外贸万能邮件模版100篇,外贸开发信模板

目录第一章开发信篇，不同国家开发信模板询盘式开发信模板开门见山式开发信模板新产品开发信模板市场信息动态分享型开发信模板客户鉴证式开发信模板…问卷式开发信模板邮件群式开发信模板催眠式开发信模板事件营销邮件模板邮件营销模板-了解部分.第二篇回盘篇一句式简单回盘邮件准式回盘模板模棱两可不详询盘的回复第三章报价篇第四章范围报价精准报价报价单式报价成本报价第四篇失联客户篇邮件追踪小工具客户未看邮件如何跟进客户看了邮件未回复，如何跟进第五章样品篇样品详情请客户支付样品费的小技巧样品派送详情测样跟进小技巧第六章谈价篇重心转移式谈价价值主导型谈价模板间接让步式谈价模板直接让步式谈价模板折中法谈价模板二选一式谈价模板客户鉴证式谈价模板借力or换身份谈价模板第七章收款篇做PI后确认账号间接式催款迂回式间接式催款第八章运输篇告知客户船期告知客户已发货加分小技巧和客户确认单据单据派送单据送达确认货到港提醒第九章售后篇询问产品销售情况了解最新市场动态返单跟进老客户的二次开发第十章客诉篇第一时间回复道歉井寻求客户的配合再次跟踪实际解决效果第十一章节假日祝福篇周月未祝福 /分享圣诞祝福新年问候感恩节祝福万圣节日问候中国传统佳节的分第一章开发信篇1.1不同国家开发信模板北美国家（美国，加拿大,墨西哥等）.开门见山.认真+时间概念.简单.PayPal.企业邮箱not免费邮箱.WenotIHiMrXX,GoodDay!QUALITYISOURCULTUREABCCo.,Ltd.(oneofthegreyhairforLEDmorethan16years.OurcorecompetenciesisAandB,ourmarketisUSA.OursalespitchisWITHUSYOURMONEYINSAFEYOURBUSINESSINSAFE.Hopefullytobe(yourhonestdealerandtrustworthysupplierinChina)BlowissomeofourbestsellerM/N产品foryourreference.WecanacceptpaymentbyPAYPAL(TheeasywaytopaymoneyforAmericancustomers)Plsdon'thesitatetocontactmeanytime.Tks&B.RSmartsousou夕卜贸人的智慧搜索)欧洲人（英 ,法,德,意等）追求质量时间很重要安全感证书和销售后服务HiXXXX,ABCCo.,Ltd.isLEDBusinessModelinChina.Wehadthehonortoservethe2ndbigdistributor/XXX公司inUK;XX公司inUSA;XXX公司inDubai;Allouritemsarecomingwithcertificationandwehavespecialteamworkforaftersalesservice.Wearereadyforsigningcontractwithyouincaseyouneedit,ashonestdealerwenevercrookourcustomers.（安全感）（TIMEISGOLD）foryouandforus.Sowehaveprofessionalproductionlineandstaffwhoaremakingnicequalityinshorttime.（质量,时间）Below/Attachmentisnewitemsandsomeinformationaboutourbestseller,ourfactoryandcertificate,hopewecanhavelongtermbusinesswithyouinnearfuture.Tks&B.RSmartsousou夕卜贸人的智慧搜索）中东客户喜欢大写 +简单英文喜欢细节详尽一点邮件细节介绍公司和产品最好有直接插入产品图片和规格尺寸价格低慢热型品牌DearXXX,BEFOREREADINGMYEMAIL,PLSBESURETHATAMREALLYHOPEWECANBEFRIENDSEVENWEDONOTHAVEANYBUSINESr种舒缓感觉拉近客户间的距离）WeABCSilicone10yearsProfessionalwithMiddleEASTMarket,WeHaveservedmanyofbiggestcompanyaroundtheworldsuchasA司，B公司,C公司etc.（客户鉴证显示公司实力和产品质量）andwearetopincondensationandadditioncuredsiliconefiled.Wetrustyouwilllikeourqualityandourservice.Wecanofferyouveryperfectpricewithverynicequality.Andalsowecansigncontractwithyoutobemoresafe.Andwecanfullrefundmoneybacktoyouifthereisanyqualityproblem.Wetrustthatwithusyourmoneywillbeinsafeandyourbusinesswillbeinsafe.Asqualityisourculture,sohopeyougiveusachancetoserveyouandwebelievethatyouwillbehappywithus.Isendyousomeofourbestsellerdatasheet.Plscheckitasfollows---ContactmeifyouneedanyhelpinChina,andplsrememberIamreallyhopewecanbegoodfriendsevenyoudon'tdobusinesswithus,plsrememberthisisSmartsousou夕卜贸人的智慧搜索）.Ths&B.RSmartsousou夕卜贸人的智慧搜索）（巴四,阿根廷,哥伦比亚,委内瑞拉等）英文不是很厉害,写简单一点单词喜欢提问的方式喜欢免费样品喜欢OEMH,Dearxxx,Areyouinterestedinsavingsomemoney?Areyouinterestingingoodqualitywithniceprice?Andareyouinterestedinsmallorderwithfastdelivery?