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1、IBM software storyThe IBMsoftware storyPrepared for IBM by 11th Avenuepage 1收吻旅伦龋猖增炮款暗嘶涉画亨袄渺宝翁侯银遇杠筒雕维削淘概裕盗畴苹IBM与软件的故事(顶级企业的发展思路)IBM与软件的故事(顶级企业的发展思路)IBM software storypage 1收吻旅伦龋猖IBM software storyPeople consume only whatthey need, when they need it.The leading utility provider in Spain is launching
2、an automated energy management systemthat enables more than 300 industrial customers, 900 service providers and 11,000 householdsto better control their energy usage. Users will be able to establish consumption protocolsto minimize electricity use in peak periods and to take full advantage of renewa
3、ble energyresources when available.page 4蔽郑醇栗隋囊吩措售赔附捅蓟侄釜亥复骚僚砌额恫虽蕴石汾棋奇坞填汲素IBM与软件的故事(顶级企业的发展思路)IBM与软件的故事(顶级企业的发展思路)IBM software storypage 4蔽郑醇栗隋囊IBM software storyThey know the bestway from A to B.The Singapore Land Transportation Authority is improving one of the most modern, affordableand heavily us
4、ed public transport networks in the world, by adding an integrated paymentoption that can be used for the bus or the train, plus parking and vehicle congestion charges.And in the background, the system studies the usage data to help design new schedulesand routes that will further reduce congestion.
5、page 5滤键豫竞曹排涤秘啃痞暂孟婶嫁舒躯抵潭励期续气钒鹊辑马哨孙猪剑外蔷IBM与软件的故事(顶级企业的发展思路)IBM与软件的故事(顶级企业的发展思路)IBM software storypage 5滤键豫竞曹排IBM software storyThey access thebest and brightest,from anywhere.A medical imaging systems designer develops technology that enables medical professionalsto view medical imagessuch as X rays,
6、 computed tomography scans and MRIsvia wiredand mobile devices, including laptops, smart phones and Web-enabled PDAs, which allowsdoctors who are not physically on site to lend their expertise and provide medical assistancea breakthrough for the medical profession.page 6弊赫懈肥蛀狐吃纪华接魂揭芋贺且营礁于豫骏铡疫句稳鸟哇溅肮瑰
7、戍字焉IBM与软件的故事(顶级企业的发展思路)IBM与软件的故事(顶级企业的发展思路)IBM software storypage 6弊赫懈肥蛀狐IBM software storyThey spend more timewith the people andthings they love.Harley Davidson is engaging their raving customers in unique ways empowering them toconnect over social networks, share photos, plan rides, create blogs
8、and engage in a waythat turns their customers into sellers.page 7朝娠梳品碳腔赃栋叼叉瞎魏馆境舅擦渡浅谗晤佳豫洛街菩挟墨深滥洽悸夜IBM与软件的故事(顶级企业的发展思路)IBM与软件的故事(顶级企业的发展思路)IBM software storypage 7朝娠梳品碳腔IBM software storyThey see hiddenpatterns.Blue Cross and Blue Shield Association is gathering and analyzing information received from
9、all participating Blue Cross Blue Shield plans to obtain a national view of claims data. Usingthis consolidated information, the organization can improve negotiations with health providersregarding healthcare costs, predict medical expenses and better identify member risk factorsfor health issues an
10、d hospitalization.page 8垢滴滁炒掣梁锯行检沈渗啸翔镶肩您奢械锐米蕾不四裸篇萄烃冉哩司放永IBM与软件的故事(顶级企业的发展思路)IBM与软件的故事(顶级企业的发展思路)IBM software storypage 8垢滴滁炒掣梁IBM software storyThey recognize problemsbefore its too late.One of the largest school districts in Alabama is integrating disparate data sources into anadvanced warning syst
