商务英语沟通与口头商务沟通

1、商务英语沟通 Business English CommunicationChapter One How to Apply for the Ideal Job(如何申请理想的工作) 本课要点 一Reading Job Advertisement (解读招聘广告) As you read , ask yourself these question 1.Do I have the formal qualification required ?2.Do I have the experience required ?3.Am I really suited for the job ?4.What d

2、o I know about the employer ?5.What makes me specially suited for the job ?二Analysing a Specific Job Advertisement (分析特定的招聘广告)三What to Mention in Your Letter or Email (在求职信件中该写些什么)四Attracting an Employers Interest (引起招聘者的注意)五Hints and Tips (技巧提示)Here are some good ways to make your application lette

3、r stand out:1.Look for something unusual in your experience or qualifications2.Make the contents of your letter appropriate for the job3.Avoid annoying phrases4.Get someone to read your letter before you send itNEVER send your first draft !5.Keep the letter short 6.Mention the organisation7.Make you

4、r letter physically easy to read* Dont use handwriting * Use a good quality printer * Use short sentences and paragraphs* Use plenty of breaks and white space * Use a type or font that can be easily read and use 12-point size* Dont overuse italics ,bold , underlining or CAPITALS * Use a spell-check

5、programme but dont rely on that alone. You must also check your letter personally before you send it .* Dont use coloured or fancy paper8.Remember to state which job you are applying for9.Be realistic10.Check again 六Practice Makes Perfect (实践造就完美)专业词汇Reputation 名誉 声望 Professional 专业人员 职业运动员 Qualific

6、ation 资格 Unpredictability不可预测性Continuity 连续性 Candidate 候选人 应试者 Architect 建筑师 Job seeker 求职者 People-orientated 以人为本的 Prestige 威望 影响力 Application letter 求职信 Interview 面试 采访Offend 冒犯 Summarize 总结 概述 Demonstrate 证明 示范 Commitment 承诺 保证 Innovation 革新Coverage 新闻报道 Template 模板 Overlook 俯瞰 忽视Chapter Two Resu

7、me and the Interview （简历与面试）本课要点一The Rasume or Curriculum Vitae (简历)二The Essentials（基本要素）*Full name in Chinese characters and Pinyin. Underlineyour family name *Adress*Telephone Number*Age, indicated by date of birth*Gender, indicated by Mr, Mrs, Miss, Ms.Here are some of the things that can be incl

8、uded if you have them :*e-mail address*Fax number*Photograph Qualifications : List your qualifications clearly , starting with the highestEducation : List the school and other educational institutions you have attended, again starting with the highest or most recent.Previous Employment Skills Intere

9、sts and hobbiesFuture career三Model resume (singleversion)（简历样本）四Interview Essentials（面试要点）五What Do You Do Now（如何准备）Times spent in preparation is never wasted. Time wasted is never spent in preparation.Quite simply, to be totally confident about your chances of success you must know almost everthing

10、there is to know about :*The company*The job advertised*The overall business environment the company operates in*The business culture of the company*Existing employees you might know*Where you might fit into the company *The salary you might be offered六The Big Day (面试当天)七What Do I Wear（如何着装）八What Qu

11、estions Will They Ask（面试问题）九Be Positive（要积极主动）十You Do the Talking (把握表述机会)十一.Dealing with Negatives at the Interview (正确处理面试中的消极因素)十二.Strength from Weakness(变不利为有利)十三.Hints and Tips (技巧提示)*Names *Eye contact *Sit comfortably专业词汇Curriculum vita 个人简历 Resume 履历 Clerk 文员 Coordinator 协调员 Turnover 营业额Orch

12、estra 管弦乐队 Martial arts 武术 Facility 设备 Innovation 革新 创新 Sector 部门Annual report 年度报告 Trainers 运动鞋 Pattern 模式 图案 Consultancy 咨询公司Bachelor 学士 Master 硕士 Doctor (Ph.D)博士Chapter Three Spoken Business Communication (口头商务沟通)本课要点*The first, as always, is to spend as much time as possible on preparation.*The

13、second is to think carefully about the actual content.*The third is to practise your presentation.一.Preparing for the Talk (为演讲准备) 1.The audience 2.The introduction 3.The facts 4.Visual aids 5.Dont trust the technology 6.The venue 7.The length 8.Be ready for questions二.Preparing The Content (搜集素材) 1

14、.Structure *A clear introduction is essential. *Then you move onto the main part of your presentation. *Finally, you must have a conclusion. 2.How long shoud your presentation be?Keep It Short and Simple三.Practice and Presentation Techniques(练习示范与演讲技巧)四.Hints and Tips(技巧提示) 1.When you stand up to be

