网吧创业商业计划书

InternetCafe

CommercialPlan

网吧商业计划WorldonNet天下在网ShanghaiWorld-On-NetInformationTechnologies,Inc.

InternetCafeMarketingAnalysis网吧市场分析

InternetCafeOpportunity我们的机会

BusinessModelandPlan业务模式和计划

FinancialAnalysis财务分析

StructureofTrading交易结构

IntroductionofTeam团队介绍AgendaChinaInternetCafemarketingCurrentStatus目前网吧的市场状况Theplaceprovidespersonalspaceforuserwithoutanyinterruption网吧提供给用户一个完全的、不受干扰的个人空间Mainplayer主要玩家Majorityareyounggeneration,workingclasspersonnel,familiesandothers以年轻人为主，白领阶层，外地打工人员，家庭和其他Spendleisuretime打发空闲时间Movie电影Playgames网上游戏Chatting…网上交谈等Complicateinregistration登记网吧的复杂性GetlicensefromCBB由文广部颁发经营执照Getallapprovalsforoperatingfromlocalgovernmentdepartments太多当地政府部门的审批Firedetectionenvironment,District,localSecuritydepartments,LocalCulturalandBroadcastingBureau如消防，区、地方公安，派出所，街道和地方文广局Averagearound10,000InternetCafesineachprovinceandabout2000inmajorcity平均每个省在1万网吧左右，主要城市在2000家左右Thegoodstorearound1,500to2,500users/day业务好的网吧每天有1,500至2,500用户Over70%InternetCafestoresaresmallandnotwellmanagedbutmostofthemstillmakemoney.70％以上网吧都比较小，但大多数能赚钱WellmanagedStoreaverageyearlynetprofitforstoresizeabout200seatsis250~300RMB.一般管理较好座席在200座席的左右网吧年纯收入为￥25～30万ChinaSouthTele-operatorandNorthNetcomprovideinfrastructureofnetwork中国南方电信运营商和北方网通提供整体的基础网络InternetCafeMarketingAnalysis市场分析TheCBBpolicyChangedlastyear2006年文广部部政策的改变ControlsthenumberofInternetCafeandwellmanagesexistinglicensedstores.Stoppedtoissuenewlicenseearly2007.2007年年初政府为了有效的控制市场已停止发放新的网吧经营执照（减法方式）Thelicensefeeishigherthanbefore执照费用声价变高LocalMIIPolicy本地信产部政策不一Restricttomovestorescrossdistrictinsomecities每个城市信产部在跨区的政策上有区别Allowtochangelocationwithinsamedistrict允许在同一区域改变店址Managementaremiscellaneous网吧的管理五花八门Norealisticchainstoresinanywhere目前还没有一个实体的、管理好的连锁实体网吧Noformalandexperiencedmanagement没有真正的正规网吧管理体制Thebusinessisuniqueandindependence一般网吧都具有唯一性和独立行CurrentbusinessModel目前网吧的业务模式Sellinguserrechargeablecard出售可充值的网卡Chargedbyhour按小时收费Beverageandgroceryincome饮料和食品收入Incomeisfullydependingonthedecorationandthelocation网吧的装修和地点会影响收费的高低Luxuriousstorepricearound￥10~￥20/hour,evenhigher,butingeneral,thepriceisaround￥2to￥3/hour豪华网吧的收入在￥10～￥20元/小时，甚至更高，一般平均收费在￥2～3元/小时Cashineveryday每天有现金收入InternetCafeMarketingAnalysis市场分析

InternetCafeMarketingAnalysis网吧市场分析

InternetCafeOpportunity我们的机会

BusinessModelandPlan业务模式和计划

FinancialAnalysis财务分析

StructureofTrading交易结构

IntroductionofTeam团队介绍AgendaWhatwehaveundergone我们已经历过得SPandCP虚拟运营商和内容提供商VASformobileapplications手机增值业务Advertisement广告（分众媒体）Web互联网（百度）。。。Newconcepthasbeenexplored新的概念的产生Advancedmanagementandscalability先进的管理和规模效应HomeInc如家，汉庭Wen

