2022年考研考博-工商管理硕士（MBA）-考试名师押题精选卷I（带答案详解）试卷号65

1、住在富人区的她2022年考研考博-工商管理硕士（MBA）-考试名师押题精选卷I（带答案详解）（图片可根据实际调整大小）题型12345总分得分一.综合题(共50题)1.单选题2020年全球碳排放量减少大约24亿吨。远远大于之前的创纪录降幅，同比二战期间下降9亿吨，2009年金融危机最严重时下降5亿吨，非政府组织全球碳计划(GCP)在其年度评估报告中说，由于各国在新冠肺炎疫情期间采取了封闭和限制措施，汽车使用量下降了一半左右，2020年的碳排放量同比下降了创纪录的7%。以下哪项如果为真，最能支持GCP的观点（ ）问题1选项A.2020年碳指放量下得最明显的国家或地区是美国和欧盟B.延缓气候变化的办

2、法不是停止经济活动，而是加速向低碳能源过渡C.根据气候变化巴黎协定，2015年后的190年需减排10-20亿吨D.2020年在全球各行业减少的碳排放放总量中，交通运输由用占比例最大E.随着世界经济的持续复苏，2021年全球碳排放量同比下降可能不超过5%【答案】D【解析】结论提到汽车使用量，d项与交通有关，搭桥法2.写作题Suppose you are invited by Professor Williams to give a presentation about Chinese culture to a group of international students. Write a re

3、ply to1）Accept the invitation, and2）Introduce the key points of your presentation.You should write neatly on the ANWSER SHEET.Do not sign you own name at the end of the letter, use “Li Ming ”instead.Do not write the address .【答案】Dear Professor Williams,I feel really honored to be invited by you to g

4、ive a presentation to foreign students, and I think I can accomplish this task very well.In order to introduce Chinese culture to international students clearly, I intend to focus on two points in my presentation. On the one hand, I will attach my importance to Chinese history, for China is an ancie

5、nt country with a long history of five thousand years. On the other hand, I would like to share Chinese customs, such as pay a New Year Call, eating dumplings on Lantern Festival, and so on.Thank you again for your invitation. Looking forward to hearing from you soon.Sincerely yours,3.写作题Write an es

6、say based on the following chart. In your writing, you should1. interpret the chart, and2. give your commentsYou should write at least 150 words on the ANSWER SHEET. (15 points)【答案】 There is no denying that the chart shows the changes in the business volume of express delivery in China from 2018 to

7、2020. During these years, the volume of overall express delivery has experienced the greatest change, jumping from 51 billion to 83 billion during this time. Obviously, the tendency should be given more consideration. Many factors contribute to the tendency reflected in this chart, but in my view, t

8、he following two may take the lead. For one thing, with the development of Chinas economy, especially that of the e-commerce industry, online shopping has become one of the most important daily activities of Chinese residents. For another, the increasing investment by sellers on fast delivery of goo

9、ds is the key factor driving the growth of the express delivery market. With the rapid development of economy, it is obvious that the tendency reflected by the chart will continue for some time in the future.4.单选题The local people could hardly think of any good way to（ ）the disaster of the war问题1选项A.

10、shake offB.get offC.put offD.take off【答案】A5.单选题Picasso was an artist who fundamentally changed the（ ）of art for later generations.问题1选项A.philosophyB.conceptC.viewpointD.theme【答案】B6.单选题The first serious prospect of a cure for Aids（ ）a treatment which delays its effects has emerged.问题1选项A.other thanB.

