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A)
Project
organizerPublic
relations
officer.Marketing
manager.Market
research
consultant.tative
advertising
research.Questionnaire
design.Resear
ethodology.Interviewer
training.They
are
intensive
studies
ofpeople’sspending
habits.They
examine
relations
between
producersand
customers.They
look
for
new
and
effective
ways
topromote
products.They
study
trends
or
customer
satisfactionover
a
long
period.The
lack
of
promotionopportunity.Checking
charts
and
tables.Designing
questionnaires.The
persistent
intensity.M:
[1]
So
how
long
haveyou
been
a
Market
Research
Consultant?W:
Well,
I
started
straight
after
finishing
university.M:
Did
you
study
market
research?W:
Yeah,
and
it
really
helped
me
to
get
into
the
industry,but
I
haveto
say
that
it's
more
important
to
getexperience
in
different
types
of
market
research
tofind
out
exactly
what
you're
interested
in.M:
So
what
are
you
interested
in?W:
[2]
Well,
at
the
moment,
I
specialize
in
tative
advertising
research,
whi
eans
that
I
do
two
types
of
projects.
[3]
Trackers,
which
are
ongoing
projects
that
look
at
trends
or
customer
satisfaction
over
a
long
period
of
time.
The
only
problem
withtrackers
is
that
ittakes
up
a
lot
of
yourtime.
Butyoudo
build
up
a
good
relationship
with
the
client.I
also
do
a
couple
of
ad-hoc
jobs
which
are
muchshorter
projects.M:What
exactly
do
you
mean
by
ad-hoc
jobs?W:
It'sbasically
whencompanies
need
quickanswers
totheir
questions
about
theirconsumers'
habits.
They
just
ask
for
onequestionnaire
to
be
sent
out
for
example,
sothe
timeyouspend
on
an
ad-hoc
projecttends
to
be
fairly
short.M:
Which
do
you
prefer,
trackers
or
ad-hoc?W:
I
like ng
both
and
in
fact
Ineed
to
doboth
at
the
same
timeto
keep
me
fromgoing
crazy.
I
need
the
variety.M:
Can
you
just
explain
what
process
you
gothrough
with
a
new
client?W:
Well,
together
we
decide
onthemethodology
and
the
objectives
of
theresearch.
I
then
design
a
questionnaire.Once
the
interviewers
have
been
briefed,I
send
the
client
a
schedule
and
then
theyget
back
to
me
with
deadlines.
Once
thefinal
charts
and
tables
are
ready,
I
have
tocheck
them
and
organize
a
presentation.M:
Hmm,
one
last
question,
what
do
you
likeand
dislike
about
your
job?W:
[4]
AsIsaid,
variety
is
important
and
as
for
what
I
don't
like,
it
has
to
be
the
checking
of
charts
and
tables.Q1:
What
position
does
the
woman
hold
in
thecompany?Q2:
What
does
the
woman
specialize
in
at
themoment?Q3:
What
does
the
womansay
about
trackers?Q4:
What
does
the
woman
dislike
about
her
job?His
view
on
Canadian
universities.His
understanding
of
higher
education.His
suggestions
for
improvements
in
highereducation.His
complaint
about
bureaucracy
inAmerican
universities.Itis
well
designed.It
is
rather
inflexible.It
varies
among
universities.It
has
undergone
great
changes.The
United
States
and
Canada
can
learnfrom
each
other.Public
universities
are
often
superior
toprivate
universities.Everyoneshould
be
given
equal
accesstohigher
education.Private
schools
work
more
efficiently
thanpublic
institutions.A)
University
systems
vary
from
countrytocountry.Efficiency
is
essential
to
universitymanagement.It
is
hard
to
say
which
is
better,
a
publicuniversity
or
a
private
one.Many
private
universities
in
the
U.S.
areactually
large
bureaucracies.W: o,
I'm
here
withFrederick.
Now
Fred,youwent
to
university
in
Canada?M:
Yeah,
that's
right.W:
[5]
OK
and
you
have
very
strong
views
about
universities
in
Canada.
Could
you
please
explain?M:
Well,
we
don't
have
private
universities
in
Canada.They’re
all
public.