FengHairBar文峰理发店FootMassage脚底按摩Moreopportunitiesthere太多的机会InternetCafe

网吧MedicalTreatment医疗Surveillance监控…ConceptofSuccess成功概念Conclusion:Scalableeffect结论：规模效益ThereisagoodchancetobuyasubsidiaryofShanghaiCT“GreenPower”收购本地电信一家经营网吧业务的公司绿色动力AuthorizedtooperatemoreInternetCafelicenses具有单一经营管理众多网吧的运营执照Containsover700alliancesand10directoperationalstores(DOS).它旗下有700多家加盟店和10家直营店Quicktostart，easytoexpand启动快，容易扩大Morebusinessopportunitiesbehind更多的潜在业务机会IntroductionofmoreValueAddedService引入更多的增值业务PossessinggoodlocalgovernmentandTele-operatorresource公司具备政府和电信运营上的资源Getfullysupportfromgovernment得到政府相关部门的支持WellsupportedbyCenterandlocalTele-operators有总部和地方电信运营商的支持InternetCafeOpportunity机会BecomeNo.1largestInternetCafecompanynationwide成为中国第一大的网吧规模公司

InternetCafeMarketingAnalysis网吧市场分析

InternetCafeOpportunity我们的机会

BusinessModelandPlan业务模式和计划

FinancialAnalysis财务分析

StructureofTrading交易结构

IntroductionofTeam团队介绍AgendaTargetingtoclosedealwithShanghaiCTforbuyingthisCTsubsidiaryandquicklyrolloutbusinessatbeginning.目标短期内和上海电信谈妥收购事宜，迅速展开业务Concludelicensedealandassociatedservices获取所有有关网吧业务的许可证和相关服务执照ContainallalliancesasCTprovided保持所有电信承诺服务的旗下加盟店Merge10directoperationalStorestoWON10家直营点归属到天下在网SettledownthepricedealwithSHCT落实收购上海电信公司最终价格RaisingFundandcompletedealwithin2twomonths集资并在2月内完成收购的交易Seeds30MRMBtoexecutefirstwaverun注入￥3千万启动资金执行以上计划BusinessModelandPlan业务模式和计划BreakthroughplanAfterbuyLocalCTcompany收购电信公司后切入点计划UtilizestheCTlicense充分利用所持执照Keepgoodcashflowbygraduallymergeplan前期确保现金流，逐步推行并购行动Focusonmerging12alliancestobecomeDOSmodelin9months9个月并购12家加盟店成为直营点模型，达到总数为22家Figureoutthemethodologyofmerging考虑并购方式Cashdeal现金收购Cashplusstockoption现金和股权相结合Stockoptionplantobuy以股权收购Layoutdetailedbusinessplanandcompanyimage制定详细的业务模式和公司形象SetsupaManagementTrainingCenter建立公司管理培训中心SetsupaLuxuriousFlagshipinadistrict在上海某区建立豪华旗舰店Contactsadvertisers和广告商联系业务IntroducesStockExchangingseat引入股市座席Etc.等等BusinessModelandPlan业务模式和计划StartsfirstrunFinancingPlan$30Mtoexecutemoremerging进行第一轮3000万美金的融资执行大的购并计划Buildsupanuniqueimageofcompany建立统一的公司品牌Uniquereputationandservicemodel统一的的门店形象，统一的服务模式Year2008年MergemoreAlliances继续进行并购加盟店Mergeorbuyabout36AlliancesbecomingDOSinyear2008andnetprofitupto￥50M.2008年专注于收购36家左右加盟店成为直营点，纯利润达5000万Year2009年TargetoneFlagshipstoreingooddistrictinShanghai在上海繁华区建立一家旗舰店ExpendbusinessoutsideShanghaiandplantobuyormergeanother126stores.09年下半年开始其他省市的业务，目标收购合并购另外126家网吧Netprofitupto￥165M.纯利润达1.6亿Year2010年Upto304totalDOSintheendofyearand.年底达到总数为304家直营点的规模Netprofitupto￥463M.纯利润达4.63亿BusinessModelandPlan业务模式和计划BusinessModelandPlan业务模式和计划ProfitableModel盈利模式

IntroduceStockexchange,trainingduringtheoff-peakhourstoincreaserateofattendance.利用空闲时间引入股市业务、培训业务，增加上机率

Utilizesthelocation,customerresourcetointroduceadvertisementtoincreaseincome利用网吧营业场所、客户及资源，引入广告增加业务收入

Utilizesthelocation,customerresource

introducemoremerchandises.利用营业点和客户资源引进商品销售，增加额外收入

SharesrevenuewithonlineGame,VoiceCompanies

formoreValueAddedService充分利用网吧的客户资源，与网游和话吧公司合作，增加增值业务及分利

CooperateswithEquipmentserviceprovidersandvendersto与产品服务商和产品设备提供商合作降低成本

MaintenanceService运维服务

SetupTrainingCenter建立培训中心

Imaging形象目标Formsupahighqualityandhighreputationflagshipstoresnationwide.在全国各地成立高质量、高品牌的旗舰店