（提问的方式投其所好）Soplsletyouknowwecanofferalltheseforyou,ABCSiliconeistheTOPrtvliquidsiliconefactoryinChinamorethan10years.Belowisourbestseller,plscheckit.Anyinterested,moreinformation&FREESAMPLE免费样品投其所好）willbeprovidedforyourreference.Hopetohearfromyousoon.GoodBusinessStartHere!!Tks&B.RSmartsousou夕卜贸人的智慧搜索）澳洲客户（澳大利亚,新西兰等）认真爽快,乐于交朋友 ,对陌生人也经常一见如故价格:运抵澳大利亚并已完税的产品价格应比当地生产的同类产品或其它来源的产品价格低。可靠性 :供货商必须能长期保证产品的质量 ,交货及时并保持联络。灵活性 :供货商能接受小批量订货DearMr.XXX,It'sreallymypleasuretowritethisemailandIhopeevenwedon’tdbuosinesswecanbegoodfriend,aswerealtylikeAustralianpeoplesomuch,asyouareverynice,friendlyandhonestinyourlifeandbusiness,sohopewecanbefriend,mynameisSmartsousou夕卜贸人的智慧搜索）fromABCSilicone,RTVLiquidsiliconeprofessionalmanufactureinChina.AndwegotyourinformationfromAlibaba.Wetrustthatourqualityandpricewillgiveyouanedgeoveryourcompetitors,Sohopewecanhavelongtermbusinesswithyou.BelowistheourbestsellerRTV-123,plscheckithopeyoulikeanyofthem,andfeelfreetocontactmeifthereisanyhelpIcandoforyouhereinChinaasreallyhopewecanbefriendevenwithoutbusiness.Hopetohearfromyousoon.Tks&B.RSmartsousou夕卜贸人的智慧搜索）1.31.3开门见山式开发信模板1.21.2询盘式开发信模板如何写询盘式开发信？问明知故问的问题问二选一的问题 ,三选一的问题询盘式开发信的好处？回复率高比较容易找到负责人C.可以了解更多的目标客户信息,为后面给客户推荐最适合的产品做铺垫Hi,Doyousellrtvsiliconeformolding?justlikeWacker4503?Tks&B.RSmartsousou夕卜贸人的智慧搜索）使用商:HiDoyousellartificialstone?Areyouamanufacturerordistributor?Tks&B.RSmartsousou夕卜贸人的智慧搜索）ThisisSmartsousou夕卜贸人的智慧搜索）fromABCSilicone,GladtoknowyoufrommyfriendAlex（客户一种真实亲切的感觉，是朋友介绍的）thatyouareawonderfulartistsculptureinMexico.WeareleadingprofessionalmanufactureofrtvliquidsiliconeinChinamorethan16years.Asweknowyouusealotofsmooth-onsiliconeforsculpturescasting,right?HereI’mgladtotellyouthatoursiliconeRTV-123isverysimilartoMM25,butpriceismuchcheaperthanit（产品亮,点）;andthe2nddistributorCBDinUKhavealwaysboughtus3-5tons/monthinsteadofSmooth-onSilicone.（客户鉴证我司产品的价值魅力）so,weare100%confiden（t百分之百的相信） thatyouwillquitehappywithit.Wouldyouliketohaveatry?Ifso,FreeSample"ationwillbesentforyourevaluation（用免费样品吸引）Sincerely&B.RSmartsousou夕卜贸人的智慧搜索）1.4新产品开发信模板WarmTips：1.新产品最好也是有针对性的发给不同客户的市场；2．特色卖点也要结合当地市场的喜好 ,特色卖点一般最多不超过 4个,以3个最佳,如果罗列太多的特色卖点就相当于没有重点突出 ,也会让客户感觉产品的真实性；最好附上图文并茂的图片,让客户更加直观的了解；如果产品款式很多,可以做成彩页以附件的形式发送 ,多角度的展示产品。HelloDearIgor,ThisisSmartsousou公卜贸人的智慧搜索)fromxxxSiliconerubberManufacturermorethan16years.GladtoknowyourinformationfromwebsiteandknowthatyouareadistributorofWacker,right?WearehappytoshareyouourNewhotsellingSiliconeAandBinUK,whicharewonderfulforclimbingholdscasting.Asweknow,moreandmoreAmericanslovesportsclimbing.So,wearewonderingifthiskindsiliconewillbeagoodmarketinUSAsoon.(新产品作为一种市场信息的分享给客户)CompetitiveAdvantage .).).)DataSheet(产品参数)-XXXXXXXXXAnyinterested,freesample&pricewillbesentforevaluation.1.5市场信息动态分享型开发信模板此类件的作用：老客户的二次开发贸易商的开发客户维护HelloDearPeter,Longtimenocontact.Howareyou?andhowisyourbusinessmarketgoing?HopeBeautiful!WejustcamebackaEUMoldsExhibition/visit（展会或拜访）inKorea,I'msohappytosharesomeusefulinformationwithyouasfollows