泛读教程第三册第四单元课件

1、Book 3 Reading CourseUnit 4 SmokingSection 1: Pre-reading Step 1: technique review Step 2: ABC of smokingSection 2: In-reading Step 1: word pretest Step 2: reading oneSection 3: Post-readingABC of SmokingA. AmericaB. EuropeC. AsiaD. AfricaA. partyingB. having a feastC. preparing for a tribal warD. d

2、oing some religious ritualA. EuropeB. AmericaC. AsiaD. AfricaApr.10, 1912Southampton ?A. BostonB. San FranciscoC. New YorkD. Los AnglesA. nicotineB. tarC. COD. CO21958197820032011 1958: Anti-smoking Law Nov 2003: WHO Framework Convention on Tobacco Control May 2011: nationwide ban in the public area

3、sA. New YorkB. LondonC. ParisD. GenevaIn-reading The Butt Stops Heresmoke-free environmentsecond-hand smokerchain smokingfatal diseasestrict restrictionshigh fatalityhealth-care systeminnocent victimdiscriminative policymedical personnelText study1. What probably does “stiffen” (Line 4, Para.1) mean

4、?A. became more flexibleB. expandedC. expiredD. became more harsh2. According to Para.3, which of the following statements is NOT true?A. Smoking is linked to the deaths of numerous Americans.B. Smokers was reportedly spending more on health-care because they were richer.C. I was hardly appreciative

5、 toward smoking as a casual pass-time.D. Smoking can be a threat to non-smokers. Cigarette Ads?3. A few employees claim that they were being “discriminated against” is _.A. reasonableB. doubtfulC. ungroundedD. shamelessReading TwoThe Way to Save Millions of Lives is to Prevent SmokingLegal Smoking A

6、geBangladesh 15 Mongolia 16 Hong Kong 18 India 18 Macau 18 Malaysia 18 Singapore 18 Taiwan 18 South Korea 19 Japan 20Vocabulary preventable protestdeadly inevitableroughly loosened updecline specificallyoutcry globalban strategictied up motiveinternational skepticsessential prohibitionsupporters fat

7、aldisincentive surgeStructure Para.(1-3): smoking as the leading CODPara.(4-5): things have been done and yet to be donePara.(6-13): MPOWER which one most effective?Para.(14-15): significance of fightingScanning A. Smoking hasnt been noticed by the public as a “killer” until recently.B. There was a

8、lack of funding to prevent smoking. C. A series of measures has taken effect in NY.D. Pictures of warning signs on smoking could help.E. Money for anti-smoking programs could be raised by increasing taxes on tobacco.F. Things could be in vain when people tend to accept whats already happening.G. The

9、 Gates donated $125 million to combat smoking 2 years ago. Text 1 The Marlboro Man Has Found Greener Pastures 1. The cigarette-selling cowboy may be under siege back home in the United States from lawmakers and health advocates determined to put him out of business, but half a world away in Asia he

10、is prospering, his all-American mug slapped up on billboards and flickering across television screens. And Marlboro cigarettes have never been more popular.Text 1 The Marlboro Man Has Found Greener Pastures 1. The cigarette-selling cowboy may be under siege back home in the United States from lawmak

11、ers and health advocates determined to put him out of business, but half a world away in Asia he is prospering, his all-American mug slapped up on billboards and flickering across television screens. And Marlboro cigarettes have never been more popular.OutlineOpinion(1-10)Reason why Asia is the futu

12、re(11-39)Reason why_(40-75)Concern over_(76-end) 2. For the worlds cigarette-makers, Asia is the future. And it is probably their savior. Industry critics who hope that the multination tobacco companies are headed for extinction owe themselves a stroll down the tobacco-scented streets of almost any

13、city in Asia. Almost everywhere here the air is thick with the swirling gray haze of cigarette smoke, the evidence of a booming Asian growth market that promises vast profits for the tobacco industry and a death toll measured in the tens of millions. 3. At lunchtime in Seoul, throngs of fashionably

14、dressed young Korean women gather in a fast-food restaurant to enjoy a last cigarette before returning to work, a scene that draws distressed stares from older Koreans who remember a time when it would have been scandalous for women from respectable homes to smoke. 4. In Hong Kong, shoppers flock in

15、to the Salem Attitudes boutique, picking from among the racks of trendy sports clothes stamped with the logo of Salem cigarettes. In Phnom Penh, the war-shattered capital of Cambodia, visitors leaving an audience with King Sihanouk are greeted with a giant billboard planted across the street from hi

16、s gold-roofed palace. It advertises Lucky Strikes. 5. According to tobacco industry projections cited by the World Health Organization, the Asian cigarette market should grow by more than a third during the 1990s, with much of the money going to multinational tobacco giants eager for an alternative

17、to the shrinking market in the United States. 6. American cigarette sales are expected to decline by about 15% by the end of the decade, a reflection of the move to ban smoking in most public places in the United States. And sales in Western Europe and other industrialized countries are also expecte

18、d to drop.7. But no matter how bad the news is in the West, the tobacco companies can find comfort in Asia and throughout the third world, markets so huge and so promising that they make the once all-important American market seem insignificant. Beyond Asia, cigarette consumption is also expected to

19、 grow in Africa, Latin America, Eastern Europe and in the nations of the former Soviet Union. 8.Smoking is not only tolerated in most of Asia, it is still fashionable. And for millions of smokers here, nothing confers greater status than a pack of American or European-brand cigarettes. No gift is mo