Becomeanumberonewell-knownInternetCafecompanyinChina成为中国第一影响力的网吧公司

IPO上市计划

TargetinggotoIPOinthreeyears目标三年后上市

Newbusinessmodel,newmanagementmodel,newconceptofInternetCafe

新的业务模式，新的管理模式，新的网吧概念

InternetCafeMarketingAnalysis网吧市场分析

InternetCafeOpportunity我们的机会

BusinessModelandPlan业务模式和计划

FinancialAnalysis财务分析

StructureofTrading交易结构

IntroductionofTeam团队介绍AgendaSizeofeachInternetCafe

网吧规模SeparatetworegionsandShanghaiasbase,expand2rdregionafter2years以上海为中心，视情况在两年后向外扩展Organization公司结构Tworegionalmanagerstakeinchargetheirterritoriesthatcontainnumberofstores各由一名区经理主管其区域和区域下的各个网吧Numberofsalesdependontheskillofnegotiation包括一批有谈判经验的销售onesaleswillsettledownatleast1stores/month一般来讲，每个销售每月要完成和落实至少1家网吧的并购事宜Average200seatsineachstore平均每家店有200座席Onemanager,oneaccountant,threetechnician,10staffsHeadcountforeachstore店长一名，出纳个一名，3名技术人员和10名服务工作人员FinancialAssumption财务分析假设FunctionandIncome收入VIP,RegularandStockexchange贵宾席，一般座席和股市座席ValueAddedService,likeNetGames增值业务，如网游等Advertisementperstorebasis广告2~3/seat/hourfor12hoursaday(24～36/seat/day)每座席每小时约￥2～3元,假设12小时/天（￥24～36元/座席/天）About￥8～12/seat/dayforBeverage平均每座席每天约8至12元的商品消费Capex

主要固定资财Assumeall200PCsshouldbereequipped假设所有200台电脑要重新调整Re-furniture,Re-decoration重新装潢和重新购买家俱UpdateIPswitch,Routers,Firewall,etc.网络交换机、路由器和防火墙等升级Around￥1.5M/store大约在￥150万/店MergingCost并购开销Twomethodswillbeadapted两种并购方法

Stockoption股权交易

Stockoptionpluscashassumearound800KRMB使用股权加现金（￥80万）并购加盟店。FinancialAssumption财务分析假设FinancialForecasting财务预测

Total16storeswillbeoperatedinoneyear目标2007年建立共16家直营点

Total58storesin2008在2008年目标达到58家直营点

Startexpanding2rdregion,andtotal184storesintheendof2009在2009年进行第二个区的业务拓展，年底共有网吧184家直营点

Upto304storesin2010在2010年达到304家直营点StoresviaHeaderCount

Region#1Region#2

CorporationNo.ofStoresHeaderCountNo.ofStoresHeaderCountFY200771611000FY2008958105000FY20098136245748777FY2010819635341081734FinancialForecasting财务预测G&A

Q1Q2Q3Q4TotalFY2007002,807,0803,833,4246,640,504FY20085,484,2407,040,01610,175,95814,065,39836,765,612FY200917,982,27721,827,47731,010,69942,706,667113,527,118FY201051,429,86358,739,84366,049,82373,359,803249,579,330Capex

Q1Q2Q3Q4TotalNo.ofStore001016

16FY200700010,439,70010,439,700No.ofStore22284358

58FY20089,985,8009,985,80024,964,50024,964,50069,900,600No.ofStore7388136184

184FY200924,964,50024,964,50079,886,40079,886,400209,701,800No.ofStore214244274304

304FY201049,929,00049,929,00049,929,00049,929,000199,716,000CashFlowAnalysis(2007年现金流分析)SeedsstartMoney30MRMBtocoverBuyingCTcompanyandsetfirst16stores初期启动资金￥3000万收购CT和16家网吧

FY2007FY2007

Q1

Q2

Q3

Q4ShanghaiWONinChina

CashInflowfromOperatingActivities

NetProfit(Loss)004,615,4473,279,4237,894,870AddBackDepreciation0003,479,9003,479,900NetOperatingCashInflow004,615,4476,759,32311,374,770

00000CashOutflowfromInvestingActivities

00000PP&E00010,439,70010,439,700LandandBuilding00000Acquisition(buyseedsmoney)0015,000,0004,800,00019,800,000NetInvestingCashOutflow0015,000,00015,239,70030,239,700

00000CashInflowfromFinancingActivities

00000Loan0030,000,000030,000,000NetInterestPayment00000NetFinancingCashInflow0030,000,000030,000,000