Dow-CorningvsSmooth-onSiliconeXxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxXxxxxxxxxx1:1SiliconewillbetrendofthemarketXxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxXxxxxxxxxxOurNewresearchproducts—Neverbeingthickersiliconewithin1.5yearssiliconebecometoourtopstarproducts.Wearewonderingifyourcustomerwillalsolikeit?Anyinterested,freesample&pricewillbesentforevaluation.Ths&B.RSmartsousou夕卜贸人的智慧搜索）1.6客户鉴证式开发信模板WarmTips:客户鉴证如果是贸易商同一个市场的不要用和此客户签了协议的不能用有关系往来的客户可以用,但不能无中生有DearTom,WearethegoldrtvmoldingsiliconesupplierofthebiggestartificialstoneinMalaysia.（开门见山告诉客户自己的双重身份）AsweknowyouarealsoawonderfulmanufacturerofartificialstoneinMalaysia.So,wearewonderingifyouusertvsiliconeforitsmolds?Ifso,attachedisoursiliconeTDS,plscheckit.Anyinterested,quotation&freesamplewillbesentforyourevaluation.Tks&B.RSmartsousou夕卜贸人的智慧搜索）1.7问卷式开发信模板WarmTips:此类开发信要求对客户市场或是具体用途中出现的问题有专门的研究分析，有针对性的问卷式开发信能真正帮客户解决问题，回复率一般都非常高。延生拓展：你们产品的某些独特卖点刚好能击中客户的某些痛点，能帮到客户解决实际问题，有可能是某项技术的图片，也有可能是某些证书，也可能是融资性的付款方式等都可以这类问题去写这种开发信。HiMark,Haveyoualwayssufferedtheseproblemsduringyourmoldmakingofsilicon—eOily?WhiteStainsintheartificialstones?xxxxxxxxxxxxxxxxxxxxIfso,congratulationstoyoutofindagoodsupplier!WeXXXSiliconecanjusthelpyousolvealltheproblemsabove.Ifanyinterested,moreproductsspecificationaswellasprice,samplewillbesentforyourreference.Tks&B.RSmartsousou夕卜贸人的智慧搜索）活学活用双向主动/被动语态Ifso,congratulationstoyoutofindagoodsupplier!WeXXXSiliconecanjusthelpyousolvealltheproblemsaboveVSWearegladtotellyouthatweXXXSiliconecanjusthelpyousolvealltheproblemsabove.（生意是双向的,作为供应商我们希望找到开发优质的3A客户，同样的客户也希望找到稳定又有保障，能为客户解决问题的供应商，所以希望大家多用一些这类双向被动语态）Eg.Youwillquitehappywithit。Wethinkyouwillalsodon'twanttomissthisopportunity,willyou?Sinceyouaresuchwisebusinessman,webelieveyouwillmakethebestchoice.1.8邮件群式开发信模板1.开发信群可以全面的让客户了解你的产品、公司、服务、现有的大卖家、现有的市场构成、现有的新产品等等2．主题的多变 ,能大大提升邮件被点击的概率3．显示你的专业第一封：Re:RTVSiliconeVendorforAmyHello,dearAmy,ThisisSmartsousou夕卜贸人的智慧搜索）fromXXXCo.,Ltd,IknowyoufrommyfriendJimthatyouarethedistributorofrtvliquidsiliconerubber,right?AsIknowyouareinmarketingformorecompetitiveadvantagesiliconeincurrentlyfinancialcrisis.Here,wehavesomestarproductswhosequalityareverysimilartoWacker,Dow-corningbutpricearehalfmuchlowerthanit,wouldyouliketohaveatry?Plscontactmeforanymoreinformation.Tks&B.RSmartsousou夕卜贸人的智慧搜索）第二封:Re:Re:Companyprofile xxxCompanyxxx,xxx,Wearetheleadingprofessionalmanufactureofrtvliquidsiliconerubbermorethan16years.AttachedisourCompanyprofileforyourreference,thanks!RegardsSmartsousou夕卜贸人的智慧搜索）第三封:Re:FactoryAuditreport xxxCompanyDearXXX,WehavealreadypassedthefactoryauditfromSGS,REACH,RHOS,FDA,MSDS,ULetc.Plsfindauditreportsinattachment.I’msurethatourfactory&productsaregoodenoughforyourprograminItaly!Anycommentswillbeappreciated!Ths&B.RSmartsousou夕卜贸人的智慧搜索）第四封:Re:VideooffactoryDearxxx,Yutube:Facebook:forourfactoryforyourreviewIfyouhavetime,plspayavisittous,wearesoconfidentthatsomeofourproductswillhelpyouwinmoremakets.Sincerelyhopewecandosomethingforyouandyourcompany!KindlyRegardsSmartsousou夕卜贸人的智慧搜索）第五封:Re:RecommendedItemsforItalyAccordingtomyexperience,hereattachedproductswhichsuitableforItalyyou’reyourreviewasfollows![sheet]Ifanydemand,I’llprovidequotationsamplesimmediately！