11、em. Using this single, reliable source of information, teachers will gaininsight into the academic lifecycle of each student and monitor student progress with increasedvisibility. The system will enable teachers to address and resolve issues before they escalate,helping steer students on the right p
12、ath and reduce drop out rates.page 9屯茹迂铀鸡楼矣厩花档薄罐毖弦侗竣啼糯舞妖饭皋抛刘袒蔼哼诲果寺心画IBM与软件的故事(顶级企业的发展思路)IBM与软件的故事(顶级企业的发展思路)IBM software storypage 9屯茹迂铀鸡楼IBM software storyBehind every one of theseexamples is a business,government or an industrythat has used softwarein new ways.page 10噬蒋庄捎寒瓣献此丑畜都违理蛛惩额支转够栽晌勋裳者叶壶魄茁思捅
13、格玛IBM与软件的故事(顶级企业的发展思路)IBM与软件的故事(顶级企业的发展思路)IBM software storypage 10噬蒋庄捎IBM software storyToday, more than ever, organizations use software toenable every facet of their business.page 11BusinessSoftware撞绣恰疙赘惯凛丽蛹振贩赫迟龙佩疥宝凳檀拆疤旨毒栅宇击再擎展绳枪焊IBM与软件的故事(顶级企业的发展思路)IBM与软件的故事(顶级企业的发展思路)IBM software storypage 11Bu
14、sinIBM software storyBut with new models and ways of working come new challenges.page 12DataeverywhereAs the world becomes moreinstrumented, the challenge isto get more out of the wealthof new informationfrom managingdata to developing insights.New expectationsfor valueGlobal integrationand connecti
15、vityAs the world becomes moreinterconnected and as theparadigm of the organization shiftsfrom multinational corporationto globally integrated enterprise,businesses can no longer afford tooperate as islands. More than ever,they need to find ways to connectboth internally and externally.Customer expec
16、tations havenever been higher: Personalizedservice, delivered flawlessly.Differentiationthrough peopleAs always, its the capabilities andingenuity of the people in businessthat deliver results. But today, itsabout more than just those on yourpayrollthe greater opportunityis how well you can engage a
17、worldwide ecosystem of employees,partners, suppliers, and customersto help create new value.BusinessSoftwareSecurity risksTechnology has allowed workto move beyond physical locationsand brand offices.It now exists on virtual platforms,across dispersed teams andplayers. But the more data andinformati
18、on organizations makeavailable to their internal audience,the greater the risk.仗赡柠羔釜焰畸筷逝插寥邮缕檬屁鸿枫句苏坯荣遂勿曼玉讲酚醒遣元妈喘IBM与软件的故事(顶级企业的发展思路)IBM与软件的故事(顶级企业的发展思路)IBM software storypage 12DataGIBM software storyAnd as a result, a new set of needs has emerged.Turn informationinto insightsIncrease agilityConnect
19、& collaboratepage 13BusinessEnable business service& product innovationDrive enterprise operationseffectiveness & efficiencyManage risk, security& complianceSoftware学胖冗倡耶答抬售找其唯沁责迪噬埋谜肘剪敬蔚饯历涎幕儿非跨皿淑咆氯IBM与软件的故事(顶级企业的发展思路)IBM与软件的故事(顶级企业的发展思路)IBM software storypage 13BusinIBM software storyThese needs ran
20、ge from building technology advantageto developing new strategic business solutions.Business solutionspage 14“I need to make better use of my companysinformation. That means my company hasto do a better job managing data and content.With timely access to clean data, we coulddevise new ways to serve
21、our customers.”“I need better ways to connect my team toimprove their productivity and ability to maketimely decisions. By connecting key processesand enhancing collaboration, we can be moreresponsive to our customers and partners.”“I need to create more efficiency within ourexisting infrastructure.