15、gin, take your time and try not to appear nervous. 2.Most of the time you will be speaking to people who want to hear what you have to say. 3.Talk to the people in the audience. 4.Be careful about the things you do with your hands when speaking. 5.Dont just read your speaking notes. 6.Dont speak too

16、 fast. 7.Use only a few, well-chosen, visuals. 8.Pause before you move into the final part of your speech. 9.Dont run away the minute you have completed your presentation.五.Practice Makes Prefect(实践造就完美)专业词汇Presentation 发言 陈述 conciseness 简明 address 致辞 演讲 conference 会议 协商 Technician 技术员 Chief Executi

17、ve Officer 首席执行官 layout 布局 atmosphere 气氛Regional sales manager 地区销售经理 audio-visual aids 视听辅助工具 lectern 讲台Recruit 征募 招聘 draft 草图 汇票 resist 抵抗 distraction 注意力分散 temptation 诱惑Conclusion 结论 pause 停顿 volume 音量 书卷 eye contact 目光接触 眼神交会Chapter Four Communicating with Colleagues and Customers(同事沟通及客户沟通)本课要点

18、Unspoken Messages (非言语信息)Here are a few questions to consider about non-verbal communications : 1.How do you think you look? 2.How can you change your clothing message ? 3.What non-verbal communications do you not like ? 4.What assumptions do you make ? 5.Do you make group assumptions ?二.Friendly Co

19、mmunications(传递好消息)三xmunicating Sensitively(敏感性沟通)四.Problem Communications(问题沟通)五.Hints and Tips(技巧建议) 1.Stay clam 2.Listen 3.Dont assume 4.Explain clearly 5.Speak clearly *Do not use jargon. *Do not use long words where short ones will do. *Make sure that you speak at a speed that allows people to

20、understand what you are saying. *Pause frequently. 6.Ask for details 7.Check and respond 8.Close六.Hearing and UnderstandingAchieving Both(倾听与理解两者兼顾)七.Action(行动) 1.Do we want the person to decide the action after communicatiion? 2.Do we want the person to take action that we have alreadydecided? 3.Do

21、 we understand the effects the action may produce?八.Checking(核查) *Ask question. *Do not make assumptions.九xmunicating with Bosses(与老板沟通)“The boss may not always be right,but he or she is always the boss.” 1.Listen 2.Ask for suggestions 3.Lead your ideas into the ideas of the other person 4.Explain c

22、learly 5.Ask for suggestions again 6.Offer to revise 7.Checking 8.Follow up十.A Fact(忠告)“Success has many fathers.Failure is an orphan.”专业词汇Comment 评论 意见 potential 可能性 潜力 context 语境 背景 phenomenon 现象 奇迹Criminal 罪犯 investment adviser 投资顾问 district 行政区 地区 bonus 奖金 红利Dedication 奉献 commitment 委托 提交 initia

23、tive 主动权 首创精神 announcement 宣布 通告 identification card 身份证 embarrassment 尴尬 拮据 maintenance 维修 保持 Reprimand谴责训斥conversation 谈话社交 grievance不满委屈 jargon行话 component 组件Chapter Five Written Communication（书面沟通） 本课要点一xposing Your Message(内容组织) *Take the example of a proposed meeting. Its no good writing a mes

24、sage saying that a meeting is to be held if you dont state what is going to be discussed. *No one will come to your meeting unless you give him or her a good reason why they should attend. *Unless you state a date and time when a meeting is going to be held people cant attend. *Where the meeting is

25、to take place is also vital. *Who is to be involved is also essential information. People will not come to an event if they do not know that their attendance is expected. *What is the sequence of events? How will decisions be implemented?二.Written Forms of Communication(书面沟通的形式)*Your communication s

26、hould not include unnecessary information. *Your communication must have appropriate content. *Your communication must contain the correct facts. *Your communication should aviod the use or jargon and unnecessary technical terms. *Your communication should introduce the purpose and mission of the pa

27、per, have an explanatory content and should end with a clear conclusion or recommendation. *Your communication should always be spell-checked and read by a colleague before it is issued.三.Lets Practise(练习)四.Hints and Tips(技巧建议) 1.Size Matters. Use a 12-point type. 2.Use white space. 3.Read aloud.专业词

28、汇Electronic storage 电子储存 memo 备忘录 sequence 顺序 agenda 议程 proposal 提议 求婚Biography 传记 个人简介 quotation 引文 报价单 recommendation 推荐信 bangle 手镯 Pendant 耳环 坠子 text message 短信 international purchasing manager 国际采购经理 Explanatory comment 备注assessment 评价 估计 payment due 已到期应付款 scissor 剪刀 删去Stapler 订书机 Cash flow 现金流