Ths&B.RSmartsousou夕卜贸人的智慧搜索）第六封:Re:xxx（客户名字）XXX,It'smeagain.Doyouhaveinterestedinourcurrentmodels?Freesamplescouldbesentforevaluation.BTW,ifyouhaveanyideaaboutyourbestsellerhardnessofsilicone,plskeepusposted.Wealsocanrecommendyouthebestsuitableproductsforyourreference.Yourearlyreplywillbehighlyappreciated.Ths&B.RSmartsousou夕卜贸人的智慧搜索）1.91.9催眠式开发信模板如何催眠？新工厂：暗示价格优势好的市场反馈 :暗示质量优势邀请客户一起讨论本土市场的合作机会好处：此开发信虽未直接告诉客户 ,我们的产品物美价廉 ,但是采用这种迂回的催眠术让客户更容易接受这种分享又开发的开发信。I'mgladtoinformyouthatournewfactoryxxxSiliconeCo.,Ltd.HasbeensuccessfullystartedupinJanof2014.The2nddistributorxxxinUKisquitehappywithus,andwhohaveboughtsilicone3-5tonsfromuseverymonthinsteadofsmooth-onSilicone.Weareveryinterestedtodiscusswithyoupossibilitytodevelopyourmarkettogether.Sincerely&B.RSmartsousou夕卜贸人的智慧搜索）1.10事件营销邮件模板HiMichael,Firstofall,CongratulationsonyourcountrywinthechampionofWorldCup2014,it'sreallyfantastic!事件营销让客户心情开朗Asknowfromyourwebsite,youareadistributorofsomefamousbrandsiliconelikeWacker,smooth-on,ACC,right?Actually,wearealeadingprofessionalmanufactureofrtvliquidsiliconeinChinamorethan10yearsandwearetopincondensationandadditioncuredsiliconefiled.介绍主打市场Germanymarketcoversmore50%salesofWacker,10%ofsmooth-onforlifecastingindustry,alsoACCsiliconewasthemainroleofelectronicpottingsilicone.ButnowastheEuropeeconomiccrisis,allthesalesgodown.AndcustomersalwaysaskmorecompetitivesiliconelocatedinMunichandHamburgeretc.,especialinsomeconstructionindustryandelectronicfiled.市场分析加上城市虚实结合 ,吊一下客户胃口TodayweXXXSiliconecanjustprovideyouthiskindofsiliconewhichissimilartoWacker4503andACCM928,wouldyouliketocatchthisopportunityandgetmorebeautifulmarketpls?千呼万唤使出来Anyinterested,wearehappytodiscussitwithyouaboutmoredetails.Ths&B.RSmartsousou夕卜贸人的智慧搜索）1.11邮件营销模版 -了解部分【图片】【图片】第二篇回盘篇2.1一句式简单回盘邮件WarmTips:对于一句式询价询盘的回复可以采取逆向抓住主动权的回复方式， 先反问客户具体需求，了解清楚再报价！但是切记，巧妙的逆转话题inorderto的妙用Iwanttobuy200kgs,Howmuchisthissilicone?HelloDearxxx,TksforyourinquiryfromAlibaba,wearegladtoknowthatyouareinterestedinliquidrubberformolding,right?Congratulationsonyoutofindtherightsupplier,Wearealeadingmanufacturerofthiskindsiliconemorethan16years.I'dliketogiveyouthepricerightnow,howeverwehavethousandsproducts,inordertorecommendyouthebestsuitableproducts.MayIconfirmsomeinformationwithyouasfollows—What'sthehardnessdoyouwant?20shoreA,30shoreA,40shoreA?What'sthemixingratiodoyouwant?100:4:1:1or10:1?What'stheapplicationdoyouwanttousefor,gypsum,resin,concreteorothers?Assoonasconfirminformationabove.We'llprovidemoredetailsinformationforyouaswellasthequotation,shipmentetc.Waitingforyourreplysoonest.Ths&B.RSmartsousou夕卜贸人的智慧搜索）2.2精准式回盘模板客户询盘:I’mAlexandre,CEOof*****companyinFrance.Wearespecializedintopromotionalgiftsandkrafts.Forourclients,weare,interestedinyourMuti-functionBluetoothkeyfinderasapromotionalgift.Wearelookingforastrongbusinessandcooperationintothelongtermbusiness.Manyclientsarealreadyinterestedinthisproduct.Hereafterjobstoquote:Qty=1300unitsMasscolor:weneedtohaveapantonemasscolorPrinting:1logoprintingon1sidein2colorsPackaging:wehavetoofferintoacardboardpackaging,blackcolor/enclosedanexample:thisisaboxwithEVAfoam(blackcolor),diecutfortheshapeofthekeyfinder+1cardboardsleevein300gsm,blackcolor,withprintinglogofullcoloronit,matlamination.Hereenclosedsomeexamples(EXAMPLESONLY,justtoshowwhatwearetalkingabout)Sampletime+cost?Leadtimeforthejob?Packinglistinfo?Pleasesendusadetailedquoteforthisjob,byfillingintehenquiryformenclosed.I'mwaitingforyourcompleteanswer.回复询盘:DearAlexandre,VerygladthatyouareinterestedinourMuti-functionBlue-toothkeyfinderfromMade-in-China.Congratulationonyoutofindtherightsupplier,wearealeadingprofessionalmanufactureofelectronicgadgetsinChina.Andthisblue-toothkeyfinderisourbestsellerasapromotionalgiftin2015.Currentlywehavetwodesigns,themainlyfunctionisanti-lost,remoteshutter,recordingvoice,locationmapping.CV-F12canbeusedtotrackmultipledevicewithsingleapp,whichcanonlyworkableforAndroidandAppleSystemwith3differentlanguages--Chinese,English,andSpain.AnotherCE-F10isasimpleblue-toothfinderwhichusetotrackdeviceonebyone.DearAlexandre.Attachedisourpricelist,plsconfirmwhichonedoyoupreferto?Abtyourotherrequirements---Masscolor:weneedtohaveapantonemasscolor---Yes,wecandoitifyourgtyabove1kPrinting:1logoprintingon1sidein2colors---Yes,it'salsook,plssendtheclean&bigpicturesothatwecanconsultthelogochargesforyou.3.SampleTime:1-2daysaftergettingyourpayment(Ps:hereweuseourownpackageatfirst)Samplecharges:EXW10usd/pcsLeadtimeforthejob:15-25daysPackingListinformation:300-352pcs/carton,detailsplschecktheattachmentquotationlist.Ifyours,plsconfirmyourdetailsrequirmentsatfirstsothatwecouldcalculateforyou.Anyquestionwelcometocontactmeanytime.2.3模棱两可不详询盘的回复外贸中经常收到一些模棱两可泛泛而谈的询盘，不知道准还是不准的询盘，此时大家请不要随便放弃,这些询盘 ,并不代表质差 ,或是客户随便问问， 也许也是一个不错的潜在机会。请找到切入点或突破口，来回复，左边是我经常对此询盘的一个回复模板 :可以先介绍产品 ,再介绍公司来确认客户的具体需求！【图片】CompanyProfile勺制作:公司名，地址，网址，公司简介公司图片样品间图片，产品图片产品种类及具体详情公司近3年内的销售额 （有图表更佳 ）现有客户分布 （有图表更佳 ）现主要客户（配客户logo更直观）（这个主要针对于大型零售商类似于众所周知的walmart等客户，如果是其它产品最好说哪个市场第一大，第二大客户即可，不便直接把客户公司名罗列出来，以免竞争对手挖客户）工厂详情（配图片）DearMandy,TksforinterestingoursiliconeonAlibaba!Hereareourmaincategoriesasfollow—sMoldmakingSiliconeLifeCastingSiliconePadPrintingSiliconeElectronicPottingSiliconeInsolesSiliconeTextileCoatingSiliconeAttachedisourcompanyprofile,anyinterests,moredetailsinformationwillbeprovidedasperyourrequest.Tks&B.RSmartsousou夕卜贸人的智慧搜索）第三章报价篇范围报价什么时候用范围报价？a.很多时候客户一封邮件过来就问产品报价，可是你对客户的具体需求、数量等并不了解直接报价过去很冒失也显得不专业，这个时候可以直接先跟客报一个范围价，再跟客户确认其具体需、订量。好处:a这样一来竟回答客户的问题，二来也可以自然过渡你想要确认的东西b有些客户你跟他确认具体需求时客户就不是很配合一直盯着价格问，这时候也可以先发一个范围报价过去。