自制Book4U1Reading1 详细版课件

1、Module 4 Unit 1Advertising 湖南省石门县第五中学 肖丽群Stop smoking to protect our environment!Taiwan,China!Brainstorming advertisementswhatwherewhyhowfunctionsattitudesadvantagesdisadvantagesWhat may be talked about in this expository writing?Prediction: advertisementsListening and answering1 What do advertiseme

2、nts encourage people to do?2 What does PSAs stand for?3 What are PSAs meant to do?To buy a product or service or believe in an idea.Public service advertisements.To educate people about health, safety or any other issue which affects public welfare. Detailed readingMain idea of each paragraphPara.1P

3、ara.2Para.3Para.4Para.5Brief introduction of adsWhat is an ad?Untrue claims about productsPublic service adsThe advice on ads Further reading1. Most people are not aware of how many ads are around them.2. Advertisements are always meant to promote a product or service.3. PSAs are only found in newsp

4、apers and on TV.4. PSAs and commercial ads use some of the same methods.5. Commercial ads can give us valuable information about how to live our lives.6. An ad warning people against smoking is an example of a PSA.not always not only PSAsC 11.Where are the advertisements most commonly found?They are

5、 most commonly found in newspapers and magazines, on billboards, the Internet, radio and TV.C 22.What is the difference between commercial advertisements and PSAs?A commercial advertisement is one which someone had paid for to promote a product or service, while PSAs are often run for free, and are

6、meant to educate people about issues which affect public welfare.3.Why are some of the ads clever according to the article?4.When did China begin a nationwide public service advertising campaign?5.Why should we follow the advice in PSAs?Because although the ads do not lie, they do not tell you the c

7、omplete truth.In 1996.Because they are meant to be helpful, and by following the advice in PSAs,we can often learn a lot. The structure of the textintroduction of advertisementscommercial and public service adsauthors opinions/suggestionsHow to read expository writing?Reading strategyintroduction of

8、 subjectsupporting detailsconclusiona subjectreading expository writing 说明文Post-reading (Consolidation) Whats the similarities and difference between commercial advertisements and public service advertisements? SimilaritiesPlaces foundMethods used _ language_imagesBillboardsNewspapers MagazinesThe I

9、nternet RadioTelevisionpersuasive excitingattractive originalTypes Differences purposes validity确实性Comme-rcial adsPSAsTo promote a product orservice.To educate people about health,safety or any other issue which affects public welfare.They do not tell you the complete truth.They are helpful andwe can learn a lot byfollowing the advice they give.DebatingGroup A: Advertising has a positive effect on ourlives.Group B: Advertising has a negative effect on ou