22、 That starts with greatervisibility and control across all of our operationsboth IT and enterpriseand better managementof our overall resources.”Turn informationinto insightsIncrease agilityConnect & collaborateEnable business service& product innovationDrive enterprise operationseffectiveness & eff
23、iciencyManage risk, security& complianceTechnology advantage“I need to create the processes and flexibleinfrastructure our organization needs to reactmore quickly to changing market conditions.”“I need to deliver smarter products, services andcapabilities more efficiently and reduce cost andrisk acr
24、oss the product and application lifecycle,while also providing better service experiences tomy end customers.”“I need to ensure that my organization is pro-activelyidentifying all the different types of risks to ourbusiness, and that we have security and resiliencyplans in place to address any threa
25、t or disruption.”斯景雏讥堵沼陀国糙琢貉失返甘岗吮析桨擒勒脂巷吗柞摄索醛侗燃最误性IBM与软件的故事(顶级企业的发展思路)IBM与软件的故事(顶级企业的发展思路)IBM software storypage 14“I neIBM software storySmarter softwarefor a smarter planetpage 2乒竹胆菊炸疥尝癌着贼耪澄颐贫桃血进惩够题蔚众干剪挨踞余汀锻瓣默胰IBM与软件的故事(顶级企业的发展思路)IBM与软件的故事(顶级企业的发展思路)IBM software storypage 2乒竹胆菊炸疥IBM software storyO
26、n a smarter planet,software is changingthe way people live.page 3苟廉沼毅檀纯俏喝厕高矾高法肩圾遁驹君庄治遁总徘泪缸舔圆供伴振公灵IBM与软件的故事(顶级企业的发展思路)IBM与软件的故事(顶级企业的发展思路)IBM software storypage 3苟廉沼毅檀IBM software storyAddressing these needsrequires smarter software.page 15碎巷阀可啡凯皖壤腹涎澡七伪苹捎溪挤夺舶沃焦坛耍陵宿市辰洒斧尝莫限IBM与软件的故事(顶级企业的发展思路)IBM与软件的故事
27、(顶级企业的发展思路)IBM software storypage 15碎巷阀可啡IBM software storyTurn information into insightsSmarter softwareknows & acts.page 16Case study: CarrefourThe Carrefour Group is the premier retailer in Europe and thesecond largest worldwide, with more than 15,000 multi-formatstores in 33 countries and more t
28、han 490,000 employees. UsingIBM Software for Business Intelligence and Analytics, Carrefourhas been able to leverage its customers consumption patternsto establish the most popular loyalty program in France, withnearly 14 million members. By leveraging historical transactiondata and real-time busine
29、ss analytics, Carrefour can identify itsmost profitable customers, what products they buy, andmostimportantlywhat products they would be willing to buy with theright incentive. Marketers can craft highly targeted campaigns,execute them rapidly and gauge their impact instantaneously.With the capabili
30、ty to distribute promotions through kiosks,mobile phones, Web sites, and hand-held devices, SmarterSoftware from IBM has directly supported Carrefours effortsto strengthen customer loyalty by creating a common customerexperience across all of its retail formats.燃严束害枚忿泵咒完渠蛹剥确满茶捕娄破幅寸控梆贷羽得诲渺慰猴尤戮租IBM与软件
31、的故事(顶级企业的发展思路)IBM与软件的故事(顶级企业的发展思路)IBM software storypage 16CaseIBM software storyIncrease agilitySmarter softwareadapts.page 17Case study: SMCSMC, which is headquartered in Singapore, is a leadingpneumatics supplier. While having ample warehouse space,the company had outgrown manual inventory contro
32、l processes.They needed a system that could help track thousands ofdifferent types of valves, sensors, fittings and vacuums inreal-time, as well as handle millions of shipments.Using an IBM and IBM partner database management solution,SMC was able to integrate receiving, stocking, replenishment,orde
33、r fulfillment and shipping, giving them up-to-the-secondvisibility of its inventory and product whereabouts. With IBMssoftware applications, SMC is able to conduct immediate andseamless downloading of customer orders and new partswithout costly and error-prone re-keying of information. Withgreater v
34、isibility and control across the system, staff membersat the warehouse are able to collaborate in new ways andrespond faster to changes in the supply chain. Most importantly,the solution assures that warehouse locations dont drop belowminimum stock levels.With IBM software, SMC has been able to incr
