英文-圣诞咖啡店活动方案课件

TheMarketingPlanOFChristmasDay陆玉潘春兰施佳洁杨帆远航张妍ActivitiesBackground:Christmasiscoming,theexotichaslongbeenrecognizedandacceptedbythepeople.EnjoyChristmasitselfrepresentslife,thereleaseoftheconnotationoflifeofpassion,arousedwidespreadsympathy.Itcanbesaid,manypeoplecarryingtheChristmasfeelings,andplacedpeopleeagerlylookforwardto,createamodelofahappylife.So,howtomakeeveryonespendahappyChristmaswithfullofsurprises?Asachainofcoffeeshops,wefirsthavetocreateastrongfestiveatmosphere,sothatourcustomersfeelhappyholidayfeelingofbeinghugged,sothatnewandoldcustomershavealwaysrememberintheircoffeeonthecanvashadsuchawonderfulChristmas,alwaysrememberourcoffee!theChristmastheme

RomanticChristmasjoyandsurpriseoncoffee

Participants:Newandoldcustomers,families,couples,singles,teenagers,andallthecompanystaff.ActivityTime:December24,2015toDecember25,2015,fortwodays.TimeofThemeActivities：6:00pm-12:00pm,December24and25,2015.

(1)

InordertoincreasetheatmosphereofourstoreontheChristmasday,weneedtopreparesomedecorationsinadvancesuchas:Christmastree,ribbons,lightsandSantaClaus.Preparationbeforestart(2).Pleaseprepareholidaygiftsandprizesinadvance.(3).Arrangeshoppingguideandphotographer.(4).Arrangesecuritymanagertomaintaintheorderduringactivities.Detailsofactivities:Freecoffee-tasting

Time:2:00pm-5:00pmPlace:onthesquareinfrontofthecaféentrance.Content:Prepareacoffeeworkstation,withobviousthemeimageandslogan.Twostaffcreatefreshpotsofcoffeeexactlytocustomers'taste,andmeanwhilethestaffcanintroducethehistoryofcoffee’sculture.Othertwostaffhandoutthebrochurestothecustomers,informingthecontentsofinterestingactivities,nicegiftsandavarietyofspecialoffersforthecomingChristmas.CelebrationTime:6:00pm-12:00pmPlace:inthecoffeehouseSpecialGuests:Foreignworkers,internationalstudents.Content:

Preparetraditionaldishes.Invitesomeforeign

studentsorworkersinShanghai,dinetogether,andcelebrate

theirowntraditionalfestival.

SpecialChristmasmealsforcustomers.Afterdinner,invite

customers