商务英语之advertising课件

advertisingadvertising1AdvertisingMediaPressAdvertising2.TelevisionandradioAdvertising3.OutdoorandTransportAdvertising4.WindowandPoint-of-SaleDisplay5.ExhibitionandTradeFairs6.DirectMailAdvertising7.CinemaAdvertisingMediaPressAdverti2商务英语之advertising课件3商务英语之advertising课件4商务英语之advertising课件5商务英语之advertising课件6商务英语之advertising课件7商务英语之advertising课件8商务英语之advertising课件9商务英语之advertising课件10商务英语之advertising课件11

function

1.Information2.Persuasion3.MaintenanceofDemand 4.CreatingMassMarkets 5.Quality function12Wit&WisdomfromLeoBurnettWit&WisdomfromLeoBurnett13有趣却毫无销售力的广告，只是在原地踏步；但是有销售力却无趣的广告，却令人憎恶。

Funwithoutsellgetsnowherebutsellwithoutfuntendstobecomeobnoxious.有趣却毫无销售力的广告，只是在原地踏步；Funwitho14我们希望消费者说：“这真是个好产品”而不是说：“这真是个好广告”。Wewantconsumerstosay,‘That’s--ahellofproduct’insteadof‘That’sahellofanad.’我们希望消费者说：“这真是个好产品”Wewantcons15对生活抱持全面性的好奇，仍是伟大创意人员成功的秘诀。Curiosityaboutlifeinallofitsaspects,Ithink,isstillthesecretofgreatcreativepeople.对生活抱持全面性的好奇，Curiosityabout16企划广告时，就该想到如何销售。Planthesalewhenyouplanthead.企划广告时，就该想到如何销售。Planthesalew17广告如此这般告诉人们：“如此产品，给你如此的好处，到此处你就能找到它”。Advertisingsaystopeople,‘Here’swhatwehavegot.Here’swhatitwilldoforyou.Here’howtogetit.’广告如此这般告诉人们：“如此产品，Advertisings18商务英语之advertising课件19Environment&SWOTAnalysisRolesfordifferentdisciplinesTasksforMarketingCommunicationMarketingdecisions/DirectionsEnvironmentRolesforTasksfor20BriefingMarketingAimRoleofAdvertisingBrandDefinitionTargetMarketing

Competition

BriefingMarketingAimRoleofA21Wherearewegoing

Button

Support

WherearewenowWherearewegoingButtonSupp22That’sall.Thankyouforlistening!黄晶01210804ID:20080090That’sall.黄晶0121080423advertisingadvertising24AdvertisingMediaPressAdvertising2.TelevisionandradioAdvertising3.OutdoorandTransportAdvertising4.WindowandPoint-of-SaleDisplay5.ExhibitionandTradeFairs6.DirectMailAdvertising7.CinemaAdvertisingMediaPressAdverti25商务英语之advertising课件26商务英语之advertising课件27商务英语之advertising课件28商务英语之advertising课件29商务英语之advertising课件30商务英语之advertising课件31商务英语之advertising课件32商务英语之advertising课件33商务英语之advertising课件34

function

1.Information2.Persuasion3.MaintenanceofDemand 4.CreatingMassMarkets 5.Quality function35Wit&WisdomfromLeoBurnettWit&WisdomfromLeoBurnett36有趣却毫无销售力的广告，只是在原地踏步；但是有销售力却无趣的广告，却令人憎恶。

Funwithoutsellgetsnowherebutsellwithoutfuntendstobecomeobnoxious.有趣却毫无销售力的广告，只是在原地踏步；Funwitho37我们希望消费者说：“这真是个好产品”而不是说：“这真是个好广告”。Wewantconsumerstosay,‘That’s--ahellofproduct’insteadof‘That’sahellofanad.’我们希望消费者说：“这真是个好产品”Wewantcons38对生活抱持全面性的好奇，仍是伟大创意人员成功的秘诀。Curiosityaboutlifeinallofitsaspects,Ithink,isstillthesecretofgreatcreativepeople.对生活抱持全面性的好奇，Curiosityabout39企划广告时，就该想到如何销售。Planthesalewhenyouplanthead.企划广告时，就该想到如何销售。Planthesalew40广告如此这般告诉人们：“如此产品，给你如此的好处，到此处你就能找到它”。Advertisingsaystopeople,‘Here’swhatwehavegot.Here’swhatitwilldoforyou.Here’howtogetit.’广告如此这般告诉人们：“如此产品，Advertisings41商务英语之advertising课件42Environment&SWOTAnalysisRolesfordifferentdisciplinesTasksforMarketingCommunicationMarketingdecisions/DirectionsEnvironmentRolesforTasksfor43BriefingMarketingAimRoleofAdvertisingBrandDefinitionTargetMarketing

Competition

BriefingMarketingAimRole