客户询盘:Hi,Whatistheprice?ThsJim回盘:HelloJim,Tksalotforinterestinginoursilicone.Hereispricerangeforyourreference—Condensationsilicone:6.28-12.88$/kgAdditioncuredSilicone:9.88-19.88$/kgDearJim,aswehavethousandskindssiliconefordifferentapplication,inordertorecommendyouthebestsuitableone,mayIconfirmsomeinformationwithyouasfollows—XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX3.XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXAssoonasconfirmsomeinformationabove,moredetailsproductsspecificationaswellquotation,shipmentwillbesentforyourreference.WaitingforreplysoonThs&B.RSmartsousou夕卜贸人的智慧搜索）3.23.2精准报价一个完整的报价组成要素：1．贸易商术语2．价格3．数量4．付款方式5．包装方式6．运输方式7．交期9．报价有效期10．汇率附加：海关编码产品保质期MOQHiJack,Belowisourbestpriceforrtv-123EXWxx$/kgbasiconyourqty=3000kgExchangeRate:6.3(1USD=6.3RMB)Package:25kgs/drum,vacuumedpackingExpiringTime:12monthsstoringinadry&coolplaceunder25Celsiusdegree.ShippingTerms:BySea.PaymentTerms:T/T100%inadvanceDeliveryTime:Within5daysafterobtainingyourbankreceiptagainstthepayment.PriceValidity:Within20days.HScode:39100000AbttheshippingcostmayIknowyourdestinationseaportpls?Sothatwecanconsultitforyourreference.TKS&B.RSmartsousou夕卜贸人的智慧搜索）WarmTips:精准报价最好做成表格的形式一目了然；同时也非常直观的可以看出不同数量区间的价格对比。HiJac,Belowingisourbestprice,plscheckit.[sheet]ExchangeRate:6.3(1USD=6.3RMB)Package:25kgs/drum,vacuumedpackingExpiringTime:12monthsstoringinadry&coolplaceunder25Celsiusdegree.ShippingTerms:BySea.PaymentTerms:T/T100%inadvance.DeliveryTime:Within5daysafterobtainingyourbankreceiptagainstthepayment.PriceValidity:Within20days.HScode:39100000Abttheshippingcost,mayIknowyourdestinationseaportspls?Sothatwecanconsultityourreference.Tks&B.RSmartsousou夕卜贸人的智慧搜索）3.3报价单式报价DearAlexandre,TksforyourinquiryfromAlibaba,I'mgladthatyouareinterestedinourMuti-functionBluetoothkeyfinder.Congratulationonyoutofindtherightsupplier,wearealeadingprofessionalmanufactureofelectronicgadgetsinChina,andthiskeyfinderisourbestsellerin2015.Currentlywehavetwodesigns,themainlyfunctionisanti-lost,remoteshutter,recordingvoice,locationmapping.CV-F12canbeusedtotrackmultipledevicewithsingleapp,whichcanbeworkableforAndroidandAppleSystemwith3diffrentlanguages—Chinese,English,andSpain.CV-F10isasimplebluetoothfinderwhichusetotrackdeviceonebyone.Attachedisourpricelist,plscheck&confirmit.whichonedoyoulike?Waltingforyourreplysoon.Tks&B.RSmartsousou夕卜贸人的智慧搜索）Pricelisa3.4成本报价1什么时候用成本报价法 ?国际图易中成本报价法一般还是用的比较少的，一般是针对中东、印度等这些经常压价压得特别离谱的国家，或是谈价谈到最后客户还是坚持目标价没有任何让步的余地，用成本报价法是能清楚明了的让客户知道你所报价的合理性。[sheet]DearKim,AttachedisCostQuotation,plscheckit.Tobehonest,wearekeentowinthisorder,however,wehavenomargintoreducethispriceagain,andit'sreallyaprettyreasonablepricebasiconsuchnicequality.Andwecan'tdebaseourqualityandprofittoachieveyourtargetprice,sorry!Surely,asagoodfriend,personallyidon’twanttomakeyoudisapp.ointedSo,ihavetwoproposalforyou—Plsadviseyourideaabtit,tksinadvance!Sincerely&B.RSmartsousou夕卜贸人的智慧搜索）[sheet]2成本报价法注意事项.不要客户一询价就给成本报价.成本报价不要随便用 ,特别是此产品是你们公司的某种专利产品或技术机密的厂品.