国外顶级户外鞋服品牌专业商品企划

TIFFANYYERBYGLOBALAPPAREL&DEVELOPMENTMANAGERMyBackground:RoyalRobbins,Inc.~Design&MerchandisingManagerResponsibleforcreatinganddevelopingacollectionofoutdoorandtravelclothingforaglobalmarket.OtherpositionsheldatRoyalRobbinsoverthe7yearsIwasemployed:SeniorDesignerDesignerProductDeveloperAssistantMerchandiserINTRODUCTIONOBJECTIVESTolaunchagloballyrelevantcollectionofapparelforSpring/Summer2008thatisinnovative,uniqueanddesignedtobewellmerchandised.Creatingasignaturetointegratefootwearandapparelwhichwillpositivelyimpactglobalbrandidentity.Toofferanopportunitytogrowthebrandandmarketshare.CATEGORYSTRATEGYWHATSTHEPLAN…?OVERVIEWHOWDOWEGETTHEREForAutumn/Winter2007wehavecooperatedwithHi-TecMidEuropeandchosenthebestelementsoftheircollectiontolaunchaninterimappareloffering.Cooperatingwithaworld-class,leadingagentinHongKongtoobtainhighqualitysuppliersthatwillgiveusthebestproductforthebestprice.POSITIONINGFORS/S2008COMPETITORSINTHEMIX:RegattaColumbiaTNFCraghoppersAIGLEPOSITIONINGFORS/S2008PRICEPOSITIONINGBest=V-LITEpureBetter=V-LITEactiveGood=EssentialsOURREASONFORBEING……Throughinnovativedesignandsmartsourcingwewillbringhighlytechnical,featuredrivenandwinningqualitygarmentstoourmainstreamconsumer.OVERVIEWAUTUMN/WINTER2007GLOBALAPPARELCOLLECTIONMen’sSki2Jackets1Fleece1PantWomen’’sSki2Jackets1Fleece1PantMen’sOutdoor&Casual3Jackets1Fleece3Pants2BaseLayerKnitTopsWomen’’sOutdoor&Casual3Jackets1Fleece2Pants2BaseLayerKnitTopsSkiAccessory1KnitHatOutdoorAccessories2CapsBreakout2AW07

ProductWorkbookBrentwoodOctober/November2007Subsidiary/DistributorName:________________________GlobalApparelCollectionAW‘07005-coal/warmgrey/lime102-coralred/coreblack/v-litewhite002-coreblack/coregold/v-litewhite100-sportred/coal/v-litewhiteDorianSki200–navy/coal/v-litewhiteMaatSki003-warmgrey/coreblack/v-litewhitePursonOutdoor/Ski005-coal200-navy100-sportredBambaSki005-coal002-coreblack003-warmgrey100%nylondobby,5000/5000,tapedseamThermoliteinsulationLining–100%polyester/100%nylon100%nylon,3000/3000,tapedseamThermoliteinsulationLining–100%polyester/100%nylon100%polyester,165g100%nylon,3000/3000,tapedseam,100%nyloncorduraThermoliteinsulationLining-100%polyester/100%nylonWPzippersatchest&sleevepocketsDetachable&adjustablehoodCollaradjustmentArmpitventilationInsidezipsecurepocketsGaragezipperprotector,innerflapEarphoneloopsDetachablepowderskirtInnersleevecuffWPzippersathand&sleevepocketsDetachable&adjustablehoodCollaradjustmentArmpitventilationInsidezipsecurepocketsGaragezipperprotector,innerflapEarphoneloopsDetachablepowderskirtInnersleevecuffWPzippersathandpocketsandventilationareaDetachablesuspenderswithbibAdjustablewaisttabsSubsidiary/DistributorName:________________________GlobalApparelCollectionAW‘07LadyLakaSki200–navy/v-litewhite/lime100-sportred/coal/v-litewhite003-warmgrey/v-litewhite/limeLadyArsiaski005–coal/darkjade/v-litewhite102-coralred/coal/v-litewhite005-coalLadyMutaSki005-coal700-jade001-v-litewhite701-darkjade/jade/v-litewhiteLadyLixOutdoor/Ski100-sportred001-v-litewhite100%nylondobby,5000/5000,tapedseamThermoliteinsulationLining-100%polyester,100%nylon100%nylon