29、 amateur 爱好者 外行 sponsorship 赞助Chapter Six Business Meeting(商务会议) 本课要点一.Why People Hold Meetings (为何举行会议)*To communicate policies *To issue instruction *To listen to review *To hold discussions *To ensure that everyone is aware of what is going on *To review experiences and future action*T provide wr

30、itten records二.Meeting Styles (会议风格)Authoritarian Inclusive Combat Routine Informal三.Writing the Records of Business Meeting (商务会议纪要)四.The Disadvantages of a Verbatim Record (逐字逐句的会议记录的缺点)*They contain full information about when and where the meeting took place.*They record the names of the people

31、taking part.*They list people who did not attend.*They record who made what decision.*They list points for action.*They are short and concise.*They remove duplications.*They are easy to access and can be held in electronic form.五.The advantages of a Written Summary (总结性会议纪要的优点)六.Influence and Power

32、(影响力)七.Evaluate (评估)八.After Considerable Discussion (在充分讨论之后)九.Who Are the Readers of the Minutes(谁将阅读会议纪要)十.Meeting Minutes (会议纪要)Keep It Short and Simple What ,Why ,When ,Where ,Who, and How.十一.More Minutes (更多纪要)十二.Why Certain Things Are Important (哪些更重要)*People need to know when the meeting took

33、 place. *Be very careful with dates.*Location *Present *Apologies for Absence.*Confirmation of Minutes of Previous Meeting. *Note how only the main points.十三.Hints and Tips (技巧建议)十四.Whats to Be Discussed (讨论内容)专业词汇Syndicate 辛迪加 企业联合 feedback sessions 反馈会话 brainstorming 集体自由讨论 accurate 精确的Minutes 会议记

34、录 authoritarian 独裁主义者 endorsrment 背书 combat 战斗 争论 participant 参与者 Insult 侮辱 损害 routine 例行公事 日常工作 executive committee 执行委员会 reluctant 勉强的Verbatim 逐字的 strive 奋斗 努力 elimination 消除 淘汰 phoenician 腓尼基人 alphabet 字母表Chapter Seven Cross-cultural Business Communications(跨文化商务沟通)本课要点一.Is it Possible to Put Cul

35、ture into Categories (文化分类是可能的吗)二.Stereotypes and Assumptions (类型和假定)三.The English Language（英语语言）四.Hints and Tips(技巧建议) 1.Adopt a culture. 2.Whatwrong? 3.Changes五.Phenomena Which Influence Cultures(影响文化的表现形式) 1.Time and punctuality 2.Formality 3.Attitudes 4.Socialising 5.Gender六.Direct or Rude(坦率抑或粗

36、鲁)七.Deference and Interruption(遵从与打断)八.Politeness(礼貌)九.European Union of Differences(差异化的欧盟)十.Diversity and Communication Opportunities(多样性和沟通机会)十一.Do Some Research(做一些调查准备)十二.Hints and Tips(技巧提示)*Be observant.*Ask for advice.*Explain your culture.专业词汇Executive执行者 textile纺织品 dialect方言 行话 category类别

37、范畴 assumption假定 担任Stereotype陈规 vice versa 反之亦然 scenario方案 phenomena现象 奇迹 supreme最高的 极度的Alcohol酒精 gender生产 multimillionaire千万富翁 hierarchy统治集团 inappropriate不恰当的Variation变化 estuary港湾 border 边境 国界diversity差异 多样性 innovation革新 改革Chapter Eight Crisis Communications 危机沟通本课要点Your communication skills could m

38、ake or break the company一.What Is a Crisis(何为危机) Real crisis share some common characterristics：1.The timing is unpredictable.2.The exact nature of the crisis is difficult to forecast. 3.Events occur wityout warning. 4.More than one problem occurs at the same time. 5.The crisis develops rapidly. 6xm

39、unications play a vital role.二.Why Is Communication Essential In a Crisis(危机沟通的重要性)三.Hints and Tips(技巧建议)1.Act fast2.Leave the blame.3.Dont forget anyone.四.What Can We Do in Advance(危机前的准备)Communication is one of the key elements in crisis management.One good way of beginning to plan is to look at r

40、ecent media reports of crisis.Ask yourslef:1.Could this crisis have been forecast in advance?2.What preparations were made by those affected？3.Was there a quick response to the crisis?4.Who was in charge of managing the crisis?5.Were the media sympathetic or critical of the management of the crisis?

41、6.How has the crisis affected the images and public preceptions of the organisations involved?五.The Golden Rules(危机沟通十条黄金准则)1.Prepare in advance. No business is safe from s crisis.*An assessment of the likekly threat.*Clear identification of responsibility.*Setting up of the crisis of management tean.*Practice and exercises.2.Make sure everyone knows their role.3.Accept responsibility. 4.Act quickly5xmunicate your position clearly and immediately.6xmunicate regularly.7.Tell your staff what is happening.8.Integrate