【2022秋期版】1380国开电大本科【商务英语3】期末一体化、纸质考试第三大题阅读选择题库

［2022秋期版］1380国开电大本科《商务英语3》期末一体化、纸质考试

第三火墨阈垓逢琳题库说明:更新至2022年7月试题，适用于2023年1月期末期末一体化、纸质考试。［首字母音序B］Beinganeffectivemanagermeansknowingwhentousetherightmanagementstyle.Somestyles,forinstance,aremorepeople-oriented,whileotherstendtofocusonaprojectorproduct.Themanagementstyleyouselectwilldependonyourpeopleskillsandknowledge,availableresources(liketimeandmoney),desiredresults,and,ofcourse,thetaskbeforeyou.Thecommonmanagementstylescanbesummarizedintothreecategories.Theparticipatorystyleisthefirstofitskind.Here,itiscriticaltogiveeachemployeeanentiretasktocomplete.Ifthat'snotpossible,makesuretheindividualknowsandunderstandshisorherpartasitrelatestotheprojectortask.Whenpeopleinyourteamknowwheretheyfitinthebigpicture,theyfremorelikelytobemotivatedtocompletethetask.Followingthat,wehavethedirectingstyle.Sometimesasituationwillcallforadirectstyleofmanagement.Perhapsatightdeadlinelooms,ortheprojectinvolvesnumerousemployeesandrequiresatop-downmanagementapproach.Here,a manageranswersfivequestionsfortheemployees:What?Where?How?Why?andWhen?Letemployeesknowwhattheyneedtodo,howthey'regoingtodoit,andwhenthequestionsmustbefinished.Thelastoneistheteamworkstylelfyouwanttospeedupaprojectandchoosethebestprocessforcompletingthatproject,managingbyteamworkisthewaytogo.Whenyoumotivatepeopletopooltheirknowledge,theresultsmayexceedyourexpectations.Often,teamscantackleproblemsmorequicklythanwhatyoucanaccomplishonyourown.Thegive-and-takecancreateaprocessthatyoucanrepeatinotherprojects.Beinganeffectivemanagerliesinknowingtheright ・knowledgeskillsmanagementstyle［答案］cWhichofthefollowingisNOTmentionedasafocusofdifferentmanagementstyles?People.Customers.Project.［答案］BWhichofthefollowingcan'tbeinferredfromthepassage?Themanagementstyleislikelytochangebecausethemanagerhasbeenreplaced.Themanagementstyleislikelytochangebecausethedesiredresultshavechanged.Themanagementstyleislikelytochangebecausetheavailableresourceshavechanged.［落案］AWhenpeopleinyourteamknowwheretheyfitinthebigpicture,theyaremorelikelytobe tocompletethetask.frustratedB.reluctantC.inspired［答案］c5.1fyouwanttospeedupaprojectandchoosethebestprocessforcompletingthatproject,youcanresortto .teamworktop-downmanagementtightdeadline［答案］A［首字母音序H］Hardsellandsoftsellareimportantbusinesstermsandusefulstrategiesforsalesstafftoknowandunderstand.Bothofthemcanwork.Theeffectdependsonthetypeofcustomersandthetypeofproducts.Ahardsellisakindofmoredirectandforcefulsalestactics.Thesalespersonjustkeepsexplaininghowgoodtheproductis,whypeopleshouldbuyitandevenhowthepricesmightinereaseiftheconsumerwalksoff.Asoftsellisadifferentapproach.Thesalespersontriestobuildtrustwithconsumers.Hedoesn'tputpressureonthemtobuythingsjustrecommendingaproductandlettingtheconsumersmaketheirowndecisions.Anexampleofsoftsellistodistributefreesamplestowhichcustomersoftenrespondfavorably.Businessescanusefreesamplestobuildrapportandengagecustomersinproductsorservices,Recommendingproductsbetweenfriendsisalittlebitlikedoingsoftselling.Peopledon'treallycareifsomeoneelsebuystheproduct.Theyarejustgivingtheirhonestopinionsandtryingtobehelpful.Humorinadvertisingisalsousedtoattraettheconsumer'sattentionandgettheminterestedintheproductsorservices.Customersoftenresisthardsalestactics,thusmakingsoft-sellingmuchmoreeffectiveforsuccess.Customersoften hardsalestactics,thusmakingsoft-sellingmoreeffectiveforsuccess,resistopposeobject［答案］AExamplesofsoftsellmentionedinthepassageinclude .collectingfreesamplesfromcustomerB.recommendingproductsamongfriendsC.tellingcustomersthattheproductsaregood［答案］BMakinghumorousadvertisementsisoneoftheapproachescompaniesuseto .reducesellingcostsattractpeople'sinterestsavoidtheshortageofsalesstaff［答案］BAccordingtothepassagetheauthorindicatesthat .softsellispreferredbybusinesscompanieshardsellisrarelyresistedbycustomerssoftsellisexpensive［答案］A25.What'sthetopicandmainideaofthepassage? SellingStrategy-SalesStaffSalesStaff-WhatSalesStaffShouldKnowSellingStrategyHardSellandSoftSellStrategies［答案］cHardsellandsoftsellareimportantbusinesstermsandusefulstrategiesforsalesstafftoknowandunderstand.Bothofthemcanwork.Theeffectdependsonthetypeofcustomersandthetypeofproducts.Ahardsellisakindofmoredirectandforcefulsalestactics.Thesalespersonjustkeepsexplaininghowgoodtheproductis,whypeopleshouldbuyitandevenhowthepricesmightincreaseiftheconsumerwalksoff.Asoftsellisadifferentapproach.Thesalespersontriestobuildtrustwithconsumers.Hedoesn'tputpressureonthemtobuythingsjustrecommendingaproduetandlettingtheconsumersmaketheirowndecisions.Anexampleofsoftsellistodistributefreesamplestowhichcustomersoftenrespondfavorably.Businessescanusefreesamplestobuildrapportandengagecustomersinproductsorservices.Recommendingproductsbetweenfriendsisalittlebitlikedoingsoftselling.Peopledon'treallycareifsomeoneelsebuystheproduct.Theyarejustgivingtheirhonestopinionsandtryingtobehelpful.Humorinadvertisingisalsousedtoattracttheconsumer'sattentionandgettheminterestedintheproductsorservices.Customersoftenresisthardsalestactics,thusmakingsoft-sellingmuchmoreeffectiveforsuccess.21.What'sthetopicandmainideaofthepassage?SellingStrategy-SalesStaff.SalesStaff-WhatSalesStaffShouldKnow.SellingStrategy-HardSellandSoftSellStrategies.［答案］cCustomersoften hardsalestactics,thusmakingsoft-sellingmoreeffectiveforsuccess.resistopposeobject［答案］AExamplesofsoftsellmentionedinthepassageinclude .distributingfreesamplestocustomerrecommendingproductsamongfriendsalltheabove［答案］cMakinghumorousadvertisementsisoneoftheapproachescompaniesuseto .reducesellingcostsattractpeople'sinterestsavoidtheshortageofsalesstaff［答案］BAccordingtothepassagetheauthorindicatesthat .softsellispreferredbybusinesscompanieshardsellisrarelyresistedbycustomerssoftsellisexpensive［答案］AHardsellandsoftsellareimportantbusinesstermsandusefulstrategiesforsalesstafftoknowandunderstand.Bothofthemcanwork.Theeffectdependsonthetypeofcustomersandthetypeofproducts.Ahardsellisakindofmoredirectandforcefulsalestactics.Thesalespersonjustkeepsexplaininghowgoodtheproductis,whypeopleshouldbuyitandevenhowthepricesmightincreaseiftheconsumerwalksoff.Asoftsellisadifferentapproach.Thesalespersontriestobuildtrustwithconsumers.Hedoesn'tputpressureonthemtobuythingsjustrecommendingaproductandlettingtheconsumersmaketheirowndecisions.Anexampleofsoftsellistodistributefreesamplestowhichcustomersoftenrespondfavorably.Businessescanusefreesamplestobuildrapportandengagecustomersinproductsorservices.Recommendingproductsbetweenfriendsisalittlebitlikedoingsoftselling.Peopledon'treallycareifsomeoneelsebuystheproduct.Theyarejustgivingtheirhonestopinionsandtryingtobehelpful.Humorinadvertisingisalsousedtoattracttheconsumer'sattentionandgettheminterestedintheproductsorservices.Customersoftenresisthardsalestactics,thusmakingsoft-sellingmuchmoreeffectiveforsuccess.1.What'sthetopicandmainideaofthepassage?SellingStrategy-SalesStaffSalesStaff-WhatSalesStaffShouldKnowSellingStrategy-HardSellandSoftSellStrategies［答案］cCustomersoften hardsalestactics,thusmakingsoft-sellingmoreeffectiveforsuccess.resistopposeobject［答案］AExamplesofsoftsellmentionedinthepassageinclude .tellingcustomershowgoodaproductisrecommendingproductsamongfriendsputtingpressureoncustomerstobuyproducts［答案］BMakinghumorousadvertisementsisoneoftheapproachescompaniesuseto .reducesellingcostsarousepeople'sinterestsavoidtheshortageofsalesstaff［答案］BAccordingtothepassage, .softsellisexpensivehardsellisrarelyresistedbycustomerssoftsellispreferredbybusinesscompanies［答案］C［首字母音序I］Inbusiness,peoplehavetodealinpersonwithallkindsofpeople.Whentalkingtopeoplewithinyourcompanywhodon'tspeakyourlanguage,youmayhavetouseEnglish;thesepeoplemaybecolleaguesorco-workers-whomayworkwithyouinyourowndepartment,inanotherpartofthebuildingorinanotherbranch.Andyoumayalsohavetodealwithpeoplefromoutsidetheorganization:clients,suppliers,visitorsandmembersofthepublic.Moreover,thesepeoplemaybefriendsorstrangers-peopleofyourownage,orpeoplewhoareyoungerorolderthanyou.Therelationshipyouhavewithapersondeterminesthekindoflanguageyouuse.Forexample,itsnotappropriatetosay'Hi,howareyou!'whenmeetingtheManagingDirectorofalargecompanyortosay"Goodmorning,it'sagreatpleasuretomeetyouwhenbeingintroducedtoapersonyou'llbeworkingcloselywithinthesameteam.Peopleusuallyformanimpressionofyoufromthewayyouspeakandbehave-notjustfromthewayyoudoyourworkpeopleindifferentcountrieshavedifferentideasofwhatsoundsfriendly,politeorsincere-andofwhatsoundsrudeorunfriendly!Goodmannersinyourculturemaybeconsideredbadmannersinanother.Sometimesyourbodylanguage,gesturesandexpressionsmaytellpeoplemoreaboutyouthanthewordsyouuse.Thetopicofthepassageis .self-imageinbusinesssituationtheimportanceofappropriatechoiceoflanguagedealingwithpeopleinbusiness［答案］cThelanguageyouusewhentalkingwithpeopleinbusinessisdecidedby ・yourrelationshipwiththeparticularpersonyourselfyourboss［答案］APeopleusuallyformanimpressionofyoufrom .yourwayofdoingjobsyourlanguageandmannersyourfacialexpressions［答案］BGoodmannersinyourculturemaybeconsideredbadmannersinanother.Goodmannersinthisstatementmean .tobehavepolitelytobehavelovelytobehaveaggressively［答案］AThemessageofthearticleisthat .dealingwithpeoplesuccessfullyinbusinessisnoteasyclientswithdifferentculturalbackgroundismostchallenginglanguageplaysaveryimportantroleinsettingupbusinessrelationship［答案］AInformationisimportantbecauseitprovidesthefactsthatsupplychainmanagersusetomakedecisions.Withoutinformation,amanagerwillnotknowwhatconsumerswant,howmuchinventoryisinstock,andwhenmoreproductsshouldbeproducedandshippedlnshort,withoutinformation,amanagercanonlymakedecisionsblindly.Managersmustunderstandhowinformationisgatheredandanalyzed.Thisiswhereinformationtechnologycomesintoplay.Informationtechnologyservesastheeyesandearsofmanagementinasupplychain,capturinganddeliveringtheinformationnecessarytomakeagooddecision.Forinstance,anITsystematapersonalcomputermanufacturermayhelpamanageranalyzetheinformationandrecommendanaction.Themanagercanusetheremainingchipsfirst,thenlookatdemandforecast,anddeterminewhethertoordermorechips.Therearefourreasonswhytimelyandaccurateinformationhasbecomemoreimportantforeffectivelogisticssystemdesignandoperations.First,customersrecognizeinformationaboutorderstatus,productavailability,deliveryschedule,andshipmenttrackingasnecessaryelementsoftotalcustomerservice.Then,managersrealizethatinformationcanbeusedtoreducehumanresourcerequirements.What!smorejnformationincreasesflexibilitywithregardtohow,when,andwhereresourcesmaybeusedtogainstrategicadvantage.Andfinally,enhancedinformationtransferandexchangecapabilityofusingtheInternetischangingrelationshipsbetweenbuyersandsellersandrefiningchannelrelationships.Whyisinformationimportanttosupplychainmanagers?Becausemanagersneedtheinformationtomakedecisions.Becausemanagersneedtoknowwhatconsumerswant.Becausemanagerswanttoknowtheproductinventory.