaboutherwashercalmness.15页脚内容页眉内容Completethesesentencesaboutpersonalqualitieswiththemissingword.Thefirstletterisgiven.Whensomeonetellsyouabouttheirproblems,trytoshowsomesympathy,bekindandsaysomethingtomakethemfeelbetter.Thepeopleinourteamalwayscomeupwithnewideas,newsolutions.Theircreativityseemsendless.Theparticipantsdidn,tseemveryenthusiasticaboutthenewproposal.Infact,mostofthemdidn,tshowanyinterestwhatsoever.Oursupervisorisveryinconsistent.Onedayhetellsyoutodothingsthisway,andthenextdayhesaysyoushoulddothingsanotherway.Manypeoplebelievethatinformalmeetings,whereparticipantsfeelcomfortableandrelaxed,areoftenthemostproductiveones.LanguageReview:Conditionals3Underlinethecorrectforminitalics.Ifhelistens/listenedtoallsidesfirst,hewouldfinditeasiertoresolveconflicts.Heis/willbe/wouldbemorepopularifhetreatedpeoplewithrespect.Wouldyougetinvolvedifyousaw/wouldseetwocolleagueshavinganargument?Ifshewins/willwin/wouldwinthiscontract,she’llbepromoted.Doyouthinkhewill/wouldresignifhedoesn,tgetapayincrease?4Completethesesentencesusingthewordsinbrackets.Forexample:totheconferenceevenifyouinvitedhim.(he/not/come)Hewouldn,tcometotheconferenceevenifyouinvitedhim.WouldyoumovetoourTaiwanofficeifyoucould?(you/can)Ifyouwereinmyposition,howwouldyoudealwiththiscrisis?(you/deal)Theywouldn,tdobusinesswithusiftheydidnotfindourtermsfavourable.(not/find)Ifyoulookatourcatalogue,youwillseehowmuchwehaveexpandedourproductrange.(see)You,dbemorepopularifyouwerenotsonervousallthetime.(you/not/be)Skills:Negotiating15页脚内容页眉内容Completethesephraseswithawordfromthebox.deal/covers/way/points/see/viewIcanseeyourpointofview.Let’sgooverthemainpointsagain.Right.Ithinkthat__coverseverything.Fine.We'vegotadeal,then.Let'sseewhatwe'vegotsofar.Let'slookatthisanotherway.Matchthetwohalvesofthephrases.AcompromisecouldbecIunderstanddWhydon'twebYoudon'thavetoworryaaabouttransportcosts.bcomebacktothatlater?ctopayhalfthesumindollars.dwhatyou'resaying.UnitTest11Answerallthirtyquestions.Thereisonemarkperquestion.Vocabulary:EconomictermsCompletethesesentenceswiththewordsfromthebox.bureaucracy/exchange/inflation/interest/investment/labour/domestic/trade/unemployment/incentivesThefallininterestratewillprobablyleadtomorebusinessinvestment.Becauseoftheeuro-yenexchangerate,Japaneseexporterslosthugeamountsofmoneythatyear.Thenumberofpeopleclaimingbenefitroseto945,000,andtheunemploymentrateclimbedto5.5%.Priceswentupagain,andthecountry'sinflationrateroseto5.4%lastmonth.15页脚内容页眉内容Exportshaveincreasedconsiderably,sonowourbalanceoftradeispositiveagain.Ourcountryisnowattractingproductionfromcompanieslookingforahighlyskilledlabourforce.Thechamberofcommercerecommendedgivingtaxincentivestoboostprivatesectorinvestment.Thegrossdomesticproductisthestandardmeasureoftheoverallsizeoftheeconomy.Toomanyrulesandregulationsandtoomuchgovernmentbureaucracyingeneralhaveanegativeimpactontrade.Thegovernmentistryinghardtorevivetheeconomyandattractforeigninvestment.LanguageReview:TimeclausesMatchthesentencehalvestomakemeaningfulsentences.I’minchargeofMarketingeAssoonaswegetthefiguresweneed,cWecan'topenasubsidiaryinthatcountrybWhileI'mheadofthisdepartment,aBeforeyoutakeuptheiroffer,datherewillbemassiveinvestmentinstafftraining.buntilthesecurityconditionshaveimproved.cwe'llcompletethereport.dyoushouldaskforadvice.ewhileourmanagerisawayatthetradefair.Ineachsentence,underlinethetwopossibletimewordsinitalics.Ourlocalrepresentativewillcontactyouwhen/until/assoonasyouarrive.Don'tmakeadecisionbefore/until/whileyou'vereadthecontract.Laurawillsupervisetheworkwhile/when/afterI’maway.Before/When/Assoonasyouarrivetomorrow,I'llgiveyouacopyofthereport.We'llvisittheproductionunitduring/assoonas/whenwehavetime.Skills:NumbersWritetheunderlinednumbersinthesesentencesinwordsorasnumbers.Forexample:TheymovedtoNewZealandin1995. nineteenninety-five页脚内容15

页眉内容Unemploymentincreasedbyfivepercent. 5%21Itcosts£80. eightypounds22Theyreducedtheirworkforcetofivethousand.5000TwohundredthirtyfourTwothirdsTwohundredthirtyfourTwothirdsOnepointtwofivepercent£3,000,000%twothousandfourhundredeighteenpercentAbout2/3ofthestaffagreed.Inflationisupby1.25%.Thecompanylostthreemillionpounds.Aquarterofthegoodsweredamaged.Theyemployabout2,400people.Profitincreased18%.30Onehundredandfifteenpeopleweremaderedundant.115UnitTest12Answerallthirtyquestions.Thereisonemarkperquestion.Vocabulary:DescribingproductsCompletethemissingadjectivesinthesesentencesaboutproducts.Eachadjectiveisintwopartsandthetwofirstlettersaregiven.SonyandPanasonicmakelong-lastingbatteries.LouisVuittonbagsarewell-madeproducts.HPmanufactureshigh-techcomputerproducts.Levi’smakesjeansthatarebothfashionableandhard-wearing.EsteeLauderandL’Orealhavebothdevelopedbest-sellingcosmetics.RolexandTissotproducehigh-qualitywatches.Completethesesentenceswiththecorrectformofaverbfromthebox.modify/discontinue/promote/distributeI'mafraidthisproductisnolongeravailable.Infact,thewholerangehasbeendiscontinued.Wehavealwaysdistributedourproductsthroughseveralwholesalecompanies.SalesoftheRPX3haveincreasedconsiderablysincewemodifieditslightlythreemonthsago.15页脚内容页眉内容Theirnewsoftdrinkwasaggressivelypromotedandmarketed.LanguageReview:PassivesCompleteeachsentencewithaverbinthepassiveform.Wewilllaunchournewrangenextsummer.Ournewrangewillbelaunchednextsummer.Theyhavenottestedthenewmedicineyet.Thenewmedicinehasnotbeentestedyet.TheydesignedthisnewsportscarinJapan.ThisnewsportscarwasdesignedinJapan.Wecannotshipthegoodsuntiltheyreceivepayment.Thegoodscannotbeuntilwereceivepayment.Weareredesigningourwebsite.Ourwebsit

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