[6]
All
the
universities
are
owned
by
the
ernment,
so
there
is
the
Ministry
of
Education
in
charge
ofcreating
thecurriculum
for
the
universities
and
so
there
is
not
much
room
for
flexibility.
Sinceit'sa ernment
operated
institution,
things
don't
movevery
fast.
If
you
wantsomething
to
be
done,
then
theirstaffs
do
not
have
so
much
incentive
to
help
youbecausehe's
a
worker
for
the ernment.
SoI
don't
think
it'svery
efficient.
However,
there
are
certain
advantagesof
public
universities,
such
as
the
fees
being
free.
Youdon't
have
to
pay
for
your
education.
But
the
systemisn't
efficient,
and
itdoes
not
work
thatwell.W:
Yeah,
I
can
see
your
point,
but
in
the
United
Stateswe
have
many
private
universities,
and
I
think
theyare
large
bureaucracies
also.
Maybepeople
don'tact
that
much
differently,
because
it’s
the
samething
working
for
a
private
university.
They
get
paidfortheir
job.
I
don’t
know
ifthey're
that
mu
oremotivated
to
help
people.
Also,
we
have
aproblemin
the
United
States
that
usually
only
wealthy
kids
goto
the
best
schools
and
it's
kind
of
a
problem
actually.M:
I
agree
with
you.
[7]
I
think
it's
a
problem
because
you're
not
giving
equal
access
to
education
to
everybody.
It’s
not
easy,
but
having
only
publicuniversities
also
might
not
be
the
best
solution.Perhaps
we
can
learn
from
Japan
where
theyhavea
system
of
private
and
public
universities.
Now,in
Japan,
public
universities
are
considered
to
bethe
best.W:
Right.
It's
the
exact
opposite
in
the
United
States.M:
[8]
So,
as
you
see,
it's
very
hard
to
say
which
one
is
better.W:
Right,
a
good
point.Q5:
What
does
the
woman
want
Frederick
to
talkabout?Q6:
What
does
the
man
say
about
the
curriculumin
Canadian
universities?Q7:
On
what
point
do
the
speakers
agree?Q8:
What
point
does
the
man
make
attheconversation?of9.
A)ernment’s
role
in
resolving
an
economiccrisis.The
worsening
real
wage
situation
aroundthe
worldIndications
of
economic
recovery
in
theUnited
States.The
impact
of
the
current
economic
crisisonpeople’s
life.They
will
feel
less
pressure
to
raiseemployees’
wages.They
will
feel
free
to
choose
the
mostsuitable
employees.They
will
feel
inclined
to
expand
theirbusiness
operations.They
will
feel
more
confident
in
competingwith
their
rivals.11.
A)
Employees
and
companies
cooperate
topull
through
the
economic
crisis.B)ernment
and
companies
join
hands
tocreate
jobs
for
the
unemployed.Employees
work
shorter
hours
to
avoid
layoffs.Team
work
will
be
encouraged
in
companies.[9]
A
recent
international
labor
organization
report
says
that
the
deteriorate
of
real
wages
around
the
world
causing
to
question
that
true
extend
of
an
economic
recovery
especially
if
ernment
rescue
packages
are
faced
out
too
early.
The
report
warns
the
picture
onindicationswages
is
likelyofto
get
worse
this
year,
despitean
economic
rebound.
PB,
aninternational
labor
organization
specialist
says
decliningwages
rates
are
linked
to
the
levels
of
unemployment.The
quite
dramatically
unemployment
figures
which
wenow
see
in
some
of
the
countries
strongly
suggest
thatthey
will
be
great
pleasure
on
wages
in
the
future.[10]
As
more
people
will
be
unemployed,
more
people
will
be
looking
for
jobs,
and
a
pressure
on
employers
to
raise
wages
to
attract
workers
will
decline,
so
we
expect
the
second
part
of
the
year,
will
not
be
very
good
and
in
terms
of
wage
growth.
The
report
finds
more
than
aquarter
of
the
countries
experienced
flat
or
fallingmonthly
wages
in
real
terms.