11、rather thanC.more thanD.less than【答案】B7.写作题Suppose you are planning a tour of a historical site for a group of international students. Write an email to1) tell them about the site, and2) give them some tips for the tourPlease write you answer on the ANSWER SHEET.Do not use your own name, use “Li Min

12、g” instead. (10 points)【答案】Dear friends,As a member of the Students Union, I am writing this letter to tell you that we are going to visit the Great Wall next week.As you know, the Great wall, which is one of the World Cultural Heritages, embodies this nations profound and diversified peoples wisdom

13、 with its magnificent architecture. During this trip, it is advisable to wear comfortable shoes and sunglasses. Besides, you had better take some water and food with you.I hope that you will enjoy the journey. If you have any further question, please do not hesitate to reply.Yours sincerely,Li Ming8

14、.单选题李佳，贾元，夏辛，丁东，吴悠5位大学生暑期结伴去皖南旅游，对于5人将要游览的地点，他们却有不同想法。李佳:若去龙川，则也去呈坎;贾元:龙川和徽州古城两个地方至少去一个;夏辛:若去呈坎,则也去新安江山水画廊;丁东:若去徽州古城，则也去新安江山水画廊;吴悠:若去新安江山水画廊,则也去江村。事后得知，5人的想法都得到了实现，根据以上信息，上述5人游览的地点，肯定有:问题1选项A.龙川和呈坎B.江村和新安江山水画廊C.龙川和徽州古城D.呈坎和新安江山水画廊E.呈坎和徽州古城【答案】B【解析】李：龙川呈坎贾：龙川or徽州夏：呈坎新安丁：徽州新安吴：新安江村9.单选题His change of j

15、ob has（ ）him with a new challenge in life 问题1选项A.introducedB.initiatedC.presentedD.led【答案】C10.单选题为进一步弘扬传统文化，有专家提议将每年的2月1日、3月1日、4月1日、9月1日、11月1日、12月1日6天中的3天确定为传统文化宣传日。根据实际需要，确定日期必须考虑以下条件：（1）若选择2月1日，则选择9月1日但不选12月1日；（2）若3月1日、4月1日至少选择其一，则不选11月1日。以下哪项选定的日期与上述条件一致？问题1选项A.2月1日、3月1日、4月1日。B.2月1日、4月1日、11月1日。C.

16、3月1日、9月1日、11月1日。D.4月1日、9月1日、11月1日。E.9月1日、11月1日、12月1日。【答案】E【解析】本题选项全面，可以直接代入题干进行排除。只要与题干不矛盾即可。所以，正确答案为选项E。11.单选题如果我们做到“三个确保”，即确保高致病性禽流感不通过车船等交通工具扩散传播；确保交通通畅，不得以防治为由阻断交通;确保防治禽流感的各种医疗设备、药品、疫苗等应急物品的及时、快速运输，那么高致病性禽流感就能得到防治。如果上述断定为真，以下哪项就一定是真的？问题1选项A.如果高致病性禽流感不能得到防治，那么说明防治禽流感的应急物品没有及吋、快速运输。B.如果高致病性禽流感不能得到

17、防治，那么说明禽流感通过交通工具扩散传播了。C.或者高致病性禽流感没有扩散，或者我们没有做到“三个确保”。D.如果高致病性禽流感不能得到防治，那么说明我们没有确保交通通畅。E.如果高致病性禽流感得到了防治，那么说明我们一定做到了三个确保。【答案】C12.写作题论说文我国著名实业家穆藕初在实业与教育之关系中指出，教育之重点在道德教育（如责任心和公共心之养成，机械心之拔除）和科学教育（如观察力，推论力，判断力之养成）。完全受此两种教育，实业界中坚人物可成。【答案】学者的责任【解析】 题目为观点分析型题目，有两个核心词（道德教育与科学教育）。由材料可知，道德教育与科学教育缺一不可，可以用统一型题目和

18、结构来写，即“道德教育与科学教育”可共存/可统一/相辅相成/辩证统一13.单选题The employees tried to settle the dispute by direct （ ）with the boss问题1选项A.negotiationB.connectionC.associationD.communication【答案】A14.单选题某电影节设有“最佳故事片”“最佳男主角”“最佳女主角”“最佳编剧”“最佳导演”等多个奖项，颁奖前，有专业人士预测如下：（1）若甲或乙获得“最佳导演” ，则“最佳女主角”和“最佳编剧”将在丙和丁中产生；（2）只有影片P或影片Q获得“最佳故事片”，其

