参考商务英语

1、1.Multiple-choice1)Whichofthefollowingis notthewaycommunicationwithcommunicationwithcommunicationwithgeneral communicationwith2) A team is foroverallTeamwork 团队精神Team1.Multiple-choice1)Whichofthefollowingis notthewaycommunicationwithcommunicationwithcommunicationwithgeneral communicationwith2) A tea

2、m is foroverallTeamwork 团队精神Teambuilding Colleague 同事 Subordinate 下属 nt erdependent 相互依赖的 Commonobjective 共同目标 Allocate 分配Trust Audio-visualchannel Seminar ernalB. C.separated D.3）WhichofthefollowingementscannotbeusedtodescribeagoodA Whenpeopleare re,othersofferThemembers worktowardsacommonPeoplewor

3、kfortheirindividualTheydiscuss rolesandallocatethemtoteam4)Whichofthe followingisawayofverbalonation A. lC. timeandB.choice ofD.bodyMemo 备忘 Note 通知 Fluctuate 起伏 Leveloff 持平 Stable 稳定的 Peak 顶峰Diverge hebeginningofaion, ananecdote ora quoteshouldbetoldinorderto givetheframeworkoftheendthepresentthearg

4、umentofthegrasppeoples6)Whichofthe followingis ransitional termina Letsmoveontothe next po Letsgoback towhat Iwassayingear 10. “We are in receipt of yours of 5th June，in reply to which we pleased tot”C. eanyquestionsfromthewehavereceivedyourweare replyingyourwewanttomakea We have received your lette

5、r of 5 June, andwe wouldlike togive youaD.Another waytolookatit7) When writinga note, A.shortformscanbe pleteareC. NopoliteD.Allof thechas “sincerely replyby“Withreferencetoyourletterdated21June.”Thissentence iswrittento ethe reasonforwritingthisrefertothepreviousshowenda9. Whichofthefollowingphrase

6、scanbeusedtodescribethisFluctuatedRecordeda sharp1. Vocabulary Currency 货币 Bill/note 钞票 te 升1. Vocabulary Currency 货币 Bill/note 钞票 te 升值1)Timeismoney.ThisquoteissaidBenjaminHenryDavideBernardMigueldeCervantes2)WhichofthefollowingisNOTthefunctionofAmediumofAunitofAstoreofAwayof3)Whatismeaningofthesen

7、tenceIdlikesomecoinsforthisIwanttochangesomeotheIwanttochangetheosomeIwant a Ilikethese4) Opportunity cost is the cost ofany activity ermsof the best tradetraded5)Thefavorabletradeofbalancetradetrade6)WhichofthefollowingisNOTthereasonforthelaborshortageinUrbanizationseriorIncreaseofStructuralchanges

8、inMindsetchangeofmigrant7) According to the theory of comparative advantage, if given a choice bet n producin o goods (or servi ), a country will make the most efficient use of its resour by producing the good with the lowestA.productionB.C.costD.opportunity8)WhichofthefollowingisNOTthebenefiternati

9、onalConsumershaveagreatervarietyofCountriesearnforeignrevenueswhichenhancethegrowthofThemanagementfunctionofernmentisWastefulduplicationofis9)CountriescancontroltheforeignbusinessA.tariffsB.freeeconomyC.developmentareaD.10) Credit limit is used to regulate theum amount a creditor will allowte Deflat

10、ion 通货紧缩 Opportunitycost 机会成本 Trade surplus 贸易顺差 Trade deficitOEM 代加工2. Cross out the wordtdoesnot collocate with the word in bold.Economy:Living: cost of/standard of/quality Sector:private/civil/public Market: job/work/labour ernment:Trade: exTax: burden/bill/loadUnemployment:Multiple1) Guess what

11、brand name the following advertising slogan is referring Lecture41. Vocabulary Brand nameMarketingmix 市场 Tangible 有形的angible “WhenititivelyhastobethereA.B.D.Federal2) Marketing is the management st ipates and A.customerrequirementsB.sellersC.Multiple1) Guess what brand name the following advertising