They
include
the
UnitedStates,
Austria,
Coast
Rica,
South
Africa,
and
Germany.International
labor
organization
economists
say
somenations
have
come
up
with
policies
to
lengthen
impactof
lower
wages
during
the
economic
crisis.
An
exampleof
these
is
worksharing
with
ernment
subsidies.[11]
Under
this
scheme,
the
number
of
individual
workinghours
is
reduced
in
an
effort
to
avoid
layoffs.
For
this
scheme
to
work,
the
ernmentmust
provide
wages
subsidies
to
compensate
forlost-pay
due
tothe
shorter
hours.Q9 what
is
the
international
labor
organizationreport
mainly
about?Q10
according
to
an
international
labor
organizationspecialist
how
will
employers
feel
if
there
aremore
people
looking
for
the
jobs?Q11
what
does
the
speaker
mean
by
the
worksharing
scheme?Whether
memory
supplements
work.Whether
herbal
medicine
works.Whether
exercise
enhances
one’s
memory.Whether
a
magic
memory
promises
success.They
help
the
elderly
more
than
the
young.They
are
beneficial
in
one
way
or
another.They
generally
do
not
haveside
effects.They
arenot
based
on
real
science.They
are
available
at
most
country
fairs.They
are
taken
in
relatively
high
dosage.They
are
collected
or
grown
by
farmers.They
are
prescribed
by
trained
practitioners.They
have
often
proved
to
be
as
helpful
asng
mental
exercise.Taking
them
with
other
medications
mightentail
unnecessary
risks.Their
effect
lasts
only
a
short
time.Many
havebenefited
from
them.Is
there
really
a
magic
memory
pill
or
a
herbalrecall
remedy?
[12]
I
have
been
frequently
asked
if
these
memory
supplements
work.
You
know,
one
ofthe
things
I
like
to
l
people
when
they
ask
meabout
the
supplements,
is
that
a
lot
of
them
arepromoted
as
a
cure
for
your
memory.
But
yourmemory
doesn’t
need
a
cure.
What
your
memoryneeds
is
a
good
work-out.
So
really
thosesupplements
aren’t
going
to
give
you
that
perfectmemory
in
the
way
that
they
promise.
The
otherthing
is
that
a
lot
of
these
supplements
aren’tnecessarily
what
they
claim
to
be,
and
you
reallyhave
to
be
warywhen
you
take
any
of
them.[13]
The
science
isn'tthere
behind
most
of
them.
They're
not
really
well-regulated
unless
theyadhere
to
some
industry
standard.
You
don'treally
know
that
what
they
say
is
in
there,
isn'tthere.
What
you
must
understand
is
that
thosesupplements,
especially
in
some
easterncultures,
are
part
of
a
medical
practice
tradition.People
don't
just
go
in
a
local
grocery
store
andbuy
these
supplements.[14]
In
fact,
they
are
prescribed
and
they're
given
ertain
level,
a
dosage
that
is
understood
bya
practitioner
who's
been
trained.
And
that's
notreally
the
way
they're
used
in
this
country.
Theother
thing
people
do
forget
is
that
these
aremedicines,
so
they
do
have
an
impact.
[15]
A
lot
of
times
people
are
not
really
aware
of
the
impactthey
have,
or
the
fact
that
taking
them
incombination
with
other
medications
might
put
youat
increased
risk
for
something
that
you
wouldn’totherwise
being
countering
or
be
atrisk
for.Q12.
What
question
is
frequently
put
to
the
speaker?Q13.
What
does
the
speaker
say
about
mostmemorysupplements?Q14.
What
do
we
learn
about
memorysupplementsin
eastern
cultures?Q15.
What
does
the
speaker
say
about
memorysupplements
at
?How
catastrophic
natural
disasters
turn
outto
be
todevelo
nations.How
the
World
Meteorological
Organizationstudies
natural
disasters.How
powerless
humans
appear
to
be
in
faceof
natural
disasters.How
the
negative
impacts
of
naturaldisasterscan
be
reduced.Bytraining
rescue
teams
for
emergencies.By
taking
steps
to
prepare
people
for
them.By
changing
people’s
views
of
nature.By
relocating
people
tosafer
places.How
preventive
action
can
reduce
thelossof
life.How
courageous
Cubans
are
in
face
ofdisasters.How
Cubans
suffer
from
tropical
storms.How
destructive
tropical
storms
can
be.The
negative
impacts
of
natural
disasters
canbe
seen
everywhere.