19、片中的主角才能获得“最佳男主角”或“最佳女主角”；（3） “最佳导演”和“最佳故事片”不会来自同一部影片。以下哪项颁奖结果与上述预测不一致？问题1选项A.乙没有获得“最佳导演”， “最佳男主角”来自影片Q。B.丙获得“最佳女主角”， “最佳编剧”来自影片P。C.丁获得“最佳编剧”， “最佳女主角”来自影片P。D.“最佳女主角” “最佳导演”都来自影片P。E.甲获得“最佳导演”， “最佳编剧”来自影片Q。【答案】D【解析】先翻译题干：（1）甲或乙获得“最佳导演” “最佳女主角”和“最佳编剧”在丙和丁中；（2）P片或Q片中的主角获得“最佳男主角”或“最佳女主角”获得“最佳故事片”。根据题干已有条件

20、得不出结论，所以只能代入验证。A项代入，肯定（2）的前件，影片Q获得最佳故事片，并未产生矛盾。BCE也一样，代入题干后并未产生矛盾。D项代入后，肯定（2）的前件，影片P获得最佳故事片，“最佳导演”也来自影片P，产生了矛盾。所以正确答案为D项。某电影节设有“最佳故事片”“最佳男主角”“最佳女主角”“最佳编剧”“最佳导演”等多个奖项，颁奖前，有专业人士预测如下：（1）若甲或乙获得“最佳导演” ，则“最佳女主角”和“最佳编剧”将在丙和丁中产生;（2）只有影片P或影片Q获得“最佳故事片”，其片中的主角才能获得“最佳男主角”或“最佳女主角”；（3） “最佳导演”和“最佳故事片”不会来自同一部影片。以下哪

21、项颁奖结果与上述预测不一致？A.乙没有获得“最佳导演”， “最佳男主角”来自影片Q。B.丙获得“最佳女主角”， “最佳编剧”来自影片P。C.丁获得“最佳编剧”， “最佳女主角”来自影片P。D.“最佳女主角” “最佳导演”都来自影片P。E.甲获得“最佳导演”， “最佳编剧”来自影片Q。15.单选题某研究团队研究了大约4万名中老年人的核进其报成像数据、自我心理评估等资料。发现经常有孤独感的研究对象和没有通独感的研究对象在大脑的默认网络区域存在显著差异。默认网络一组参与内心思考的大脑区域，这些内心思考包括回忆旧事、规划未来、想象等。孤独者大脑的默认网络联结更为紧密。其灰质容积更大。研究人员由此认为，

22、大脑默认网络的结构和功能与孤独感存在正相关。以下哪项如果为真，最能支持上述研究人员的观点?问题1选项A.人们在回忆过去，假设当下或预想未来时会使用默认网络。B.有预独感的人更多地使用想象，回忆过去和憧带未来以克服社交隔离。C.感觉孤独的老年人出现认知衰进和患上痴呆症的风险更高，进而导致部分脑区要缩。D.了解孤独感对大脑的影响，拓展我们在这个领域的认知，有助于减少当今社会的孤独现象。E.穹窿是把信号从海马体输送到默认网络的神经纤维束，在研究对象的大脑中，这种纤维束得到较好的保护。【答案】B【解析】三段论，默认网络三样，默认网络孤独感，所以，找三样与孤独感的关系。16.单选题艺术活动是人类标志性的

23、创造性劳动。在艺术家的心灵世界里，审美需求和情感表达是创造性劳动不可或缺的重要引擎；而人工智能没有自我意识，人工智能艺术作品的本质是模仿。因此，人工智能永远不能取代艺术家的创造性劳动，以下哪项最可能是以上论述的假设？问题1选项A.人工智能可以作为艺术创作的辅助工具。B.只有具备自我意识，才能具有审美需求和情感表达。C.大多数人工智能作品缺乏创造性。D.没有艺术家的创作，就不可能有人工智能艺术品。E.模仿的作品很少能表达情感。【答案】B【解析】前提：人工智能没有自我意识，本质是模仿；结论：人工智能永远不能取代艺术家的创造性劳动。补充前提，可以采用搭桥法。即没有自我意识不能创造，或者模仿不能创造。