,3000/3000,tapedseamThermoliteinsulationLining-100%polyester,100%nylon100%polyester,165g100%nylon,3000/3000,tapedseam,100%nyloncorduraThermoliteinsulationLining-100%polyester,100%nylonWPzippersathand&sleevepocketsDetachable&adjustablehoodCollaradjustmentArmpitventilationInsidezipsecurepocketsGaragezipperprotectorInnerflapEarphoneloopsDetachablepowderskirtInnersleevecuffWPzippersathandpocketsandventilationareaDetachablesuspendersAdjustablewaisttabs003––wmgrey/v-Liteorange/v-LitewhiteSubsidiary/DistributorName:________________________GlobalApparelCollectionAW‘‘07100-sportred005––coal/sportred004––khaki/hay200-navyErebusOutdoor005-coalNixiOutdoor200––navy/hayJulianOutdoor005-coal/greygreen102-coralred/coal003-warmgrey/coregold004-khaki/hay200-navy/hay100-sportred/warmgrey100%nylonrip-stop,15000/10000,tapedseamLining––100%polyester,100%nylon100%nylondobby,5000/5000,tapedseamLining––100%polyester,100%nylon100%nylon,3000/3000,tapedseamLining––100%polyester,100%nylon100%polyester,275gWPzippersathandpokcetsAdjustablehoodArmpitventilationInsidezipsecurepocketsGaragezipperprotectorInnerflapwithraingutterEarphoneloopsWPzippersathandpokcetsDetachable&adjustablehoodArmpitventilationInsidezipsecurepocketsGaragezipperprotector,innerflapEarphoneloopsAdjustablehoodstoresincollarArmpitventilationInsidezipsecurepocketsGaragezipperprotectorInnerflapEarphoneloopsZipsecurehandwarmerpocketMontesOutdoorSubsidiary/DistributorName:________________________GlobalApparelCollectionAW‘‘07RamonOutdoor005-coal002-coreblack003-warmgreyPeneusCasual500-hay004-khaki004-khaki002-coreblack100%nylon,3000/3000,tapedseamLining––100%polyester,100%nylon100%cottoncanvas100%cottoncanvasWPzippersathandpokcetsInsidelegventilationAdjustablewaisttabsandbackelasticDoublekneeSideelasticatwaistBellisCasualSubsidiary/DistributorName:________________________GlobalApparelCollectionAW‘‘07200––navy/hay004––khaki/sportred500––hay/sportredLadyKawOutdoor102-coralred/greygreen501-coregold/warmgreyLadyVianaOutdoor500––hay/navy004––khaki/hayLadyBaltaOutdoor004––khaki/v-liteorange100-sportred/hay100%nylondobby,5000/5000,tapedseamLining––100%polyester,100%nylon100%nylon,3000/3000,tapedseamLining––100%polyester,100%nylon100%polyester,275gWPzippersathandpokcetsDetachable&adjustablehoodCollaradjustmentArmpitventilationInsidezipsecurepocketsInnerflapGaragezipperprotectorEarphoneloopsAdjustablehoodstoresincollarArmpitventilationInsidezipsecurepocketsEarphoneloopsGaragezipperprotectorLadyMaiaOutdoor007-lt.sand200-navy100-sportred100%nylonrip-stop,15000/10000,tapedseamLining––100%polyester,100%nylonWPzippersathandpokcetsAdjustablehoodArmpitventilationInsidezipsecurepocketsGaragezipperprotectorEarphoneloopsZipsecurehandwarmerpocketsSubsidiary/DistributorName:________________________GlobalApparelCollectionAW‘‘07LadyEsulaOutdoor002-coreblack003-warmgrey100%nylon,3000/3000,tapedseamLining––100%polyester,100%nylonWPzippersathandpocketsInsidelegventilationKneearticulationAttachedwaistbelt102-coralredLadyArtemisiaCasual500-hay004-khaki100%cottoncanvasKneearticulationAttachedwaistbeltSubsidiary/DistributorName:_____________________