大三下课件管理研究方法chapter

1、Chapter 1The nature of business and management research and the structure of this bookIntroduction to the research processThings to considerRealities and pitfalls of researchApproaches, strategies and methodsTechniques and procedures for data collection and analysisAppropriate use of information tec

2、hnologyTerminologyMethods - The techniques and procedures used to obtain dataMethodology -The theory of how research should be undertaken Saunders et al. (2009)The nature of researchDefinition:Something that people undertake in order to find things out in a systematic way, thereby increasing their k

3、nowledgeSaunders et al. (2009)Characteristics:Data are collected systematicallyData are interpreted systematicallyThere is a clear purpose to find things outFeatures of business and management research (1)Managers draw on knowledge from other disciplinesManagers are more likely to allow access if th

4、ey seecommercial or personal advantageManagers now tend to be as educated as the researchersManagers require research to have some practical consequenceEasterby-Smith et al. (2008)Features of business and management research (1) Key debatesKnowledge production (Modes 1, 2 and 3 knowledge)The relevan

5、ce gapEvidence based managementBasic and applied research (difference & combination)Features of business and management research (2) Basic and applied researchSources:authors experience; Easterby-Smith et al. (2008); Hedrick et al. (1993)Figure 1.1 Basic and applied researchThe research process (1)S

6、tages of the research processFormulating and clarifying a topicReviewing the literatureDesigning the researchCollecting data Analysing dataWriting upBased on Figure 1.2: Saunders et al. (2009)The research process (2)Factors to considerThe impact of your personal feelings and beliefs Access to dataTi

7、me and other resourcesValidity and reliability of the dataEthical issuesPurpose of the bookTo help you undertake research by beingClear about what you are doingWhy you are doing itThe associated implications of what you are aboutto doOverview of the Chapters (1)Tutorials for data analysis softwareSm

8、arter Online Searching GuideTerminology that is defined and explainedExamples of research projectsChecklists for focused guidanceOverview of the Chapters (2)Each Chapter contains:A summary of key pointsSelf- check questions and answersReview and discussion questionsReferences and further readingA ca

9、se study that highlights real research issuesFinal Sections BibliographyAppendicesGlossaryIndexSummary: Chapter 1Business and management researchIs transdisciplinaryEngages with both theory and practiceInvolves undertaking systematic researchShould be undertaken with rigourSummary: Chapter 1The book acts as a guide to the research processby providing: a series of research examples checklists to help you acquire relevant knowledgereview and discussion questionsself-check questions - and a