24、但本题较为灵活，搭桥的时候换了一下等价的关键词，即没有自我意识就不具有审美需求和情感表达，所以正确答案为B项。17.单选题Jennifer has never really（ ） her sons death. Its very hard to accept the face that shell never have a child. 问题1选项A.come to terms withB.come up againstC.come out withD.come down to【答案】A18.单选题Last weekend Kyle MacDonald in Montreal threw a

25、party to celebrate the fact that he got his new home in exchange for a red paper clip. Starting a year ago, MacDonald bartered the clip for increasingly valuable stuff, including a camp stove and free rent in a Phoenix flat. Having announced his aim (the house) in advance, MacDonald likely got a boo

26、st from techies eager to see the Internet pass this daring test of its networking power. “My whole motto (座右铭) was Start small, think big, and have fun, ” says MacDonald, 26, “I really kept my effort on the creative side rather than the business side. ”Yet as odd as the MacDonald exchange was, barte

27、r is now big business on the Net. This year more than 400,000 companies worldwide will exchange some $10 billion worth of goods and services on a growing number of barter sites. These Web sites allow companies to trade products for a virtual currency, which they can use to buy goods from other membe

28、rs. In Iceland, garment-maker Kapusalan sells a third of its output on the booming Vidskiptanetid exchange, earning virtual money that it uses to buy machinery and pay part of employee salaries. The Troc-services exchange in France offers more than 4,600 services, from math lessons to ironing.This i

29、s not a primitive barter system. By creating currencies, the Internet removes a major barrierwhat Bob Meyer, publisher of Barter News, calls “the double coincidence of wants.” That is, two parties once not only had to find each other, but also an exchange of goods that both desired. Now, they can pr

30、ice the deal in virtual currency.Barter also helps firms make use of idle capacity. For example, advertising is “hugely bartered” because many media, particularly on the Web can supply new ad space at little cost. Moreover, Internet ads dont register in industry-growth statistics, because many excha

31、nges are arranged outside the formal exchanges.Like eBay, most barter sites allow members to “grade” trading partners for honesty quality and so on. Barter exchanges can allow firms in countries with hyperinflation or nontradable currencies to enter global trades. Next year, a nonprofit exchange cal

32、led Quick Lift Two (QL2) plans to open in Nairobi, offering barter deals to 38,000 Kenyan farmers in remote areas. Two small planes will deliver the goods. QL2 director Gacii Waciuma says the farmers are excited to be “liberated from corrupt middlemen.” For them, barter evokes a bright future, not a

33、 precapitalist past.1.The word “techies” (Line 4, Para 1) probably refers to those who are（ ）.2.Many people may have deliberately helped Kyle because they（ ）.3.The Internet barter system relies heavily on（ ）.4.It is implies that Internet advertisements can help（ ）.5.Which of the follow is true of QL

34、2 according to the author?问题1选项A.afraid of technologyB.skilled in technologyC.ignorant of technologyD.incompetent in technology问题2选项A.were impressed by his creativityB.were eager to identify with his mottoC.liked his goal announced in advanceD.hoped to prove the power of the Internet问题3选项A.the size

35、of barter stiesB.the use of virtual currencyC.the quality of goods or servicesD.the location of trading companies问题4选项A.companies make more profitB.companies do formal exchangesC.media register in statisticsD.media grade barter sites问题5选项A.It is criticized for doing business in a primitive way.B.It

36、aims to deal with hyperinflation in some countries.C.It helps get rid of middlemen in trade and exchange.D.It is intended to evaluate the performance of trading partners.【答案】第1题:B第2题:D第3题:B第4题:A第5题:C【解析】1.本题主要考查的是大纲规定的第四个阅读考点:根据上下文推断重要生词或词组的含义根据题干中的 techies一词可直接定位至一段3句。根据 techies之后的后置定语 eager to see