In
just
the
past
few
weeks,the
world
has
witnessed
the
destructive
powers
ofearthquakes
in
Indonesia,
typhoons
in
thePhilippines,
and
the
destructive
sea
waves
thatstruck
Samoa
and
neighboring
islands.A
study
by
theCenterforResearch
ontheEpidemiology
of
Disasters
finds
that,
between1980
and
2007,
nearly
8,400
natural
disasterskilled
more
than
two-million
people.
Thesecatastrophic
events
caused
more
than
$1.5
trillionin
economic
losses.U.N.
weather
expert
Geoffrey
Love
says
that
isthe
bad
news.
"Over
the
last
50
years,
economiclosseshave
increased
by
a
factor
of50.
Thatsounds
pretty
terrible,
but
the
loss
of
life
hasdecreased
by
a
factor
of
10
simply
because
weare
getting
better
at
warning
people.
[16]
We
are
making
a
difference.
Extreme
events,
however,
will
continue
to
occur.
But,
the
message
is
that
they
may
not
be
disasters."Love,
who
is
director
of
Weather
and
DisasterRisk
Reduction
atMeteorologicalOrganization,
sayseconomic
lossesthe
Worldmostwereof
the
deaths
andcaused
by
weather,climate,
or
water-related
extremes.
These
includedroughts,
floods,
windstorms,
strong
tropicalwinds
and
wildfires.He
says
extreme
events
will
continue.
[17]
But,
he
says
extreme
events e
disasters
onlywhen
people
fail
to
prepare
for
them."Many
of
the
remedies
are
well-known.
From
aplanning ,
it
is
pretty
simple.
Buildbetter
buildings.
Don’t
build
where
the
hazardswill
destroy
them.
From
an
early-warning,
make
sure
the
warnings
go
rightdown
to
thecommunity
level.
Build
communityaction
plans.
”[16]
[18]
The
World
Meteorological
Organization
points
to
Cuba
and
Bangladesh
as
examples
of
countries
that
have
successfully
reduced
the
loss
of
life
caused
by
natural
disasters
by
takingpreventive
action.It
says
tropical
cyclones
formerly
claimeddozens,
if
not
hundreds
of
lives,
each
year,
inCuba.
But,
the
development
of
an
early-warningsystem
has
reversed
that
trend.
In
2008,
Cubawas
hit
by
five
successive
hurricanes,
but
onlyseven
people
werekilled.Bangladesh
also
has
achieved
substantialresults.
Major
storm
surges
in
1970
and
1991caused
the
deaths
of
about
440,000
people.Through
careful
preparation,
the
death
toll
from
asuper
tropical
storm
in
November
2007
was
lessthan3,500.Q16.
What
is
the
talk
mainly
about?Q17.
How
can
we
stop
extreme
events
from
turninginto
events?Q18.
What
does
the
example
of
Cuba
serve
to
show?Pay
back
their
loans
to
the
Americanernment.Provide
loans
tothose
in
severe
financialdifficulty.Contribute
more
tothe
goal
of
a
wider
recovery.Speed
up
their
recovery
from
the
housing
bubble.Some
banks
may
haveto
merge
withothers.Many
smaller
regional
banks
aregoing
to
fail.It
will
be
hard
for
banks
to
provide
more
loans.Many
banks
will
have
tolay
offsome
employees.It
will
work
closely
with
the
ernment.It
will
endeavor
to
write
off
bad
loans.It
will
try
to
lower
the
interest
rate.It
will
try
to
provide
more
loans.It
won’t
help
the
American
economy
toturnaround.It
won’t
doany
good
tothe
major
commercialbanks.It
will
win
the
approval
of
the
Obamaadministration.It
willbe
necessary
if
the
economy
starts
toshrinkagain.As
U.S.
banks
recovered
with
the
help
of
Americanernment
and
the
American
taxpayers,Obama
held
meetings
with
top
bank
executives,ling
them
it’s
time
to
return
the
favor. [19]
“The
wayI
see
it
are
banks
now
having
a
greater
obligation
tothe
goal
of
a
wide
recovery,”
he
said.
