《大学生创新思维与创业指导MOOC》英文版教学大纲

1、Syllabus of College Students innovative thinking and entrepreneurial guidance MOOCCourse Name：College Students innovative thinking and entrepreneurial guidance MOOC Credits： 1.0 Total Credit Hours： 16Lecture Hours： 16 Experiment Hours： 0Target Major： Business administration, accounting, economics, i

2、nternational trade, finance and other economics and management majors、Course Nature & Aims This course is an applied discipline, including 10 chapters. The innovation part includes introduction to innovation, innovative thinking, innovative thinking methods and creative development. The entrepreneur

3、ship part includes entrepreneurial opportunities, entrepreneurial teams, entrepreneurial resources, entrepreneurial plans, entrepreneurial financing and the establishment of enterprises. The teaching purpose of this course is to systematically train students innovative thinking, so that students can

4、 master the inherent laws of entrepreneurial activities and the uniqueness of entrepreneurial activities, and understand the problems and solutions that may be encountered in the process of entrepreneurship practice. Specifically, we should cultivate students innovative consciousness, train innovati

5、ve thinking, explore innovative thinking methods and creative development paths, strengthen innovation and entrepreneurship, cultivate and exercise entrepreneurial skills such as entrepreneurial opportunity identification, resource integration, team building, entrepreneurial plan writing, entreprene

6、urial financing and enterprise creation, guide students to adopt new thinking methods to carry out entrepreneurship work and strengthen innovation The ability to analyze and solve problems creatively and encourage college students to actively participate in innovation and entrepreneurship practice.、

7、Course Objectives 1. Moral Education and Character CultivationThrough the teaching of this course, we can cultivate students entrepreneurial ability and entrepreneurial consciousness, cultivate their ability of being enterprising, challenging and innovative, and master the knowledge of individuals a

8、bility to choose, employ, make decisions, respond, take risks and character. It will lay a certain foundation for students to start new enterprises and engage in enterprise management in the future, master certain practical operation skills, teach students to write entrepreneurial plans, guide stude

9、nts to carry out simulated entrepreneurship, and understand the procedures of enterprises and the basic principles and theories of management.Through the teaching and practice of this course, on the one hand, cultivate students awareness of innovation and entrepreneurship, stimulate students enterpr

10、ising and adventurous spirit of innovation and entrepreneurship, so that college students have the ability and knowledge of innovative thinking, creative development, entrepreneurial choice, entrepreneurial decision-making, team building and risk-taking; on the other hand, it can open innovative ent

11、erprises and engage in enterprise management for students in the future Lay a certain foundation for management, master certain entrepreneurial and management skills, teach students to write entrepreneurial plans, guide students to simulate entrepreneurship, and understand the basic principles and t

12、heories of business start-up procedures and management.2. Course objectivesThrough the study of this course, students qualities, skills, knowledge and abilities are as follows:Objective 8-1. Not only have the sense of innovation, but also have the ability of innovation and entrepreneurship.Objective

13、 8-2. Be able to grasp the development trend of business administration, apply what you have learned, and creatively solve practical business management problems.Objectives 8-3. Being creative and bring forth new ideas in the fierce international competitive market with professional sensitivity.3. T

14、he support of curriculum objectives to graduation requirementsThe graduation requirements supported by the teaching objectives of this course are mainly reflected in the graduation requirements index points, which are as follows:The support of curriculum objectives to graduation requirementsCourse O

15、bjectivesGraduation RequirementsIndices and Contents Supporting for Graduation RequirementsContent of CourseLevel of Support IndicesContentsObjective 8Innovation and Entrepreneurship AbilityIndex point 8-1Not only have the innovation consciousness, but also have the innovation ability and the entrep

16、reneurship ability.Characteristics and classification of innovation, innovative spirit, innovative ability, innovative quality, innovative consciousness, innovative thinking and innovative techniquesHIndex point 8-2Be able to grasp the development trend of business administration, apply knowledge to