37、 the Internet.of its networking power可推断, techies应该是极其关注网络或对网络感兴趣的人。从之前的 boost(帮助,支持)可进一步推断, techies能够为麦克唐纳的网上易货交易提供帮助和支持,那也就意味着他们熟悉网络技术。由此可见,B选项 skilled in technology(精通技术)符合题意,故为正确答案。2.本题主要考查的是大纲规定的第二个阅读考点:理解文中的具体信息根据题干信息定位至一段3句。该句中 MacDonald likely got a boost from techies是对题干中Many people may hav

38、e deliberately helped Kyle的同义转述,而该句后半部分则道出了其原因:因为他们渴望看到互联网能够通过这一关于其网络功能的大胆测试,即证明网络的巨大力量。D选项是对3句中 eager to see the Internet pass this daring test of its networking power的同义转述,故正确。3.本题主要考查的是大纲规定的第五个阅读考点:进行一定的判断和推理根据题干信息可定位至三段。根据三段可知,网上易货交易不同于原始的物物交换体系。互联网通过创立虚拟货币,消除了物物交换的一个主要障碍:需求的双重吻合。人们可借由虚拟货币为交易定价,

39、实现以货易货。由此可见,虚拟货币是网络易货交易所依赖的交易媒介。综上所述,B选项符合题意,故正确。4.本题主要考查的是大纲规定的第五个阅读考点:进行一定的判断和推理根据题干信息可定位至四段2句。该句以广告业为例,说明网络广告以空闲位置来交换利润。该例证是为了论证首句的观点:易货交易能帮助公司利用闲置的生产力。言下之意,网络广告能够帮助公司利用闲置生产力来获得利润,因此A选项符合题意,为正确选项。5.本题主要考查的是大纲规定的第二个阅读考点:理解文中的具体信息根据题干信息QL2可定位至五段5句。该句指出,农户对于能够“摆脱奸猾的中间商”感到非常兴奋。换言之,QL2提供的易货交易可以让农户“摆脱奸

40、猾的中间商”。可见,C选项与原文的表述一致,且选项中的 get rid of是对原文中 be liberated from的同义转述,故C选项为正确答案。19.单选题In order to live the kind of life we want and to be the person we want to be，we have to do more than just （ ）with events.问题1选项A.put upB.set upC.turn upD.make up【答案】A20.单选题在这次 NBA选秀中，卡特、布莱尔、库里被勇士队、湖人队、老鹰队选中。关于他们分别被哪个球队

41、选中，几位不知道确切选秀结果的球迷做了如下猜测：球迷甲卡特被湖人队选中，库里被老鹰队选中。球迷乙：卡特被老鹰队选中，布莱尔被湖人队选中。球迷丙卡特被勇士队选中，库里被湖人队选中。根据选秀结果，三位球迷各猜对了一半。则以下哪项正确地说明了这次的选秀结果?问题1选项A.卡特被湖人队选中、布莱尔被老鹰队选中、库里被勇士队选中。B.卡特被老鹰队选中、布莱尔被湖人队选中、库里被勇士队选中。C.卡特被勇士队选中、布莱尔被湖人队选中、库里被老鹰队选虫。D.卡特被湖人队选中、布莱尔被勇士队选中、库里被老鹰队选肃。E.卡特被勇士队选中、布莱尔被老鹰队选中、库里被湖人队选中。【答案】C【解析】C， 题干显示：卡特

42、一定在勇士队布莱尔在湖人库里在老鹰队21.单选题I must leave now,（ ） , if you want that book Ill bring it you tomorrow .问题1选项A.AccidentallyB.IncidentallyC.OccasionallyD.Subsequently【答案】B22.单选题将75名学生分成25组，每组3人，则能确定女生人数。（1）已知全是男生的组数和全是女生的组数（2）只有1名男生的组数和只有1名女生的组数相等问题1选项A.条件（1）充分，但条件（2）不充分B.条件（2）充分，但条件（1）不充分C.条件（1）和条件（2）单独都不充分