20、re appreciated in Vietnam than British-made 555 cigarettes. In China, the choice is Marlboro. Among the gentry of Thailand, it is Dunhill. 9. Status appears to matter far more than taste. “There is not a great deal of evidence to suggest that smokers can taste any difference between the more expensi

21、ve foreign brands and the home-made cigarettes,” said Simon Chapman, a specialist in community medicine at the University of Sydney, in AUSTRALIA. “The difference appears to be in the packaging, the advertising.” 10. He said that researchers had been unable to determine whether the foreign tobacco c

22、ompanies had adjusted the levels of tar, nicotine and other chemicals for cigarettes sold in the Asian market. “The tobacco industry fights tooth and nail to keep consumers away from the kind of information,” he said.Pre-reading tasksWhy had anti-smoking campaigns lost the battle to cigarette compan

23、ies? 11. Most governments in Asia have launched anti-smoking campaigns, but their efforts tend to be overwhelmed by the Madison Avenue glitz unlashed by the cigarette giants. Several tobacco companies often find ways around the bans through indirect promotions that skirt the lawsports events, glossy

24、 advertisements for clothing brands or travel agencies that bear that name and logo of a cigarette brand. 12. With 1.2 billion people and the worlds fastest-growing economy, China is the most coveted target of the multinational tobacco companies. Cigarette consumption, calculated as the number of ci

25、garettes smoked per adult, has increased by 7 percent each year over the last decade in China. There are 300 million smokers in China, more people than the entire population of the United States, and they buy 1.6 trillion cigarettes a year. 13. Competing in many cases with domestically produced bran

26、ds, the multinational tobacco companies are moving quickly to get their cigarettes into China and emerging markets in the rest of the developing world. Their campaign has been bolstered by the efforts of American Government trade negotiators to force open tobacco markets overseas. 14. Since the mid-

27、1980s, Japan, South Korea, Chinese Taiwan and Thailand have all succumbed to pressure form Washington and allowed the sale of foreign-brand cigarettes. Foreign cigarettes, shut out of Japan in 1980, now make up nearly 20 percent of the market. 15. Anti-smoking groups in Asia, often critical of the B

28、ush Administration for its aggressive pursuit of the tobacco industrys agenda abroad, say it is too early to judge the Clinton Administration on the issue. 16. R.J. Reynolds Tobacco has manufactured its Camel and Winston cigarettes in Chinese factories since the late 1980s. Last year, the American c

29、ompany also opened plants in Poland and Turkey and took states in two state-owned tobacco companies in Ukraine. “World-wide hundreds of millions of smokers prefer American-blend cigarettes,” James W. Johnston. Chairman of Reynolds Tobacco Worldwide, wrote in his companys 1993 annual report. Today, R

30、eynolds has access to 90 percent of the worlds market; a decade ago, only 40 percent. Opportunities have never been better.” Last year, Philip Morris, the company behind the Marlboro Man, signed an agreement with China National Tobacco Corporation to make Marlboros and other Philip Morris brands in

31、China. The companys foreign markets grew last year by more than 16 percent, with foreign operating profits up nearly 17 percent. Operating profits in the domestic American market fell by nearly half.Huge need“Flexible” marketing strategyAmerican government backed them Camel and Winston in Chinese fa

32、ctories since the late 1980s Access to 90% world market(1993) Marlboros entry of China and rise of operating profit 17. Physicians say the health implications of the tobacco boom in Asia are nothing less than terrifying, and there are frequently comparisons here to the Opium War of the mid-19th Cent

33、ury, when the British went to war to force the Chinese to accept imports of a dangerous addictive drugopium, an important cash crop for British merchants. Richard Peto, and Oxford University epidemiologist, has estimated that because of increasing tobacco consumption in Asia, the annual worldwide de

34、ath toll from tobacco-related illnesses will more than triple over the next two or three decades, from about 3 million a year to 10 million a year. 18. “If you look at the number of deaths, the tobacco problem in Asia is going to dwarf tuberculosis, its going to dwarf malaria and its going to dwarf

35、AIDS, yet its being totally ignored,” said Judith Mackay, a British physician who is a consultant to the Chinese Government in developing an anti-smoking program. The explosion of the Asian tobacco market is result both of the increasing prosperity of large Asian nations and a shift in social custom

36、s. In May, Asian countries, smoking was once taboo for women. Now, it is seen as a sign of their emancipation. 19. In explaining the boom in tobacco sales here, physicians and researchers also point to the cigarette companies multimillion-dollar marketing campaigns. “Now, just as soon as you land at

37、 the airport its a bombardment, an absolute visual disgrace, with signs everywhere for MARLBORO, Kent, all of them. On the streets, theyve got a huge series of neon signs and billboards. Almost very telephone kiosk has a cigarette advertisement.”Summary Lawmakers and health advocates in the USA are

38、determined to put cigarette-makers out of business. But their _ is in Asia. The most apparent _ is the tobacco-scented streets all across most Asian nations. While sales decline at home, there remains a huge promising market in Asia. Because smoking is considered _ and status-implying to Asian consu

39、mers. Besides countries like China has the worlds fastest _ economy and a huge number of smokers. futureevidencegrowingfashionable While local governments have launched anti-smoking _, the cigarette-makers always manage to find ways around bans. Whats more, their efforts of entering Asian markets have _ from their own governments. As a result, operating profits of multinational companies like R.J. Reynolds have grown by 17%. But the health implicatio