17、 practice, and creatively solve practical business management problems.Set up an entrepreneurial team, draw up a business plan, integrate entrepreneurial resources, carry out venture financing, establish new enterprises, and innovate entrepreneurship practiceMIndex point 8-3Being creative and bring

18、forth new ideas in the fierce international competitive market with professional sensitivity.Entrepreneurial opportunities and risks, Managing new venturesM、Basic Course ContentChapter 1 Introduction to innovationSection 1 Connotation and related concepts of innovationSection 2 Characteristics, clas

19、sification, principle and process of innovationSection 3 Quality and ability of innovators and entrepreneursBasic teaching requirements: through learning, we can understand the definition, characteristics, classification, principle, process of innovation and the quality and ability of entrepreneurs,

20、 so as to improve students rational understanding of innovation and help them establish a scientific concept of innovation.Chapter 2 Innovative thinkingSection 1 Theory and characteristics of innovative thinkingSection 2 Basic forms of innovative thinkingSection 3 The essence and obstacles of innova

21、tive thinkingSection 4 How to draw mind mapBasic teaching requirements: through the study of this chapter, we should master the theory and characteristics of innovative thinking, the basic form of innovative thinking, understand the essence and obstacles of innovative thinking, and master the drawin

22、g of mind map.Chapter 3 Innovative thinking methodSection 1 Intelligence incentive methodSection 2 Checklist methodSection 3 Problem enumerationSection 4 Combination methodSection 5 Reverse methodBasic teaching requirements: master common innovative thinking methods, be able to skillfully apply the

23、basic methods of innovative thinking; accurately judge the characteristics of innovation opportunities suitable for specific problems; understand the purpose of application of innovative thinking methods; and improve the ability to solve problems by using innovative thinking.Chapter 4 Creative Devel

24、opmentSection 1 Connotation and characteristics of creativitySection 2 Elements and process of creative development activitiesSection 3 Specific methods of creative developmentSection 4 Relationship between creative development and creation and innovationBasic teaching requirements: understand the c

25、onnotation and characteristics of creativity, the relationship between creative development and creation, and innovation; master the elements and process of creative development activities; master the main technology of creativity generation, be able to skillfully apply specific methods of creative

26、development; and improve the ability to solve specific problems by using innovative thinking.Chapter 5 Entrepreneurial opportunitiesSection 1 Entrepreneurial opportunities and opportunity windowSection 2 Identification and evaluation of entrepreneurial opportunitiesSection 3 Confirmation of entrepre

27、neurial opportunitiesBasic teaching requirements: master the meaning, source and classification of entrepreneurial opportunities, be able to skillfully apply the basic methods of identifying and evaluating entrepreneurial opportunities; grasp and judge the entrepreneurial opportunities, opportunity

28、characteristics and opportunity windows suitable for individual entrepreneurs; understand the purpose of entrepreneurial opportunity evaluation; and improve the ability to identify and confirm entrepreneurial opportunities.Chapter 6 Entrepreneurial teamSection 1 Team buildingSection 2 Team managemen

29、tBasic teaching requirements: students are required to master the connotation of entrepreneurial team, understand the definition and type of entrepreneurial team fit model, understand the group psychological knowledge in the construction of excellent team, lay the foundation for mastering the theore

30、tical knowledge of excellent team construction in Entrepreneurship and future entrepreneurial practice, understand the composition of entrepreneurial team and the importance of entrepreneurial team to entrepreneurial success, and master the management of entrepreneurial team The strategy and concret

31、e method of the theory.Chapter 7 Entrepreneurial resourcesSection 1 Development of entrepreneurial resourcesSection 2 Integration of entrepreneurial resourcesBasic teaching requirements: students are required to master the connotation and classification of resources in entrepreneurship, understand t

32、he uniqueness of resource development and integration of entrepreneurs, be familiar with the mechanism and skills of resource development and integration of entrepreneurs, understand the reasons for the difficulty of resource integration, and master the general principles and process of resource int

33、egration.Chapter 8 Business planSection 1 Concept and function of entrepreneurship planSection 2 Contents of business planSection 3 Preparation of business planSection 4 College students Entrepreneurship plan competitionBasic teaching requirements: to understand the connotation and role of entrepren