00000AnnualNetCashFlow0019,615,447(8,480,377)11,135,070Endingcash0019,615,44711,135,07011,135,070USD002,547,4611,446,1131,446,113CashFlowAnalysis(2008年现金流分析)NeedsVCseeds$30Mtoquicklydeploymoremarkets2008年二季度需要融资3000万美金以求快速发展

FY2008FY2008

Q1

Q2

Q3

Q4ShanghaiWONinChina

CashInflowfromOperatingActivities

NetProfit(Loss)3,236,1396,292,5797,390,08010,367,34427,286,142AddBackDepreciation6,518,5086,379,81711,372,71715,949,54215,949,542NetOperatingCashInflow9,754,64712,672,39618,762,79726,316,88543,235,684

000067,506,726CashOutflowfromInvestingActivities

00000PP&E9,985,8009,985,80024,964,50024,964,50069,900,600LandandBuilding00000Acquisition(buyseedsmoney)4,800,0004,800,00012,000,00012,000,00033,600,000NetInvestingCashOutflow14,785,80014,785,80036,964,50036,964,500103,500,600

00000CashInflowfromFinancingActivities

00000Loan0231,000,00000231,000,000NetInterestPayment00000NetFinancingCashInflow0231,000,00000231,000,000

00000AnnualNetCashFlow(5,031,153)228,886,596(18,201,703)(10,647,615)170,735,084Endingcash6,103,918234,990,514216,788,810206,141,196181,870,154USD792,71730,518,24928,154,39126,771,58423,619,501CashFlowAnalysis(2009年现金流分析)

FY2009FY2009

Q1

Q2

Q3

Q4ShanghaiWONinChina

CashInflowfromOperatingActivities

NetProfit(Loss)4,647,82125,008,58126,093,95234,308,67590,059,030AddBackDepreciation29,680,01715,949,54234,256,84251,038,53351,038,533NetOperatingCashInflow34,327,83840,958,12360,350,79485,347,209141,097,563

00000CashOutflowfromInvestingActivities

00000PP&E24,964,50024,964,50079,886,40079,886,400209,701,800LandandBuilding00000Acquisition(buyseedsmoney)12,000,00012,000,00038,400,00038,400,000100,800,000NetInvestingCashOutflow36,964,50036,964,500118,286,400118,286,400310,501,800

00000CashInflowfromFinancingActivities

00000Loan00000NetInterestPayment00000NetFinancingCashInflow00000

00000AnnualNetCashFlow(2,636,662)3,993,623(57,935,606)(32,939,191)(169,404,237)Endingcash179,233,492183,227,115125,291,50992,352,31712,465,917USD23,277,07723,795,72916,271,62511,993,8071,618,950CashFlowAnalysis(2010年现金流分析)

FY2010FY2010

Q1

Q2

Q3

Q4ShanghaiWONinChina

CashInflowfromOperatingActivities

NetProfit(Loss)24,323,87285,637,599100,707,087115,776,574326,445,131AddBackDepreciation80,718,55031,899,08331,899,08331,899,08331,899,083NetOperatingCashInflow105,042,422117,536,682132,606,170147,675,658358,344,215

00000CashOutflowfromInvestingActivities

00000PP&E49,929,00049,929,00049,929,00049,929,000199,716,000LandandBuilding00000Acquisition(buyseedsmoney)24,000,00024,000,00024,000,00024,000,00096,000,000NetInvestingCashOutflow73,929,00073,929,00073,929,00073,929,000295,716,000

00000CashInflowfromFinancingActivities

00000Loan00000NetInterestPayment00000NetFinancingCashInflow00000

00000AnnualNetCashFlow31,113,42243,607,68258,677,17073,746,65862,628,215Endingcash43,579,33987,187,021145,864,191219,610,84975,094,132USD5,659,65411,322,99018,943,40128,520,8899,752,485FinancialForecast财务预算

FY2007FY2008FY2009FY2010Region#1revenue19,656,000112,203,000313,677,000552,006,000Region#2revenue0045,864,000263,718,000TotalRevenue19,656,000112,203,000359,541,000815,724,000G&A6,760,50437,005,612225,999,127249,819,330Capex10,439,70069,900,600209,701,800199,716,000TotalNetProfit

7,894,870

50,276,886

165,731,422

463,338,591USD2,559,37514,609,76646,815,234106,214,063GraduallyincreasetheMergingprocessandkeepgoodcashflow

稳步收购不求冒进，保持现金流Usingstockoptiontomergeexistingallianceswillsavealotofcash.利用现金加股权并购加盟店。DuetothemergingofexistingAlliances,themajorcostisCapex.Thatiscausedthewaveofcashflow.Ho