But
themay
be
giving
the
financial
sector
too
muchcredit.
“It
was
in
a
free
fall,
and
it
was
a
very
scaryperiod.”
Economist
Martin
Neil
Baily
said.
After
thefailure
of
Lehman
Brothers,
many
of
the
world’slargest
banks
feared
the
worst
as
the
collapse
of
thehousing
bubble
exposed
in
investments
in
risky
loans.Although
he
says
the
worst
is
just
over,
Baileysays
the
banking
crisis
is
not.
More
than
130
USbanks
failed
in
2009.
[20]
He
predicts
high
failure
rates
for
smaller,
regional
banks
in
2010
ascommercial
real
esta
oans
come
due."So
there
may
actually
be
a
worsening
of
creditavailability
to
small
and
medium
sizedbusinesses
in
the
next
year
or
so."unemployment,
which
weakens
demandysts
say
the
biggest
problem
is
highandmakes
banks
reluctant
to
lend.
But
US
Bankcorpchief
Richard
Davis
sees
the
situation
differently."We're
probably
more
optimistic
than
theexperts
might
be.[21]
With
that
in
mind,
we're
putting
everything
we
can;
lending
is
the
coal
to
our
engine,
so
we
want
to
make
more
loans.
We
have
to
find
a
wayto
qualify
more
people
and
not
put
ourselves
atrisk."ysts
say
the
biggest
problem
is
highunemployment,
which
weakens
demand
and
makesbanks
reluctant
to
lend.
But
US
Bankcorp
chiefRichard
Davissees
the
situation
differently."We're
probably
more
optimistic
than
the
expertsmight
be.[21]
With
that
in
mind,
we're
putting
everything
we
can;
lending
is
the
coal
to
our
engine,
so
we
want
to
make
more
loans.
We
have
to
find
a
way
to
qualifymore
people
and
not
put
ourselves
at
risk."While
some
economists
predict
continued
recoveryin
the
future,
Baily
says
the
only
certainty
is
thatbanks
are
unlikely
to
make
the
same
mistakes
-
twice."You
know,
forecasting's e
a
very
hazardousbusiness
so
I
don't
want
to
commit
myself
too
much.
Idon't
think
we
know
exactly
what's
going
to
happenbut
it's
certainly
possible
that
we
could
get
very
slowgrowth
over
the
next
year
or
two.”[22]
If
the
economy
starts
to
shrink
again,
Baily
says
it
would
make
a
strong
case
for
a
secondstimulus
--
something
the
Obama
administrationhopes
willnot
be
necessary.Q19.
What
dosebanks
will
do?Obama
hope
theQ20.
What
is
Martin
Neil
Baily’s
prediction
aboutthe
financial
situation
in
the
future?Q21.
What
does
U.S.
Bankcorp
chief
RichardDavis
say
about
its
future
operation?Q22.
What
does
Martin
NeilBaily
think
of
asecond
stimulus
to
the
economy?Being
unable
to
learn
new
things.Being
rather
slow
to
make
changes.Losing
temper
moreand
more
often.Losing
the
ability
to
get
on
with
others.Cognitive
stimulation.Community
activity.Balanced
diet.Fresh
air.Ignoring
the
signs
and
symptomsof
aging.Adopting
an
optimistic
attitude
towards
life.Endeavoring
togive
up
unhealthy
lifestyles.Seeking
advice
from
doctorsfrom
time
totime.A
new
study
has
failed
to
find
any
conclusiveevidence
that
lifestyle
changes
can
preventcognitive
decline
in
older
adults.Still
there
are
still
good
reasons
to
makepositive
changes
in
howwe
live
and
what
we
eatas
we
age.[23]
Cognitive
decline
is
the
loss
of
ability
to
learn
new
skills,
or
recall
words,
names,and
faces
that
is
most
common
as
we
age.
Toreduce
or
avoid
it,
researchers
have
examinedthe
effect
of
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