34、eurship plan; to master the methods and functions of market research; to master the basic format, content and key points of business plan, and the perfect skills and skills of business plan; to learn the display skills of entrepreneurship plan; to understand the relevant knowledge of College student

35、s Entrepreneurship plan competition; to require students to be able to carry out entrepreneurship training Projects and exercises.Chapter 9 Venture financingSection 1 Channels and methods of venture financingSection 2 The choice of College Students Entrepreneurship financingBasic teaching requiremen

36、ts: students are required to understand the meaning and role of entrepreneurial financing; students are required to deeply understand the causes of entrepreneurial financing difficulties, master the main channels of entrepreneurial financing, and understand the differences of different financing met

37、hods; students are required to be able to compare the similarities and differences of different channels and methods of entrepreneurial financing, and be familiar with the general process and difficulties of entrepreneurial financing.Chapter 10 Enterprise establishment processSection 1 Verification

38、of enterprise nameSection 2 Enterprise site selectionSection 3 Industrial and commercial registration, seal engraving and bank account openingBasic teaching requirements: students are required to understand the importance of verifying the name of an enterprise, the elements and points for attention

39、of enterprise naming, the influencing factors and site selection principles of enterprise location, and master the process, material preparation and points for attention of industrial and commercial administration registration, public security designated seal engraving and bank account opening.、Clas

40、s hour allocation tablecontent of coursesIdeological and Political IntegratedLecture HoursExperiment HoursPractice HoursSelf-study HoursExercise Classonline exercisesLecture HoursChapter 1 Introduction to innovationThe 19th National Congress of the Communist Party of China: theoretical confidence, R

41、oad confidence1.50.5Chapter 2 Innovative thinkingThe 19th National Congress of CPC:Cultivating innovative talents1.50.5Chapter 3 Innovative thinking methodThe 19th National Congress of CPC:Cultivating innovative talents1.50.5Chapter 4 Creative DevelopmentThe 19th National Congress of CPC:Cultivating

42、 innovative talents1Chapter 5 Entrepreneurial opportunities10.5Chapter 6 Entrepreneurial team10.5Chapter 7 Entrepreneurial resources1Chapter 8 Business plan1.50.5Chapter 9 Venture financing1Chapter 10 Creating enterprises1.50.5Subtotal12.53.5Total16V、 Summary of Experimental (Programming) ProjectsNo

43、 experiment (programming) session.、Course assessment methodThis course is a general education course in the teaching plan; the examination method is computer-based examination; there are no special requirements for the course score method, content and standard; the assessment form: online learning 4

44、0% + chapter test 20% + computer test score 40%.、Course Assessment and Achievement Evaluation Assessment Methods：ExaminationExamination Formats：Open-book Grading Methods： Five-levelCourse Assessment Content, Assessment Format and Supporting Course ObjectivesCourse Objectives（Indices）Assessment Conte

45、ntAssessment Formats and Proportion（）GradingOnline LearningAssignment EvaluationRoutineTestExperiment ReportTermReportTermPaperMidterm ExamFinal ExamProportion（）Objective 8（Index 8-1）Characteristics and classification of innovation, innovative spirit, innovative ability, innovative quality, innovati

46、ve consciousness, innovative thinking and innovative techniques10101015Objective 8（Index 8-2）Set up an entrepreneurial team, draw up a business plan, integrate entrepreneurial resources, carry out venture financing, establish new enterprises, and innovate entrepreneurship practice20102070Objective 8

47、（Index 8-3）Entrepreneurial opportunities and risks, Managing new ventures551020Total402040100、Course ResourcesTextbooks：Yu Haiyun, et al. Innovative thinking and entrepreneurship guidance for college students M. Shanghai: Shanghai Jiaotong University Press, 2018Bibliography：1 Yu Haiyun et al. Entrepreneurial process and practice M. Hangzhou: Zhejiang University Press, 2019.2 Zhang Yuli et al. Entrepreneurship management M Beijing: Ch