35、ease shippingcapacity across Asia by 25 percent, while reducing expensesby 25 percentall while maintaining a 100 percent accuracyof orders placed.氟俘险烹署燃徊愚拒秀每袜环德测户然拾硝弊严厕吠暴侄差幕厚秆苏涟厅IBM与软件的故事(顶级企业的发展思路)IBM与软件的故事(顶级企业的发展思路)IBM software storypage 17CaseIBM software storyConnect & collaborateSmarter softwa
36、reconnects.page 18Case study: Shikoku Electric Power CompanyOne of 10 electric utilities in Japan that generates and deliverspower locally, Shikoku Electric Power Company supplieselectrical service to more than 2.8 million people. As part ofa multi-utility business group, the company has expandedbey
37、ond the electrical service infrastructure it originally developed,and now offers new data communications services, includingcable TV, internet and phone service over fiber to the home.IBM Software for Messaging and Collaboration has helpedShikoku implement a communications system for knowledgesharin
38、g throughout the company, including critical informationto enable rapid recovery from power outages duringemergencies such as earthquakes. By strengthening basicaccess control and setting up a framework to address theissue of information leakage, the company has also createdan environment of improve
39、d governance.Whether its daily business manuals, or procedures to solveequipment problems, or recovering quickly from major outages,Smarter Software from IBM has helped Shikoku connectits employees, customers and partners together, and deliveran enhanced level of service throughout.乓恕匿铀嵌引酣庙弗里韧瓶办展赶哆惟
40、催悉品沮够篮黔彬九昔建置奏羡供IBM与软件的故事(顶级企业的发展思路)IBM与软件的故事(顶级企业的发展思路)IBM software storypage 18CaseIBM software storyEnable business service & product innovationSmarter softwaredelivers.page 19Case study: French biomedical companyA French biomedical company has an ambitious mission:develop the most advanced artifi
41、cial heart to drasticallyextend the life of heart disease patients. While theheart includes many technological and biomedical firsts,perhaps the biggest breakthrough is the hearts state-of-the-art use of software and sensors to adjust its ownperformance. The company entrusted IBM to developthe softw
42、are and sub-systems key to their success.Depending on the patients level of exertion, the heartadjusts its speed and blood pressure to feed more oxygento the body. That allows for a more normaland variablelevel of physical exertion, whether the patient is sittingstill, climbing a flight of stairs, o
43、r taking a brisk walk. Thebuilt-in software also allows the device to be remotelymonitored and diagnosed, sparing patients frequent tripsto the hospital for routine checkups.With Smarter Software from IBM, patients with theseartificial hearts enjoy greater autonomy and freedom to goabout their lives
44、, while trusting that their physicians andhospital have all the most up-to-the-moment informationto ensure theyre heathy and safe.泊副组卑冒芒够澡胳咐甸泽停糖柴洛警复比抖巡载坷厌炼命丽纸焕龙篡篡IBM与软件的故事(顶级企业的发展思路)IBM与软件的故事(顶级企业的发展思路)IBM software storypage 19CaseIBM software storypage 20Enable business service & product innovation
45、Smarter softwaremonitors & controls.Case study: McCarran International AirportUsing IBM Software for Asset and Service Management,McCarran International Airport in Las Vegas, Nevada was ableto significantly streamline and optimize its entire operations,and deliver a customer experience rated as the
46、best in thecountry. McCarran was able to increase its efficiency andservice quality by unifying the management of all IT andoperational assets, and consolidating the various legacyfinancial and operational systems in one place. Key benefitsinclude significantly improved technician productivity;accel
47、erated resolution of repairs; reduced IT costs; increasedrevenue through accurate chargebacks; enhanced securityand streamlined compliance reporting.So whether its a pot hole that needs to quickly be fixed ona runway, or whether its ensuring that customer baggageis appropriately routed, or that the
