高中英语 reading课件 牛津必修4

1、2021/8/11 星期三1Unit 1 Advertising 2021/8/11 星期三2Step 1Lead-in2021/8/11 星期三32021/8/11 星期三4 Type1 Type2commercial ads(to persuade to buy )PSAs(to teach)protect waterprotect ourselves2021/8/11 星期三5Step 21. What do ads try to persuade people to do?2. What do PSAs aim to do?To buy a product or service or

2、to believe in an idea.They aim to teach us and help us lead better lives.Fast-reading2021/8/11 星期三6Expository writing（说明文）paragh1paragh2paragh3paragh4paragh5paragh1paragh2paragh3paragh4paragh5(A)(B)Step 3Discuss the structure of the text 2021/8/11 星期三7 Para.1brief introduction of adsWhat is an ad?un

3、true claims about productspublic service adsthe advice on ads Para2Para3Para4Para5Step 4Main idea of each paragraph2021/8/11 星期三81.Most people are not aware of how many ads are around them. 2. PSAs are only found in newspapers and on TV.3. An ad warning people against smoking is an example of a PSA.

4、4. Commercial ads can give us valuable information about how to live our lives.5. PSAs and commercial ads use some of the same methods.PSAsStep 5TFFTTnot onlyT or F questions2021/8/11 星期三9Choose the correct answer according to the text.1. Which of the following is true according to this reading pass

5、age? A. All people enjoy seeing and hearing all kinds of advertisements. B. Many people think advertisements are the most important in their everyday life. C. Many people are quite used to seeing and hearing various advertisements. D. All advertisements give people very important information.C2021/8

6、/11 星期三102. The writer of this reading passage wants to _. A. tell his readers what are advertisement B. share some important information about advertisements with readers C. tell his readers how important advertisements are D. tell his reader why people are used to seeing and hearing all kinds of a

7、dvertisementsB2021/8/11 星期三113. Which of the following can not be regarded as an advertisement _? A. Yes to life, no to drugs. B. Project Hopeschool every child. C. Good to the last drop. D. The car accident kills four passengers.D2021/8/11 星期三124. The main difference between commercial advertisemen

8、ts and public service advertisements is that _. A. public service advertisements cost only a little money while commercial ones cost a lot B. public service advertisements deal with public issues but commercial ones dont C. commercial advertisements sometimes deal with serious social problems D. pub

9、lic service advertisements tell the complete truth but commercial ones dont B2021/8/11 星期三135. Some of the advertisements are clever because _. A. they dont tell the complete truth to customers though they dont lie B. they use the most beautiful language and images C. they are made so beautiful and

10、can be found almost everywhere D. they dont tell lies directly to the customersA2021/8/11 星期三146. Which of the following topics will be talked about in a public service advertisement _? A. A new car factory that will be built in China next year. B. A good harvest of oranges is expected this year. C.

11、 Tea will take the place of coffee. D. A paper bag will make your home cleaner.D 2021/8/11 星期三15Find out the similarities and the differences between commercial ads and PSAs.Step 6Similarities DifferencesMethodsPurposeCostReliance(可靠性)Places Group work2021/8/11 星期三16SimilaritiesCommercial ads PSAspu

12、rposecostfreeplacesmethodsbelievabletricksteachnewspapers magazinesthe Internet radio TVattractive pictures clever languagepurposecostreliancereliance not freepersuade to buyDifferencesDifferences2021/8/11 星期三17 Ads are an 1._ part of our lives. Include 2. _ads and PSAs. Use 3._ pictures and clever

13、language . Encourage us to buy a product or service or believe in an idea.Be aware of the skilful methods.Try not to 4. _ for the trick. What is a PSA?Mean to teach us.Help us 5._ better lives. We must use our 6._ and not be a slave to ads. What is an ad? Does an ad tell people the complete truth?co

14、mmercialimportantintelligencefallleadIntroduction（para 1)Conclusion(para 5)Supporting details(para 2 - 4)attractiveExpository writing （说明文）2021/8/11 星期三182021/8/11 星期三192021/8/11 星期三202021/8/11 星期三21Hope Project2021/8/11 星期三22Taiwan,China!PSAsPractice2021/8/11 星期三23Debate 2021/8/11 星期三24Group1: adva

15、ntages of ads Group2: disadvantages of adsRules After Group 1 says one advantage of ads, within 1 minute, Group 2 should say one disadvantage of ads, or Group 2 will lose. 2021/8/11 星期三25Conclusion: Every coin has its two sides. There is no exception for ads. It has both advantages and disadvantages. It is hard to decide the ad is good or bad. But we should be smart about ads and be smart about what we believe. Think about why you should do the things the ad suggests.2021/8/11 星期三26What have we learned today? We learned something abo