工程造价的项目产品可以用4成本报价不用把所有价格组成项目罗列的十分清楚，只需要一个大概的组成部分即可，以避免被竞争对手获取而造成不必要的麻烦第四篇失联客户篇邮件追踪小工具Readnotify()注:此类小工具一般会有时效性，超出时间则不可用客户未看邮件如何跟进回盘，现报价，样品，PI等发过去一个多星期了，客户那边一点动静也没有 ，也没有看到客户有任何阅读回执或查看过邮件的记录， 这时候找们可以发以下邮件过去提醒客户查看邮件。From:Sendtime:Saturday,October31,30150953AMTo:Subject:HiMike,CouldIremindyoutocheckmyemaildated3.1stofOct?Waitingforyourreplysoon.Tks&B.RSmartsousou夕卜贸人的智慧搜索)HiMike,It'sbeenatimenoanynewshearfromyou.Howareyourecently?Ihavesentyouaquotationdated31stofOct,haveyougoti?Ifso,what'syourideaabtit?Ifnot.couldyoutakefewminstoreviewitasfollows?Yourearlierreplywillbehighlyappreciated.Tks&B.RSmartsousou夕卜贸人的智慧搜索）客户电话说好的会回复邮件，可是 3-4天后还是没有任何消息，可以写封迂回的邮件去催促客户的反馈：HiMike,I’msorrytodisturbyouaga.inHowever,disturbedisnotmypurpose.Asyouknoweverycompanyhashisorherrulesforeverysales,andweshouldfeedbackthevaluablecustomer'sfeedbackonweeklymeeting.Sothatwecouldhelpthembetter.Myfriend,dearMike,anyofyourideaabtoursiliconenow?Oryouhaveanyotherworrieshopeyoucanbefranklyletusknow?Waitingforyourreplysoon.Tks&B.RSmartsousou夕卜贸人的智慧搜索）4.3客户看了邮件未回复，如何跟进有时候客户看了邮件隔了1个星期还没有回复 ,可能原因 :A出差、假期B对你产品不感兴趣C邮件没有特别的亮点吸引客户D不想更换供应商E报价太高F付款方式不是想要的G交期H需求I其它:个人或亲人病重等第一种:直接询问式HiMike,Tksforreadingmyemailjustnow.MayIknowwhat'syourideaabtit?Yourearlierreplywillbehighlyappreciated.Tks&B.RSmartsousou夕卜贸人的智慧搜索）第二种:从商业角度，让客户坦白顾虑HiMike,Tksforreadingmyemail.Ithinkyoumusttoobusytoreplymeordoyoustillhavesomethingintoconsideration.Itso,couldyoufranklyletmeknowarmyofyouworries?Suchasprice,quality,paymentterms,demandorothers?Sothatwecouldknowhowhohelp&supportyou.Weareverysincerelytocooperation,nomatteryouranswerispositiveornegative.Wehighlyappreciateit,justhopeyoucanopenyourheart.Waitingforyourreplysoon.Tks&B.R第三种:从朋友角度，让客户坦自顾虑HiMike,Longtimenohearfromyou,Iappreciateforyourkindlytocheckmyemailagain.Ithinkyoushouldbenotconvenienttoreplymyemailatmomentordoyoustillhavesomeworriesabtourproducts?Suchasprice,quality,payment,demandorothers.Ifso,hopeyoucanbefranklyinformedmesothatwecouldknowhowtohelp&supportyou.DearMike,Ireallyappreciateforthegodtoletmeknowyou,Businessmaypast,butwestillagoodfriend,yeah?AndIthinkyouwillalsonotrefuseafriendtohelpyoubyhersincerelyheart,right?Yourearlierreplywillbehighlyappreciated.SincerelySmartsousou夕卜贸人的智慧搜索）第四种:直接罗列解决方案让客户舒缓的说出自己的最终顾虑DearThomas,Tksalotforkindlytocheckmyemail.Ithinkyoumusttoobusytoreplymeordoyoustillhavesomethingintoconsideration?IftheMOQproblem-Wecansupportyou100kgsasthefirstcooperationtotrythemarketIftheshippingcostofthesample-A.Youcanjusttransferussomedeposit,we'llreturnittoyouwhenyouconfirmtheorder.-B.Inordertoshowoursincerity,wecanbearhalfofitandyouaffordthebalance,how'syouridea?IfthepriceYoucantestoursampleatfirst,aftergettingthegoodfeedback,shallwediscusspriceagainbasiconit’srealvalues?IfthepaymenttermsWecansupportyou50%T/Tinadvance,balanceagainsttheB/Latsight.AlsoL/Cwillbealsoacceptable.Ordoyoustillhaveanyotherworries,plsbefranklyletmeknowsothatwecouldknowhowtohelpyou.Tks&B.RSmartsousou夕卜贸人的智慧搜索）案例:在去年12月份在google上找了一个UAE的大客户，主动开发客户很有意向测样，2月份中旬跟客户确认各方面需求终于把样品发出去，从3月份到6月份进过样品的各种测试，样品测试非常OK,原本客户是非常有意向谈合作的，但是鉴于价格问题谈了一段时间双方都做出了让步之后，虽然没达到客户目标价，客户也没有再说价格问题,后面就是他们展会高峰时间，要全球各地的去参展，说等展会回来之后8月份再确认订单，没想到回来之后他老婆大病一场，我们也不好怎么特别跟进订单的事情，基本上都是 Whatsapp上问候客户妻子，后面10月份的时候，我有做一些近期其它市场客户反馈和市场信息的分享信息给到客户，客户在10月低终于查看邮件，但还是没有任何反馈，后面在 whatsapp上得知客户已经回办公室上班，妻子大病已经好很多。