12、 slogan is referring Lecture41. Vocabulary Brand nameMarketingmix 市场 Tangible 有形的angible “WhenititivelyhastobethereA.B.D.Federal2) Marketing is the management st ipates and A.customerrequirementsB.sellersC.distributorsrequirementsD.retailers3) Planning is long term, in the sense of new products, A.t

13、odaysmarketB.tomorrowsC.yesterdaysmarketD.everyday, and CoreproductActualproduct 4)ThearketingAugmentedproduct Packaging alselling SalesPromotion 销售促进/A.product,people,priceandpromotionB.product,price,placeandC.price,place,peopleandpromotionD.product,price,placeand5)WhichofthefollowingisNOTangibleA.

14、B.ionC.goodsonthe shelf D.S6) Core product means the dominant A.qualityB.benefit C.price D.t the consumer expects from Cash Refunds (Rebates) Pricepacks Onlinecouponing 券7) A unique set of tions in the minds of customers concerning what brandstandsThis.PatronageRewards -of-Purchase A.brandloyaltyB.b

15、randimage C.brandawarenessD.brand8)ThebrandwiththelargestmarketThis.A.luxurybrandB.classicbrandC.brandleaderD.brandContests, Games, and S Acostleadershipstrategy pstakes 抽奖9)Thecoreofpromotionis.A.sellproductsB.cutC.earnbenefitsD.deliver10) Im not sure about A.bannerads. When I visit a website, I do

16、nt think I even AfocusshotsC.lesD.11)Peoplelessand lessbecause theycan just go online if they want findoutwhatsA.banner adsshotsC.lesD.communication with one or more customers al selling is ordertoobtaina A. al ayC.directal D. 13) “Buyonegetone”is ofthepromotiontoolsinsales A. -of-PurchaseB.C.Patron

17、ageD.Price14) Placing batteries next to battery operated toys and , or selling andcerealtogetherofthepromotiontoolsinsalesA. -of-PurchaseCommunicationB.C.PatronageRewardD.Price15) A differentiation arketing ay of creating a product tisperceived.A.beingsimilartootherB.havinga lbrandC.beinguniquethrou

18、ghouttheD.offeringsuperior1. FormsofBusinessOwnership企业Soleproprietorships （个人企业2.Wordinflection Corporate - corporation Strategic - strategy Contingent-contingency形Allocate-Department-Negotiate-unlimitedliability 无限责任fringebenefits Theeasiestwayasolea a eyoursistosetraise capital 筹 stockholder 股东 金

19、My brother-in-law and I want to start a small1. FormsofBusinessOwnership企业Soleproprietorships （个人企业2.Wordinflection Corporate - corporation Strategic - strategy Contingent-contingency形Allocate-Department-Negotiate-unlimitedliability 无限责任fringebenefits Theeasiestwayasolea a eyoursistosetraise capital

20、 筹 stockholder 股东 金My brother-in-law and I want to start a small vacuum cleaner repair shop as partners. We want to keep our investment cost down. We shouldanize throughaninformala a transferofownership stability Strategic(long-range)Tacticalshort-rangeplanning 短期规划 Contingency planning 应急计划 Assignm

21、ent of tasks 任务分配Departmentalization 3.Agoodreasontoconsiderstartingabusinesspartner is A.yourpartnerwilltakeone-halftheresponsibilityforallB.partnerswithcomplementaryskillscanenhancethesof aAllocationofresour Autocratic Leadership DemocraticLeadership Figurehead 名誉 Liaison 联络员Monitor C. partners ca

22、n take part in the management of the firm or act on behalf of the WhattypeofbusinessfindsitmucheasiertoraiseAsoleAA型性In what specific sequence do managers perform their function to help company者Spokesman Entrepreneur Negotiator Controlling,anizing,Directing,controlling,anizing,directing,controlling,anizing,directing,TrueorfalseWhen anizations CEO setsa goal for each , he or she is engagedinwhatmanagerialA.B.D.tfocusesPlanningisadynamic-makingoblig