［答案］AWhichisNOTthefunctionofinformationtechnology?InformationtechnologyworkstocapturenecessaryinformationInformationtechnologyisusedtodelivernecessaryinformationInformationtechnologyisappliedtogatherasmuchinformationaspossible.［答案］cWhatisNOTduetpriceorderstatusshipmenttracking［答案］AWhatkindofflexibilitydoestheinformationincrease?TheflexibilitytobuyresourcesTheflexibilitytouseresourcestogainstrategicadvantageTheflexibilitytoaskquestionsaboutresources［答案］BWhatischangingtherelationshipsbetweenbuyersandsellers?TheavailableproductsTheuseoftheInternettoexchangeinformationTheoverallcustomerservice［答案］BIttakesalotoftimeandefforttodevelopandmaintainamarketingcampaignthatresonates（共鸣）withyourpotentialclients.However,youshouldthinkmoreabouthowtodevelopamarketingcampaign.Afterall,we'realwayslookingforwaystoincreaseourcompetitiveness.Herearesomemarketingstrategiesforyoutocheckout.Partner（结伴）withallies.Marketingpartnershipshavemanybenefitstopushamarketingcampaign,Forstarters,whenyoustandsidebysidewithsomeoneelse,youcandeliverbettercontentjfyouareatthetopofyourbusiness,marketingpartnershipsarecheapertomaintainyoursuccessandexposeyourbrand.Embraceuser-generatedcontent.Accordingtoasurveyof839millennials（千万富翁），theyspend5.4hoursadaycommunicatingwiththeirpeers,about30percentoftheirtotalmediatime.Similarly,youcanalsomakethisbysharingpersonalstoriesandexchangingideaswithyourcustomers.Thisisagoodwayofcarryingoutadvertisement.Helpcustomerssolveaproblem.AsperfectlystatedonHubSpot,"You'reinbusinessbecauseyouprovidesolutions."Someofthewaysyoucanhelpcustomerssolveaproblemisby:creatinghow-to-content;offeringexclusivesthatmaketheirliveseasier;listeningtothemoransweringtheirquestions;orcreatingAPPsortools.Letcustomersinteract.Nomatterwhatproductorserviceyou'reoffering,yourcustomerswanttointeractwithyourcompany,oratleastothercustomers.AMC,forexample,createdanonlinetoolthatallowedyoutowritedownyourimaginations.AmericanExpressconnectssmall-businessownerstoeachotherandhelpfulresourcesthroughitsopenforum.Thisarticlemainlytalksabout .somemarketingstrategiesyourpotentialclientscommunicativeskills［答案］AYouaresuggestedinthesecondparagraphto .fightagainstyouropponentfindallieswithsomeoneelsealwaysfocusonyourself［答案］BToembraceuser-generatedcontentdoesgoodat .makingfriendswithstrangerschoosingcapableemployeescarryingoutadvertisement［答案］cWhichofthefollowingisNOTawayofhelpingcustomerssolveaproblem?Creatinghow-to-contentListeningtocustomersHavingdinnerwithcustomers［答案］CAMCcreatedanonlinetoolsothat .onecanwritedownwhatheimaginesyourdreamsandthoughtswillcometruetheycangatherinformationfromcustomers［答案］A［首字母音序N］Nomatterhowsmallyourbusinessisandwhatindustryyouarein,yourcompanyhasassets.Fromacomputertoaprocessingplant,everysinglethingyourcompanyownsisanasset.Assetscanbeindifferentforms.Someassetsarephysical,suchascomputers,filingcabinets,anddeliveryvans.Othersarelegallybindingpromises,suchasaccountsreceivable,themoneyowedtoyourcompany.Stillothersseemtoexistmoreonpaper,forexamplesyear'sworthofinsurancepaidinadvance.Nomatterwhatformittakes,anythingwithmonetaryvaluethatyourcompanyownscountsasanasset.Assetsappearonyourbalancesheet,reportingthekeyfinancialstatementsattheendofeachaccountingperiod.Yourassetswillbesplitintodifferenttypestomakeanalysiseasier.Theorderinwhichyoulistthemonthebalancesheettypicallymatchesthewaytheyappearinyourchartofaccounts.Assetsdomorethanjustshowuponreports,though.Theyaretheresourcesyourcompanyusestoproducerevenue.Yourbusinesscannotbringinsaleswithoutassets.Forproduct-basedbusinesses,youcan'tproduceanythingwithoutproperassets.Ifstrueforservicecompaniesaswell.Atleast,youhavetohavecashtopayyourexpensesandtohelpgetthewordoutthatyourcompanyexists.Servicecompaniesalsoneedbasictoolstoprovideservicetocustomers:ahairstylistneedsachair,scissors,andstylingtools;anaccountantneedsacomputerandalotoffilecabinets.Assetsarekeyfactorsforanybusiness.1.WhichofthefollowingisNOTphysicalasset?Filingcabinets.Accountsreceivable.Deliveryvans.［答案］BAccordingtothepassage,wheredotheassetsappear?ThebalancesheetTheincomestatementThecashflow［答案］AWhatdoyouthinkanaccountantisresponsiblefor?Anaccountantisresponsibleforhairdesign.Anaccountantisresponsibleforcomputerrepair.Anaccountantisresponsibleforbookkeeping.［答案］cAccordingtothepassage,whichofthefollowingisINCORRECT?EverybusinesshasassetsAssetscanbeindifferentforms.Everybusinesscanbringinsaleswithoutassets.［答案］cWhatisthepassagediscussingabout?Everybusinesshasassets.Assetscanbeindifferentforms.Assetsappearonthebalancesheet.［答案］A［首字母音序T］Thebiggestmistakeaworkplaceleadercanmakewithofficecultureisfailingtodeviseoneatall.Howdoyouknowifyourofficecultureishelping,orhurting,youremployees,andasaresultyourbottomline?Designingathoughtful（周至ll的）officecultureissoimportantforanewcompany.Herearesomeaspectswherealeadershouldbecarefulnottomakemistakes.Acohesive（和，皆一致的）officeculturestartsatthetopandisbuiltwithintention.Facebook'sfounderprojectsalaid-backvibe（氛围）.Thatsetsthetoneforhis$200billioncompany,wherehevisitsweeklyQandAsessionsfromhisstaff,loadsuptheperks,andcourtsayoungteamthatcloselymirrorshistargetmarket,positioningFacebookisespeciallydesignedfortheirwantsandneeds.Strictdresscodeorearlystarttimemayseemlikeaneasywaytobuildprofessionalism（职业化）inyourworkplace,butisthereagoodreasonforit?Strictrequirementsthatworkinalawofficemayerodetheworkethicatahiptechstartup.Makesuretobackupyourruleswithreason.Forexample,atCultureStudio,aT-shirtdesignandprintingcompany,you!dbetterbelievethere'snoplaceforties,Employeesareencouragedtodressdownintheirbrand!smerchandiseortheircompetitors1.Leadershipshouldn'tabandonculturedevelopmentthere.Goodemployeestendtobegoalorientedover-achievers,soputyourbudgetonthatwithteam-buildingactivities,contests,andincentivesforthebest.Thinkcriticallyabouttheidealemployeesforyourteam,whatmakesthetick,andhowyoucansupportthem,withinandoutsideoftheirroleinthecompany'sgoals.Settingthetoneforyourworkplacestartswitheachhireandateverylevelinthecompany.AtdigitalmarketingfirmMabbly,everyhiringdecisionismadewiththecompany'svisioninmind：acreativeandyoungteamofapproachable（1申手可及的）guidesthathelpclientstounderstandtheseeminglymysteriousworldofPR（publicrelations）inthisinternetage.21.Whatisthemaintopicofthisarticle?Howtowritebusinessemailsandmemos.Howtodesignathoughtfulofficeculture.Howtosetrulesforemployeestofollow.［答案］BTheexampleofFacebookistoshow .oneshouldbuiltacohesiveofficecultureonpurposehowyoucanuseQandAsessionsfromyourstaffofficeculturemustreflectyourownwantsandneeds［答案］c231tissuggestedthatoneshould inthethirdparagraph.setthetoneforone'scompanydropstrictdresscodeorearlystarttimebackupofficeruleswithreason［答案］BWhatdoes"putyourbudgetonthaf'meansinthefourthparagraph?Towithdrawthemoney.Topaymoreattentiontoit.Toinvestmoneyandefforts.［答案］AMabblyistargetedin .helpingclientstounderstandthePRworldattractingasmanyinvestmentsaspossiblemakingalinkbetwe