商务英语教程答案蒋学清答案

1、商务英语教程答案蒋学清答案 brand1OntheaccomplishmentofCSCassignment,employeeshonetheir culturaland literacy.A.educational B.technological C.legal D.marketplace答案：marketplace2、TheCSCideaistoinstill and leadership skills for less-structured, diverse business environment andcultures.A.managerial confidence B.market

2、 competenceC.global perspective D.partnership答案：global perspective3、CSCrepresentsnotonlycutting-edgecareertraining,butalsoa major advance in thepracticeof .A.economic development B.corporate social responsibility C.cost savingsD.supply chain management答案：corporate social responsibility4、Corporate so

3、cial responsibility is no longer viewed as , but an investment that brings financialreturns.A.legal compliance B.regulatory cost C.operation for a reputation D.business priority答案：regulatory cost5、Thealignmentofcharitablegivingwithbusinessstrategy, company skills and market needsiscalled .A.sharehol

4、der responsibility B.CSR value curve C.strategic philanthropy D.performance assesent答案：strategic philanthropy6、Oneexampleofcompaniesbuildingagrowthplatformthrough the practice ofCSRis .disasterrecoverydonatingmoneydeveloping product/service innovations that generaterevenue D.helping prevent violence

5、 in underservedareas答案：developing product/service innovations that generate revenue7、ProbonoisaLatinphrasefor undertaken voluntarily and withoutpayment.qualitycontrolgrowthstrategyentrepreneurialwork D.professionalwork答案：professional work8、Thepotentialdrawbackofthisinvestment is that it is exclusive

6、 in the U.S. when many believe international diversification is helpful.A.return B.portfolio C.collection D.classification 答案：portfolio9、 is the process of designing, launching and running a new business, which is often initially a allbusiness.A.Entrepreneurship B.Starting-up C.Entrepreneur spiritBu

7、siness renovation 10、TrustisthefoundationoftheBBC ; we areindependent, impartial andhonest.A.business value B.corporate values C.business ethics D.corporateethic答案：corporate values11、Codeofconductisasetofrulesoutliningthesocialnorms, religiousrulesandresponsibilitiesof,andorproperpracticesfor,an ind

8、ividual. In Chinese, code ofconductis .A.行动密码B.行为准则C.行动管理D.管理规范答案：行为准则12、Participants in IBMs CSC assignment are all teams of excellent employees to help communities worldwide address challenges.A：正确 B：错误答案：正确13、CSC assignments initial aim was to develop the skills and experience to succeed as new g

9、lobal leaders.答案：正确14 、 The statement “In the past, business was only responsible to shareholders” means companies are set up to fulfill investors business and societal plans.A：正确 B：错误答案：错误15 、 Values-based regulation must be placed ahead of legal compliance when companies integrate CSR into core bu

10、siness strategy.A：正确 B：错误答案：错误1、Ifyourelookingtoboostcustomersatisfaction,oneofthemost promising places tostartis .customermanagementcustomer service C.financial goals D.stakeholder interest 答案：customerservice2、Itisbelievedthatincreasedsatisfactionhasa(an) impact consumer spending, cash flow, and bu

11、sinessperformance.A.positive B.negative C.unknown D.neutral答案：positive3、Astudyof200companiesshowsaclearcorrelationbetween higher levels of customersatisfactionand .stakerisksstockoptionsstockpricessharedividends4、Problemswithservicehadamuch than problems with the products themselves on customers lik

12、elihood to recommend abrand.largereffectnoeffectlesseffectequaleffect答案：larger effect5、Customerservicecallsinvolvedirectinteractionbetween A.companies andmanufacturesmanufactures anddistributorscustomers anddistributorscompanies and theircustomers答案：companies and their customers6、Overall, ice cream

13、sales in the U.S.have declined 1 to 2 percent in recent years, except for Haagen-Dazs and a few other super premium producers.A：正确 B：错误答案：正确7The in of ice in the since the early 1990s is due to competition among ice cream producers.答案：错8、Frozenyogurtsaleshavedeclinedrapidlyforalongtimebecause many p

14、eople didnt like the tarttaste.9、答案：错9、“Dessert junkies” are those people with yearning for low-fat frozen yogurt and low-fat ice cream.答案：错误10、The retail price of Haagen-Dazs is quite high when compared with other premium ice cream.答案：正确1 、 Read the article Pillurys Haagen-Dazs, then watch the vide

15、o, listen to the lecture and answer the following questions. 1. Marketings role has changed over time. According to the lecture, whats the role of marketing in the era of Marketing Company? 2. Do you think marketing and are the 3SWOT ysisexplain briefly. 4. Does Haagen-Dazs concern pursuing long-ter

16、m customer satisfaction? Could you cite evidence from the article PillurysHaagen-Dazs?1、Jim hadnt realized that Guanxi wasso vital inbusiness.so common in Chineseculture.such a complicatedprinciple.not important inbusiness.答案：what a pretty girl she was 2、He defines Guanxi asbuilding a support network of collaborators inbusiness.the exchange of presents betweencollaborators.the experience you gain from doing business over a longtime.not necessary at all in doingbusiness.答案：他被了，相信为了钱可以使用一切手段。3、A lot of foreign companiesuse Chineseinterpreters.fail because they