43、，但条件（1）和条件（2）联合起来充分D.条件（1）充分，条件（2）也充分E.条件（1）和条件（2）单独都不充分，条件（1）和条件（2）联合起来也不充分【答案】C【解析】该题考查算术知识。分组情况有：全是男生的组、全是女生的组、只有1名男生的组和只有1名女生的组。当只有条件1或者只有条件2已知时，则不能确定女生的人数，当联立条件1和条件2时，则可以确定女生人数。23.单选题一项工程施工3天后，因故停工2天，之后工程队提高工作效率20%，仍能按原计划完成，则原计划工期为（）。问题1选项A.9天B.10天C.12天D.15天E.18天【答案】D【解析】该题考查应用题工程问题。方法一：设原计划工作x

44、天，每天完成1个单位，则剩余工作量为x-3，剩余工作时间为x-5，则按照提速20%，即每天完成1.2个单位，还能按原计划完成工作，则有1.2(x-5)=x-3x=15。方法二：工作效率提高20%，则效率比为5：6，同样工作量的情况下时间比为6：5，按照题意，可以加速2天完成，则时间分别为12天和10天，即原本需要12+3天=15天时间。24.单选题某人购买了果汁，牛奶和咖啡三种物品，已知果汁每瓶12元，牛奶每盒15元，咖啡每盒35元，则能确定所买各种物品的数量。（1）总花费104元（2）总花费215元问题1选项A.条件（1）充分，但条件（2）不充分B.条件（2） 充分，但条件（1）不充分C.条

45、件（1）和（2）单独不充分，但条件（1）和条件（2）联合起来充分D.条件（1）充分，条件（2）充分E.条件（1）和（2）单独都不充分，条件（1）和条件（2）联合起来也不充分【答案】A【解析】 Normal 0 7.8 磅 0 2 false false false EN-US ZH-CN X-NONE MicrosoftInternetExplorer4 设购买了果汁，牛奶和咖啡三种物品分别为x，y，z件(x，y，z0且为整数)。条件（1）：根据已知条件，得12x+15y+35z=104因为104是个偶数，说明y、z必须是同为奇数或者同为偶数，则15y+35z得到的尾数为0，那么x的末尾是2或

46、者为7（12以上可以排除，超过了104）。 当x=2时，15y+35z=803y+7z=16，只有y=3，z=1符合。 当x=7时，15y+35z=20，无解。因此，对于条件（1）只有唯一解，取值为（2,3,1）。条件（2）：根据已知条件，得12x+15y+35z=215因为15y+35z的尾数为0或者5，当尾数为0时，12x的尾数为5，不符合要求；当尾数为5时，12x的尾数为0，则x的末尾是0或者5（20以上排除，超过了215）。 当x=5时，15y+35z=215-60=1553y+7z=31，有y=8，z=1和y=1，z=4满足要求。 当x=10时，15y+35z=215-120=953

47、y+7z=19，只有y=4，z=1满足要求。 当x=15时，15y+35z=215-180=35，则y=0，z=1，排除。满足条件的解有3组，因此不充分。25.写作题Directions:Write an essay based on the chart below. In your writing, you should1) interpret the chart, and2) give your commentsYou should write about 150 words on the ANSWER SHEET. (15 points)【答案】According to a survey

48、 on different ways for residents to do their physical exercises in a certain city, “doing exercise alone” accounts for more than half, namely 54.3%, which is followed by “exercising with friends”(47.7%). In comparison, fewer people (23.9%) choose to do exercise with families or join group activities

49、 (15.8%).A number of factors may account for the phenomenon. On one hand, with the increasing pressure people face in their work and life, most adults are occupied with loads of duties at work and piles of chores at home, thus it is quite difficult to make an appointment with friends or join a group

50、 to do physical exercise. Instead, they have to do it alone at any time suited to themselves. On the other, nowadays many young adults opt for working and living in a metropolis when they grow up or graduate, far away from their hometown, which makes it almost impossible to do any exerciseswith fami