也再次查看了一些我们沟通过的邮件，本以为客户要回来谈合作，没想到半个多月过去了还是没任何反馈，后面我就写了这份邮件，客户也很真诚的说出了他目前的一些顾虑和市场上遇到的困难，也让我们找到此次合作的突破口，最终把大订单敲定下来。GoodMorning,DearMax，Ireallyappreciateforyoursuchkindlytoreadmyemail,andIthinkyoushouldbequitebusyrecently.Ononehand,youshouldtakecareofyourwife,ontheotherhand,youhavealotbusinesstodoasabigcompanysboss.So,m’ydearestfriend,plsdon'tforgettotakecaremoreofyourhealthaswell.it'sthemostimportant:）Honestly,asasales,IwanttodobusinesswithyousinceyouarereallyaniceteacherforSmartsousou夕卜贸人的智慧搜索）.I'mkeentolearnfromyouabtbusiness.Asmycompany,wealsohopefindsuchstrong&professionaldistributorlikeyouinUAE.So,DearMax,nomatterwhatreasons,wearealwaysopenthehearttoyou,hopeyoudidaswell.Ifyoushouldtakeallthetimeforyourwifeandnotavailabletodiscussthebusinessatthemoment,plsjustadviseacomfortabletime,Smartsousou^卜贸人的智慧搜索）willnotdisturbyouduringthistimeanymore.Ifpriceisstillaproblemtopreventusgohead,hopeyoucansincerelyinformusareasonableprice,thenwecandiscussitagain.Ifmarketingideaproblem,hopeyoucanalsoshareyournicebusinesseyes&ideaforthemarket,thenIwillfeedbackyourcommentsforourboardofdirect,orwecanvisityouforfacetofacecommunicationifneededIfothers ,•anyproblems,youropenedheart&feedbackwillbehighlyappreciated.SincerelySmartsousou夕卜贸人的智慧搜索）第五章样品篇a.）产品需求确认DearLeo,InordertosendyouthebestsuitablesampleforRTV-123,mayIconfirmsomeinformationwithyouasfollow:WorkingTemperature?WorkingHumidity?MixingRationofCatalyst?Colorofcatalyst?Assoonasconfirminformation,samplewillbepreparedforyouimmediately.Tks&B.RSmartsousou夕卜贸人的智慧搜索）b.）送样时间，地址信息确认WarmTips:国外客户一般不喜欢透露私人电话，我们可以在送样地址信息确认的时候，迂回的问客户手机号码，这样方便后续加客whatsapp或有紧急事件的时候可以直接打电话给客户本人。DearLeo,SamplehavearrangedinourR&Ddepartment,anditwillfinishedwithin3days.（告知样品目前最新状况）Hereinordertosendyouthissamplesafety&correctly.MayIconfirmsomeinformationwithyouasfollows:Company:?Address:?Contact:MrLeo?Te:?Mob:?PostCode:?Oncethesampleisok,Iwillsendyouwithoutdelay.CheersSmartsousou夕卜贸人的智慧搜索）5.2请客户支付样品费的小技巧1.）客户找你DearWillem,Sampleisnoproblem,Icanapply2KgRTV-123asyourrequirements.Asmycompany’srules,Sampleisinfreeofcharge.Shippingcostwillbeaffordbyyourself.AsjustcheckedUPS,it's100$,ordoyouhaveyourownaccount?Plsadviseit,tksinadvance!Tks&B.RSmartsousou夕卜贸人的智慧搜索）2.）你找客户DearWillem,Sampleisnoproblem,••同上AsjustcheckedUPS,it's$100,hereinordertoshowoursincerity,Iwilltrymybesttoapplyifmycompanycanshareitbyhalfandhalf,（orgo50and50口语化表达 ）thatmeanyouonlyneedtoafforded$50asthelongtimebusinessinvestment,willbethatacceptableforyou?Ps:wesupportsmallamountbyPaypal&WesternUnion.Waitingforyourreplysoon.Tks&B.RSmartsous