高中英语《Unit1AdvertisingWordpower1》-完整精讲版课件

1、Unit 1 Advertising Word powerNo. 1 Middle School of Jiangyin Huang HuaLi Yang Crazy EnglishSuppose you are Li Yang, and you wish to produce a new kind of electrical dictionary(电子词典), what preparations should you make in order to attract most customers?TechnologyMarket research（市场研究/调查）Advertisements

2、Brain storming:Market research sales/marketing department consumers market share sales targets market leader high quality sales figures sales and marketingzX.x.KMarket research sales/marketing department consumers market share sales targets market leader high quality sales figures sales and marketin

3、g消费者市场份额销售目标市场主导者高质量销售量(产品)销售和市场营销销售/营销部门Before a company starts making a new p_, they must collect and study information about what people want and need. So, they do m_. The boss of the company needs a lot of information about the s_ of the product. So, the s_, led by a sales/marketing manager, wil

4、l present the information from their market research to the boss. The company can then choose the right product to produce, the one which is expected to be most popular with c_. One of the most important pieces of information is the m_ the percentage of a market that the company has. Also important

5、are the s_ the amount which they think they will sell in a future period. If they want to become the m_, the company must ensure that their product is of h_. Once the product goes on the market, its s_ the amount which has been sold should be reported every day, so the company can check the progress

6、 of their product.roductarket researchales and marketingales/marketing departmentonsumersarket shareales targetsarket leaderigh qualityales figuresPractice:Challenge!Pair work:Complete the dialogue between Mr Carter and Ms Jones on page 7 in your textbook.zX.x.KMr Carter: Our new _ has been on the m

7、arket for two weeks. What is its _ now?Ms Jones: We have about 15 per cent share of the market at the moment. The _ rose by 2 per cent yesterday across the whole country.Mr Carter: Thats quite encouraging. I think it might be because_ really like the design and _ of the product. I would like you to

8、do some further _ about young peoples views on the product. The _ should also finish the report on the _ by next week.Ms Jones: Were doing it right now. Ill present it to you tomorrow morning.Mr Carter: Thats great. If we want to be the _ in our field, we need to get as much information about _ as w

9、e ductmarket sharesales figuresconsumershigh qualitymarket researchsales/marketing departmentsales targetmarket leadersales and marketingWhen the new product is produced after the market research, we still need design some helpful, exciting and attractive advertisements so that the advertisem

10、ents can help us excite the readers and attract more customers to buy the product.Attention!Question:Whats the relationship between these two different colored groups?More examples:1.This book is of great help, that is to say, it is very _.2. I dont think it has any use, that is to say, I think it i

11、s _.3. The message is very valuable. That is to say, it is of great _.4. The old man is in good health.He is _.5. Drunk drivers are a great danger to people on the road. that means they are _ drivers. helpfulusefulvaluehealthydangerousNoun +y +ly +ic +al +ous +fulhealth healthyweek weeklyhero heroic

12、origin originaldanger dangeroushelp helpfulVerb +ed +ing +iveamaze amazedexcite excitingattract attractivecompete competitiveWays of forming adjectives:Using suffixes（后缀）Competition: Work in groups and write down more words that are created this way. The group that has the most words wins the game!C

13、ome on!zX.x.KBest Clothing ShopDo you want _ (love) and _ (attract) clothing at low prices? Are you tired of wearing the same plain(素色的), _ (bore) outfits(服装) every day? Do you sometimes feel like your friends are trendier(更时髦的) than you are, and wear more _ (create) outfits?We can tell you where yo

14、ur friends found their _ (fantasy幻想) clothes. Best Clothing Shop has opened two new stores in the city centre. An _ (excite) film star look is now available to every teenager! Our shopping environment is _ (friend) and enjoyable. Our highly _ (compete) prices mean you dont have to be rich and _ (fam

15、e) to look great.lovelyattractiveboringcreativefantasticexcitingfriendlycompetitivefamousJeans, shirts and dresses are on sale now. If you are one of the first ten _ (luck) shoppers this weekend, you will receive a discount(折扣) card. So come this Saturday to one of our new stores to collect your free gift and start shopping at the place where you can find the clothes you have always wanted! luckycommercial1 commerce 2 health 3 hero 4 attract