51、lies.From the analysis above, a conclusion can be drawn that the trend of people doing physical exercise solitarily may become more prevalent in the future.【解析】对某市居民体育锻炼方式的调查显示，“单独锻炼”占一半以上，占 54.3%，其次是“与朋友一起锻炼”（47.7%）。相比之下，选择与家人一起锻炼（23.9%）或参加集体活动的人较少（15.8%）。有许多因素可以解释这一现象。一方面，随着人们在工作和生活中面临的压力越来越大，大多数成

52、年人在工作中要承担大量的工作，在家里要做大量的家务，因此很难与朋友约个时间或参加一个团体进行体育锻炼。相反，他们必须在适合自己的任何时候单独做。另一方面，现在许多年轻人长大或毕业后选择在远离家乡的大都市工作和生活，这使得他们几乎不可能与家人一起锻炼身体。通过以上的分析，可以得出结论：未来人们单独进行体育锻炼的趋势可能会更加普遍。26.翻译题The term “business model” first came into widespread use with the invention of personal computer and the spreadsheet (空白表格程序). Be

53、fore the spreadsheet, business planning usually meant producing a single forecast. At best, you did a little sensitivity analysis around the projection. The spreadsheet ushered in a much more analytic approach to planning because every major line item could be pulled apart, its components and subcom

54、ponents analyzed and tested. You could ask what- if questions about the critical assumptions on which. Your business depended-for example, what if customers are more price-sensitive than we thought?-and with a few keystrokes, you could see how any change would play out on every aspect of the whole.

55、In other words, you could model the behavior of a business. Before the computer changed the nature of business planning, most successful business models were created more by accident than by elaborate design. By enabling companies to tie their marketplace insights much more tightly to the resulting

56、economics, spread sheet made it possible to model business before they were launched.【答案】随着个人电脑和空白表格程序的发明，“商业模式”这一术语首次得到广泛使用。在空白表格程序问世之前,商业计划通常意味着一次简单的预测。充其量也只能围绕着预测再做一点敏感度分析。空白表格程序则为商业计划开创了一种更加严密的分析方法,因为表格中的每个主要列项都可以拆分,其成分和细节也可以得到分析和测试。你还可以针对自身企业所依赖的关键性构想提出“如果会怎样?”的假设性问题例如,如果消费者对价格的敏感度超出了我们的预期怎么办?这

57、时,只需敲击几下键盘,你就可以看到任何变化对于全局中各个方面可能产生怎么样的影响。换句话说,你可以模拟商业行为。在商业计划还未因为计算机的出现而发生本质性的变化时,绝大多数成功的商业模式更多的是出于偶然,而非精心设计。空白表格程序能够使企业将市场洞察力和随之而来的经济活动紧密联系起来,从而使企业在商业计划运营之前进行模拟实验成为可能。27.单选题When a psychologist does a general experiment about the human mind, he selects people（ ） and asks them questions. 问题1选项A.at ea

58、seB.at randomC.in essenceD.in sum【答案】B28.单选题Other guests at yesterdays opening, which was broadcast（ ）by the radio station, included Anne Melntosh and Mayor.问题1选项A.liveB.aliveC.livingD.lively【答案】A29.单选题甲班考试结束后，几位老师在一起议论。张老师说“班长和学习委员都能得优秀。“李老师说“除非生活委员得优秀，否则体育委员不能得优秀。”陈老师说“我看班长和学习委员两人中至少有一人不能得优秀。”郭老师说

59、“我看生活委员不能得优秀，但体育委员可得优秀。”基于以上断定，可推出以下哪顼一定为真?问题1选项A.四位老师中有且只有一位老师的断定为真。B.四位老师中有且只有两位老师的断定为真。C.四位老师的断定都可能为真。D.四位老师的断定都可能为假。E.题干的条件不足以推出确定的结论。【答案】B【解析】B，真假话原则，逆否命题，1找2绕3回，可以找到2组矛盾关系，矛盾永远一真一假30.翻译题Read the following text carefully and then translate the underlined segments into Chinese.My DreamMy dream h

60、as always been to work somewhere in an area between fashion and publishing. Two years before graduating from secondary school, I took a sewing and design course thinking that I would move on to a fashion design course. However, during that course I realised that I was not good enough in this area to