48、right people have the rightsecurity access at the right time, Smarter Software fromIBM has helped McCarran Airport distinguish itself byoptimizing its internal workflow systems and integratingits previously siloed assets.嚏扫蹭天升涅揖们发诸疚教扶糟壮荡郴虞髓儒拟饺愧咙遥惟驶旱啦影玄惺IBM与软件的故事(顶级企业的发展思路)IBM与软件的故事(顶级企业的发展思路)IBM sof
49、tware storypage 20EnabIBM software storyDrive enterprise operations effectiveness & efficiencySmarter softwareoptimizes.page 21Case study: Swiss ReTo help manage its growth, Swiss Re moved from a siloed,manual approach in managing key IT processes to an end-to-end service management model in which I
50、T processes arestandardized, automated and aligned with business needs.One area where this shift can be seen is in the organizationshandling of change and release management processes: Itsnot unlikely that during a single weekend IT staff must implementbetween 200 and 1,000 IT changes. Swiss Re part
51、neredwith IBM to improve their change and release managementby aligning software delivery with business requirements,predicting future IT requirements and assessing how changescould affect service, and automating previously manualprocesses to ensure quality and reduce errors.With Smarter Software fr
52、om IBM, Swiss Re has been ableto deploy new services faster and with fewer errors. In fact,some service changes that previously took days to deploycan now be completed in just 10 minutes. And with aconsolidated view of their infrastructure, developers cancreate new services to run on existing resour
53、ces rather thansourcing whole new technologies.壹易琉倘婪歼饿膊馒饮沥旗斑感邮砸郁偏厄泞剂是重残点腆雕钻挺崎鹊劈IBM与软件的故事(顶级企业的发展思路)IBM与软件的故事(顶级企业的发展思路)IBM software storypage 21CaseIBM software storyManage risk, security & complianceSmarter softwareprotects.page 22Case study: Allied Irish BanksAs competition and regulation increase
54、s, Allied Irish Banksneeded to become more agile and cost-effective in serving itsretail customers. Thus, the company embarked on a completetransformation of its retail banking system. As part of thetransformation, the company needed to replace its existingmainframe security system. Moving forward,
55、they needed acomprehensive suite of security tools that would help themrigorously enforce security as well as automate administrationand auditing for both the new banking platform and its legacyenvironments. They worked closely with IBM Business PartnerRSM Partners to replace their existing mainfram
56、e securitysoftware with an IBM Service Management solution that helpsthem stay ahead of security threats and lower the cost ofcompliance with legal and regulatory requirements.With Smarter Software from IBM, Allied Irish Banks was ableto establish more robust and secure protocols over their IT,freei
57、ng bank staff to focus more on quality control and improvingcustomer service.诫虾菌必筐施警焉茹颈亭竣渔咯缄咯锈巢详侗尸眉扶伦宫饿崖辜篱扣迄黑IBM与软件的故事(顶级企业的发展思路)IBM与软件的故事(顶级企业的发展思路)IBM software storypage 22CaseIBM software storypage 23At IBM, we believe softwarecan make the world work betterone client at a time.轮贿厕深瞥内农旋浑页韧顾码危酪儒阳眼呻
58、淖美据役涂制疥敞坐筋负于溃IBM与软件的故事(顶级企业的发展思路)IBM与软件的故事(顶级企业的发展思路)IBM software storypage 23At IBIBM software storypage 24A lot of other companies claimthey do the same thing.But they dont. They cant.Their software doesnt worklike our software.情芜钩疚杭袒促秋彼病奉疏玉检欠梭岳波舀茶瘪碾俱义姑谷徘谚础纹釉樱IBM与软件的故事(顶级企业的发展思路)IBM与软件的故事(顶级企业的发展思
59、路)IBM software storypage 24A lotIBM software storypage 25We know what it takes to solveour clients biggest challenges,and weve spent the last 50 yearsdelivering software that is fueledby expertise, built for change,and ready for work.秋娟叛作烤掷简砍子贫昂窖媒逐监蚁滞酚建蜂抗倍滦粮戎揽总熬酿欢怒摄IBM与软件的故事(顶级企业的发展思路)IBM与软件的故事(顶级企业
60、的发展思路)IBM software storypage 25We knIBM software storyFueled byexpertiseWe know software. But more importantly, because were IBM, we knowhow software connects to hardware connects to servicesand what ittakes to make technology infrastructure run.But we also know how to apply software for real result
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