英语专业学年论文-从双关语差异看广告翻译的策略

1、 V. Conclusion Advertisement is a way for the company to propaganda their product. To gain the market among the severe competition, it is important to carry out a wonderful advertisement to promote their product, and figures of speech is an effective way to achieve the purpose. Among the figures, pu

2、n is a wide and frequent approach, because it is an effective way to make the advertisement attractive, accurate, striking, vivid and forceful. Advertising words must be vivid, conspicuous and impressive, with high readability and the force to promote sales, so puns are widely used in advertisements

3、. Puns in advertisements have many forms of expression such as homophone, grammar, etc., and can result in the effects of humor, wit, beauty, and even makes the product more competitive and profitable. So only understand its pragmatic analysis, types and effects of pun can it be used rightly and pro

4、perly to make the advertisements sweet to the ear, and pleasing both the eye and mind.Bibliography1Jeremy Munday. Introducing Translation Studies: Theories and Studies. Shanghai Foreign Language Education Press2010: 131. 2余立三. 英汉修辞比较与翻译M. 北京: 商务印刷馆, 1985: 177.3戴炜栋. 新简明语言学教程M. 上海: 上海外语教育出版社, 2002: 74-75.4程永生. 汉译英理论与翻译教程M. 北京: 外语教育与研究出版社, 2005: 27-50.5杨丰宁. 英汉语言比较与翻译M. 天津: 津大学出版社, 2006,9: 70-71.6杨青山. 实用文体英汉翻译M. 北京: 国防工业出版社, 2010,4: 296-302.7刘季春. 实用翻译教程M. 广州: 中山大学出版社, 2007,8: 245.8李太志. 商务汉英写作修辞对比分析与互译M. 北京: 国防工业出版社, 2008,1:167-203.论文题目：从双关语差异看广告翻译的策略（An Analysis of Translation Strategies of Adv